進階高效速成目錄廣告

酒店廣告—事件

酒店廣告一共有四種事件。每一種事件都有一組參數（完整清單請見事件參數詳情）。在您的網站上使用 Facebook 像素；在 Android 應用程式和 iOS 應用程式中使用流動應用程式事件。

事件觸發時機程式碼範例

Search

在酒店搜尋結果頁面

Pixel、Android、iOS

ViewContent

在酒店詳情頁面

Pixel、Android、iOS

InitiateCheckout

當用戶進入付款畫面時

Pixel、Android、iOS

Purchase

在預訂確認頁面

Pixel、Android、iOS

Facebook Pixel (for Websites)

This guide assumes you already have a Facebook Pixel installed. If not, see Using Marketing API with the Pixel.

Make sure the pixel base code is already loaded when you fire an event. If you use a tag manager, make sure you include the tag that contains the pixel code on every page. The tag should appear before the tag that contains the pixel event code. Use the Facebook Pixel Helper to validate your pixel implementation.

Search 像素事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'Search', {
  // Fire the 'Search' event on the search results page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // RECOMMENDED: content ids - include eg top 5 search results
  content_ids: '["123", "234", "345", "456", "567"]',

  // REQUIRED: city, don't use abbreviations
  city: 'New York',

  // REQUIRED: region, don't use abbreviations
  region: 'New York',

  // REQUIRED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

ViewContent 像素事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'ViewContent', {
  // Fire the 'ViewContent' event on the hotel details page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that is shown
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

InitiateCheckout 像素事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'InitiateCheckout', {
  // Fire the 'InitiateCheckout' event when the user enters the payment screen

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that being booked
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

Purchase 像素事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'Purchase', {
  // Fire the 'Purchase' event on the booking confirmed page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that was booked
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0,

  // REQUIRED: total value of booking
  value: 1200,

  // REQUIRED: currency of booking
  currency: 'USD'
});

Mobile App Events for Android

This guide assumes you have the Facebook SDK implemented in your Android mobile app. If not, see the Android SDK. If you use a measurement partner, make sure they pass required events to Facebook.

Search Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// RECOMMENDED: content ids - include eg top 5 search results
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "[\"123\", \"234\", \"345\", \"456\", \"567\"]"); // top search results

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// REQUIRED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// REQUIRED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// REQUIRED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'Search' event on the search results page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_SEARCHED,
  parameters
);

ViewContent Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that is shown
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'ViewContent' event on the hotel details page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_VIEWED_CONTENT,
  parameters
);

InitiateCheckout Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that is being booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'InitiateCheckout' event when the user enters the payment screen
logger.logEvent(
  AppEventsConstants.EVENT_NAME_INITIATED_CHECKOUT,
  parameters
);

Purchase Android 事件

// total value of booking
BigDecimal purchaseAmount = BigDecimal.valueOf(1200);

// REQUIRED: currency of booking
Currency currency = Currency.getInstance("USD");

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that was booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Use the built-in SDK method when the booking is confirmed
logger.logPurchase(
  purchaseAmount,
  currency,
  parameters
);

iOS 版流動應用程式事件

本指南假設您已在 iOS 流動應用程式內安裝 Facebook SDK。若您尚未安裝，請參考 iOS SDK。如果您有成效衡量合作夥伴，請務必要求他們傳送必要事件至 Facebook。

Search iOS 事件

  // Fire the 'Search' event on the search results page  
  [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameSearched

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  parameters:@{

    // REQUIRED: DO NOT change this, must be set to 'hotel'
    FBSDKAppEventParameterNameContentType : @"hotel",

    // RECOMMENDED: content ids - include eg top 5 search results
    FBSDKAppEventParameterNameContentID : @"[\"123\", \"234\", \"345\", \"456\", \"567\"]",

    // HIGHLY RECOMMENDED: checkin date
    // Allows you to target people based on their travel dates (using a booking window)
    // Improves the landing experience with travel dates filled in (using template tags)
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_checkin_date" : @"2018-04-01",

    // HIGHLY RECOMMENDED: checkout date
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_checkout_date" : @"2018-04-15",

    // REQUIRED: city, don't use abbreviations
    @"fb_city" : @"New York",

    // REQUIRED: region, don't use abbreviations
    @"fb_region" : @"New York",

    // REQUIRED: country, don't use abbreviations
    @"fb_country" : @"United States",

    // RECOMMENDED: number of adults
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children
    @"fb_num_children" : @0
  }
];

ViewContent iOS 事件

// Fire the 'ViewContent' event on the hotel details page
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameViewedContent

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

InitiateCheckout iOS 事件

// Fire the 'InitiateCheckout' event when the user enters the payment screen
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameInitiatedCheckout

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

Purchase iOS 事件

// Fire the 'Purchase' event when the booking is confirmed

// total value of booking
[[FBSDKAppEvents shared] logPurchase:1200

    // currency of booking
    currency:@"USD"

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

事件參數詳情

流動裝置上的參數名稱會與 Facebook 像素的版本不同。其前綴一般為 fb_，但也有些例外，例如 content_ids 與 fb_content_id、value 與_valueToSum。

當您傳送多個值，例如 content_ids 或 content_type，請提供值的 JSON 編碼陣列：'["value1", "value2"]'。切勿使用逗號串連不同的值。

參數名稱與類型說明

checkin_date（像素）

fb_checkin_date（應用程式）

類型：字串

高度推薦。

此為用戶想入住酒店的日期，以酒店所在時區顯示。我們接受採用 YYYYMMDD、YYYY-MM-DD、YYYY-MM-DDThh:mmTZD 和 YYYY-MM-DDThh:mm:ssTZD 格式的日期。提供後，您就可以透過範本標籤將此用於廣告中，並透過受眾的預訂時段，根據他們的旅遊日期來鎖定目標廣告受眾。

範例：

  • 20180623
  • 2018-06-23
  • 2017-06-23T15:30GMT
  • 2017-06-23T15:30:00GMT

checkout_date（像素）

fb_checkout_date（應用程式）

類型：字串

高度推薦。

此為用戶想離開酒店的日期，以酒店所在時區顯示。我們接受的日期格式和就 checkin_date 所列出的格式相同。提供後，您就可以透過範本標籤將此用於廣告中，並透過受眾的預訂時段，根據他們的旅遊日期來鎖定目標廣告受眾。

content_ids（像素）

fb_content_id（應用程式）

類型：字串或字串[]

建議為 search 事件採用，若是所有其他事件則為必要項目。

您的旅遊目錄中列出的任何相關編號。例如，若是 ViewContent 事件，您或會傳送展示項目的編號；若是 Search 事件，您則可能會傳送最熱門搜尋結果的編號陣列。

範例：

  • "1234"
  • '["1234", "2345", "3456"]'

content_type（像素）

fb_content_type（應用程式）

類型：字串或字串[]

此為建議項目。

必須為 hotel。

city（像素）

fb_city（應用程式）

類型：字串

search 的必要項目。

根據用戶意向提供地點所在的城市。

範例：Auckland。

region（像素）

fb_region（應用程式）

類型：字串

search 的必要項目。

根據用戶意向提供地點所在州份／行政區／地區。

範例：Manhattan

country（像素）

fb_country（應用程式）

類型：字串

search 的必要項目。

根據用戶意向提供地點所在的國家／地區。

範例：New Zealand

value（像素）

_valueToSum（應用程式）

類型：浮點

purchase 的必要項目。

預訂總金額（此數字能為廣告客戶量化此事件的價值）。

範例：155

currency（像素）

fb_currency（應用程式）

類型：字串

purchase 的必要項目。

value 使用的貨幣。使用 ISO 4217 貨幣格式來指定。

範例：USD

destination_ids（像素）

fb_destination_ids（應用程式）

類型：字串或字串[]

如果您有目的地目錄，您可以將該目錄中的一個或多個目的地與特定的酒店事件連結。舉例來說，特定的酒店可連結至附近的博物館與海灘，這兩個景點都位在目的地目錄中。

範例：'["dest2", "dest5", "dest8"]'

hotel_score（像素）

fb_hotel_score（應用程式）

類型：浮點

這是一項指標，用於表示與廣告顧客其他酒店相比之下，此酒店所擁有的相對價值。

範例：3

num_adults（像素）

fb_num_adults（應用程式）

類型：字串

入住的成人人數。提供後，您可以透過範本標籤在廣告內使用這些參數。

範例：2。

num_children（像素）

fb_num_children（應用程式）

類型：整數

入住的孩童人數。提供後，您可以透過範本標籤在廣告內使用這些參數。

範例：2。

preferred_neighborhoods（像素）

fb_preferred_neighborhoods（應用程式）

類型：字串[]

用戶篩選的偏好鄰近地區清單。

範例：'["Brooklyn", "Manhattan"]'

preferred_price_range（像素）

fb_preferred_price_range（應用程式）

類型：[整數（最小值）、整數（最大值）]

用戶篩選的房價最小值與最大值元組。

範例：[100, 150]

preferred_star_ratings（像素）

fb_preferred_star_ratings（應用程式）

類型：[整數（最小值）、整數（最大值）]

用戶篩選的酒店星級最小值與最大值元組。

範例：[100, 150]

user_score（像素）

fb_user_score（應用程式）

類型：浮點

這是一項指標，用於表示此用戶對於廣告顧客的相對價值。

範例：50