Graph API Version

Ad Pixel

Reading

A Facebook pixel is a small piece of JavaScript code that an advertiser places on every page of their website. This piece of code provides a set of lightweight functionalities for sending user-specific events and event-specific custom data to Facebook. Advertisers can use the Facebook pixel to capture intent information about how people are using their website. A single Facebook pixel is added to all pages of a website, and is then used to create website custom audiences

Example

Graph API Explorer
GET /v20.0/{ads-pixel-id} HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/{ads-pixel-id}',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/{ads-pixel-id}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/{ads-pixel-id}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/{ads-pixel-id}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

This endpoint doesn't have any parameters.

Fields

FieldDescription
id
numeric string

ID of the pixel

automatic_matching_fields
list<enum>

Advanced matching fields which are enabled for automatic advanced matching

can_proxy
bool

can_proxy

code
string

Pixel code to be placed on the website

config
string

The configuration to use for uploads to this dataset. Format determined by the method of upload (eg. UI or SDK)

creation_time
datetime

Time at which the pixel was created

creator

The user who created this pixel

data_use_setting
enum

Setting to capture how pixel data should be used

description
string

SELF_EXPLANATORY

duplicate_entries
integer

Number of duplicate entries for this dataset

enable_auto_assign_to_accounts
bool

Whether the dataset is auto assigned and auto tracked for all accounts that the owner business owns

enable_automatic_matching
bool

Represents whether automatic advanced matching is enabled for the pixel for identity matching purposes

event_stats
string

Event stats of this dataset

event_time_max
integer

Latest entry of this dataset

event_time_min
integer

Earliest entry of this dataset

first_party_cookie_status
enum

First party cookie status to indicate whether first party cookies can be set for this pixel

is_consolidated_container
bool

A boolean value indicating whether this signal container has unified pixel and offline conversion data set

is_created_by_business
bool

Flag stands for if a pixel is created by business

is_crm
bool

True if a pixel contains lead gen data source config

is_mta_use
bool

Whether the dataset is restricted to MTA only

is_restricted_use
bool

Whether the dataset is restricted to Lift only

is_unavailable
bool

Whether this pixel is unavailable

last_fired_time
datetime

Time at which the pixel was last fired

last_upload_app
string

The app that made the most recent upload

last_upload_app_changed_time
integer

Time when the app that made the most recent upload last changed

match_rate_approx
int32

Approximate match rate percentage for the entries in this dataset

matched_entries
integer

Number of matched entries of this dataset

name
string

Name of the pixel

owner_business

ID of the business that owns this pixel or null if the pixel has not been claimed by any business yet.

usage
OfflineConversionDataSetUsage

Usage info for the dataset

valid_entries
integer

Number of valid entries of this dataset

Edges

EdgeDescription
Edge<AssignedUser>

assigned_users

Edge<DACheck>

A list of results after running Dynamic Ads checks on this pixel.

Edge<OfflineConversionDataSetUpload>

The offline uploads associated with this event set

Edge<OpenBridgeConfiguration>

Get all the openbridge configurations associated to this Pixel

Edge<Business>

Agencies or other businesses this pixel is shared with

Edge<AdsPixelStatsResult>

Stats data for this pixel

Error Codes

ErrorDescription
200Permissions error
100Invalid parameter
368The action attempted has been deemed abusive or is otherwise disallowed
190Invalid OAuth 2.0 Access Token

Creating

You can make a POST request to adspixels edge from the following paths:
When posting to this edge, an AdsPixel will be created.

Example

Graph API Explorer
POST /v20.0/act_<AD_ACCOUNT_ID>/adspixels HTTP/1.1
Host: graph.facebook.com

name=My+WCA+Pixel
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->post(
    '/act_<AD_ACCOUNT_ID>/adspixels',
    array (
      'name' => 'My WCA Pixel',
    ),
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/act_<AD_ACCOUNT_ID>/adspixels",
    "POST",
    {
        "name": "My WCA Pixel"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
Bundle params = new Bundle();
params.putString("name", "My WCA Pixel");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/act_<AD_ACCOUNT_ID>/adspixels",
    params,
    HttpMethod.POST,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
NSDictionary *params = @{
  @"name": @"My WCA Pixel",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/act_<AD_ACCOUNT_ID>/adspixels"
                                      parameters:params
                                      HTTPMethod:@"POST"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
curl -X POST \
  -F 'name="My WCA Pixel"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v20.0/act_<AD_ACCOUNT_ID>/adspixels
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

ParameterDescription
name
string

Name of the pixel

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.
Struct {
id: numeric string,
}

Error Codes

ErrorDescription
6202More than one pixel exist for this account
100Invalid parameter
6200A pixel already exists for this account
200Permissions error
190Invalid OAuth 2.0 Access Token

Updating

You can update an AdsPixel by making a POST request to /{ads_pixel_id}.

Parameters

ParameterDescription
automatic_matching_fields
array<enum {em, fn, ln, ph, ge, zp, ct, st, country, db, external_id}>

Advanced matching fields for which automatic advanced matching should be enabled

data_use_setting
enum {EMPTY, ADVERTISING_AND_ANALYTICS, ANALYTICS_ONLY}

Setting to capture how pixel data should be used

enable_automatic_matching
boolean

Enable automatic advanced matching for the pixel for identity matching purposes

first_party_cookie_status
enum {EMPTY, FIRST_PARTY_COOKIE_ENABLED, FIRST_PARTY_COOKIE_DISABLED}

First party cookie status to indicate whether first party cookies can be set for this pixel

name
string

Name of the pixel

server_events_business_ids
array<numeric string>

server_events_business_ids

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.
Struct {
success: bool,
}

Error Codes

ErrorDescription
190Invalid OAuth 2.0 Access Token
100Invalid parameter

Deleting

You can't perform this operation on this endpoint.