Graph API Version

Ad Account

Represents a business, person or other entity who creates and manages ads on Facebook. Multiple people can manage an account, and each person can have one or more levels of access to an account, see Business Manager API.

In response to Apple’s new policy, we are announcing breaking changes that will affect SDKAdNetwork, Marketing API and Ads Insights API endpoints.

To learn more about how Apple’s iOS 14.5 requirements will impact Facebook advertising, visit our Business Help Center aricles and changelog:

The agency_client_declaration field requires Admin privileges for all operations starting with v10.0 and will be required for all versions on May 25, 2021.

Ad Volume

You can view the volume of ads running or in review for your ad accounts. These ads will count against the ads limit per page that we will enact in early 2021. Query the number of ads running or in review for a given ad account.

Ad Limit Per Page enforcement begins for when a Page reaches its ad limit enforcement date. Enforcement date can be queried here.

When a Page is at its ad limit:

New ads (or ads scheduled to begin at that time) do not publish successfully.
Actions on existing ads are limited to pausing and archiving until the number of ads running or in review is below the ad limit.

To see the ads volume for your ad account:

curl -G 
  -d "access_token=<access_token>" 
  "https://graph.facebook.com/<API_VERSION>/act_<ad_account_ID>/ads_volume"

The response looks like this:

{"data":[{"ads_running_or_in_review_count":2}]}

For information on managing ads volume, see About Managing Ad Volume.

Running Or In Review

To see if an ad is running or in review, we check effective_status, configured_status, and the ad account's status:

If an ad has effective_status of 1 - active, we consider it a running or in review.
If an ad has configured_status of active and effective_status of 9 - pending review, or 17 - pending processing we consider it a running or in review.
The ad can be running or in review only if the ad account status is in 1 - active, 8 - pending settlement, 9 - in grace period.

We also determine if an ad is running or in review based on the ad set's schedule.

If start time is before current time, and current time is before end time, then we consider the ad running or in review.
If start time is before current time and the ad set has no end time, we also consider it running or in review.

For example, if the ad set is scheduled to run in the future, the ads are not running or in review. However if the ad set is scheduled to run from now until three months from now, we consider the ads running or in review.

If you are using special ads scheduling features, such as day-parting, we consider the ad running or in review the whole day, not just for the part of the day when the ad starts running.

Breakdown By Actors

We’ve added the show_breakdown_by_actor parameter to the act_123/ads_volume endpoint so you can query ad volume and ad limits-related information for each page. For more details, see Breakdown by Actors.

Example, Querying

For example, query for all ad sets in this ad account:

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdSetFields;

$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$adsets = $account->getAdSets(array(
  AdSetFields::NAME,
  AdSetFields::CONFIGURED_STATUS,
  AdSetFields::EFFECTIVE_STATUS,
));

foreach ($adsets as $adset) {
  echo $adset->{AdSetFields::NAME}.PHP_EOL;
}

from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adset import AdSet

account = AdAccount('act_<AD_ACCOUNT_ID>')
adsets = account.get_ad_sets(fields=[AdSet.Field.name])

for adset in adsets:
    print(adset[AdSet.Field.name])

APINodeList<AdSet> adSets = new AdAccount(act_<AD_ACCOUNT_ID>, context).getAdSets()
  .requestNameField()
  .requestConfiguredStatusField()
  .requestEffectiveStatusField()
  .execute();

curl -G \
  -d 'fields=name,configured_status,effective_status' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Limits

Limit	Value
Maximum number of ad accounts per person	25
Maximum number of people with access, per ad account	25
Maximum number of ads per regular ad account	6,000 non-archived non-deleted ads
Maximum number of ads per bulk ad account	50,000 non-archived non-deleted ads
Maximum number of archived ads per ad account	100,000 archived ads
Maximum number of ad sets per regular ad account	6,000 non-archived non-deleted ad sets
Maximum number of ad sets per bulk ad account	10,000 non-archived non-deleted ad sets
Maximum number of archived ad sets per ad account	100,000 archived ad sets
Maximum number of ad campaigns per regular ad account	6,000 non-archived non-deleted ad campaigns
Maximum number of ad campaigns per bulk ad account	10,000 non-archived non-deleted ad campaigns
Maximum number of archived ad campaigns per ad account	100,000 archived ad campaigns
Maximum number of images per ad account	Unlimited

Reading

An ad account is an account used for managing ads on Facebook

Finding people with access to this account:

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\UserFields;

$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$users = $account->getUsers();

foreach ($users as $user) {
  echo $user->{UserFields::ID}.PHP_EOL;
}

from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adaccountuser import AdAccountUser

account = AdAccount('act_<AD_ACCOUNT_ID>')
users = account.get_users()
for user in users:
    print(user[AdAccountUser.Field.id])

APINodeList<AdAccountUser> adAccountUsers = new AdAccount(act_<AD_ACCOUNT_ID>, context).getUsers()
  .execute();

curl -G \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/users

Get list of accepted Terms of Service, where id is the Facebook terms of service content id:

