Marketing API
Graph API Version

Ad Set

An ad set is a group of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data. Ad sets enable you to group ads according to your criteria, and you can retrieve the ad-related statistics that apply to a set. See Optimized CPM and Promoted Object.

For example, create an ad set with a daily budget:

curl -X POST \
  -F 'name="My Reach Ad Set"' \
  -F 'optimization_goal="REACH"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'targeting={
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "facebook_positions": [
         "feed"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
Open In Graph API ExplorerOpen In Postman
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Reach Ad Set',
  'optimization_goal' : 'REACH',
  'billing_event' : 'IMPRESSIONS',
  'bid_amount' : '2',
  'daily_budget' : '1000',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'targeting' : {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status' : 'PAUSED',
  'promoted_object' : {'page_id':'<pageID>'},
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
Open In Graph API ExplorerOpen In Postman
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Reach Ad Set',
  'optimization_goal' => 'REACH',
  'billing_event' => 'IMPRESSIONS',
  'bid_amount' => '2',
  'daily_budget' => '1000',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'targeting' => array('geo_locations' => array('countries' => array('US')),'facebook_positions' => array('feed')),
  'status' => 'PAUSED',
  'promoted_object' => array('page_id' => '<pageID>'),
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API ExplorerOpen In Postman
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Reach Ad Set',
  'optimization_goal': 'REACH',
  'billing_event': 'IMPRESSIONS',
  'bid_amount': '2',
  'daily_budget': '1000',
  'campaign_id': '<adCampaignLinkClicksID>',
  'targeting': {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
  'status': 'PAUSED',
  'promoted_object': {'page_id':'<pageID>'},
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
Open In Graph API ExplorerOpen In Postman
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My Reach Ad Set\")
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setBidAmount(2L)
      .setDailyBudget(1000L)
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .execute();

  }
}
Open In Graph API ExplorerOpen In Postman
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My Reach Ad Set',
    optimization_goal: 'REACH',
    billing_event: 'IMPRESSIONS',
    bid_amount: '2',
    daily_budget: '1000',
    campaign_id: '<adCampaignLinkClicksID>',
    targeting: {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
    status: 'PAUSED',
    promoted_object: {'page_id':'<pageID>'},
})
Open In Graph API ExplorerOpen In Postman

Create an ad set with a lifetime budget

curl -X POST \
  -F 'name="My First Adset"' \
  -F 'lifetime_budget=20000' \
  -F 'start_time="2024-11-04T09:56:51-0800"' \
  -F 'end_time="2024-11-14T09:56:51-0800"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'bid_amount=100' \
  -F 'billing_event="LINK_CLICKS"' \
  -F 'optimization_goal="LINK_CLICKS"' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "publisher_platforms": [
         "facebook",
         "audience_network"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My First Adset',
  'lifetime_budget' : '20000',
  'start_time' : '2024-07-29T17:54:57-0700',
  'end_time' : '2024-08-08T17:54:57-0700',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'bid_amount' : '100',
  'billing_event' : 'LINK_CLICKS',
  'optimization_goal' : 'LINK_CLICKS',
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network']},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My First Adset',
  'lifetime_budget' => '20000',
  'start_time' => '2024-07-29T17:54:57-0700',
  'end_time' => '2024-08-08T17:54:57-0700',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'bid_amount' => '100',
  'billing_event' => 'LINK_CLICKS',
  'optimization_goal' => 'LINK_CLICKS',
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'publisher_platforms' => array('facebook','audience_network')),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My First Adset',
  'lifetime_budget': '20000',
  'start_time': '2024-07-29T17:54:57-0700',
  'end_time': '2024-08-08T17:54:57-0700',
  'campaign_id': '<adCampaignLinkClicksID>',
  'bid_amount': '100',
  'billing_event': 'LINK_CLICKS',
  'optimization_goal': 'LINK_CLICKS',
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network']},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"My First Adset\")
      .setLifetimeBudget(20000L)
      .setStartTime(\"2024-07-29T17:54:57-0700\")
      .setEndTime(\"2024-08-08T17:54:57-0700\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setBidAmount(100L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\", \"audience_network\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'My First Adset',
    lifetime_budget: '20000',
    start_time: '2024-07-29T17:54:57-0700',
    end_time: '2024-08-08T17:54:57-0700',
    campaign_id: '<adCampaignLinkClicksID>',
    bid_amount: '100',
    billing_event: 'LINK_CLICKS',
    optimization_goal: 'LINK_CLICKS',
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network']},
    status: 'PAUSED',
})
Open In Graph API Explorer

Limits

The following are the limits on ad sets

Limit Value

Maximum number of ad sets per regular ad account

5000 non-deleted ad sets

Maximum number of ad sets per bulk ad account

10000 non-deleted ad sets

Maximum number of ads per ad set

50 non-archived ads

Housing, Employment and Credit Ads

Facebook is committed to protecting people from discrimination, and we are continually improving our ability to detect and deter potential abuse. It’s already against our policies to discriminate by wrongfully targeting or excluding specific groups of people. As part of a historic settlement agreement, we are making changes to the way we manage housing, employment and credit ads.

Advertisers must specify a special_ad_category for ad campaigns that market housing, employment, and credit. In doing so, the set of targeting options available for ads in these campaigns will be restricted. See Special Ad Category for more information.

Targeting European Union Ads

Beginning Tuesday, May 16, 2023 advertisers who include the European Union (EU), associated territories, or select global/worldwide in their ad targeting on Facebook and Instagram will be asked to include information about who benefits from the ad (the beneficiary) and who is paying for the ad (the payor) for each ad set. Advertisers will be prompted for this information in all ads buying surfaces including Ads Manager and the Marketing API. Beginning Wednesday, August 16, 2023, if beneficiary and payer information is not provided, the ad will not be published.

We are launching this requirement to respond to the EU Digital Services Act (DSA) which goes into full effect for Facebook and Instagram later this year.

Ad sets targeted to the EU and/or associated territories (see here for a complete list) are required to provide beneficiary information (who benefits from the ad running), and payer information (who pays for the ad). This applies to new ads, duplicated ads, or significantly edited ads from May 16 forward, and without the required information, the API will respond with a wrong parameter error. For convenience the advertiser can set a saved beneficiary and payor in their ad account, which will be auto-populated during ad set creation, copying, and updating targets to include EU locations and ads under existing ad seta without configured the payor and beneficiary.. For more information about the ad account level parameters, default_dsa_payor and default_dsa_beneficiary, see to the check the Ad Account reference document.

To facilitate the creation of ad sets targeting the EU, we're offering a new API which allows developers to get a list of likely beneficiary/payer strings, based on ad account activity. See Ad Account DSA Recommendations for more information.

Notice:

  • When the default values are set in the ad account, during ad set creation, updating, and ad creation under an existing ad set, if one of them is not provided, the API will automatically fill the default value listed in the ad account. Do not pass only one of them and expect the API to set the other one to be the same value. For example, in the ad account settings, default_dsa_payor is payor_default and default_dsa_beneficiary is beneficiary_default. During ad set creation, if only dsa_payor is passed with the payor, the dsa_beneficiary will be automatically filled with value of beneficiary_default instead of dsa_payor.
  • If no saved default values are set or the values are unset, without explicitly passing the payor or beneficiary during ad set creation or when making updates, it will trigger an error and the request will fail.
  • The payer and the beneficiary fields are only for ad sets targeting the EU and/or associated territories.
  • For ad sets targeting regions other than the EU and/or associated territories, that information will not be saved even if it is provided.

To facilitate the creation of ad sets targeting the EU, we're offering a new API which allows developers to get a list of likely beneficiary/payer strings, based on ad account activity. See Ad Account Dsa Recommendations for more information.

Reading

An ad set is a group of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data. Ad sets enable you to group ads according to your criteria, and you can retrieve the ad-related statistics that apply to a set.

The date_preset = lifetime parameter is disabled in Graph API v10.0 and replaced with date_preset = maximum, which returns a maximum of 37 months of data. For v9.0 and below, date_preset = maximum will be enabled on May 25, 2021, and any lifetime calls will default to maximum and return only 37 months of data.

Examples

curl -X GET \
  -d 'fields="name,status"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_SET_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_SET_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'name',
  'status',
];
params = {
};
const sample_code = (new AdSet(id)).get(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_SET_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'name',
  'status',
);
$params = array(
);
echo json_encode((new AdSet($id))->getSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'name',
  'status',
]
params = {
}
print AdSet(id).get(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_SET_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdSet(id, context).get()
      .requestNameField()
      .requestStatusField()
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_set = FacebookAds::AdSet.get(id ,'name,status')
Open In Graph API Explorer

To retrieve date-time related fields in a UNIX timestamp format, use the date_format parameter:

curl -X GET \
  -d 'fields="id,name,start_time,end_time"' \
  -d 'date_format="U"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_SET_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_SET_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'id',
  'name',
  'start_time',
  'end_time',
];
params = {
  'date_format' : 'U',
};
const sample_code = (new AdSet(id)).get(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_SET_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'id',
  'name',
  'start_time',
  'end_time',
);
$params = array(
  'date_format' => 'U',
);
echo json_encode((new AdSet($id))->getSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'id',
  'name',
  'start_time',
  'end_time',
]
params = {
  'date_format': 'U',
}
print AdSet(id).get(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_SET_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdSet(id, context).get()
      .setParam(\"date_format\", \"U\")
      .requestIdField()
      .requestNameField()
      .requestStartTimeField()
      .requestEndTimeField()
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_set = FacebookAds::AdSet.get(id ,'id,name,start_time,end_time')
Open In Graph API Explorer

To retrieve information for multiple ad sets:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;

