Marketing API
The Marketing API is a collection of Graph API endpoints and other features that can be used to help you advertise across Meta technologies. Before advertising on Facebook, Instagram, Messenger, and WhatsApp, we recommend you learn about Meta's ad campaign structure to understand the objects you're working with and how they relate to each other.
The latest version is: | v21.0 |
For information on the latest Marketing API version, see the Changelog. For non-versioned changes, see the Out-of-Cycle Changes.
Get Started
Basic Ad Creation
Get detailed guidance on how to set up campaigns, ad sets, and ad creatives, including code samples that illustrate the implementation process.
| Manage Campaigns
Learn key operations you can perform using the Marketing API, including how to modify, pause and delete campaigns.
| Ad Optimization Basics
Use Marketing API endpoints that serve as essential tools for developers to manage audiences and analyze ad campaign insights.
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Related APIs
Conversions API
Connect the marketing data on your servers to the Meta systems that optimize ad targeting, decrease cost per action, and measure results.
| Catalog API
Create a catalog of items you want to promote and use it to run ads, sell from a shop on Facebook or Instagram and more.
| Business Management API
Create and maintain your business's organic and paid presence on Facebook, Instagram, Messenger, and WhatsApp.
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Meta Business Extension
Helps businesses connect their Facebook or Instagram profiles to third-party platforms, and easily set up the Meta Pixel, Catalog, and shops.
| Commerce Platform
Enables businesses to integrate their infrastructure with the tools available to sell products across Meta technologies, including shops and Marketplace.
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