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdAccountFields;

$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$account->read(array(
  AdAccountFields::TOS_ACCEPTED,
));

// Dump TOS Accepted info.
var_dump($account->{AdAccountFields::TOS_ACCEPTED});

from facebookads.adobjects.adaccount import AdAccount

account = AdAccount('act_<AD_ACCOUNT_ID>')
account.remote_read(fields=[AdAccount.Field.tos_accepted])

for tos in account[AdAccount.Field.tos_accepted]:
    print(tos)

AdAccount adAccount = new AdAccount(act_<AD_ACCOUNT_ID>, context).get()
  .requestTosAcceptedField()
  .execute();

curl -G \
  -d 'fields=tos_accepted' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>

Digital Services Act Saved Beneficiary/Payor Information

Use the following code examples to download the beneficiary and payor information.

Android SDK

      
GraphRequest request = GraphRequest.newGraphPathRequest(
 accessToken,
 "/act_<AD_ACCOUNT_ID>",
 new GraphRequest.Callback() {
   @Override
   public void onCompleted(GraphResponse response) {
     // Insert your code here
   }
});

Bundle parameters = new Bundle();
parameters.putString("fields", "default_dsa_payor,default_dsa_beneficiary");
request.setParameters(parameters);
request.executeAsync();
iOS SDK
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
    initWithGraphPath:@"/act_<AD_ACCOUNT_ID>"
           parameters:@{ @"fields": @"default_dsa_payor,default_dsa_beneficiary",}
           HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection, id result, NSError *error) {
    // Insert your code here
}];
Javascript SDK:
FB.api(
  '/act_<AD_ACCOUNT_ID>',
  'GET',
  {"fields":"default_dsa_payor,default_dsa_beneficiary"},
  function(response) {
      // Insert your code here
  }
);

cURL

curl -X GET \
"https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>?fields=default_dsa_payor%2Cdefault_dsa_beneficiary&access_token=<ACCESS_TOKEN>"

The return value is in JSON format. For example:

{"default_dsa_payor":"payor2","default_dsa_beneficiary":"bene2","id":"act_426197654150180"}

Parameters

This endpoint doesn't have any parameters.