$ad_set_ids = array(<AD_SET_1_ID>, <AD_SET_2_ID>, <AD_SET_3_ID>);
$fields = array(
  AdSetFields::NAME,
  AdSetFields::CONFIGURED_STATUS,
  AdSetFields::EFFECTIVE_STATUS,
);
$adsets = AdSet::readIds($ad_set_ids, $fields);

foreach ($adsets as $adset) {
  echo $adset->{AdSetFields::NAME}.PHP_EOL;
}
curl -G \
  -d 'fields=name,configured_status,effective_status' \
  -d 'ids=1000002,1000002,1000002' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/

To read all ad sets from one ad account:

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdSetFields;

$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$adsets = $account->getAdSets(array(
  AdSetFields::NAME,
  AdSetFields::CONFIGURED_STATUS,
  AdSetFields::EFFECTIVE_STATUS,
));

foreach ($adsets as $adset) {
  echo $adset->{AdSetFields::NAME}.PHP_EOL;
}
from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adset import AdSet

account = AdAccount('act_<AD_ACCOUNT_ID>')
adsets = account.get_ad_sets(fields=[AdSet.Field.name])

for adset in adsets:
    print(adset[AdSet.Field.name])
APINodeList<AdSet> adSets = new AdAccount(act_<AD_ACCOUNT_ID>, context).getAdSets()
  .requestNameField()
  .requestConfiguredStatusField()
  .requestEffectiveStatusField()
  .execute();
curl -G \
  -d 'fields=name,configured_status,effective_status' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

To read the names of ad sets with status paused in an ad account

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;

$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$adsets = $account->getAdSets(
  array(),
  array(
    AdSetFields::EFFECTIVE_STATUS => array(
      AdSet::STATUS_PAUSED,
    ),
  ));

foreach ($adsets as $adset) {
  echo $adset->{AdSetFields::NAME}.PHP_EOL;
}
APINodeList<AdSet> adSets = new AdAccount(act_<AD_ACCOUNT_ID>, context).getAdSets()
  .setEffectiveStatus("[\"PAUSED\"]")
  .execute();
curl -G \
  -d 'effective_status=["PAUSED"]' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

To read the end_time of multiple ad sets.

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;

$adsets = AdSet::readIds(
  array($ad_set_1_id, $ad_set_2_id),
  array(AdSetFields::END_TIME));

foreach ($adsets as $adset) {
  echo $adset->{AdSetFields::END_TIME}.PHP_EOL;
}
curl -G \
  -d 'fields=end_time' \
  -d 'ids=1000002,1000002' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/

Example

Graph API Explorer
GET /v21.0/<AD_SET_ID>/?fields=adset_schedule HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/<AD_SET_ID>/?fields=adset_schedule',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/<AD_SET_ID>/",
    {
        "fields": "adset_schedule"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
Bundle params = new Bundle();
params.putString("fields", "adset_schedule");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/<AD_SET_ID>/",
    params,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
NSDictionary *params = @{
  @"fields": @"adset_schedule",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/<AD_SET_ID>/"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
curl -X GET -G \
  -d 'fields="adset_schedule"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_SET_ID>/
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

ParameterDescription
date_preset
enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}

Date Preset

time_range
{'since':YYYY-MM-DD,'until':YYYY-MM-DD}

Time Range. Note if time range is invalid, it will be ignored.

since
datetime

A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.

until
datetime

A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.

Fields

FieldDescription
id
numeric string

ID for the Ad Set

Default
account_id
numeric string

ID for the Ad Account associated with this Ad Set

adlabels
list<AdLabel>

Ad Labels associated with this ad set

adset_schedule
list<DayPart>

Ad set schedule, representing a delivery schedule for a single day

asset_feed_id
numeric string

The ID of the asset feed that constains a content to create ads

attribution_spec
list<AttributionSpec>

Conversion attribution spec used for attributing conversions for optimization. Supported window lengths differ by optimization goal and campaign objective. See Objective, Optimization Goal and attribution_spec.

bid_adjustments
AdBidAdjustments

Map of bid adjustment types to values

bid_amount
unsigned int32

Bid cap or target cost for this ad set. The bid cap used in a lowest cost bid strategy is defined as the maximum bid you want to pay for a result based on your optimization_goal. The target cost used in a target cost bid strategy lets Facebook bid on your behalf to meet your target on average and keep costs stable as you raise budget.

The bid amount's unit is cents for currencies like USD, EUR, and the basic unit for currencies like JPY, KRW. The bid amount for ads with IMPRESSION or REACH as billing_event is per 1,000 occurrences of that event, and the bid amount for ads with other billing_events is for each occurrence.

bid_constraints
AdCampaignBidConstraint

Choose bid constraints for ad set to suit your specific business goals. It usually works together with bid_strategy field.

bid_info
map<string, unsigned int32>

Map of bid objective to bid value.

bid_strategy
enum {LOWEST_COST_WITHOUT_CAP, LOWEST_COST_WITH_BID_CAP, COST_CAP, LOWEST_COST_WITH_MIN_ROAS}

Bid strategy for this ad set when you use AUCTION as your buying type:
LOWEST_COST_WITHOUT_CAP: Designed to get the most results for your budget based on your ad set optimization_goal without limiting your bid amount. This is the best strategy if you care most about cost efficiency. However with this strategy it may be harder to get stable average costs as you spend. This strategy is also known as automatic bidding. Learn more in Ads Help Center, About bid strategies: Lowest cost.
LOWEST_COST_WITH_BID_CAP: Designed to get the most results for your budget based on your ad set optimization_goal while limiting actual bid to your specified amount. With a bid cap you have more control over your cost per actual optimization event. However if you set a limit which is too low you may get less ads delivery. Get your bid cap with the field bid_amount. This strategy is also known as manual maximum-cost bidding. Learn more in Ads Help Center, About bid strategies: Lowest cost.
Notes:

  • If you enable campaign budget optimization, you should get bid_strategy at the parent campaign level.
  • TARGET_COST bidding strategy has been deprecated with Marketing API v9.

billing_event
enum {APP_INSTALLS, CLICKS, IMPRESSIONS, LINK_CLICKS, NONE, OFFER_CLAIMS, PAGE_LIKES, POST_ENGAGEMENT, THRUPLAY, PURCHASE, LISTING_INTERACTION}

The billing event for this ad set:
APP_INSTALLS: Pay when people install your app.
CLICKS: Pay when people click anywhere in the ad.
IMPRESSIONS: Pay when the ads are shown to people.
LINK_CLICKS: Pay when people click on the link of the ad.
OFFER_CLAIMS: Pay when people claim the offer.
PAGE_LIKES: Pay when people like your page.
POST_ENGAGEMENT: Pay when people engage with your post.
VIDEO_VIEWS: Pay when people watch your video ads for at least 10 seconds.
THRUPLAY: Pay for ads that are played to completion, or played for at least 15 seconds.

brand_safety_config
BrandSafetyCampaignConfig

brand_safety_config

budget_remaining
numeric string

Remaining budget of this Ad Set

campaign
Campaign

The campaign that contains this ad set

campaign_active_time
numeric string

Campaign running length

campaign_attribution
enum

campaign_attribution, a new field for app ads campaign, used to indicate a campaign's attribution type, eg: SKAN or AEM

campaign_id
numeric string

The ID of the campaign that contains this ad set

configured_status
enum {ACTIVE, PAUSED, DELETED, ARCHIVED}

The status set at the ad set level. It can be different from the effective status due to its parent campaign. Prefer using 'status' instead of this.

contextual_bundling_spec
ContextualBundlingSpec

specs of contextual bundling Ad Set setup, including signal of opt-in/out the feature

created_time
datetime

Time when this Ad Set was created

creative_sequence
list<numeric string>

Order of the adgroup sequence to be shown to users

daily_budget
numeric string

The daily budget of the set defined in your account currency.

daily_min_spend_target
numeric string

Daily minimum spend target of the ad set defined in your account currency. To use this field, daily budget must be specified in the Campaign. This target is not a guarantee but our best effort.

daily_spend_cap
numeric string

Daily spend cap of the ad set defined in your account currency. To use this field, daily budget must be specified in the Campaign.

destination_type
string

Destination of ads in this Ad Set.

Options include: WEBSITE, APP, MESSENGER, INSTAGRAM_DIRECT.

The ON_AD, ON_POST, ON_VIDEO, ON_PAGE, and ON_EVENT destination types are currently in limited beta testing. Trying to duplicate campaigns with existing destination types using these new destination types may throw an error. See the Outcome-Driven Ads Experiences section below for more information.

dsa_beneficiary
string

The beneficiary of all ads in this ad set.

dsa_payor
string

The payor of all ads in this ad set.

effective_status
enum {ACTIVE, PAUSED, DELETED, CAMPAIGN_PAUSED, ARCHIVED, IN_PROCESS, WITH_ISSUES}

The effective status of the adset. The status could be effective either because of its own status, or the status of its parent campaign. WITH_ISSUES is available for version 3.2 or higher. IN_PROCESS is available for version 4.0 or higher.

end_time
datetime

End time, in UTC UNIX timestamp

frequency_control_specs
list<AdCampaignFrequencyControlSpecs>

An array of frequency control specs for this ad set. As there is only one event type currently supported, this array has no more than one element. Writes to this field are only available in ad sets where REACH is the objective.

instagram_actor_id
numeric string

Represents your Instagram account id, used for ads, including dynamic creative ads on Instagram.

is_dynamic_creative
bool

Whether this ad set is a dynamic creative ad set. dynamic creative ad can be created only under ad set with this field set to be true.

issues_info
list<AdCampaignIssuesInfo>

Issues for this ad set that prevented it from deliverying

learning_stage_info
AdCampaignLearningStageInfo

Info about whether the ranking or delivery system is still learning for this ad set. While the ad set is still in learning , we might unstablized delivery performances.

