When an ad set has a daily_budget
, you can expect relatively even spending from day to day while the ad set is live, but there can be some variance between days.
On each day, your actual spending could be up to 125% of the average daily budget. However you will not spend more than 7 times the average daily budget over a calendar week. A calendar week is Saturday, at midnight, which is also known as the start of Sunday, to the next Saturday at 11:59 in the ad account's time zone. For example, for an ad set with daily_budget
$100.00, you may see spending on a certain day to be as high as $125.00, but weekly spending will not exceed $700.00. If the ad set does not start on Saturday, the first week's spending limit is prorated based on the day and time the ad starts.
When the budget is updated, the spending limit for the remainder of the day and week would be prorated. For example, if the daily_budget
is changed from $100.00 to $200.00 at noon, you would not see about $50.00 spent in the first half of the day, and $150.00 in the second half. Instead, you would see about $50.00 spent in the first half, and $100.00 in the second half. This updated mechanism allows for smoother pacing and better optimization of ads throughout the duration of an ad set.
With Marketing APIs v2.6 or earlier, daily_budget
is not exceeded per day by default, but you can set recurring_budget_semantics
of ad set to true
to adopt the budget control described above. With v2.7 or later, the budget control described above will always be turned on and cannot be changed.
When you use a lifetime_budget
, the spending upper limit of each day is controlled by calculation based on the remaining budget and remaining period. Therecurring_budget_semantics
setting has no effect. The total spend of the whole period may not be more than lifetime_budget
.
If a lifetime_budget
is updated to a lower value, the new value must be at least 10% greater than the current amount spent already. For example: if an ad set has a $1000 lifetime budget and has spent $300 so far, the new lifetime budget cannot be set lower than $330."
An ad set with a daily_budget
cannot be updated to have lifetime_budget
later, and vice versa.
The limits for your ad sets are dependent on the currency defined in your Ad Account Settings.
Changing the currency of an existing account will close the account and all its ads will stop running. A new account will be created in its place.
The following limits apply to both daily and maximum lifetime budgets.
Country | Currency | Max Amount |
---|---|---|
US Dollar | USD | 100,000,000 cents |
Canadian Dollar | CAD | 100,000,000 cents |
Euro | EUR | 100,000,000 cents |
Pound Sterling | GBP | 100,000,000 pence |
Australian Dollar | AUD | 100,000,000 cents |
Japanese Yen | JPY | 100,000,000 yen |
Turkish Lira | TRY | 212,000,000 kuruş |
Venezuelan bolivar | VEF | 629,000,000 céntimos |
Colombian Peso | COP | 2,000,000,000 pesos |
Norwegian Krone | NOK | 619,000,000 øre |
Swedish Krona | SEK | 680,000,000 ören |
Danish Krone | DKK | 548,000,000 øre |
Chilean Peso | CLP | 2,000,000,000 pesos |
Hong Kong Dollar | HKD | 775,000,000 cents |
Swiss Franc | CHF | 100,000,000 rappen |
New Zealand Dollar | NZD | 100,000,000 cents |
Mexican Peso | MXN | 1,297,000,000 centavos |
South African Rand | ZAR | 1,072,000,000 cents |
New Israeli Shekel | ILS | 341,000,000 אגורות |
Argentine Peso | ARS | 815,000,000 centavos |
Bolivian Boliviano | BOB | 691,000,000 centavos |
Brazilian Real | BRL | 221,000,000 centavos |
Chinese Yuan Renminbi | CNY | 621,000,000 分 |
Costa Rican Colon | CRC | 2,000,000,000 colón |
Czech Koruna | CZK | 2,000,000,000 haléř |
Guatemala Quetzal | GTQ | 775,000,000 centavos |
Honduras Lempira | HNL | 2,000,000,000 centavos |
Hungarian Forint | HUF | 2,000,000,000 forint |
Iceland Krona | ISK | 2,000,000,000 króna |
Indian Rupee | INR | 2,000,000,000 paise |
Macau Pataca | MOP | 798,000,000 仙 |
Malaysian Ringgit | MYR | 319,000,000 cents |
Nicaragua Cordoba Oro | NIO | 2,000,000,000 centavos |
Paraguayan Guarani | PYG | 2,000,000,000 guarani |
Peruvian Nuevo Sol | PEN | 278,000,000 céntimos |
Polish Zloty | PLN | 305,000,000 groszy |
Philippine Peso | PHP | 2,000,000,000 sentimos |
Qatari Rial | QAR | 364,000,000 درهم |
Romanian Leu | RON | 325,000,000 bani |
Russian Ruble | RUB | 2,000,000,000 копе́йки |
Saudi Riyal | SAR | 375,000,000 هللة |
Singapore Dollar | SGD | 124,000,000 cents |
Korean Won | KRW | 2,000,000,000 won |
New Taiwan Dollar | TWD | 2,000,000,000 dollars |
Thai Baht | THB | 2,000,000,000 สตางค์ |
UAE Dirham | AED | 200,000,000 فلس |
Peso Uruguayo | UYU | 2,000,000,000 centésimos |
Vietnamese Dong | VND | 2,000,000,000 dong |
Indonesian Rupiah | IDR | 2,000,000,000 rupiah |