Fields

Field	Description
`id` string	The string `act_{ad_account_id}`. Default
`account_id` numeric string	The ID of the Ad Account. Default
`account_status` unsigned int32	Status of the account: `1 = ACTIVE` `2 = DISABLED` `3 = UNSETTLED` `7 = PENDING_RISK_REVIEW` `8 = PENDING_SETTLEMENT` `9 = IN_GRACE_PERIOD` `100 = PENDING_CLOSURE` `101 = CLOSED` `201 = ANY_ACTIVE` `202 = ANY_CLOSED`
`ad_account_promotable_objects` AdAccountPromotableObjects	Ad Account creation request purchase order fields associated with this Ad Account.
`age` float	Amount of time the ad account has been open, in days.
`agency_client_declaration` AgencyClientDeclaration	Details of the agency advertising on behalf of this client account, if applicable. Requires Business Manager Admin privileges.
`amount_spent` numeric string	Current amount spent by the account with respect to `spend_cap`. Or total amount in the absence of `spend_cap`.
`attribution_spec` list<AttributionSpec>	Deprecated due to iOS 14 changes. Please visit the changelog for more information.
`balance` numeric string	Bill amount due for this Ad Account.
`brand_safety_content_filter_levels` list<string>	Brand safety content filter levels set for in-content ads (Facebook in-stream videos and Ads on Facebook Reels) and Audience Network along with feed ads (Facebook Feed, Instagram feed, Facebook Reels feed and Instagram Reels feed) if applicable. Refer to Placement Targeting for a list of supported values.
`business` Business	The Business Manager, if this ad account is owned by one
`business_city` string	City for business address
`business_country_code` string	Country code for the business address
`business_name` string	The business name for the account
`business_state` string	State abbreviation for business address
`business_street` string	First line of the business street address for the account
`business_street2` string	Second line of the business street address for the account
`business_zip` string	Zip code for business address
`can_create_brand_lift_study` bool	If we can create a new automated brand lift study under the Ad Account.
`capabilities` list<string>	List of capabilities an Ad Account can have. See capabilities
`created_time` datetime	The time the account was created in ISO 8601 format.
`currency` string	The currency used for the account, based on the corresponding value in the account settings. See supported currencies
`default_dsa_beneficiary` string	This is the default value for creating L2 object of dsa_beneficiary
`default_dsa_payor` string	This is the default value for creating L2 object of dsa_payor
`direct_deals_tos_accepted` bool	Whether DirectDeals ToS are accepted.
`disable_reason` unsigned int32	The reason why the account was disabled. Possible reasons are: `0 = NONE` `1 = ADS_INTEGRITY_POLICY` `2 = ADS_IP_REVIEW` `3 = RISK_PAYMENT` `4 = GRAY_ACCOUNT_SHUT_DOWN` `5 = ADS_AFC_REVIEW` `6 = BUSINESS_INTEGRITY_RAR` `7 = PERMANENT_CLOSE` `8 = UNUSED_RESELLER_ACCOUNT` `9 = UNUSED_ACCOUNT` `10 = UMBRELLA_AD_ACCOUNT` `11 = BUSINESS_MANAGER_INTEGRITY_POLICY` `12 = MISREPRESENTED_AD_ACCOUNT` `13 = AOAB_DESHARE_LEGAL_ENTITY` `14 = CTX_THREAD_REVIEW` `15 = COMPROMISED_AD_ACCOUNT`
`end_advertiser` numeric string	The entity the ads will target. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID.
`end_advertiser_name` string	The name of the entity the ads will target.
`existing_customers` list<string>	The custom audience ids that are used by advertisers to define their existing customers. This definition is primarily used by Automated Shopping Ads.
`expired_funding_source_details` FundingSourceDetails	`ID` = ID of the payment method `COUPON` = Details of the Facebook Ads Coupon from the payment method `COUPONS` = List of active Facebook Ads Coupon from the ad account `COUPON_ID` = ID of the Facebook Ads Coupon `AMOUNT` = Amount of Facebook Ads Coupon `CURRENCY` = Currency of the Facebook Ads Coupon `DISPLAY_AMOUNT` = How the amount of Facebook Ads Coupon is displayed `EXPIRATION` = When the coupon expired `START_DATE` = When the coupon started `DISPLAY_STRING` = How the payment method is shown `CAMPAIGN_IDS` = List of campaigns the coupon can be applied to, empty if the coupon is applied on the ad account level. `ORIGINAL_AMOUNT` = Amount of Facebook Ads Coupon When Issued `ORIGINAL_DISPLAY_AMOUNT` = How the Facebook Ads Coupon displayed When Issued `TYPE` = Type of the funding source `0 = UNSET` `1 = CREDIT_CARD` `2 = FACEBOOK_WALLET` `3 = FACEBOOK_PAID_CREDIT` `4 = FACEBOOK_EXTENDED_CREDIT` `5 = ORDER` `6 = INVOICE` `7 = FACEBOOK_TOKEN` `8 = EXTERNAL_FUNDING` `9 = FEE` `10 = FX` `11 = DISCOUNT` `12 = PAYPAL_TOKEN` `13 = PAYPAL_BILLING_AGREEMENT` `14 = FS_NULL` `15 = EXTERNAL_DEPOSIT` `16 = TAX` `17 = DIRECT_DEBIT` `18 = DUMMY` `19 = ALTPAY` `20 = STORED_BALANCE` To access this field, the user making the API call must have a `MANAGE` task permission for that specific ad account. See Ad Account, Assigned Users for more information.
`extended_credit_invoice_group` ExtendedCreditInvoiceGroup	The extended credit invoice group that the ad account belongs to
`failed_delivery_checks` list<DeliveryCheck>	Failed delivery checks
`fb_entity` unsigned int32	fb_entity
`funding_source` numeric string	ID of the payment method. If the account does not have a payment method it will still be possible to create ads but these ads will get no delivery. Not available if the account is disabled