lifetime_budget
numeric string

The lifetime budget of the set defined in your account currency.

lifetime_imps
int32

Lifetime impressions. Available only for campaigns with buying_type=FIXED_CPM

lifetime_min_spend_target
numeric string

Lifetime minimum spend target of the ad set defined in your account currency. To use this field, lifetime budget must be specified in the Campaign. This target is not a guarantee but our best effort.

lifetime_spend_cap
numeric string

Lifetime spend cap of the ad set defined in your account currency. To use this field, lifetime budget must be specified in the Campaign.

min_budget_spend_percentage
numeric string

min_budget_spend_percentage

multi_optimization_goal_weight
string

multi_optimization_goal_weight

name
string

Name of the ad set

optimization_goal
enum {NONE, APP_INSTALLS, AD_RECALL_LIFT, ENGAGED_USERS, EVENT_RESPONSES, IMPRESSIONS, LEAD_GENERATION, QUALITY_LEAD, LINK_CLICKS, OFFSITE_CONVERSIONS, PAGE_LIKES, POST_ENGAGEMENT, QUALITY_CALL, REACH, LANDING_PAGE_VIEWS, VISIT_INSTAGRAM_PROFILE, VALUE, THRUPLAY, DERIVED_EVENTS, APP_INSTALLS_AND_OFFSITE_CONVERSIONS, CONVERSATIONS, IN_APP_VALUE, MESSAGING_PURCHASE_CONVERSION, SUBSCRIBERS, REMINDERS_SET, MEANINGFUL_CALL_ATTEMPT, PROFILE_VISIT, MESSAGING_APPOINTMENT_CONVERSION}

The optimization goal this ad set is using.
NONE: Only available in read mode for campaigns created pre-v2.4.
APP_INSTALLS: Optimize for people more likely to install your app.
AD_RECALL_LIFT: Optimize for people more likely to remember seeing your ads.
CLICKS: Deprecated. Only available in read mode.
ENGAGED_USERS: Optimize for people more likely to take a particular action in your app.
EVENT_RESPONSES: Optimize for people more likely to attend your event.
IMPRESSIONS: Show the ads as many times as possible.
LEAD_GENERATION: Optimize for people more likely to fill out a lead generation form.
QUALITY_LEAD: Optimize for people who are likely to have a deeper conversation with advertisers after lead submission.
LINK_CLICKS: Optimize for people more likely to click in the link of the ad.
OFFSITE_CONVERSIONS: Optimize for people more likely to make a conversion on the site.
PAGE_LIKES: Optimize for people more likely to like your page.
POST_ENGAGEMENT: Optimize for people more likely to engage with your post.
QUALITY_CALL: Optimize for people who are likely to call the advertiser.
REACH: Optimize to reach the most unique users for each day or interval specified in frequency_control_specs.
LANDING_PAGE_VIEWS: Optimize for people who are most likely to click on and load your chosen landing page.
VISIT_INSTAGRAM_PROFILE: Optimize for visits to the advertiser's Instagram profile.
VALUE: Optimize for maximum total purchase value within the specified attribution window.
THRUPLAY: Optimize delivery of your ads to people who are more likely to play your ad to completion, or play it for at least 15 seconds.
DERIVED_EVENTS: Optimize for retention, which reaches people who are most likely to return to the app and open it again during a given time frame after installing. You can choose either two days, meaning the app is likely to be reopened between 24 and 48 hours after installation; or seven days, meaning the app is likely to be reopened between 144 and 168 hours after installation.
APP_INSTALLS_AND_OFFSITE_CONVERSIONS: Optimizes for people more likely to install your app and make a conversion on your site.
CONVERSATIONS: Directs ads to people more likely to have a conversation with the business.

optimization_sub_event
string

Optimization sub event for a specific optimization goal. For example: Sound-On event for Video-View-2s optimization goal.

pacing_type
list<string>

Defines the pacing type, standard or using ad scheduling

promoted_object
AdPromotedObject

The object this ad set is promoting across all its ads.

recommendations
list<AdRecommendation>

If there are recommendations for this ad set, this field includes them. Otherwise, will not be included in the response. This field is not included in redownload mode.

recurring_budget_semantics
bool

If this field is true, your daily spend may be more than your daily budget while your weekly spend will not exceed 7 times your daily budget. More details explained in the Ad Set Budget document. If this is false, your amount spent daily will not exceed the daily budget. This field is not applicable for lifetime budgets.

regional_regulated_categories
list<enum>

This param is used to specify regional_regulated_categories. Currently it supports null and TAIWAN_FINSERV.

Example: null or [TAIWAN_FINSERV]

regional_regulation_identities
RegionalRegulationIdentities

This param is used to specify regional_regulation_identities.

Example:

regional_regulation_identities: { "taiwan_finserv_beneficiary": <verified_identity_id>, "taiwan_finserv_payer": <verified_identity_id> }

Passing null as the id will remove existing id.

review_feedback
string

Reviews for dynamic creative ad

rf_prediction_id
id

Reach and frequency prediction ID

source_adset
AdSet

The source ad set that this ad set was copied from

source_adset_id
numeric string

The source ad set id that this ad set was copied from

start_time
datetime

Start time, in UTC UNIX timestamp

status
enum {ACTIVE, PAUSED, DELETED, ARCHIVED}

The status set at the ad set level. It can be different from the effective status due to its parent campaign. The field returns the same value as configured_status, and is the suggested one to use.

targeting
Targeting

Targeting

targeting_optimization_types
list<KeyValue:string,int32>

Targeting options that are relaxed and used as a signal for optimization

time_based_ad_rotation_id_blocks
list<list<integer>>

Specify ad creative that displays at custom date ranges in a campaign as an array. A list of Adgroup IDs. The list of ads to display for each time range in a given schedule. For example display first ad in Adgroup for first date range, second ad for second date range, and so on. You can display more than one ad per date range by providing more than one ad ID per array. For example set time_based_ad_rotation_id_blocks to [[1], [2, 3], [1, 4]]. On the first date range show ad 1, on the second date range show ad 2 and ad 3 and on the last date range show ad 1 and ad 4. Use with time_based_ad_rotation_intervals to specify date ranges.

time_based_ad_rotation_intervals
list<unsigned int32>

Date range when specific ad creative displays during a campaign. Provide date ranges in an array of UNIX timestamps where each timestamp represents the start time for each date range. For example a 3-day campaign from May 9 12am to May 11 11:59PM PST can have three date ranges, the first date range starts from May 9 12:00AM to May 9 11:59PM, second date range starts from May 10 12:00AM to May 10 11:59PM and last starts from May 11 12:00AM to May 11 11:59PM. The first timestamp should match the campaign start time. The last timestamp should be at least 1 hour before the campaign end time. You must provide at least two date ranges. All date ranges must cover the whole campaign length, so any date range cannot exceed campaign length. Use with time_based_ad_rotation_id_blocks to specify ad creative for each date range.

updated_time
datetime

Time when the Ad Set was updated

use_new_app_click
bool

If set, allows Mobile App Engagement ads to optimize for LINK_CLICKS

Edges

EdgeDescription
activities
Edge<AdActivity>

The activities of this ad set

ad_studies
Edge<AdStudy>

The ad studies containing this ad set

adcreatives
Edge<AdCreative>

The creatives of this ad set

adrules_governed
Edge<AdRule>

Ad rules that govern this ad set - by default, this only returns rules that either directly mention the ad set by id or indirectly through the set entity_type

ads
Edge<Adgroup>

The ads under this ad set

asyncadrequests
Edge<AdAsyncRequest>

Async ad requests for this ad set

copies
Edge<AdCampaign>

The copies of this ad set

delivery_estimate
Edge<AdCampaignDeliveryEstimate>

The delivery estimate for this ad set

message_delivery_estimate
Edge<MessageDeliveryEstimate>

Delivery estimation of the marketing message campaign

targetingsentencelines
Edge<TargetingSentenceLine>

The targeting description sentence for this ad set

Error Codes

ErrorDescription
100Invalid parameter
80004There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
190Invalid OAuth 2.0 Access Token
200Permissions error
2500Error parsing graph query

Creating

Examples

Validate an ad set with a daily budget where campaign objective is set to APP_INSTALLS

curl -X POST \
  -F 'name="Mobile App Installs Ad Set"' \
  -F 'daily_budget=1000' \
  -F 'bid_amount=2' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="APP_INSTALLS"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'promoted_object={
       "application_id": "<APP_ID>",
       "object_store_url": "<APP_STORE_URL>"
     }' \
  -F 'targeting={
       "device_platforms": [
         "mobile"
       ],
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "publisher_platforms": [
         "facebook",
         "audience_network"
       ],
       "user_os": [
         "IOS"
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Mobile App Installs Ad Set',
  'daily_budget' : '1000',
  'bid_amount' : '2',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'APP_INSTALLS',
  'campaign_id' : '<adCampaignAppInstallsID>',
  'promoted_object' : {'application_id':'<appID>','object_store_url':'<appLink>'},
  'targeting' : {'device_platforms':['mobile'],'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network'],'user_os':['IOS']},
  'status' : 'PAUSED',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Mobile App Installs Ad Set',
  'daily_budget' => '1000',
  'bid_amount' => '2',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'APP_INSTALLS',
  'campaign_id' => '<adCampaignAppInstallsID>',
  'promoted_object' => array('application_id' => '<appID>','object_store_url' => '<appLink>'),
  'targeting' => array('device_platforms' => array('mobile'),'facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US')),'publisher_platforms' => array('facebook','audience_network'),'user_os' => array('IOS')),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Mobile App Installs Ad Set',
  'daily_budget': '1000',
  'bid_amount': '2',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'APP_INSTALLS',
  'campaign_id': '<adCampaignAppInstallsID>',
  'promoted_object': {'application_id':'<appID>','object_store_url':'<appLink>'},
  'targeting': {'device_platforms':['mobile'],'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network'],'user_os':['IOS']},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"Mobile App Installs Ad Set\")
      .setDailyBudget(1000L)
      .setBidAmount(2L)
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_APP_INSTALLS)
      .setCampaignId(\"<adCampaignAppInstallsID>\")
      .setPromotedObject(\"{\\"application_id\\":\\"<appID>\\",\\"object_store_url\\":\\"<appLink>\\"}\")
      .setTargeting(
          new Targeting()
            .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
            .setFieldPublisherPlatforms(Arrays.asList(\"facebook\", \"audience_network\"))
            .setFieldUserOs(Arrays.asList(\"IOS\"))
        )
      .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'Mobile App Installs Ad Set',
    daily_budget: '1000',
    bid_amount: '2',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'APP_INSTALLS',
    campaign_id: '<adCampaignAppInstallsID>',
    promoted_object: {'application_id':'<appID>','object_store_url':'<appLink>'},
    targeting: {'device_platforms':['mobile'],'facebook_positions':['feed'],'geo_locations':{'countries':['US']},'publisher_platforms':['facebook','audience_network'],'user_os':['IOS']},
    status: 'PAUSED',
})
Open In Graph API Explorer

