Advantage+ catalog ads enables you to create personalized ads that target to the right audiences based on a set of products.
Advertisers running ads concerning housing, employment, credit or issues, elections, and politics have different sets of restrictions. See Special Ad Categories for more information.
To create an Advantage+ catalog ads campaign, you need:
Optionally, you can set up a dynamic product audience, but you are not required to involve product set inclusions or exclusions in your targeting settings.
See the Ad Campaign documentation to learn how to create an ad campagn.
At this level, you must set your advertising goal through the objective
field. For Advantage+ catalog ads, supported objectives are PRODUCT_CATALOG_SALES
, CONVERSIONS
, LINK_CLICKS
, or APP_INSTALLS
. If the objective
you provide is CONVERSIONS
, LINK_CLICKS
, or APP_INSTALLS
, then the promoted_object
field is not required.
curl \
-F 'name=Product Catalog Sales Campaign' \
-F 'objective=PRODUCT_CATALOG_SALES' \
-F 'promoted_object={"product_catalog_id":"<PRODUCT_CATALOG_ID>"}' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/campaigns
For Advantage+ catalog ads, you must specify the product_set_id
in promoted_object
for your ad set level to promote products from that product set.
In addition, you can also define your own conversion event for that product set by specifying custom_event_type
in promoted_object
when the optimization_goal
is OFFSITE_CONVERSIONS
. This targets your ads to people who performed that event in your app or site.
For example, if you set this to ADD_TO_CART
, it means an Add to Cart event is the conversion event. By default custom_event_type
is set to PURCHASE
. Learn more about standard events and values for custom_event_type
at Meta Pixel Conversion Tracking.
If you want to optimize for offsite conversions, including conversions from both app events and Facebook Pixel, and to be billed on impressions:
optimization_goal
to OFFSITE_CONVERSIONS
billing_event
to IMPRESSIONS
More details on valid optimization_goal
and billing_event
combinations can be found in Optimization Goal and Billing Events.
Example of creating an ad set that is billed on IMPRESSIONS
and optimizes for OFFSITE_CONVERSIONS
:
curl \
-F 'name=Product Catalog Sales Adset' \
-F 'bid_amount=3000' \
-F 'billing_event=IMPRESSIONS' \
-F 'optimization_goal=OFFSITE_CONVERSIONS' \
-F 'daily_budget=15000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={ "geo_locations": {"countries":["US"]},
"dynamic_audience_ids": ["<DYNAMIC_AUDIENCE_ID>"]
}' \
-F 'promoted_object={"product_set_id":"<PRODUCT_SET_ID>"}' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adsets
The DYNAMIC_AUDIENCE_ID
refers to a product audience. Optionally, you can omit dynamic_audience_ids
from the call.
For e-commerce use cases, you can omit dynamic_audience_ids
from the call and instead send the behavioral targeting information as part of product_audience_specs
or excluded_product_audience_specs
parameters. These specs are defined by the same parameters you use to create a product audience.
Name | Description |
---|---|
numeric string | Required. |
JSON object | Required. |
int | Required. |
object[] | Required. |
JSON object | Optional. |
int | Required, if exclusion is specified. |
object[] | Required, if exclusion is specified. |
Each rule must include an event
with the eq
operator either as a top-level rule or as part of a top-level and
rule.