`funding_source_details` FundingSourceDetails	`ID` = ID of the payment method `COUPON` = Details of the Facebook Ads Coupon from the payment method `COUPONS` = List of active Facebook Ads Coupon from the ad account `COUPON_ID` = ID of the Facebook Ads Coupon `AMOUNT` = Amount of Facebook Ads Coupon `CURRENCY` = Currency of the Facebook Ads Coupon `DISPLAY_AMOUNT` = How the amount of Facebook Ads Coupon is displayed `EXPIRATION` = When the coupon will expire `START_DATE` = When the coupon starts `DISPLAY_STRING` = How the payment method is shown `CAMPAIGN_IDS` = List of campaigns the coupon can be applied to, empty if the coupon is applied on the ad account level. `ORIGINAL_AMOUNT` = Amount of Facebook Ads Coupon When Issued `ORIGINAL_DISPLAY_AMOUNT` = How the Facebook Ads Coupon displayed When Issued `TYPE` = Type of the funding source `0 = UNSET` `1 = CREDIT_CARD` `2 = FACEBOOK_WALLET` `3 = FACEBOOK_PAID_CREDIT` `4 = FACEBOOK_EXTENDED_CREDIT` `5 = ORDER` `6 = INVOICE` `7 = FACEBOOK_TOKEN` `8 = EXTERNAL_FUNDING` `9 = FEE` `10 = FX` `11 = DISCOUNT` `12 = PAYPAL_TOKEN` `13 = PAYPAL_BILLING_AGREEMENT` `14 = FS_NULL` `15 = EXTERNAL_DEPOSIT` `16 = TAX` `17 = DIRECT_DEBIT` `18 = DUMMY` `19 = ALTPAY` `20 = STORED_BALANCE` To access this field, the user making the API call must have a `MANAGE` task permission for that specific ad account. See Ad Account, Assigned Users for more information.
`has_migrated_permissions` bool	Whether this account has migrated permissions
`has_page_authorized_adaccount` bool	Indicates whether a Facebook page has authorized this ad account to place ads with political content. If you try to place an ad with political content using this ad account for this page, and this page has not authorized this ad account for ads with political content, your ad will be disapproved. See Breaking Changes, Marketing API, Ads with Political Content and Facebook Advertising Policies
`io_number` numeric string	The Insertion Order (IO) number.
`is_attribution_spec_system_default` bool	If the attribution specification of ad account is generated from system default values
`is_direct_deals_enabled` bool	Whether the account is enabled to run Direct Deals
`is_in_3ds_authorization_enabled_market` bool	If the account is in a market requiring to go through payment process going through 3DS authorization
`is_notifications_enabled` bool	Get the notifications status of the user for this ad account. This will return true or false depending if notifications are enabled or not
`is_personal` unsigned int32	Indicates if this ad account is being used for private, non-business purposes. This affects how value-added tax (VAT) is assessed. Note: This is not related to whether an ad account is attached to a business.
`is_prepay_account` bool	If this ad account is a prepay. Other option would be a postpay account. To access this field, the user making the API call must have a `ADVERTISE` or `MANAGE` task permission for that specific ad account. See Ad Account, Assigned Users for more information.
`is_tax_id_required` bool	If tax id for this ad account is required or not. To access this field, the user making the API call must have a `ADVERTISE` or `MANAGE` task permission for that specific ad account. See Ad Account, Assigned Users for more information.
`line_numbers` list<integer>	The line numbers
`media_agency` numeric string	The agency, this could be your own business. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID. In absence of one, you can use `NONE` or `UNFOUND`.
`min_campaign_group_spend_cap` numeric string	The minimum required spend cap of Ad Campaign.
`min_daily_budget` unsigned int32	The minimum daily budget for this Ad Account
`name` string	Name of the account. If not set, the name of the first admin visible to the user will be returned.
`offsite_pixels_tos_accepted` bool	Indicates whether the offsite pixel Terms Of Service contract was signed. This feature can be accessible before v2.9
`owner` numeric string	The ID of the account owner
`partner` numeric string	This could be Facebook Marketing Partner, if there is one. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID. In absence of one, you can use `NONE` or `UNFOUND`.
`rf_spec` ReachFrequencySpec	Reach and Frequency limits configuration. See Reach and Frequency
`show_checkout_experience` bool	Whether or not to show the pre-paid checkout experience to an advertiser. If `true`, the advertiser is eligible for checkout, or they are already locked in to checkout and haven't graduated to postpay.
`spend_cap` numeric string	The maximum amount that can be spent by this Ad Account. When the amount is reached, all delivery stops. A value of `0` means no spending-cap. Setting a new spend cap only applies to spend AFTER the time at which you set it. Value specified in basic unit of the currency, for example 'cents' for `USD`.
`tax_id` string	Tax ID
`tax_id_status` unsigned int32	VAT status code for the account. `0`: Unknown `1`: VAT not required- US/CA `2`: VAT information required `3`: VAT information submitted `4`: Offline VAT validation failed `5`: Account is a personal account
`tax_id_type` string	Type of Tax ID
`timezone_id` unsigned int32	The timezone ID of this ad account
`timezone_name` string	Name for the time zone
`timezone_offset_hours_utc` float	Time zone difference from UTC (Coordinated Universal Time).
`tos_accepted` map<string, int32>	Checks if this specific ad account has signed the Terms of Service contracts. Returns `1`, if terms were accepted.
`user_tasks` list<string>	user_tasks
`user_tos_accepted` map<string, int32>	Checks if a user has signed the Terms of Service contracts related to the Business that contains a specific ad account. Must include user's access token to get information. This verification is not valid for system users.

