Capabilities
List of capabilities an ad account can have. Make an HTTP GET call to act_{AD_ACCOUNT_ID}?fields=capabilities endpoint in order to get all capabilities.
Note: This endpoint remains accessible for legacy purposes. Although it offers additional functionalities beyond those listed on this page, the majority are designated for internal use only. It is advised to avoid utilizing this endpoint or relying on its outcomes within your program. Eventually, this endpoint will be phased out.
| Capability | Description |
|---|---|
CAN_USE_REACH_AND_FREQUENCY | Ability to buy Reach and Frequency ads |
DIRECT_SALES | Direct sales are accounts run entirely by Facebook Employees on behalf of advertisers who have purchased an Insertion Order |
VIEW_TAGS | Ability to track impressions using third-party view tags |
... and more | ... and more |