In this example, we target people that viewed products in the last 3-5 days, but did not make a purchase. The ads placements are on mobile feed and Audience Network. To create this audience:
curl \
-F 'name=Product Catalog Sales Adset' \
-F 'bid_amount=3000' \
-F 'billing_event=LINK_CLICKS' \
-F 'optimization_goal=LINK_CLICKS' \
-F 'daily_budget=15000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={
"publisher_platforms": ["facebook","audience_network"],
"device_platforms": ["mobile"],
"geo_locations": {"countries":["US"]},
"product_audience_specs": [
{
"product_set_id": "<PRODUCT_SET_ID>",
"inclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"ViewContent"}}}],
"exclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"Purchase"}}}]
}
],
"excluded_product_audience_specs": [
{
"product_set_id": "<PRODUCT_SET_ID>",
"inclusions": [{"retention_seconds":259200,"rule":{"event":{"eq":"ViewContent"}}}]
}
]
}' \
-F 'promoted_object={"product_set_id":<PRODUCT_SET_ID>"}' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adsets
Example for advertising products that the user has not looked at:
curl \ -F 'name=Case 1 Adset' \ -F 'bid_amount=3000' \ -F 'billing_event=IMPRESSIONS' \ -F 'status=ACTIVE' \ -F 'daily_budget=15000' \ -F 'campaign_id=<CAMPAIGN_ID>' \ -F 'targeting= { \ "geo_locations": { \ "countries":["US"], \ }, \ "interests":[ \ {"id":6003397425735,"name":"Tennis"}, \ ], \ }' \ -F 'promoted_object={"product_set_id”:<PRODUCT_SET_ID>}' \ -F 'access_token=<ACCESS_TOKEN>’ \ https://graph.facebook.com/<API_VERSION>/act_<ACCOUNT_ID>/adsets
To cross-sell between product sets:
product_set_id
to product set B at the ad creative level. For example, a business wants to increase the sale of handbags in PRODUCT_SET_1 by targeting an ad to existing users who have shown interest in shoes that belong in PRODUCT_SET_2. Set the product_set_id
in product_audience_specs
to PRODUCT_SET_2's ID or shoes and the product_set_id
in promoted_object
to PRODUCT_SET_1's ID or handbags.
curl \
-F 'name=My cross sell ad set' \
-F 'bid_amount=3000' \
-F 'billing_event=LINK_CLICKS' \
-F 'optimization_goal=LINK_CLICKS' \
-F 'daily_budget=15000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={
"geo_locations": {"countries":["US"]},
"product_audience_specs": [
{
"product_set_id": "<PRODUCT_SET_2_ID>",
"inclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"ViewContent"}}}],
"exclusions": [{"retention_seconds":432000,"rule":{"event":{"eq":"Purchase"}}}]
}
],
"excluded_product_audience_specs": [
{
"product_set_id": "<PRODUCT_SET_2_ID>",
"inclusions": [{"retention_seconds":259200,"rule":{"event":{"eq":"ViewContent"}}}]
}
]
}' \
-F 'promoted_object={"product_set_id":"<PRODUCT_SET_1_ID>"}' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adsets
And set product_set_id
in the creative as PRODUCT_SET_1's ID.
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"description": "Description {{product.description}}",
"link": "<LINK>",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
In addition to retargeting and cross-selling to existing customers, Advantage+ catalog ads may be used to target broad audiences, utilizing age, gender and other demographic targeting, with relevant products from your product catalog. By utilizing broadly targeted audiences combined with bidding for offsite conversions, Advantage+ catalog ads enable you to greatly expand the reach of your ads efficiently.
To target broad audiences:
customOptimize
for OFFSITE_CONVERSIONS
with stronger intent signals such as Purchase
or InitiateCheckout
.In this example, we create an adset targeted at women age 30-65 in the US, excluding customers who have purchased in the past 10 days. We will bid $8, using OFFSITE_CONVERSIONS
for PURCHASE
events.
curl \
-F 'name=Broad Audience Targeting' \
-F 'bid_amount=800' \
-F 'billing_event=IMPRESSIONS' \
-F 'daily_budget=15000' \
-F 'campaign_id=<CAMPAIGN_ID>' \
-F 'targeting={
"age_max": 65,
"age_min": 30,
"geo_locations": {"countries":["US"]},
"genders": [2],
"excluded_product_audience_specs": [
{
"product_set_id": "<PRODUCT_SET_ID>",
"inclusions": [{"retention_seconds":864000,"rule":{"event":{"eq":"Purchase"}}}]
}
]
}' \
-F 'promoted_object={"product_set_id":"<PRODUCT_SET_ID>","custom_event_type":"PURCHASE"}' \
-F 'optimization_goal=OFFSITE_CONVERSIONS' \
-F 'status=PAUSED' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adsets
Advertisers running ads concerning housing, employment, credit or issues, elections, and politics have different sets of restrictions. See Special Ad Categories for more information.
Categories for Advantage+ catalog ads introduces two new creative options for the Advantage+ catalog ads platform, both of which can be used to personalize creative for shoppers who are earlier in their decision journey. With this feature, you can create what is effectively a second, smaller creative catalog of images that represent each category (in addition to the catalog you already have of product imagery), and we will match product categories to people in your ads the same way we match products to people.
