News for Developers

WhatsApp Flows 101: An Introduction

WhatsApp Flows is a feature of the WhatsApp Business Platform designed to enrich user interactions, enabling you to develop and deploy native, task-centric workflows on WhatsApp quickly. It’s a pathway toward better task completion, fewer drop-offs, and improved business-user engagements.A feature of the WhatsApp Business Platform designed to...

Platforms 2023

October 27, 2023

Enabling developers to create innovative AIs on Messenger and WhatsApp

Every week over 1 billion people connect with businesses on our messaging apps. Many of these conversations are made possible by the thousands of developers who build innovative and engaging experiences on Messenger, Instagram and WhatsApp. Since opening access to our Llama family of large language models, we’ve seen lots of momentum and...

Business Tools Platforms

September 29, 2023

Integrating the WhatsApp Business Platform with HubSpot

HubSpot is a customer relationship management (CRM) platform that enables organizations to market, sell, and support their products or services more effectively. The WhatsApp Business Platform allows businesses to use the Cloud API, hosted by Meta to communicate directly with their customers from their CRM through WhatsApp integrations. This...

Developer Tools Platforms

March 13, 2023

Integrating WhatsApp Into Shopify

As a Shopify developer for medium or large-scale businesses, you know how important it is to have seamless communication with your customers. To achieve this, you can leverage the WhatsApp Business Platform to help you send automated messages to thousands of customers and scale the process efficiently as your customer base grows. This tutorial...

Developer Tools Platforms

March 7, 2023

How to Visualize WhatsApp Account Metrics in Your App

WhatsApp's Business Management API gives you access to metrics and analytics about your WhatsApp Business Account (WABA). You can get two types of data about your account: Analytics for messages: The number of messages sent and delivered by phone numbers associated with a specific WABA within a given period.Analytics for conversations: The...

Business Tools Developer Tools

December 19, 2022

Using QR Codes and Short Links in WhatsApp

QR codes are an easy way to embed information-dense items into a small image. We frequently see them used for a variety of different purposes, from giving poster-viewers more information to providing diners with the menu at a restaurant. On a fundamental level, QR codes and short links — a shortened, more readable version of a complex link — are a...

Business Tools Developer Tools

December 12, 2022

Using Authorization Tokens for the WhatsApp Business Platform

The WhatsApp Business Platform makes it easy to send WhatsApp messages to your customers and automate replies. Here, we’ll explore authentication using the Cloud API, hosted by Meta.We’ll start with generating and using a temporary access token and then replace it with a permanent access token. This tutorial assumes you’re building a server-side...

Business Tools Platforms

December 5, 2022

Interpreting webhooks on the WhatsApp Business Platform

The ways customers want to connect are changing. The WhatsApp Business Platform gives businesses an integrated way to communicate with customers right where they are. In order to integrate properly when using the Cloud API, hosted by Meta, you’ll need to leverage webhooks so applications have a way to respond to events. Webhooks allow your...

Developer Tools Platforms

November 28, 2022

Send Interactive Messages on the WhatsApp Business Platform

With the introduction of the Cloud API, hosted by Meta, on the WhatsApp Business Platform, companies are finding new ways to leverage the power of WhatsApp in their projects. One of those discoveries is the WhatsApp interactive messaging feature – making communication even richer and allowing companies to engage with their customers beyond a...

Business Tools Developer Tools

November 21, 2022