Considerations

Bid/Budget Validations

When creating an ad set, from v2.4 and on, there will be a minimum budget for different billing events (clicks, impressions, actions). Minimum values are defined in terms of the daily budget but apply to lifetime budgets as well. For example, if the minimum daily budget is $5, a campaign lasting 5 days will need at least $25 for budget. All values in this section are in US Dollars. Differenct currency has different minimum daily budget limit.

If bid_strategy is set to LOWEST_COST_WITHOUT_CAP in the ad set:

Billing Event Minimum Daily Budget Notes

Impressions

$0.50

Clicks/Likes/Video Views

$2.50

Low-frequency Actions

$40

Low-frequency actions include mobile app installs, offer claims or canvas app installs. Important: This minimum daily budget is the same for all countries.

If bid_strategy is set to LOWEST_COST_WITH_BID_CAP in the ad set:

Billing Event Minimum Daily Budget

Impressions

At least the bid_amount. For example, if the bid amount is $10, then $10 will be the minimum budget required.

Clicks/Actions

5x the bid_amount for a Click or Action. For example, if the bid amount is $5 per click/action, then $25 will be the minimum budget required.

Budgets in other non-USD currencies will be converted and validated upon time of ad set creation.

For ads belonging to ad accounts from countries in the list below, the minimum values are 2x the ones in the tables. For example if billing event is an impression, minimum daily budget is $0.50 but in the the following countries minimum would be $1.00:

Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States of America.

The only exception to this rule are low-frequency actions when bid_strategy is LOWEST_COST_WITHOUT_CAP.

Locale targeted page post

If you promote a Page post which has been targeted by locale the ad set targeting must include the same, or a subset of, locale targeting as the Page post.

E.g. if the Page post is targeted at locales 6 (US English) and 24 (UK English), then the ad set must be targeted at one or more of the same locales.

Mobile App Ads

Mobile app ad sets should

  • be used in conjunction with targeting spec fields user_device and user_os
  • have a MOBILE_APP_* objective on the campaign

Desktop App Ads

Desktop app ad sets must

  • include a targeting spec of either
    • 'page_types':['desktopfeed'] or
    • 'page_types':['rightcolumn'] or
    • 'page_types':['desktop'] along with the other targeting options you have selected.
  • include a CANVAS_APP_* objective

Lookalike Expansion

Beginning with v13.0, for newly created ad sets that optimize for value, conversions, or app events, lookalike expansion will be turned on by default and cannot be disabled. When getting an ad set that optimizes for value, conversions, or app events, we will return a new lookalike property in the targeting_optimization_types map that indicates lookalike expansion is enabled and complements the existing detailed_targeting property for the detailed targeting expansion.

Targeting DSA Regulated Locations (EU)

For ad sets targeting the EU and/or associated territories, the dsa_payor and dsa_beneficiary fields are required. The information provided in these 2 fields will be shown to end users to indicate who is paying for the ad and who is the beneficiary of the ad.

Request
Include the following fields in an API call to the /{adset_id} endpoint. 

{
  "dsa_payor": "<PAYOR_NAME>",
  "dsa_beneficiary": "<BENEFICIARY_NAME>"
  ...
}

Fields

NameDescription

dsa_payor

string (max 512 char)

The payor of all ads in this ad set.

dsa_beneficiary

string (max 512 char)

The beneficiary of all ads in this ad set.

If these fields are not provided, the API may returns the following errors:
Payor missing error

{
  "error": {
    "message": "Invalid parameter",
    "type": "FacebookApiException",
    "code": 100,
    "error_data": "{\"blame_field_specs\":[[\"dsa_payor\"]]}",
    "error_subcode": 3858079,
    "is_transient": false,
    "error_user_title": "No payor provided in DSA regulated region",
    "error_user_msg": "The DSA requires ads to provide payor information in regulated regions. Updating/creating ad needs to provide payor of the ad.",
    "fbtrace_id": "fbtrace_id"
  },
  "__fb_trace_id__": "fbtrace_id",
  "__www_request_id__": "request_id"
}
Beneficiary missing error
{
  "error": {
    "message": "Invalid parameter",
    "type": "FacebookApiException",
    "code": 100,
    "error_data": "{\"blame_field_specs\":[[\"dsa_beneficiary\"]]}",
    "error_subcode": 3858081,
    "is_transient": false,
    "error_user_title": "No payor/beneficiary provided in DSA regulated location",
    "error_user_msg": "The DSA requires ads to provide beneficiary information in regulated regions. Updating/creating ad needs to provide beneficiary of the ad.",
    "fbtrace_id": "fbtrace_id"
  },
  "__fb_trace_id__": "fbtrace_id",
  "__www_request_id__": "request_id"
}

You can make a POST request to copies edge from the following paths:
When posting to this edge, an AdSet will be created.

Parameters

ParameterDescription
campaign_id
numeric string or integer

Single ID of a campaign to make parent of the copy. The copy inherits all campaign settings, such as budget from the parent.Ignore if you want to keep the copy under the original campaign parent.

deep_copy
boolean
Default value: false

Whether to copy all the child ads. Limits: the total number of children ads to copy should not exceed 3 for a synchronous call and 51 for an asynchronous call.

end_time
datetime

The end time of the set, e.g. 2015-03-12 23:59:59-07:00 or 2015-03-12 23:59:59 PDT. UTC UNIX timestamp. When creating a set with a daily budget, specify end_time=0 to set the set to be ongoing without end date. If not set, the copied adset will inherit the end time from the original set

rename_options
JSON or object-like arrays

Rename options

rename_strategy
enum {DEEP_RENAME, ONLY_TOP_LEVEL_RENAME, NO_RENAME}
Default value: ONLY_TOP_LEVEL_RENAME

DEEP_RENAME: will change this object's name and children's names in the copied object. ONLY_TOP_LEVEL_RENAME: will change the this object's name but won't change the children's name in the copied object. NO_RENAME: will change no name in the copied object

rename_prefix
string

A prefix to copy names. Defaults to null if not provided.

rename_suffix
string

A suffix to copy names. Defaults to null if not provided and appends a localized string of - Copy based on the ad account locale.

start_time
datetime

The start time of the set, e.g. 2015-03-12 23:59:59-07:00 or 2015-03-12 23:59:59 PDT. UTC UNIX timestamp. If not set, the copied adset will inherit the start time from the original set

status_option
enum {ACTIVE, PAUSED, INHERITED_FROM_SOURCE}
Default value: PAUSED

ACTIVE: the copied adset will have active status. PAUSED: the copied adset will have paused status. INHERITED_FROM_SOURCE: the copied adset will have the status from the original set.

Return Type

This endpoint supports read-after-write and will read the node represented by copied_adset_id in the return type.
Struct {
copied_adset_id: numeric string,
ad_object_ids: List [
Struct {
ad_object_type: enum {unique_adcreative, ad, ad_set, campaign, opportunities, privacy_info_center, topline, ad_account},
source_id: numeric string,
copied_id: numeric string,
}
],
}

Error Codes

ErrorDescription
100Invalid parameter
368The action attempted has been deemed abusive or is otherwise disallowed
200Permissions error
80004There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
613Calls to this api have exceeded the rate limit.
You can make a POST request to adsets edge from the following paths:
When posting to this edge, an AdSet will be created.