Categories for Advantage+ catalog ads can be used with any targeting option in the traffic, conversion, or catalog sales objective. If you don't have a high-quality image representative of each category or brand, Facebook can auto-generate a 2x2 collage of top products for each group of products.
When mapping this new imagery to existing product catalogs, you can use one of three columns in your feed to group items: brand, product type, and Google product category.
In the example catalog below, the Product Type column has five unique values. The advertiser can provide up to five collages or lifestyle images — one for each unique value in product_type
. The product type is the category's categorization criteria, which is the catalog field name used to define the categories. The catalog field's value is the category's criteria value.
A category can be uniquely identified by:
Retailer | ID Name | Price | Product Type | Brand | Category |
---|---|---|---|---|---|
| T-Shirt | USD 25 | Clothes | Brand A | Category A |
| FB Hoodie | USD 30 | Clothes | Brand B | Category A |
| iPhone 6 | USD 800 | Phone | Brand C | Category B |
| Samsung Galaxy S5 | USD 750 | Phone | Brand C | Category B |
| Rice cooker | USD 120 | Appliance | Brand C | Category C |
| Parker Sofa | USD 500 | Appliance | Brand D | Category D |
| Sunscreen | USD 14 | Personal Care | Brand E | Category E |
You can associate each category (for example, each group of products as defined by unique values in one of the columns specified above) with assets:
destination_uri
— The URL of the landing page when a user clicks the category.image_url
— Optional. The URL of a life style image representing the category. If no image_url
is provided, we will autogenerate a collage of top products from that category.During ads delivery time, we dynamically match each Accounts Center account with the categories they are most likely to respond to based using the same machine learning models that power Advantage+ catalog ads today.
Categories information is stored at the catalog level, meaning that different ads promoting the categories from the same catalog would share assets, the same as ads promoting products would share assets defined in catalogs. We do support different creative options to customize category ads.
Below are the APIs to get and update categories information.
Request
curl -G \
-d 'fields=["criteria_value","name","description","destination_uri","image_url"]' \
-d 'categorization_criteria=product_type' \
-d 'filter={"price_amount":{"gt":1500}}' \ # optional
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/<PRODUCT_CATALOG_ID>/categories
We query for all products (the optional filter is supported) and find the top 1,000 categories (ordered by number of products).
Sample response
{ "data": [ { "criteria_value": "clothes", "name": "Awesome clothes", "description": "Check out these awesome clothes!", "destination_uri": "http://www.example.com/clothes", "image_url": "http://www.example.com/clothes.jpg" }, ... { "criteria_value": "shoes", "name": "Awesome shoes", "description": "Check out these awesome shoes!", "destination_uri": "http://www.example.com/shoes", "image_url": "http://www.example.com/shoes.jpg" } ] }
You can specify multiple categories information in data. For each category, categorization_criteria
and criteria_value
are required, while the name
, description
, destination_uri
, and image_url
fields are optional. When updating the information of a category for the first time, you must specify the destination_uri
. If you want to skip delivery of a category, simply set its destination_uri
to be empty.
Note: Deleting a category is not supported at this time.
Request
curl \
-F 'data=[{"categorization_criteria":"product_type","criteria_value":"product_type_value","name":"Name","description":"Description","destination_uri":"http://www.example.com/","image_url":"<IMAGE_URL>"}]' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/<lPRODUCT_CATALOG_ID>/categories
Categories for Advantage+ catalog ads ad creation is similar to ad creation for other Advantage+ catalog ads, but the creative selection is slightly different. You are still promoting a product set with dynamic category ads; the difference is that we're showing category creatives instead.
curl \
-F "name=Dynamic Category Ad Creative" \
-F 'object_story_spec={"page_id": "<PAGE_ID>", "template_data": {"description": "{{category.description}}", "link": "https://www.example.com/", "message": "<MESSAGE>", "name": "{{category.name}}"}}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'categorization_criteria=brand' \
-F 'category_media_source=MIXED' \ # optional
-F access_token=<ACCESS_TOKEN> \
https://graph.facebook.com/v21.0
/act_<ACCOUNT_ID>/adcreatives
This creates a category ad creative rendered in a carousel format:
Supported category tokens:
category.name
— The category name within the promoted product set. category.description
— The category description within the promoted product set. category.destination_uri
— The category destination URI.category.min_price
— The minimum price for this category within the promoted product set. This information is pulled from the catalog. Parameters
Name | Description |
---|---|
| Specifies which category type to use.
|
| Specifies how to render the category carousel card.
|
During the category ad creative creation, we search for possible renderable categories.
