The Marketing API is a collection of Graph API endpoints and other features that can be used to help you advertise across Meta's family of apps. Before advertising on Facebook, Instagram, Messenger, and WhatsApp, we recommend you learn about Meta's Ad Campaign Structure, to understand the objects you're working with and how they relate to each other.
The latest version is: | v21.0 |
For information on the latest Marketing API version, see the Changelog. For non-versioned changes, see the Out-of-Cycle Changes.
Some typical use-cases which leverage Marketing API includes the following:
To set up your first ad using Marketing API, first familiarize yourself with our core concepts, then follow the tutorial here.
For developers using Marketing APIs for the first time, we also recommend the following resources:
Find out more about some of Marketing API's core offerings in these articles.
Conversions APICreates a connection between an advertiser’s marketing data and the Meta systems that optimize ad targeting, decrease cost per action and measure results. | CatalogInformation about your products and where you can upload your inventory. Use the Catalog Batch API for large catalogs or frequent updates. |
Meta Business ExtensionPopup-based solution that allows users to easily set up the Meta Pixel, Catalog, and Facebook Page Shops. | Business Management APIsCreate and maintain a business' organic and paid presence on Facebook, Instagram, Messenger, and WhatsApp |
Ad CreativeProvides different ads products to help meet your advertising goals | Insights APIAllows developers to programmatically access and analyze data related to ads running on Meta's family of apps and services |