Example

Graph API Explorer
POST /v21.0/act_<AD_ACCOUNT_ID>/adsets HTTP/1.1
Host: graph.facebook.com

name=My+First+AdSet&daily_budget=10000&bid_amount=300&billing_event=IMPRESSIONS&optimization_goal=REACH&campaign_id=%3CAD_CAMPAIGN_ID%3E&promoted_object=%7B%22page_id%22%3A%22%3CPAGE_ID%3E%22%7D&targeting=%7B%22facebook_positions%22%3A%5B%22feed%22%5D%2C%22geo_locations%22%3A%7B%22countries%22%3A%5B%22US%22%5D%2C%22regions%22%3A%5B%7B%22key%22%3A%224081%22%7D%5D%2C%22cities%22%3A%5B%7B%22key%22%3A777934%2C%22radius%22%3A10%2C%22distance_unit%22%3A%22mile%22%7D%5D%7D%2C%22genders%22%3A%5B1%5D%2C%22age_max%22%3A24%2C%22age_min%22%3A20%2C%22publisher_platforms%22%3A%5B%22facebook%22%2C%22audience_network%22%5D%2C%22device_platforms%22%3A%5B%22mobile%22%5D%2C%22flexible_spec%22%3A%5B%7B%22interests%22%3A%5B%7B%22id%22%3A%22%3CINTEREST_ID%3E%22%2C%22name%22%3A%22%3CINTEREST_NAME%3E%22%7D%5D%7D%5D%7D&status=PAUSED
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->post(
    '/act_<AD_ACCOUNT_ID>/adsets',
    array (
      'name' => 'My First AdSet',
      'daily_budget' => '10000',
      'bid_amount' => '300',
      'billing_event' => 'IMPRESSIONS',
      'optimization_goal' => 'REACH',
      'campaign_id' => '<AD_CAMPAIGN_ID>',
      'promoted_object' => '{"page_id":"<PAGE_ID>"}',
      'targeting' => '{"facebook_positions":["feed"],"geo_locations":{"countries":["US"],"regions":[{"key":"4081"}],"cities":[{"key":777934,"radius":10,"distance_unit":"mile"}]},"genders":[1],"age_max":24,"age_min":20,"publisher_platforms":["facebook","audience_network"],"device_platforms":["mobile"],"flexible_spec":[{"interests":[{"id":"<INTEREST_ID>","name":"<INTEREST_NAME>"}]}]}',
      'status' => 'PAUSED',
    ),
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/act_<AD_ACCOUNT_ID>/adsets",
    "POST",
    {
        "name": "My First AdSet",
        "daily_budget": "10000",
        "bid_amount": "300",
        "billing_event": "IMPRESSIONS",
        "optimization_goal": "REACH",
        "campaign_id": "<AD_CAMPAIGN_ID>",
        "promoted_object": "{\"page_id\":\"<PAGE_ID>\"}",
        "targeting": "{\"facebook_positions\":[\"feed\"],\"geo_locations\":{\"countries\":[\"US\"],\"regions\":[{\"key\":\"4081\"}],\"cities\":[{\"key\":777934,\"radius\":10,\"distance_unit\":\"mile\"}]},\"genders\":[1],\"age_max\":24,\"age_min\":20,\"publisher_platforms\":[\"facebook\",\"audience_network\"],\"device_platforms\":[\"mobile\"],\"flexible_spec\":[{\"interests\":[{\"id\":\"<INTEREST_ID>\",\"name\":\"<INTEREST_NAME>\"}]}]}",
        "status": "PAUSED"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
Bundle params = new Bundle();
params.putString("name", "My First AdSet");
params.putString("daily_budget", "10000");
params.putString("bid_amount", "300");
params.putString("billing_event", "IMPRESSIONS");
params.putString("optimization_goal", "REACH");
params.putString("campaign_id", "<AD_CAMPAIGN_ID>");
params.putString("promoted_object", "{\"page_id\":\"<PAGE_ID>\"}");
params.putString("targeting", "{\"facebook_positions\":[\"feed\"],\"geo_locations\":{\"countries\":[\"US\"],\"regions\":[{\"key\":\"4081\"}],\"cities\":[{\"key\":777934,\"radius\":10,\"distance_unit\":\"mile\"}]},\"genders\":[1],\"age_max\":24,\"age_min\":20,\"publisher_platforms\":[\"facebook\",\"audience_network\"],\"device_platforms\":[\"mobile\"],\"flexible_spec\":[{\"interests\":[{\"id\":\"<INTEREST_ID>\",\"name\":\"<INTEREST_NAME>\"}]}]}");
params.putString("status", "PAUSED");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/act_<AD_ACCOUNT_ID>/adsets",
    params,
    HttpMethod.POST,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
NSDictionary *params = @{
  @"name": @"My First AdSet",
  @"daily_budget": @"10000",
  @"bid_amount": @"300",
  @"billing_event": @"IMPRESSIONS",
  @"optimization_goal": @"REACH",
  @"campaign_id": @"<AD_CAMPAIGN_ID>",
  @"promoted_object": @"{\"page_id\":\"<PAGE_ID>\"}",
  @"targeting": @"{\"facebook_positions\":[\"feed\"],\"geo_locations\":{\"countries\":[\"US\"],\"regions\":[{\"key\":\"4081\"}],\"cities\":[{\"key\":777934,\"radius\":10,\"distance_unit\":\"mile\"}]},\"genders\":[1],\"age_max\":24,\"age_min\":20,\"publisher_platforms\":[\"facebook\",\"audience_network\"],\"device_platforms\":[\"mobile\"],\"flexible_spec\":[{\"interests\":[{\"id\":\"<INTEREST_ID>\",\"name\":\"<INTEREST_NAME>\"}]}]}",
  @"status": @"PAUSED",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/act_<AD_ACCOUNT_ID>/adsets"
                                      parameters:params
                                      HTTPMethod:@"POST"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
curl -X POST \
  -F 'name="My First AdSet"' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="REACH"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ],
         "regions": [
           {
             "key": "4081"
           }
         ],
         "cities": [
           {
             "key": 777934,
             "radius": 10,
             "distance_unit": "mile"
           }
         ]
       },
       "genders": [
         1
       ],
       "age_max": 24,
       "age_min": 20,
       "publisher_platforms": [
         "facebook",
         "audience_network"
       ],
       "device_platforms": [
         "mobile"
       ],
       "flexible_spec": [
         {
           "interests": [
             {
               "id": "<INTEREST_ID>",
               "name": "<INTEREST_NAME>"
             }
           ]
         }
       ]
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

ParameterDescription
adlabels
list<Object>

Specifies list of labels to be associated with this object. This field is optional

adset_schedule
list<Object>

Ad set schedule, representing a delivery schedule for a single day

start_minute
int64

A 0 based minute of the day representing when the schedule starts

Required
end_minute
int64

A 0 based minute of the day representing when the schedule ends

Required
days
list<int64>

Array of ints representing which days the schedule is active. Valid values are 0-6 with 0 representing Sunday, 1 representing Monday, ... and 6 representing Saturday.

Required
timezone_type
enum {USER, ADVERTISER}
Default value: USER

attribution_spec
list<JSON object>

Conversion attribution spec used for attributing conversions for optimization. Supported window lengths differ by optimization goal and campaign objective.

event_type
enum {CLICK_THROUGH, VIEW_THROUGH, ENGAGED_VIDEO_VIEW}

Required
window_days
int64

Required
bid_amount
integer

Bid cap or target cost for this ad set. The bid cap used in a lowest cost bid strategy is defined as the maximum bid you want to pay for a result based on your optimization_goal. The target cost used in a target cost bid strategy lets Facebook bid to meet your target on average and keep costs stable as you spend. If an ad level bid_amount is specified, updating this value will overwrite the previous ad level bid. Unless you are using Reach and Frequency, bid_amount is required if bid_strategy is set to LOWEST_COST_WITH_BID_CAP or COST_CAP.
The bid amount's unit is cents for currencies like USD, EUR, and the basic unit for currencies like JPY, KRW. The bid amount for ads with IMPRESSION or REACH as billing_event is per 1,000 occurrences, and has to be at least 2 US cents or more. For ads with other billing_events, the bid amount is for each occurrence, and has a minimum value 1 US cents. The minimum bid amounts of other currencies are of similar value to the US Dollar values provided.

bid_strategy
enum{LOWEST_COST_WITHOUT_CAP, LOWEST_COST_WITH_BID_CAP, COST_CAP, LOWEST_COST_WITH_MIN_ROAS}

Choose bid strategy for this ad set to suit your specific business goals. Each strategy has tradeoffs and may be available for certain optimization_goals:
LOWEST_COST_WITHOUT_CAP: Designed to get the most results for your budget based on your ad set optimization_goal without limiting your bid amount. This is the best strategy if you care most about cost efficiency. However with this strategy it may be harder to get stable average costs as you spend. This strategy is also known as automatic bidding. Learn more in Ads Help Center, About bid strategies: Lowest cost.
LOWEST_COST_WITH_BID_CAP: Designed to get the most results for your budget based on your ad set optimization_goal while limiting actual bid to your specified amount. With a bid cap you have more control over your cost per actual optimization event. However if you set a limit which is too low you may get less ads delivery. If you select this, you must provide a bid cap with the bid_amount field. Note: during creation this bid strategy is set if you provide bid_amount only. This strategy is also known as manual maximum-cost bidding. Learn more in Ads Help Center, About bid strategies: Lowest cost.

Notes:

  • If you enable campaign budget optimization, you should set bid_strategy at the parent campaign level.