Edges

Edge	Description
`account_controls` Edge<AdAccountBusinessConstraints>	Account Controls is for Advantage+ shopping campaigns where advertisers can set audience controls for minimum age and excluded geo location.
`activities` Edge<AdActivity>	The activities of this ad account
`adcreatives` Edge<AdCreative>	The ad creatives of this ad account
`ads_reporting_mmm_reports` Edge<AdsReportBuilderMMMReport>	Marketing mix modeling (MMM) reports generated for this ad account.
`ads_reporting_mmm_schedulers` Edge<AdsReportBuilderMMMReportScheduler>	Get all MMM report schedulers by this ad account
`advertisable_applications` Edge<Application>	All advertisable apps associated with this account
`applications` Edge<Application>	Applications connected to the ad accounts
`broadtargetingcategories` Edge<BroadTargetingCategories>	Broad targeting categories (BCTs) can be used for targeting
`cpa_guidance` Edge<BespokePartnerGuidanceLaser>	Guidance for CPA improvement
`customaudiencestos` Edge<CustomAudiencesTOS>	The custom audiences term of services available to the ad account
`delivery_estimate` Edge<AdAccountDeliveryEstimate>	The delivery estimate for a given ad set configuration for this ad account
`deprecatedtargetingadsets` Edge<AdCampaign>	Ad sets with deprecating targeting options for this ad account
`dsa_recommendations` Edge<AdAccountDsaRecommendations>	dsa_recommendations
`impacting_ad_studies` Edge<AdStudy>	The ad studies that contain this ad account or any of its descendant ad objects
`instagram_accounts` Edge<InstagramUser>	Instagram accounts connected to the ad accounts
`minimum_budgets` Edge<MinimumBudget>	Returns minimum daily budget values by currency
`promote_pages` Edge<Page>	All pages that have been promoted under the ad account
`reachestimate` Edge<AdAccountReachEstimate>	The reach estimate of a given targeting spec for this ad account
`saved_audiences` Edge<SavedAudience>	Saved audiences in the account
`suggested_product_tags` Edge<AdAccountSuggestedTag>	suggested_product_tags
`targetingbrowse` Edge<AdAccountTargetingUnified>	Unified browse
`targetingsearch` Edge<AdAccountTargetingUnified>	Unified search

Error Codes

Error	Description
100	Invalid parameter
200	Permissions error
190	Invalid OAuth 2.0 Access Token
80004	There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
3018	The start date of the time range cannot be beyond 37 months from the current date
2500	Error parsing graph query
1150	An unknown error occurred.
80000	There have been too many calls from this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-insights.

Creating

To create a new ad account for your business you must specify name, currency, timezone_id, end_advertiser, media_agency, and partner. Provide end_advertiser, media_agency, and partner:

They must be Facebook Page Aliases, Facebook Page ID or an Facebook app ID. For example, to provide your company as an end advertiser you specify my company or 20531316728.
The End Advertiser ID is the Facebook primary Page ID or Facebook app ID. Further reference to this field (for formatting and acceptable values) may be found here.
If your ad account has no End Advertiser, Media Agency, or Partner, specify NONE.
If your ad account has an End Advertiser, Media Agency, or Partner, that are not represented on Facebook by Page or app, specify UNFOUND.

Once you set end_advertiser to a value other than NONE or UNFOUND you cannot change it.

Create an ad account:

curl \
-F "name=MyAdAccount" \
-F "currency=USD" \
-F "timezone_id=1" \
-F "end_advertiser=<END_ADVERTISER_ID>" \
-F "media_agency=<MEDIA_AGENCY_ID>" \
-F "partner=NONE" \
-F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/<API_VERSION>/<BUSINESS_ID>/adaccount"

If you have an extended credity line with Facebook, you can set invoice to true and we associate your new ad account to this credit line.

The response:

{
  "id": "act_<ADACCOUNT_ID>",
  "account_id": "<ADACCOUNT_ID>",
  "business_id": "<BUSINESS_ID>",
  "end_advertiser_id": "<END_ADVERTISER_ID>",
  "media_agency_id": "<MEDIA_AGENCY_ID>",
  "partner_id": "NONE"
}

You can make a POST request to product_audiences edge from the following paths:

/act_{ad_account_id}/product_audiences

When posting to this edge, an AdAccount will be created.

Example

Graph API Explorer

POST /v21.0/act_<AD_ACCOUNT_ID>/product_audiences HTTP/1.1
Host: graph.facebook.com

name=Test+Iphone+Product+Audience&product_set_id=%3CPRODUCT_SET_ID%3E&inclusions=%5B%7B%22retention_seconds%22%3A86400%2C%22rule%22%3A%7B%22and%22%3A%5B%7B%22event%22%3A%7B%22eq%22%3A%22AddToCart%22%7D%7D%2C%7B%22userAgent%22%3A%7B%22i_contains%22%3A%22iPhone%22%7D%7D%5D%7D%7D%5D&exclusions=%5B%7B%22retention_seconds%22%3A172800%2C%22rule%22%3A%7B%22event%22%3A%7B%22eq%22%3A%22Purchase%22%7D%7D%7D%5D

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->post(
    '/act_<AD_ACCOUNT_ID>/product_audiences',
    array (
      'name' => 'Test Iphone Product Audience',
      'product_set_id' => '<PRODUCT_SET_ID>',
      'inclusions' => '[{"retention_seconds":86400,"rule":{"and":[{"event":{"eq":"AddToCart"}},{"userAgent":{"i_contains":"iPhone"}}]}}]',
      'exclusions' => '[{"retention_seconds":172800,"rule":{"event":{"eq":"Purchase"}}}]',
    ),
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/act_<AD_ACCOUNT_ID>/product_audiences",
    "POST",
    {
        "name": "Test Iphone Product Audience",
        "product_set_id": "<PRODUCT_SET_ID>",
        "inclusions": "[{\"retention_seconds\":86400,\"rule\":{\"and\":[{\"event\":{\"eq\":\"AddToCart\"}},{\"userAgent\":{\"i_contains\":\"iPhone\"}}]}}]",
        "exclusions": "[{\"retention_seconds\":172800,\"rule\":{\"event\":{\"eq\":\"Purchase\"}}}]"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

