Graph API Version

Ad Set Delivery Estimate

Returns the delivery estimate for a given ad set. You are not able to retrieve this field for inactive Lookalike Audiences.

Reading

Delivery estimate for a given ad set. All fields are optional and use the campaigns current settings as the default. You can override the fields to see the delivery estimates if you edit the ad set to the new configuration

This API is on a phased roll out so you may not have access straight away. All accounts should have access by July.

Examples

use FacebookAds\Api;
use FacebookAds\Http\RequestInterface;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$targeting = array(
  TargetingFields::GEO_LOCATIONS => array(
    TargetingFields::COUNTRY_GROUPS => array('worldwide'),
  ),
  TargetingFields::USER_DEVICE => array(
    'Galaxy S6',
    'One m9',
  ),
  TargetingFields::USER_OS => array(
    'android',
  ),
);

$estimate = Api::instance()->call(
  '/' . <AD_SET_ID> . '/delivery_estimate',
  RequestInterface::METHOD_GET,
  array(
    'targeting_spec' => $targeting,
    'optimization_goal' => AdSetOptimizationGoalValues::IMPRESSIONS,
));

from facebookads import FacebookAdsApi
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting
from facebookads.adobjects.targetinggeolocation import TargetingGeoLocation

params = {
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.impressions,
    'targeting_spec': {
        Targeting.Field.geo_locations: {
            TargetingGeoLocation.Field.country_groups: ['worldwide'],
        },
        Targeting.Field.user_device: ['Galaxy S6', 'One m9'],
        Targeting.Field.user_os: ['android'],
    },
}

path = "/{}/delivery_estimate".format(<AD_SET_ID>)
estimate = FacebookAdsApi.get_default_api().call('GET', (path,), params=params)

curl -G \
  --data-urlencode 'targeting_spec={ 
    "geo_locations": {"country_groups":["worldwide"]}, 
    "user_device": ["Galaxy S6","One m9"], 
    "user_os": ["android"] 
  }' \
  -d 'optimization_goal=IMPRESSIONS' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/<AD_SET_ID>/delivery_estimate

Sample response:

{
  "data": [
    {
      "bid_estimate": {
        "min_bid": 25,
        "median_bid": 39,
        "max_bid": 62
      },
      "daily_outcomes_curve": [
        {
          "spend": 0,
          "reach": 0,
          "impressions": 0,
          "actions": 0
        },
        {
          "spend": 265,
          "reach": 8243.6443831081,
          "impressions": 10350.320895139,
          "actions": 156.50895237165
        },
        {
          "spend": 526,
          "reach": 18251.053723186,
          "impressions": 22749.898172632,
          "actions": 240.93947618433
        },
        {
          "spend": 765,
          "reach": 28407.177135996,
          "impressions": 33619.733342562,
          "actions": 346.99329322783
        },
        {
          "spend": 1062,
          "reach": 45928.042945565,
          "impressions": 51637.737002525,
          "actions": 471.64889614235
        },
        {
          "spend": 1333,
          "reach": 58152.394099699,
          "impressions": 63862.08815666,
          "actions": 592.02344542053
        },
        {
          "spend": 1634,
          "reach": 68650.147937582,
          "impressions": 74359.841994542,
          "actions": 725.48065259603
        },
        {
          "spend": 2167,
          "reach": 85128.56776818,
          "impressions": 90838.26182514,
          "actions": 961.78927791879
        },
        {
          "spend": 2683,
          "reach": 100125.02260147,
          "impressions": 105834.71665843,
          "actions": 1190.1904175239
        },
        {
          "spend": 3080,
          "reach": 110785.65163889,
          "impressions": 116495.34569585,
          "actions": 1366.401954784
        },
        {
          "spend": 3671,
          "reach": 124468.70907527,
          "impressions": 130178.40313223,
          "actions": 1628.1358564645
        },
        {
          "spend": 4298,
          "reach": 138795.17915887,
          "impressions": 144504.87321583,
          "actions": 1906.3733131575
        },
        {
          "spend": 5273,
          "reach": 162271.93037401,
          "impressions": 167981.62443097,
          "actions": 2338.2609920184
        },
        {
          "spend": 6762,
          "reach": 188418.07621686,
          "impressions": 194127.77027382,
          "actions": 2998.220590189
        },
        {
          "spend": 8994,
          "reach": 224376.16174341,
          "impressions": 230085.85580037,
          "actions": 3987.6143359673
        },
        {
          "spend": 12188,
          "reach": 266827.68508417,
          "impressions": 272537.37914113,
          "actions": 5403.4338668144
        },
        {
          "spend": 16703,
          "reach": 330970.96477895,
          "impressions": 336680.65883591,
          "actions": 7405.031600765
        },
        {
          "spend": 23259,
          "reach": 410254.01233734,
          "impressions": 415963.7063943,
          "actions": 10311.291929578
        },
        {
          "spend": 33049,
          "reach": 523482.54737222,
          "impressions": 529192.24142918,
          "actions": 14651.104145786
        },
        {
          "spend": 46989,
          "reach": 657402.38372782,
          "impressions": 664416.06303304,
          "actions": 19956.627010856
        },
        {
          "spend": 67975,
          "reach": 795688.26577887,
          "impressions": 822953.27877593,
          "actions": 26906.517746307
        },
        {
          "spend": 100421,
          "reach": 894612.83601046,
          "impressions": 944277.29484448,
          "actions": 31053.861174147
        },
        {
          "spend": 147546,
          "reach": 1077049.9179166,
          "impressions": 1213595.3932081,
          "actions": 35353.649635036
        },
        {
          "spend": 312396,
          "reach": 1349081.6795344,
          "impressions": 1530801.9938585,
          "actions": 39179.232293771
        },
        {
          "spend": 460465,
          "reach": 1835921.1505569,
          "impressions": 2095928.7391463,
          "actions": 41643.754557784
        },
        {
          "spend": 680613,
          "reach": 2003678.7604205,
          "impressions": 2305825.3800893,
          "actions": 47090.041460093
        },
        {
          "spend": 1024689,
          "reach": 2443506.7846146,
          "impressions": 2968258.3978486,
          "actions": 50088.868950848
        },
        {
          "spend": 1537530,
          "reach": 2530105.4724989,
          "impressions": 3115204.5536406,
          "actions": 54518.590207387
        },
        {
          "spend": 2297771,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 60544.831018138
        },
        {
          "spend": 3402952,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 63966.065325909
        },
        {
          "spend": 5022226,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 65945.733078085
        },
        {
          "spend": 7395692,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 10818977,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 15711911,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 22739269,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 32817289,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 47384009,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 68505290,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 99073087,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 143332473,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 206718243,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 298340807,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 430070961,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 611126866,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 860296915,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        },
        {
          "spend": 879861176,
          "reach": 2624395.7032647,
          "impressions": 3275202.2080889,
          "actions": 66403.892446382
        }
      ],
      "estimate_dau": 568166399,
      "estimate_mau": 1096000000,
      "estimate_ready": true
    }
  ]
}

The daily_outcomes_curve field will only have data when we are able to provide high confidence predictions. When we do not have high confidence predictions we will return an array of 1 point with all 0s.

Example

Graph API Explorer

GET /v19.0/{ad-set-id}/delivery_estimate HTTP/1.1
Host: graph.facebook.com

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/{ad-set-id}/delivery_estimate',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/{ad-set-id}/delivery_estimate",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/{ad-set-id}/delivery_estimate",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/{ad-set-id}/delivery_estimate"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

