Allowing Creation and Promotion of Ads with Product Tags via Marketing API

Updated June 25, 2024

Instagram allows advertisers to seamlessly create and promote posts with Product Tags via the Instagram Marketing API for feed photos, carousel, and existing feed videos.

Enabling Auto Tagging for Ads with Product Tags

On June 17th, 2024, we launched the ability to create automated tagging on Ads with Product Tags via the Marketing API. This feature is already currently available on Ads Manager, and automatically detects items in an advertisers’ catalog within a single image or video or carousel and applies the relevant product tags to their ads.

For context, the ads with product tags show people shoppable catalog products, including details such as product name and product price, featured in your ad creative. Depending on the ad placement, the product tag may appear as a tooltip that reveals the product’s name upon a tap in an image ad, a sticker in a Stories ad, or miniature product image tiles underneath your ad creative. When people click on the product tag, they’ll be directed to its product detail page where they can learn more about the product and make a purchase.

Automated product tags are designed to improve your ad performance and help people discover your products from ads more easily. The auto tagging ad system detects matches in two ways:

• Images in your catalog: If the features of your ad creative match with those in your product images in your catalog, the ad system will automatically add the product tag to your ad creative.
• Website URL in ad destination: If the website URL that you enter in the destination section at the ad level matches with items in your catalog, the ad system will automatically add the product tag to your ad creative

The process for implementing the auto tagging system or how to opt out can be found here.

This new process alleviates unwanted friction for third party platform users and allows advertisers to more easily utilize Ads with Product Tags in new and existing media posts.

We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.

Please review the developer documentation to learn more.