Bundle params = new Bundle();
params.putString("name", "Test Iphone Product Audience");
params.putString("product_set_id", "<PRODUCT_SET_ID>");
params.putString("inclusions", "[{\"retention_seconds\":86400,\"rule\":{\"and\":[{\"event\":{\"eq\":\"AddToCart\"}},{\"userAgent\":{\"i_contains\":\"iPhone\"}}]}}]");
params.putString("exclusions", "[{\"retention_seconds\":172800,\"rule\":{\"event\":{\"eq\":\"Purchase\"}}}]");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/act_<AD_ACCOUNT_ID>/product_audiences",
    params,
    HttpMethod.POST,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

NSDictionary *params = @{
  @"name": @"Test Iphone Product Audience",
  @"product_set_id": @"<PRODUCT_SET_ID>",
  @"inclusions": @"[{\"retention_seconds\":86400,\"rule\":{\"and\":[{\"event\":{\"eq\":\"AddToCart\"}},{\"userAgent\":{\"i_contains\":\"iPhone\"}}]}}]",
  @"exclusions": @"[{\"retention_seconds\":172800,\"rule\":{\"event\":{\"eq\":\"Purchase\"}}}]",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/act_<AD_ACCOUNT_ID>/product_audiences"
                                      parameters:params
                                      HTTPMethod:@"POST"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

curl -X POST \
  -F 'name="Test Iphone Product Audience"' \
  -F 'product_set_id="<PRODUCT_SET_ID>"' \
  -F 'inclusions=[
       {
         "retention_seconds": 86400,
         "rule": {
           "and": [
             {
               "event": {
                 "eq": "AddToCart"
               }
             },
             {
               "userAgent": {
                 "i_contains": "iPhone"
               }
             }
           ]
         }
       }
     ]' \
  -F 'exclusions=[
       {
         "retention_seconds": 172800,
         "rule": {
           "event": {
             "eq": "Purchase"
           }
         }
       }
     ]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/product_audiences

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

Parameter	Description
`associated_audience_id` int64	SELF_EXPLANATORY
`creation_params` dictionary { string : <string> }	SELF_EXPLANATORY
`description` string	SELF_EXPLANATORY
`enable_fetch_or_create` boolean	enable_fetch_or_create
`event_sources` array<JSON object>	event_sources
`id` int64	id Required
`type` enum {APP, OFFLINE_EVENTS, PAGE, PIXEL}	type Required
`exclusions` list<Object>	SELF_EXPLANATORY
`booking_window` Object
`min_seconds` int64
`max_seconds` int64
`count` Object
`event` string
`type` enum {CUSTOM, PRIMARY, WEBSITE, APP, OFFLINE_CONVERSION, CLAIM, MANAGED, PARTNER, VIDEO, LOOKALIKE, ENGAGEMENT, BAG_OF_ACCOUNTS, STUDY_RULE_AUDIENCE, FOX, MEASUREMENT, REGULATED_CATEGORIES_AUDIENCE, BIDDING, EXCLUSION, MESSENGER_SUBSCRIBER_LIST}
`retention` Object
`min_seconds` integer	Required
`max_seconds` integer	Required
`retention_days` int64
`retention_seconds` integer
`rule` Object
`pixel_id` int64
`inclusions` list<Object>	SELF_EXPLANATORY
`booking_window` Object
`min_seconds` int64
`max_seconds` int64
`count` Object
`event` string
`type` enum {CUSTOM, PRIMARY, WEBSITE, APP, OFFLINE_CONVERSION, CLAIM, MANAGED, PARTNER, VIDEO, LOOKALIKE, ENGAGEMENT, BAG_OF_ACCOUNTS, STUDY_RULE_AUDIENCE, FOX, MEASUREMENT, REGULATED_CATEGORIES_AUDIENCE, BIDDING, EXCLUSION, MESSENGER_SUBSCRIBER_LIST}
`retention` Object
`min_seconds` integer	Required
`max_seconds` integer	Required
`retention_days` int64
`retention_seconds` integer
`rule` Object
`pixel_id` int64
`name` string	SELF_EXPLANATORY Required
`opt_out_link` string	SELF_EXPLANATORY
`parent_audience_id` int64	SELF_EXPLANATORY
`product_set_id` numeric string or integer	SELF_EXPLANATORY Required
`subtype` enum {CUSTOM, PRIMARY, WEBSITE, APP, OFFLINE_CONVERSION, CLAIM, MANAGED, PARTNER, VIDEO, LOOKALIKE, ENGAGEMENT, BAG_OF_ACCOUNTS, STUDY_RULE_AUDIENCE, FOX, MEASUREMENT, REGULATED_CATEGORIES_AUDIENCE, BIDDING, EXCLUSION, MESSENGER_SUBSCRIBER_LIST}	SELF_EXPLANATORY

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.

