Audience targeting helps you show your ads to the people you care about. There are two general approaches — specific or broad — you can take when creating a target audience. The approach you choose depends on what you're trying to accomplish and your available resources.

You can be specific and create audiences based on customer data, conversion data such as activity in your app or website, etc. Or, you can provide broader information, such as demographics or location, and we deliver ads to people who meet those attributes.

Common Uses

Documentation Contents


The basics of audiences and targeting


Build audiences with data and learn more about our broad targeting options


Explore our basic and advanced targeting options, targeting search, and the Custom Audience Terms of Service contracts

Special Ad Category

Targeting options available for advertisers offering housing, employment, or credit opportunities