  • TARGET_COST bidding strategy has been deprecated with Marketing API v9.

billing_event
enum{APP_INSTALLS, CLICKS, IMPRESSIONS, LINK_CLICKS, NONE, OFFER_CLAIMS, PAGE_LIKES, POST_ENGAGEMENT, THRUPLAY, PURCHASE, LISTING_INTERACTION}

The billing event that this ad set is using:
APP_INSTALLS: Pay when people install your app.
CLICKS: Deprecated.
IMPRESSIONS: Pay when the ads are shown to people.
LINK_CLICKS: Pay when people click on the link of the ad.
OFFER_CLAIMS: Pay when people claim the offer.
PAGE_LIKES: Pay when people like your page.
POST_ENGAGEMENT: Pay when people engage with your post.
VIDEO_VIEWS: Pay when people watch your video ads for at least 10 seconds.
THRUPLAY: Pay for ads that are played to completion, or played for at least 15 seconds.

budget_schedule_specs
list<JSON or object-like arrays>

Initial high demand periods to be created with the ad set.
Provide list of time_start, time_end,budget_value, and budget_value_type.
For example,
-F 'budget_schedule_specs=[{
"time_start":1699081200,
"time_end":1699167600,
"budget_value":100,
"budget_value_type":"ABSOLUTE"
}]'
See High Demand Period for more details on each field.

id
int64

time_start
datetime

time_end
datetime

budget_value
int64

budget_value_type
enum{ABSOLUTE, MULTIPLIER}

recurrence_type
enum{ONE_TIME, WEEKLY}

weekly_schedule
list<JSON or object-like arrays>

days
list<int64>

minute_start
int64

minute_end
int64

timezone_type
string

campaign_attribution
enum{}

campaign_attribution

campaign_id
numeric string or integer

The ad campaign you wish to add this ad set to.

campaign_spec
Campaign spec

Provide name, objective and buying_type for a campaign you want to create. Otherwise you need to provide campaign_id for an existing ad campaign. For example:
-F 'campaign_spec={
  "name": "Inline created campaign",
  "objective": "CONVERSIONS",
  "buying_type": "AUCTION"
}'

Please refer to the Outcome-Driven Ads Experiences mapping table to find new objectives and their corresponding destination types, optimization goals and promoted objects.

contextual_bundling_spec
Object

settings of Contextual Bundle to support ads serving in Facebook contextual surfaces

status
enum{OPT_OUT, OPT_IN}

creative_sequence
list<numeric string or integer>

Order of the adgroup sequence to be shown to users

daily_budget
int64

The daily budget defined in your account currency, allowed only for ad sets with a duration (difference between end_time and start_time) longer than 24 hours.
Either daily_budget or lifetime_budget must be greater than 0.

daily_imps
int64

Daily impressions. Available only for campaigns with buying_type=FIXED_CPM

daily_min_spend_target
int64

Daily minimum spend target of the ad set defined in your account currency. To use this field, daily budget must be specified in the Campaign. This target is not a guarantee but our best effort.

daily_spend_cap
int64

Daily spend cap of the ad set defined in your account currency. To use this field, daily budget must be specified in the Campaign. Set the value to 922337203685478 to remove the spend cap.

destination_type
enum{WEBSITE, APP, MESSENGER, APPLINKS_AUTOMATIC, WHATSAPP, INSTAGRAM_DIRECT, FACEBOOK, MESSAGING_MESSENGER_WHATSAPP, MESSAGING_INSTAGRAM_DIRECT_MESSENGER, MESSAGING_INSTAGRAM_DIRECT_MESSENGER_WHATSAPP, MESSAGING_INSTAGRAM_DIRECT_WHATSAPP, SHOP_AUTOMATIC, ON_AD, ON_POST, ON_EVENT, ON_VIDEO, ON_PAGE, INSTAGRAM_PROFILE, FACEBOOK_PAGE, INSTAGRAM_PROFILE_AND_FACEBOOK_PAGE}

Destination of ads in this Ad Set. Options include: Website, App, Messenger, INSTAGRAM_DIRECT, INSTAGRAM_PROFILE.

dsa_beneficiary
string

dsa_beneficiary

dsa_payor
string

dsa_payor

end_time
datetime

End time, required when lifetime_budget is specified. e.g. 2015-03-12 23:59:59-07:00 or 2015-03-12 23:59:59 PDT. When creating a set with a daily budget, specify end_time=0 to set the set to be ongoing and have no end date. UTC UNIX timestamp

execution_options
list<enum{validate_only, include_recommendations}>
Default value: Set

An execution setting
validate_only: when this option is specified, the API call will not perform the mutation but will run through the validation rules against values of each field.
include_recommendations: this option cannot be used by itself. When this option is used, recommendations for ad object's configuration will be included. A separate section recommendations will be included in the response, but only if recommendations for this specification exist.
If the call passes validation or review, response will be {"success": true}. If the call does not pass, an error will be returned with more details. These options can be used to improve any UI to display errors to the user much sooner, e.g. as soon as a new value is typed into any field corresponding to this ad object, rather than at the upload/save stage, or after review.

existing_customer_budget_percentage
int64

existing_customer_budget_percentage

frequency_control_specs
list<Object>

An array of frequency control specs for this ad set. As there is only one event type currently supported, this array has no more than one element. Writes to this field are only available in ad sets where REACH is the objective.

event
enum{IMPRESSIONS, VIDEO_VIEWS, VIDEO_VIEWS_2S, VIDEO_VIEWS_15S}

Event name, only IMPRESSIONS currently.

Required
interval_days
integer

Interval period in days, between 1 and 90 (inclusive)

Required
max_frequency
integer

The maximum frequency, between 1 and 90 (inclusive)

Required
is_dynamic_creative
boolean

Indicates the ad set must only be used for dynamic creatives. Dynamic creative ads can be created in this ad set. Defaults to false

lifetime_budget
int64

Lifetime budget, defined in your account currency. If specified, you must also specify an end_time.
Either daily_budget or lifetime_budget must be greater than 0.

lifetime_imps
int64

Lifetime impressions. Available only for campaigns with buying_type=FIXED_CPM

lifetime_min_spend_target
int64

Lifetime minimum spend target of the ad set defined in your account currency. To use this field, lifetime budget must be specified in the Campaign. This target is not a guarantee but our best effort.

lifetime_spend_cap
int64

Lifetime spend cap of the ad set defined in your account currency. To use this field, lifetime budget must be specified in the Campaign. Set the value to 922337203685478 to remove the spend cap.

max_budget_spend_percentage
int64

max_budget_spend_percentage

min_budget_spend_percentage
int64

min_budget_spend_percentage

multi_optimization_goal_weight
enum{UNDEFINED, BALANCED, PREFER_INSTALL, PREFER_EVENT}

multi_optimization_goal_weight

name
string

Ad set name, max length of 400 characters.

RequiredSupports Emoji
optimization_goal
enum{NONE, APP_INSTALLS, AD_RECALL_LIFT, ENGAGED_USERS, EVENT_RESPONSES, IMPRESSIONS, LEAD_GENERATION, QUALITY_LEAD, LINK_CLICKS, OFFSITE_CONVERSIONS, PAGE_LIKES, POST_ENGAGEMENT, QUALITY_CALL, REACH, LANDING_PAGE_VIEWS, VISIT_INSTAGRAM_PROFILE, VALUE, THRUPLAY, DERIVED_EVENTS, APP_INSTALLS_AND_OFFSITE_CONVERSIONS, CONVERSATIONS, IN_APP_VALUE, MESSAGING_PURCHASE_CONVERSION, SUBSCRIBERS, REMINDERS_SET, MEANINGFUL_CALL_ATTEMPT, PROFILE_VISIT, MESSAGING_APPOINTMENT_CONVERSION}

What the ad set is optimizing for.
APP_INSTALLS: Will optimize for people more likely to install your app.
ENGAGED_USERS: Will optimize for people more likely to take a particular action in your app.
EVENT_RESPONSES: Will optimize for people more likely to attend your event.
IMPRESSIONS: Will show the ads as many times as possible.
LEAD_GENERATION: Will optimize for people more likely to fill out a lead generation form.
LINK_CLICKS: Will optimize for people more likely to click in the link of the ad.
OFFER_CLAIMS: Will optimize for people more likely to claim the offer.
OFFSITE_CONVERSIONS: Will optimize for people more likely to make a conversion in the site
PAGE_ENGAGEMENT: Will optimize for people more likely to engage with your page.
PAGE_LIKES: Will optimize for people more likely to like your page.
POST_ENGAGEMENT: Will optimize for people more likely to engage with your post.
REACH: Optimize to reach the most unique users of each day or interval specified in frequency_control_specs.
SOCIAL_IMPRESSIONS: Increase the number of impressions with social context. For example, with the names of one or more of the user's friends attached to the ad who have already liked the page or installed the app.
VALUE: Will optimize for maximum total purchase value within the specified attribution window.
THRUPLAY: Will optimize delivery of your ads to people are more likely to play your ad to completion, or play it for at least 15 seconds.
AD_RECALL_LIFT: Optimize for people more likely to remember seeing your ads.
VISIT_INSTAGRAM_PROFILE: Optimize for visits to the advertiser's instagram profile.

optimization_sub_event
enum{NONE, VIDEO_SOUND_ON, TRIP_CONSIDERATION, TRAVEL_INTENT, TRAVEL_INTENT_NO_DESTINATION_INTENT, TRAVEL_INTENT_BUCKET_01, TRAVEL_INTENT_BUCKET_02, TRAVEL_INTENT_BUCKET_03, TRAVEL_INTENT_BUCKET_04, TRAVEL_INTENT_BUCKET_05}

Optimization sub event for a specific optimization goal (ex: Sound-On event for Video-View-2s optimization goal)

pacing_type
list<string>

Defines the pacing type, standard by default or using ad scheduling

promoted_object
Object

The object this ad set is promoting across all its ads. Required with certain campaign objectives.
CONVERSIONS

  • pixel_id (Conversion pixel ID)
  • pixel_id (Facebook pixel ID) and custom_event_type
  • pixel_id (Facebook pixel ID) and pixel_rule and custom_event_type
  • event_id (Facebook event ID) and custom_event_type
  • application_id, object_store_url, and custom_event_type for mobile app events
  • offline_conversion_data_set_id (Offline dataset ID) and custom_event_type for offline conversions
PAGE_LIKES
  • page_id
OFFER_CLAIMS
  • page_id
LINK_CLICKS
  • application_id and object_store_url for mobile app or Canvas app engagement link clicks
APP_INSTALLS
  • application_id and object_store_url
if the optimization_goal is OFFSITE_CONVERSIONS
  • application_id, object_store_url, and custom_event_type (Standard Events)
  • application_id, object_store_url, custom_event_type = OTHER and custom_event_str (Custom Events)
PRODUCT_CATALOG_SALES
  • product_set_id
  • product_set_id and custom_event_type
When optimization_goal is LEAD_GENERATION, page_id needs to be passed as promoted_object.