Struct {

id: numeric string,

message: string,

}

Error Codes

Error	Description
100	Invalid parameter
2654	Failed to create custom audience

You can make a POST request to ad_accounts edge from the following paths:

/{custom_audience_id}/ad_accounts

When posting to this edge, an AdAccount will be created.

Parameters

Parameter	Description
`adaccounts` list<numeric string>	Array of new ad account IDs to receive access to the custom audience
`permissions` string	`targeting` or `targeting_and_insights`. If `targeting` the recipient ad account can target the audience in ads. `targeting_and_insights` also allows recipient account to view the audience in Audience Insights tool
`relationship_type` array<string>	relationship_type
`replace` boolean	`true` or `false`. If `true` the list of `adaccounts` provided in the call will replace the existing set of ad accounts this audience is shared with.

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

success: bool,

sharing_data: List [

Struct {

ad_acct_id: string,

business_id: numeric string,

audience_share_status: string,

errors: List [

string

}

Error Codes

Error	Description
100	Invalid parameter

You can make a POST request to owned_ad_accounts edge from the following paths:

/{business_id}/owned_ad_accounts

When posting to this edge, an AdAccount will be created.

Parameters

Parameter Description

Parameter	Description
`adaccount_id` string	Ad account ID. Required

adaccount_id

string

Ad account ID.

Required

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

access_status: string,

}

Error Codes

Error	Description
100	Invalid parameter
3994	Personal accounts that do not have any history of activity are not eligible for migration to a business manager. Instead create an ad account inside your business manager.
3979	You have exceeded the number of allowed ad accounts for your Business Manager at this time.
3980	One or more of the ad accounts in your Business Manager are currently in bad standing or in review. All of your accounts must be in good standing in order to create new ad accounts.
3944	Your Business Manager already has access to this object.
415	Two factor authentication required. User have to enter a code from SMS or TOTP code generator to pass 2fac. This could happen when accessing a 2fac-protected asset like a page that is owned by a 2fac-protected business manager.
3936	You've already tried to claim this ad account. You'll see a notification if your request is accepted.
368	The action attempted has been deemed abusive or is otherwise disallowed
200	Permissions error
2702	This user can’t be added as an admin of this ad account. This may be because you lack permissions or the user you selected may not be authorized. Try managing people and ad accounts in Business Manager instead.

You can make a POST request to adaccount edge from the following paths:

/{business_id}/adaccount

When posting to this edge, an AdAccount will be created.

Parameters

Parameter	Description
`ad_account_created_from_bm_flag` boolean	ad_account_created_from_bm_flag
`currency` ISO 4217 Currency Code	The currency used for the account Required
`end_advertiser`	The entity the ads will target. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID. In absence of one, you can use `NONE` or `UNFOUND`. Note that once a value other than `NONE` or `UNFOUND` is set, it cannot be modified any more. Required
`funding_id` numeric string or integer	ID of the payment method. If the account does not have a payment method it will still be possible to create ads but these ads will get no delivery.
`invoice` boolean	If business manager has Business Manager Owned Normal Credit Line on file on the FB CRM, it will attach the ad account to that credit line.
`invoice_group_id` numeric string	The ID of the invoice group this adaccount should be enrolled in
`invoicing_emails` array<string>	Emails addressed where invoices will be sent.
`io` boolean	If corporate channel is direct sales.
`media_agency` string	The agency, this could be your own business. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID. In absence of one, you can use `NONE` or `UNFOUND` Required
`name` string	The name of the ad account Required
`partner` string	The advertising partner for this account, if there is one. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID. In absence of one, you can use `NONE` or `UNFOUND`. Required
`po_number` string	Purchase order number
`timezone_id` unsigned int32	ID for the timezone. See here. Required

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.

Struct {

id: token with structure: AdAccount ID,

account_id: numeric string,

business_id: numeric string,

end_advertiser_id: string,

media_agency_id: string,

partner_id: string,

seer_ad_account_restricted_by_soft_desc_challenge: bool,

soft_desc_challenge_credential_id: string,

soft_desc_challenge_localized_auth_amount: int32,

}

Error Codes

Error	Description
457	The session has an invalid origin
3979	You have exceeded the number of allowed ad accounts for your Business Manager at this time.
3980	One or more of the ad accounts in your Business Manager are currently in bad standing or in review. All of your accounts must be in good standing in order to create new ad accounts.
100	Invalid parameter
190	Invalid OAuth 2.0 Access Token
368	The action attempted has been deemed abusive or is otherwise disallowed
415	Two factor authentication required. User have to enter a code from SMS or TOTP code generator to pass 2fac. This could happen when accessing a 2fac-protected asset like a page that is owned by a 2fac-protected business manager.
3902	There was a technical issue and your new ad account wasn't created. Please try again.
104	Incorrect signature
23007	This credit card can't be set as your account's primary payment method, because your account is set up to be billed after your ads have delivered. This setup can't be changed. Please try a different card or payment method.

