Last year, we started testing Sharing to Reels on Instagram – a seamless way for people to share video content directly to Instagram Reels from some of their favorite apps, including Smule, Videoleap, Reface, VivaVideo, SNOW, B612, VITA, and Zoomerang.
Today, we are excited to announce that Sharing to Reels on Instagram is now available to all developers. Reels is our fastest growing content format, and with our Sharing to Reels integration on Instagram, people can easily share short-form videos from your app directly to Instagram Reels, where they can reach a wider audience and increase awareness of your app’s unique features and tools.
Once integrated, third-party apps will have a Reels button, so people can share videos with just one tap, removing friction for people, who previously had to download video content to be uploaded at a later time to Instagram. Once people share their videos, they’ll have the ability to customize them with Reels editing tools like audio, stickers, effects, and more.
“Sharing Smule videos on social media helps us earn a lot of organic traffic. To continue this momentum, we decided to incorporate Sharing to Reels on Facebook and Instagram into the app so people can save time when sharing their musical creations, and encourage others to give the app a shot. Since launching Sharing to Reels, we’ve seen a major boost in sharing activity on both platforms and overwhelmingly positive reactions from our community.”
Read more about Smule’s success with Sharing to Reels here.