System Users

Make programatic, automated actions on ad objects or Pages, or do programmatic ads buying. System users represent servers or software making API calls to assets owned or managed by a Business Manager.

To take actions for a person managing an ad account, you should take them through the standard Facebook oAuth flow and get a user access token. If you try to use system user tokens to work on ad objects or Pages on behalf of a real user of your software, you cannot link this user to those actions unless you take them through Facebook Login.

Documentation Contents

Overview Learn about the two different types of system users: admin system user and system user. Read API limits for system users. Guide: Create System Users Create, retrieve, and update a system user. Learn how to invalidate access tokens. Guide: Install Apps and Generate Tokens A guide to install apps and generate access tokens through your system user.

Guide: Permissions Assign system user tasks on ad accounts, user page, and proxied assets. Retrieve permissions. Guide: API Calls How to make automated API calls for Marketing API and Pages API. System Users And Custom Audiences Rules for system users to operate with a Custom File Custom Audience.

Resources

• Business Manager
• Business Manager Best Practices