News for Developers

Allowing Users to Use Organic Video Directly as Ad Creatives (via Marketing API)

Before today (June 27, 2023), users were required to re-upload existing Instagram video (Reels and Feed Video) to Facebook’s library before being able to create an ad creative with that video via the Marketing API. This process created unwanted friction for our partners and their customers. After consistently hearing about this pain point from our...

2023 Instagram

June 27, 2023

Marketing API Sandbox capability now re-enabled

We are excited to share that we have brought back Marketing API Sandbox Ad Accounts, a way for developers to test their APIs against the Marketing API.What is a Marketing API Sandbox Ad Account?The Marketing API Sandbox Ad Account is a testing ad account associated with an app and configured from developer.facebook.com to allow for API access to a...

Business Tools Developer Tools

June 21, 2023

Introducing Facebook Graph API v17.0 and Marketing API v17.0

Today, we are releasing Facebook Graph API v17.0 and Marketing API v17.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’...

Business Tools Platforms

May 23, 2023

New Marketing and MPA API Requirements for Facebook and Instagram Ads Targeting the EU

Last updated: August 7, 2023Meta continuously works to meet regulatory requirements. As part of our efforts to create transparency for businesses and people, and to respond to EU regulations, we will require advertisers to designate who benefits from their ads (beneficiary) and who is paying for their ads (payer) for all Facebook and Instagram ads...

2023 Marketing API

May 16, 2023

New customization options available in Instant Experiences Marketing API

Instant Experiences are a full-screen, mobile optimized post-click ad destination that loads nearly instantaneously from ads in Feed. Within an Instant Experience, people can watch engaging videos and photos, swipe through carousels, tilt to pan and explore lifestyle images with tagged products - all in a single ad.As of April 24, we are adding 3...

Developer Tools 2023

April 26, 2023

Advantage+ creative standard enhancements now available in Marketing API

Advantage+ creative standard enhancements is now available in Marketing API. Advantage+ creative standard enhancements automatically transforms your images, text, and videos and shows more personalized versions of your ads to each member of your audience when we believe it will improve campaign performance. It is currently compatible with single...

Business Tools 2023

April 14, 2023

Introducing Facebook Graph API v16.0 and Marketing API v16.0

Today, we are releasing Facebook Graph API v16.0 and Marketing API v16.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’...

Business Tools Platforms

February 2, 2023

Introducing ‘Instagram Explore home’ Ads Placements via Instagram Marketing API

We now allow for ads in Instagram Explore home via the Instagram Marketing API. This new ads placement will be available on all current Marketing API versions, and does not require an upgrade.This will not require the use of a new endpoint; the ‘Instagram Explore home’ placement option will be available via the current Marketing API endpoint you...

Business Tools Platforms

November 11, 2022

Introducing Facebook Graph API v15.0 and Marketing API v15.0

Today, we are releasing Facebook Graph API v15.0 and Marketing API v15.0. As part of this release, we are highlighting changes below that we believe are relevant to parts of our developer community. These changes include announcements, product updates, and notifications on deprecations that we believe are relevant to your application(s)’...

Business Tools Platforms

September 15, 2022