Discovery & Engagement

This guide lists different ways that you can use the Messenger Platform from Meta to drive business discovery and engagement.

On Apps from Meta

Ads that Click to Messenger

Ads that Click to Messenger allows your business to display ads on Facebook, Instagram, or Messenger that send people to Messenger to start a conversation with your business.

Lead Generation Ads in Messenger

Lead Generation Ads in Messenger allows your business to display ads on Facebook, Instagram, or Messenger that are optimized for finding potential clients over Messenger and allow for follow ups over Messenger.

Facebook Page

The Send Message button on your business' Facebook Page allows people to send your business a message while visiting your Page.

Private Replies

Private Replies allows your business to send a message on Messenger to a person who has published a visitor post or comment on your business' Facebook Page.

Search on Messenger

The Search on Messenger allows people on Messenger to search for your business.

Share from Messenger

Users can share your messaging experience from the business profile page on Messenger. This helps drive word of mouth discovery to your profile.

Sponsored Messages

Sponsored Messages allows your business to send a message outside the 24-hour standard messaging window to a person who has an existing conversation with your business on Messenger.

On Your Website

Chat Plugin

The Chat Plugin renders the Messenger experience on your business' website to allow people to message your business while browsing your website.

Checkbox Plugin

The Checkbox Plugin renders a checkbox in forms on your website to allow people to opt-in to receive follow-up messages, such as confirmations and updates, from your business on Messenger.

Message Us Plugin

The Message Us Plugin renders a button on your business' website that opens a conversation with your business on Messenger.

Send to Messenger Plugin

The Send to Messenger Plugin renders a button on your website that allows a person to opt-in to receive follow-up messages, such as confirmations and updates, from your business on Messenger.

Anywhere

m.me Links

m.me Links is a URL service operated by Meta that redirects people to Messenger where they can start conversations with your business' Facebook Page. You can use them on your business' website, email newsletters, QR codes, and more.

Login Connect with Messenger

Login Connect with Messenger allows people to opt in to receive messages from your business through Messenger Platform during the Facebook Login flow on your mobile app or website. If a person opts in, your business can send messages to the person within the standard 24-hour messaging window.