Back to News for Developers

Allowing Creation and Promotion of Ads with Product Tags via Marketing API

October 27, 2023ByMuyuan Liu, Jas Shou and Eddy Lee

Starting today, Instagram will allow for advertisers to seamlessly create and promote posts with Product Tags via the Instagram Marketing API for feed photos, carousel, and existing feed videos.

This new process alleviates unwanted friction for third party platform users and allows advertisers to more easily utilize Ads with Product Tags in new and existing media posts.

We appreciate all the feedback that we’ve received from our developer community, and look forward to continuing to work together.

Please review the developer documentation to learn more.

Read docs