Graph API Version

Ad Pixel

Reading

A Facebook pixel is a small piece of JavaScript code that an advertiser places on every page of their website. This piece of code provides a set of lightweight functionalities for sending user-specific events and event-specific custom data to Facebook. Advertisers can use the Facebook pixel to capture intent information about how people are using their website. A single Facebook pixel is added to all pages of a website, and is then used to create website custom audiences

Example

Graph API Explorer

GET /v22.0/{ads-pixel-id} HTTP/1.1
Host: graph.facebook.com

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/{ads-pixel-id}',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/{ads-pixel-id}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/{ads-pixel-id}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/{ads-pixel-id}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

This endpoint doesn't have any parameters.

Fields

Field	Description
`id` numeric string	ID of the pixel Default
`automatic_matching_fields` list<enum>	Advanced matching fields which are enabled for automatic advanced matching
`can_proxy` bool	can_proxy
`code` string	Pixel code to be placed on the website
`config` string	The configuration to use for uploads to this dataset. Format determined by the method of upload (eg. UI or SDK)
`creation_time` datetime	Time at which the pixel was created
`creator` User	The user who created this pixel
`data_use_setting` enum	Setting to capture how pixel data should be used
`description` string	SELF_EXPLANATORY
`duplicate_entries` integer	Number of duplicate entries for this dataset
`enable_auto_assign_to_accounts` bool	Whether the dataset is auto assigned and auto tracked for all accounts that the owner business owns
`enable_automatic_matching` bool	Represents whether automatic advanced matching is enabled for the pixel for identity matching purposes
`event_stats` string	Event stats of this dataset
`event_time_max` integer	Latest entry of this dataset
`event_time_min` integer	Earliest entry of this dataset
`first_party_cookie_status` enum	First party cookie status to indicate whether first party cookies can be set for this pixel
`has_1p_pixel_event` bool	whether pixel has sent us 1p signals
`is_consolidated_container` bool	A boolean value indicating whether this signal container has unified pixel and offline conversion data set
`is_created_by_business` bool	Flag stands for if a pixel is created by business
`is_crm` bool	True if a pixel contains lead gen data source config
`is_mta_use` bool	Whether the dataset is restricted to MTA only
`is_restricted_use` bool	Whether the dataset is restricted to Lift only
`is_unavailable` bool	Whether this pixel is unavailable
`last_fired_time` datetime	Time at which the pixel was last fired
`last_upload_app` string	The app that made the most recent upload
`last_upload_app_changed_time` integer	Time when the app that made the most recent upload last changed
`match_rate_approx` int32	Approximate match rate percentage for the entries in this dataset
`matched_entries` integer	Number of matched entries of this dataset
`name` string	Name of the pixel
`owner_business` Business	ID of the business that owns this pixel or null if the pixel has not been claimed by any business yet.
`usage` OfflineConversionDataSetUsage	Usage info for the dataset
`valid_entries` integer	Number of valid entries of this dataset

Edges

Edge	Description
`assigned_users` Edge<AssignedUser>	assigned_users
`da_checks` Edge<DACheck>	A list of results after running Dynamic Ads checks on this pixel.
`offline_event_uploads` Edge<OfflineConversionDataSetUpload>	The offline uploads associated with this event set
`openbridge_configurations` Edge<OpenBridgeConfiguration>	Get all the openbridge configurations associated to this Pixel
`shared_agencies` Edge<Business>	Agencies or other businesses this pixel is shared with
`stats` Edge<AdsPixelStatsResult>	Stats data for this pixel

Error Codes

Error	Description
200	Permissions error
100	Invalid parameter
368	The action attempted has been deemed abusive or is otherwise disallowed
190	Invalid OAuth 2.0 Access Token
2500	Error parsing graph query

Creating

You can make a POST request to adspixels edge from the following paths:

/act_{ad_account_id}/adspixels

When posting to this edge, an AdsPixel will be created.

Example

Graph API Explorer

POST /v22.0/act_<AD_ACCOUNT_ID>/adspixels HTTP/1.1
Host: graph.facebook.com

name=My+WCA+Pixel

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->post(
    '/act_<AD_ACCOUNT_ID>/adspixels',
    array (
      'name' => 'My WCA Pixel',
    ),
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/act_<AD_ACCOUNT_ID>/adspixels",
    "POST",
    {
        "name": "My WCA Pixel"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

Bundle params = new Bundle();
params.putString("name", "My WCA Pixel");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/act_<AD_ACCOUNT_ID>/adspixels",
    params,
    HttpMethod.POST,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

NSDictionary *params = @{
  @"name": @"My WCA Pixel",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/act_<AD_ACCOUNT_ID>/adspixels"
                                      parameters:params
                                      HTTPMethod:@"POST"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

curl -X POST \
  -F 'name="My WCA Pixel"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v22.0/act_<AD_ACCOUNT_ID>/adspixels

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

Parameter Description

Parameter	Description
`name` string	Name of the pixel

name

string

Name of the pixel

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.

Struct {

id: numeric string,

}

Error Codes

Error	Description
6202	More than one pixel exist for this account
6200	A pixel already exists for this account
100	Invalid parameter
200	Permissions error
190	Invalid OAuth 2.0 Access Token
368	The action attempted has been deemed abusive or is otherwise disallowed

Updating

You can update an AdsPixel by making a POST request to /{ads_pixel_id}.

Parameters

Parameter	Description
`automatic_matching_fields` array<enum {em, fn, ln, ph, ge, zp, ct, st, country, db, external_id}>	Advanced matching fields for which automatic advanced matching should be enabled
`data_use_setting` enum {EMPTY, ADVERTISING_AND_ANALYTICS, ANALYTICS_ONLY}	Setting to capture how pixel data should be used
`enable_automatic_matching` boolean	Enable automatic advanced matching for the pixel for identity matching purposes
`first_party_cookie_status` enum {EMPTY, FIRST_PARTY_COOKIE_ENABLED, FIRST_PARTY_COOKIE_DISABLED}	First party cookie status to indicate whether first party cookies can be set for this pixel
`name` string	Name of the pixel
`server_events_business_ids` array<numeric string>	server_events_business_ids

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

success: bool,

}

Error Codes

Error	Description
190	Invalid OAuth 2.0 Access Token
100	Invalid parameter

Deleting

You can't perform this operation on this endpoint.