Marketing API

Ad Optimization Basics

The Marketing API offers endpoints to manage audiences and analyze advertising campaign insights. Understanding these endpoints and their functionalities is important for both new and experienced developers looking to optimize their advertising strategies.

Ad Optimization Endpoints

The customaudiences endpoint

The customaudiences endpoint allows you to create and manage custom and lookalike audiences, tailoring ads to specific user segments based on demographics, interests, and behaviors.

Example API Request

curl -X POST \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences \
  -F 'name=My Custom Audience' \
  -F 'subtype=CUSTOM' \
  -F 'access_token=<ACCESS_TOKEN>'

The insights endpoint

The insights endpoint provides valuable analytics about the performance of campaigns, ad sets, and ads, allowing you to track key metrics such as impressions, clicks, and conversions.

Example API Request

curl -X GET \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/insights \
  -F 'fields=impressions,clicks,spend' \
  -F 'time_range={"since":"2023-01-01","until":"2023-12-31"}' \
  -F 'access_token=<ACCESS_TOKEN>'
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Monitoring and Analytics