Parameter	Description
`optimization_goal` enum{NONE, APP_INSTALLS, AD_RECALL_LIFT, ENGAGED_USERS, EVENT_RESPONSES, IMPRESSIONS, LEAD_GENERATION, QUALITY_LEAD, LINK_CLICKS, OFFSITE_CONVERSIONS, PAGE_LIKES, POST_ENGAGEMENT, QUALITY_CALL, REACH, LANDING_PAGE_VIEWS, VISIT_INSTAGRAM_PROFILE, VALUE, THRUPLAY, DERIVED_EVENTS, APP_INSTALLS_AND_OFFSITE_CONVERSIONS, CONVERSATIONS, IN_APP_VALUE, MESSAGING_PURCHASE_CONVERSION, SUBSCRIBERS, REMINDERS_SET, MEANINGFUL_CALL_ATTEMPT, MESSAGING_APPOINTMENT_CONVERSION}	The optimization goal that you want the estimate for. You will only get action predictions for certain optimization goals where actions make sense. For allowed values please see optimization_goals
`promoted_object` Object	The promoted object for the ad set that you want an estimate for. This is the same format as when you create an ad set
`application_id` int	The ID of a Facebook Application. Usually related to mobile or canvas games being promoted on Facebook for installs or engagement
`pixel_id` numeric string or integer	The ID of a Facebook conversion pixel. Used with offsite conversion campaigns.
`custom_event_type` enum{AD_IMPRESSION, RATE, TUTORIAL_COMPLETION, CONTACT, CUSTOMIZE_PRODUCT, DONATE, FIND_LOCATION, SCHEDULE, START_TRIAL, SUBMIT_APPLICATION, SUBSCRIBE, ADD_TO_CART, ADD_TO_WISHLIST, INITIATED_CHECKOUT, ADD_PAYMENT_INFO, PURCHASE, LEAD, COMPLETE_REGISTRATION, CONTENT_VIEW, SEARCH, SERVICE_BOOKING_REQUEST, MESSAGING_CONVERSATION_STARTED_7D, LEVEL_ACHIEVED, ACHIEVEMENT_UNLOCKED, SPENT_CREDITS, LISTING_INTERACTION, D2_RETENTION, D7_RETENTION, OTHER}	The event from an App Event of a mobile app, not in the standard event list.
`object_store_url` URL	The uri of the mobile / digital store where an application can be bought / downloaded. This is platform specific. When combined with the "application_id" this uniquely specifies an object which can be the subject of a Facebook advertising campaign.
`offer_id` numeric string or integer	The ID of an Offer from a Facebook Page.
`page_id` Page ID	The ID of a Facebook Page
`product_catalog_id` numeric string or integer	The ID of a Product Catalog. Used with Dynamic Product Ads.
`product_item_id` numeric string or integer	The ID of the product item.
`instagram_profile_id` numeric string or integer	The ID of the instagram profile id.
`product_set_id` numeric string or integer	The ID of a Product Set within an Ad Set level Product Catalog. Used with Dynamic Product Ads.
`event_id` numeric string or integer	The ID of a Facebook Event
`offline_conversion_data_set_id` numeric string or integer	The ID of the offline dataset.
`fundraiser_campaign_id` numeric string or integer	The ID of the fundraiser campaign.
`custom_event_str` string	The event from an App Event of a mobile app, not in the standard event list.
`mcme_conversion_id` numeric string or integer	The ID of a MCME conversion.
`conversion_goal_id` numeric string or integer	The ID of a Conversion Goal.
`offsite_conversion_event_id` numeric string or integer	The ID of a Offsite Conversion Event
`omnichannel_object` Object
`app` array<JSON object>
`pixel` array<JSON object>	Required
`onsite` array<JSON object>
`whatsapp_phone_number` string
`targeting_spec` Targeting object	The targeting specification for delivery estimate. See targeting

Fields

Reading from this edge will return a JSON formatted result:

{
    "data": [],
    "paging": {}
}

`data`

A list of AdCampaignDeliveryEstimate nodes.

`paging`

For more details about pagination, see the Graph API guide.

Error Codes

Error	Description
100	Invalid parameter
2635	You are calling a deprecated version of the Ads API. Please update to the latest version.
2641	Your ad includes or excludes locations that are currently restricted
80004	There have been too many calls to this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-management.
200	Permissions error
368	The action attempted has been deemed abusive or is otherwise disallowed
190	Invalid OAuth 2.0 Access Token
105	The number of parameters exceeded the maximum for this operation

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.