Please refer to the Outcome-Driven Ads Experiences mapping table to find new objectives and their corresponding destination types, optimization goals and promoted objects.

application_id
int

The ID of a Facebook Application. Usually related to mobile or canvas games being promoted on Facebook for installs or engagement

pixel_id
numeric string or integer

The ID of a Facebook conversion pixel. Used with offsite conversion campaigns.

custom_event_type
enum{AD_IMPRESSION, RATE, TUTORIAL_COMPLETION, CONTACT, CUSTOMIZE_PRODUCT, DONATE, FIND_LOCATION, SCHEDULE, START_TRIAL, SUBMIT_APPLICATION, SUBSCRIBE, ADD_TO_CART, ADD_TO_WISHLIST, INITIATED_CHECKOUT, ADD_PAYMENT_INFO, PURCHASE, LEAD, COMPLETE_REGISTRATION, CONTENT_VIEW, SEARCH, SERVICE_BOOKING_REQUEST, MESSAGING_CONVERSATION_STARTED_7D, LEVEL_ACHIEVED, ACHIEVEMENT_UNLOCKED, SPENT_CREDITS, LISTING_INTERACTION, D2_RETENTION, D7_RETENTION, OTHER}

The event from an App Event of a mobile app, not in the standard event list.

object_store_url
URL

The uri of the mobile / digital store where an application can be bought / downloaded. This is platform specific. When combined with the "application_id" this uniquely specifies an object which can be the subject of a Facebook advertising campaign.

offer_id
numeric string or integer

The ID of an Offer from a Facebook Page.

page_id
Page ID

The ID of a Facebook Page

product_catalog_id
numeric string or integer

The ID of a Product Catalog. Used with Dynamic Product Ads.

product_item_id
numeric string or integer

The ID of the product item.

instagram_profile_id
numeric string or integer

The ID of the instagram profile id.

product_set_id
numeric string or integer

The ID of a Product Set within an Ad Set level Product Catalog. Used with Dynamic Product Ads.

event_id
numeric string or integer

The ID of a Facebook Event

offline_conversion_data_set_id
numeric string or integer

The ID of the offline dataset.

fundraiser_campaign_id
numeric string or integer

The ID of the fundraiser campaign.

custom_event_str
string

The event from an App Event of a mobile app, not in the standard event list.

mcme_conversion_id
numeric string or integer

The ID of a MCME conversion.

conversion_goal_id
numeric string or integer

The ID of a Conversion Goal.

offsite_conversion_event_id
numeric string or integer

The ID of a Offsite Conversion Event

boosted_product_set_id
numeric string or integer

The ID of the Boosted Product Set within an Ad Set level Product Catalog. Should only be present when the advertiser has opted into Product Set Boosting.

lead_ads_form_event_source_type
enum{inferred, offsite_crm, offsite_web, onsite_crm, onsite_web}

The event source of lead ads form.

value_semantic_type
enum {VALUE, MARGIN, LIFETIME_VALUE}

The semantic of the event value to be using for optimization

variation
enum {OMNI_CHANNEL_SHOP_AUTOMATIC_DATA_COLLECTION, PRODUCT_SET_AND_APP, PRODUCT_SET_AND_IN_STORE, PRODUCT_SET_AND_OMNICHANNEL, PRODUCT_SET_AND_WEBSITE}

Variation of the promoted object for a PCA ad

omnichannel_object
Object

app
array<JSON object>

pixel
array<JSON object>

Required
onsite
array<JSON object>

whatsapp_phone_number
string

rf_prediction_id
numeric string or integer

Reach and frequency prediction ID

source_adset_id
numeric string or integer

The source adset id that this ad is copied from (if applicable).

start_time
datetime

The start time of the set, e.g. 2015-03-12 23:59:59-07:00 or 2015-03-12 23:59:59 PDT. UTC UNIX timestamp

status
enum{ACTIVE, PAUSED, DELETED, ARCHIVED}

Only ACTIVE and PAUSED are valid for creation. The other statuses can be used for update. If it is set to PAUSED, all its active ads will be paused and have an effective status ADSET_PAUSED.

targeting
Targeting object

An ad set's targeting structure. "countries" is required. See targeting.

time_based_ad_rotation_id_blocks
list<list<int64>>

Specify ad creative that displays at custom date ranges in a campaign as an array. A list of Adgroup IDs. The list of ads to display for each time range in a given schedule. For example display first ad in Adgroup for first date range, second ad for second date range, and so on. You can display more than one ad per date range by providing more than one ad ID per array. For example set time_based_ad_rotation_id_blocks to [[1], [2, 3], [1, 4]]. On the first date range show ad 1, on the second date range show ad 2 and ad 3 and on the last date range show ad 1 and ad 4. Use with time_based_ad_rotation_intervals to specify date ranges.

time_based_ad_rotation_intervals
list<int64>

Date range when specific ad creative displays during a campaign. Provide date ranges in an array of UNIX timestamps where each timestamp represents the start time for each date range. For example a 3-day campaign from May 9 12am to May 11 11:59PM PST can have three date ranges, the first date range starts from May 9 12:00AM to May 9 11:59PM, second date range starts from May 10 12:00AM to May 10 11:59PM and last starts from May 11 12:00AM to May 11 11:59PM. The first timestamp should match the campaign start time. The last timestamp should be at least 1 hour before the campaign end time. You must provide at least two date ranges. All date ranges must cover the whole campaign length, so any date range cannot exceed campaign length. Use with time_based_ad_rotation_id_blocks to specify ad creative for each date range.

time_start
datetime

Time start

time_stop
datetime

Time stop

tune_for_category
enum{NONE, EMPLOYMENT, HOUSING, CREDIT, ISSUES_ELECTIONS_POLITICS, ONLINE_GAMBLING_AND_GAMING, FINANCIAL_PRODUCTS_SERVICES}

tune_for_category

Return Type

This endpoint supports read-after-write and will read the node represented by id in the return type.
Struct {
id: numeric string,
success: bool,
}

Error Codes

ErrorDescription
100Invalid parameter
200Permissions error
80004There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
2695The ad set creation reached its campaign group(ios14) limit.
368The action attempted has been deemed abusive or is otherwise disallowed
2635You are calling a deprecated version of the Ads API. Please update to the latest version.
190Invalid OAuth 2.0 Access Token
2641Your ad includes or excludes locations that are currently restricted
900No such application exists.

Updating

Examples

curl -X POST \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="LINK_CLICKS"' \
  -F 'bid_amount=200' \
  -F 'targeting={
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "facebook_positions": [
         "feed"
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_SET_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_SET_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'LINK_CLICKS',
  'bid_amount' : '200',
  'targeting' : {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
};
const sample_code = (new AdSet(id)).update(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_SET_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'LINK_CLICKS',
  'bid_amount' => '200',
  'targeting' => array('geo_locations' => array('countries' => array('US')),'facebook_positions' => array('feed')),
);
echo json_encode((new AdSet($id))->updateSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'LINK_CLICKS',
  'bid_amount': '200',
  'targeting': {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
}
print AdSet(id).update(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_SET_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdSet(id, context).update()
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
      .setBidAmount(200L)
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_set = FacebookAds::AdSet.get(id)
ad_set.billing_event = 'IMPRESSIONS'ad_set.optimization_goal = 'LINK_CLICKS'ad_set.bid_amount = '200'ad_set.targeting = {'geo_locations':{'countries':['US']},'facebook_positions':['feed']}
ad_set.save
Open In Graph API Explorer

To update the end_time of an ad set, using ISO-8601 date-time format

use FacebookAds\Object\AdSet;

$adset = new AdSet('<AD_SET_ID>');
$adset->end_time = '2013-10-02T00:00:00-0700';
$adset->update();
from facebookads.objects import AdSet

adset = AdSet('<AD_SET_ID>')
adset[AdSet.Field.end_time] = '2013-10-02T00:00:00-0700'
adset.remote_update()
curl \
-F "end_time=2013-10-02T00:00:00-0700" \
-F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/<API_VERSION>/<AD_SET_ID>"

To update the status of an ad set to paused

use FacebookAds\Object\AdSet;

$adset = new AdSet('<AD_SET_ID>');
$adset->campaign_status = AdSet::STATUS_PAUSED;
$adset->update();
from facebookads.objects import AdSet

adset = AdSet('<AD_SET_ID>')
adset[AdSet.Field.status] = AdSet.Status.paused
adset.remote_update()
curl \
-F "campaign_status=PAUSED" \
-F "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/<API_VERSION>/<AD_SET_ID>"

Remarks

An archived ad set can only update two fields: name and campaign_status. The campaign_status field can only be changed to DELETED.

A deleted ad set can only change its name.

There are two considerations to take into account when adjusting an ad set's budget value or budget type:

  • When updating a set's lifetime or daily budget to a lower value, the new value must be at least 10% greater than the current amount spent already. For example: if an ad set has a $1000 lifetime budget and has spend $300 so far, the lowest new lifetime budget would be $330.
  • Since v2.4, ad sets have a minimum required budget. Any update must take that into consideration. Check the details at the Create Considerations section from this page.
Note: When using the Reservation buying type, some fields may not be available to be updated through the API.
You can't perform this operation on this endpoint.

Deleting

Examples

curl -X DELETE \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_SET_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdSet = bizSdk.AdSet;
const AbstractObject = bizSdk.AbstractObject;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_SET_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
};
const sample_code = (new AdSet(id)).delete(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdSet;
use FacebookAds\Object\AbstractObject;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_SET_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
);
echo json_encode((new AdSet($id))->deleteSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adset import AdSet
from facebook_business.adobjects.abstractobject import AbstractObject
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
}
print AdSet(id).delete(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_SET_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdSet(id, context).delete()
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_set = FacebookAds::AdSet.get(id)
ad_set.destroy({

})
Open In Graph API Explorer

You can delete an AdSet by making a DELETE request to /{ad_set_id}.