Updating

Notice:

The default_dsa_payor and default_dsa_beneficiary values can be set to both of them or none of them. The API does not allow only one of them to exist in the data storage.
To unset the values: pass two empty strings at the same time, the values will be unset in the data storage. It does not allow you to unset only one of them.

You can update an AdAccount by making a POST request to /act_{ad_account_id}.

Parameters

Parameter	Description
`agency_client_declaration` dictionary { string : <string> }	Details of the agency advertising on behalf of this client account, if applicable. Requires Business Manager Admin privileges.
`attribution_spec` list<Object>	Deprecated due to iOS 14 changes. Please visit the changelog for more information.
`event_type` enum {CLICK_THROUGH, VIEW_THROUGH, ENGAGED_VIDEO_VIEW}	Required
`window_days` int64	Required
`business_info` dictionary { string : <string> }	Business Info
`custom_audience_info` JSON object	Custom audience info for Automated Shopping Ads.
`new_customer_tag` string	Label value for new customer in Automated Shoppings Ad's custom audience type URL parameter.
`existing_customer_tag` string	Label value for existing customer in Automated Shoppings Ad's custom audience type URL parameter.
`audience_type_param_name` string	field name for audience type in Automated Shoppings Ad's custom audience type UTM parameter.
`default_dsa_beneficiary` string	This is the default value for creating L2 targeting EU's beneficiary.
`default_dsa_payor` string	This is the default value for creating L2 targeting EU's payor.
`end_advertiser` string	The entity the ads will target. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID.
`is_notifications_enabled` boolean	If notifications are enabled or not for this account
`media_agency` string	The ID of a Facebook Page or Facebook App. Once it is set to any values other than `NONE` or `UNFOUND`, it cannot be modified any more
`name` string	The name of the ad account
`partner` string	The ID of a Facebook Page or Facebook App. Once it is set to any values other than `NONE` or `UNFOUND`, it cannot be modified any more
`spend_cap` float	The total amount that this account can spend, after which all campaigns will be paused, based on `amount_spent`. A value of 0 signifies no spending-cap and setting a new spend cap only applies to spend AFTER the time at which you set it. Value specified in standard denomination of the currency, e.g. 23.50 for USD $23.50.
`spend_cap_action` string	Setting this parameter to `reset` sets the `amount_spent` back to 0. Setting it to `delete` removes the `spend_cap` from the account.

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

success: bool,

}

Error Codes

Error	Description
100	Invalid parameter
200	Permissions error
368	The action attempted has been deemed abusive or is otherwise disallowed
190	Invalid OAuth 2.0 Access Token
80004	There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
2500	Error parsing graph query

You can update an AdAccount by making a POST request to /act_{ad_account_id}/assigned_users.

Parameters

Parameter Description

Parameter	Description
`tasks` array<enum {MANAGE, ADVERTISE, ANALYZE, DRAFT, AA_ANALYZE}>	AdAccount permission tasks to assign this user
`user` UID	Business user id or system user id Required

tasks

array<enum {MANAGE, ADVERTISE, ANALYZE, DRAFT, AA_ANALYZE}>

AdAccount permission tasks to assign this user

user

UID

Business user id or system user id

Required

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

success: bool,

}

Error Codes

Error	Description
100	Invalid parameter
200	Permissions error
2620	Invalid call to update account permissions
368	The action attempted has been deemed abusive or is otherwise disallowed

Deleting

You can dissociate an AdAccount from an AdsPixel by making a DELETE request to /{ads_pixel_id}/shared_accounts.

Parameters

Parameter Description

Parameter	Description
`account_id` numeric string	SELF_EXPLANATORY Required
`business` numeric string or integer	SELF_EXPLANATORY Required

account_id

numeric string

SELF_EXPLANATORY

Required

business

numeric string or integer

SELF_EXPLANATORY

Required

Return Type

Struct {

success: bool,

}

Error Codes

Error	Description
100	Invalid parameter

You can dissociate an AdAccount from a CustomAudience by making a DELETE request to /{custom_audience_id}/ad_accounts.

Parameters

Parameter Description

Parameter	Description
`adaccounts` list<numeric string>	Array of ad account IDs to revoke access to the custom audience

adaccounts

list<numeric string>

Array of ad account IDs to revoke access to the custom audience

Return Type

Struct {

success: bool,

}

Error Codes

Error	Description
100	Invalid parameter