CONNECTING THE WORLD THROUGH MUSIC™
Smule is the #1 karaoke app, home to international artists like Lewis Capaldi, J. Balvin, and Olivia Rodrigo. With over 14M+ songs and studio-quality audio recording, Smule offers creators the opportunity to sing karaoke solo, with friends, or with popular artists - anytime, anywhere!
increase in total amount of Smule content shared to Instagram
increase in shares to Facebook Reels each week
On a mission to spread musical magic.
Smule wanted to help creators easily share their videos on social media, and encourage more people to download the app.
Turning music into Reels
Smule’s creators liked to share their favorite Smule performances with friends and other music lovers around the world. To help creators more easily share their content with a broader audience, Smule decided to implement Sharing to Reels for Facebook and Instagram. By clicking the “Instagram Reels” or “Facebook Reels” sharing options directly within the Smule app, people could now easily edit and share their content to Facebook and Instagram Reels.
Sharing to Reels on Facebook and Instagram has boosted Smule’s engagement rates and exposure across multiple Meta platforms, and generated positive community sentiment.
- More Smule Content on Instagram: 150% increase in total amount of Smule content shared to Instagram platform since implementation (since November 2022)
- Encourage Sharing on Facebook: 5% increase in shares to Facebook Reels each week, with approximately 70,000 shares to Facebook Reels per month (since March 2022)
- Community Support: Users report that Sharing to Reels directly from Smule saves time so our community can stay focused on spreading the magic of music!
“Sharing Smule videos on social media helps us earn a lot of organic traffic. To continue this momentum, we decided to incorporate Sharing to Reels on Facebook and Instagram into the app so people can save time when sharing their musical creations, and encourage others to give the app a shot. Since launching Sharing to Reels, we’ve seen a major boost in sharing activity on both platforms and overwhelmingly positive reactions from our community.”
Sharing to Reels (Facebook) + Sharing to Reels (Instagram)
Integrate Sharing to Reels to allow your audience to easily share their content directly to Facebook and Instagram Reels, where they can reach a wider audience and drive awareness of your app at the same time.