Example

Graph API Explorer
DELETE /v21.0/<AD_SET_ID>/ HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->delete(
    '/<AD_SET_ID>/',
    array (),
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */
/* make the API call */
FB.api(
    "/<AD_SET_ID>/",
    "DELETE",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/<AD_SET_ID>/",
    null,
    HttpMethod.DELETE,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/<AD_SET_ID>/"
                                      parameters:params
                                      HTTPMethod:@"DELETE"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
curl -X DELETE -G \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_SET_ID>/
If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

This endpoint doesn't have any parameters.

Return Type

Struct {
success: bool,
}

Error Codes

ErrorDescription
200Permissions error
100Invalid parameter
80004There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
190Invalid OAuth 2.0 Access Token

Outcome-Driven Ads Experiences

Example

Outcome-Driven Ads Experiences (Engagement Outcome + ON_PAGE destination_type)

curl -i -X POST \
  -d "name=New ODAX Adset" \
  -d "autobid=true" \
  -d "optimization_goal=PAGE_LIKES" \
  -d "destination_type=ON_PAGE" \
  -d "billing_event=IMPRESSIONS" \
  -d "daily_budget=500" \
  -d "targeting={\"geo_locations\": {\"countries\": [\"US\"]}}" \
  -d "promoted_object={\"page_id\": PAGE_ID}" \
  -d "campaign_id=CAMPAIGN_ID" \
  -d "status=PAUSED" \
  -d "access_token=ACCESS_TOKEN" \
  https://graph.facebook.com/v11.0/
  act_AD_ACCOUNT_ID/adsets

Legacy

curl -i -X POST \
  -d "name=New ODAX Adset" \
  -d "autobid=true" \
  -d "optimization_goal=PAGE_LIKES" \
  -d "billing_event=IMPRESSIONS" \
  -d "daily_budget=500" \
  -d "targeting={\"geo_locations\": {\"countries\": [\"US\"]}}" \
  -d "promoted_object={\"page_id\": PAGE_ID}" \
  -d "campaign_id=CAMPAIGN_ID" \
  -d "status=PAUSED" \
  -d "access_token=ACCESS_TOKEN" \
  https://graph.facebook.com/v11.0/
  act_AD_ACCOUNT_ID/adsets

Restrictions

There will be new restrictions on Outcome-Driven Ads Experiences (ODAX) campaigns as outlined in the table below. Refer to the Outcome-Driven Ads Experiences mapping table to find the new objectives and their corresponding destination types, optimization goals and promoted objects.

ODAX ObjectivesConversion Location (L2)Conversion Events (L2)Optimization Goals (L2)Legacy Objectives

Awareness
Reach the largest number of people who are likely to remember your ad.

N/A

N/A

Ad Recall Lift, Reach, Impressions


API enum {AD_RECALL_LIFT, REACH, IMPRESSIONS}

Reach, Brand Awareness

Traffic
Send people to a destination like your website, app or Shop.

Facebook Shops (closed beta)

N/A

Link Clicks


API enum {LINK_CLICKS}

Traffic

Website

N/A

Landing Page Views, Link Clicks, Impressions, Daily Unique Reach


API enum {LANDING_PAGE_VIEWS, LINK_CLICKS, IMPRESSIONS, REACH}

Traffic

App

N/A

Link Clicks, Daily Unique Reach


API enum {LINK_CLICKS, REACH}

Traffic

Messenger

N/A

Link Clicks, Impressions, Daily Unique Reach


API enum {LINK_CLICKS, IMPRESSIONS, REACH}

Traffic

WhatsApp

N/A

Link Clicks, Impressions, Daily Unique Reach


API enum {LINK_CLICKS, IMPRESSIONS, REACH}

Traffic

Engagement
Find people likely to interact with your business online, and take actions like starting a conversation or commenting on posts.

On Video

N/A

ThruPlay, 2 second continuous view


API enum {THRUPLAY, TWO_SECOND_CONTINUOUS_VIDEO_VIEWS}

Video Views

On Post

N/A

Post Engagement, Impressions, Daily Unique Reach


API enum {POST_ENGAGEMENT, IMPRESSIONS, REACH}

Post Engagement

On Event

N/A

Event Response, Impressions, Post Engagement, Daily Unique Reach


API enum {EVENT_RESPONSES, IMPRESSIONS, POST_ENGAGEMENT, REACH}

Event Responses

Messenger

N/A

Conversations, Link Clicks


API enum {CONVERSATIONS, LINK_CLICKS}

Messages

WhatsApp

N/A

Conversations, Link Clicks


API enum {CONVERSATIONS, LINK_CLICKS}

Messages

Instagram

N/A

Conversations, Link Clicks


API enum {CONVERSATIONS, LINK_CLICKS}

Messages

Website

AddToWishlist, Contact, CustomizeProduct, Donate, FindLocation,, Schedule, Search, StartTrial, SubmitApplication, Subscribe, ViewContent

Conversions, Landing Page Views, Link Clicks, Impressions, Daily Unique Reach


API enum {OFFSITE_CONVERSIONS, ONSITE_CONVERSIONS, LANDING_PAGE_VIEWS, LINK_CLICKS, IMPRESSIONS, REACH}

Conversions

App

Achieve Level, Activate App, Add to Wishlist, Complete Tutorial, Contact, Customize Product, Donate, Find Location, In-App Ad Click, In-App Ad Impression, Rate, Schedule, Search, Spent Credits, Start Trial, Submit Application, Subscribe, Unlock Achievement, View Content

App Events, Link Clicks, Daily Unique Reach


API enum {APP_INSTALLS_AND_OFFSITE_CONVERSIONS, LINK_CLICKS, REACH}

Conversions

On Page

N/A

Page Likes


API enum {PAGE_LIKES}

Engagement

Leads
Find people interested in your business who are likely to share their contact information.

Website

Lead, CompleteRegistration, Contact, FindLocation, Schedule, StartTrial, SubmitApplication, Subscribe

Conversions, Landing Page Views, Link Clicks, Impressions, Daily Unique Reach


API enum {OFFSITE_CONVERSIONS, ONSITE_CONVERSIONS, LANDING_PAGE_VIEWS, LINK_CLICKS, IMPRESSIONS, REACH}

Conversions

Instant Forms

N/A

Leads


API enum {LEAD_GENERATION, QUALITY_LEAD}

Lead Generation

Messenger

N/A

Leads


API enum {LEAD_GENERATION, QUALITY_LEAD}

Messages

Calls

N/A

Calls


API enum {QUALITY_CALL}

Lead Generation

App

Complete Registration, Complete Tutorial, Contact, Find Location, Schedule, Start Trial, Submit Application, Subscribe

App Events, Link Clicks, Daily Unique Reach


API enum {APP_INSTALLS_AND_OFFSITE_CONVERSIONS, LINK_CLICKS, REACH}

Conversions

App Promotion
Find people likely to install your app.

N/A

All app events, including all custom events

Non-AAA: Link Clicks, App Installs, App Events, Value


API enum {LINK_CLICKS, APP_INSTALLS, APP_INSTALLS_AND_OFFSITE_CONVERSIONS, VALUE}


AAA: App Installs, App Installs w/ App Events, App Events, Value


API enum {APP_INSTALLS, APP_INSTALLS_AND_OFFSITE_CONVERSIONS, VALUE}

App Installs

Sales
Find people likely to make purchases or take other important actions online or in store.

Website & Facebook Shops (closed beta)

Purchase, InitiateCheckout, AddPaymentInfo, AddToCart, CompleteRegistration, Donate, StartTrial, Subscribe, ViewContent

(source of truth: same as today's Conversions objective + web and shop)


API enum {OFFSITE_CONVERSIONS, VALUE, LINK_CLICKS, LANDING_PAGE_VIEWS, LINK_CLICKS, IMPRESSIONS, REACH}

Conversions

Website

Purchase, InitiateCheckout, AddPaymentInfo, AddToCart, CompleteRegistration, Donate, StartTrial, Subscribe, ViewContent

Conversions, Value, Landing Page Views, Link Clicks, Impressions, Daily Unique Reach


API enum {OFFSITE_CONVERSIONS, VALUE, LANDING_PAGE_VIEWS, LINK_CLICKS, IMPRESSIONS, REACH}

Conversions

App

Purchase, Initiate Checkout, Add Payment Info, Add to Cart, Complete Registration, Donate, In-App Ad Click, In-App Ad Impression, Spent Credits, Start Trial, Subscribe, View Content

App Events, Link Clicks, Daily Unique Reach


API enum {OFFSITE_CONVERSIONS, LINK_CLICKS, REACH}

Conversions

Website & App

Purchase, InitiateCheckout, AddPaymentInfo, AddToCart, CompleteRegistration, Donate, StartTrial, Subscribe, ViewContent

Conversions


API enum {OFFSITE_CONVERSIONS}

Conversions

Messenger

Purchase, InitiateCheckout, AddPaymentInfo, AddToCart, CompleteRegistration, Donate, StartTrial, Subscribe, ViewContent

Conversations, Conversions, Link Clicks, Impressions, Reach


API enum {CONVERSATIONS, OFFSITE_CONVERSIONS, LINK_CLICKS, IMPRESSIONS, REACH}

Conversions

WhatsApp

Purchase, InitiateCheckout, AddPaymentInfo, AddToCart, CompleteRegistration, Donate, StartTrial, Subscribe, ViewContent

Conversions, Link Clicks, Impressions, Reach


API enum {OFFSITE_CONVERSIONS, LINK_CLICKS, IMPRESSIONS, REACH}

Conversions