Note: We filter out categories without a name or destination URL. We also filter out categories without images if category_media_source = category
.
Creative creation fails if there are less than four eligible categories (for example, to use categories for Advantage+ catalog ads as your creative for a given campaign, there must be at least four unique values in a given column from your data feed file).
Advantage+ catalog ads templates use inline page posts for creating Advantage+ catalog template creatives.
Creating an Advantage+ catalog ads template creative is similar to creating other ad creatives. The difference is that you can add template parameters that properly render at runtime based on data in your data feed file.
Build the template based on the template_data
object of the object_story_spec
and use the following fields:
Name | Description | Accepts Template Parameters |
---|---|---|
object | Call to Action object. | No |
string | Message for your ad, visible on Instagram. | Yes |
string | Link to your website, used to generate the caption of the ad. | No |
string | Name or title for your ad, visible on Instagram. | Yes |
string | Description for your ad, not visible on Instagram. | Yes |
boolean | Optional. | No |
boolean | Show multiple images in the carousel for a single product. | No |
boolean | Optional. | No |
int | Indicates which image from the additional images array should be used as the ad image. This is a zero-based index between 0-19. | No |
array | Enables you to provide one or more static cards in Advantage+ catalog ads for the carousel format. | No |
| Specifies how to transform the images when they are delivered to users in the ad. | No |
| Specifies how to render overlays on an image for a dynamic item. | No |
array | Selects which image to use, if you have added tags to your images. | No |
| Selects which video to use, if you have added tags to your video. | No |
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"description": "Description {{product.description}}",
"link": "<LINK>",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
curl \ -F 'name=Advantage+ Catalog Ads Template Creative Sample' \ -F 'object_story_spec={ "page_id": "<PAGE_ID>", "template_data": { "call_to_action": {"type":"SHOP_NOW"}, "description": "Description {{product.description}}", "link": "<LINK>", "message": "Test {{product.name | titleize}}", "name": "Headline {{product.price}}", "image_layer_specs": [ { "layer_type": "image", "image_source": "catalog" }, { "layer_type": "frame_overlay", "blending_mode": "lighten", "frame_image_hash": "<HASH>", "frame_source": "custom", "opacity": 100, "overlay_position": "center", "scale": 100 }, { "layer_type": "text_overlay", "content": { "type": "price", "auto_show_enroll_status": "OPT_IN" }, "opacity": 100, "overlay_position": "top_left", "overlay_shape": "rectangle", "shape_color": "DF0005", "text_color": "FFFFFF", "text_font": "open_sans_bold" } ] } }' \ -F 'product_set_id=<PRODUCT_SET_ID>' \ -F 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/adcreatives
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"call_to_action": {"type":"SHOP_NOW"},
"description": "Description {{product.description}}",
"force_single_link": true,
"link": "<LINK>",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
To preview Advantage+ catalog ads with additional_image_index
, you must pass the entire object_story_spec
to the /generatepreviews
endpoint. Passing only the object_story_id
does not generate a preview.
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"additional_image_index": 0,
"description": "Description {{product.description}}",
"link": "<LINK>",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
curl -X POST \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": <PAGE_ID>,
"template_data": {
"message": "Test {{product.name | titleize}}",
"link": "<YOUR_LINK_URL>",
"name": "Headline {{product.price}}",
"description": "Description {{product.description}}",
"multi_share_end_card": false,
"force_single_link": true,
"show_multiple_images": true,
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"child_attachments": [
{
"call_to_action": {"type":"SHOP_NOW"},
"description": "30% off",
"image_hash": "<IMAGE_HASH>",
"link": "https:\/\/www.link.com\/coupon",
"name": "Coupon Static Card",
"static_card": true
},
{
"call_to_action": {"type":"SHOP_NOW"},
"description": "Description {{product.description}}",
"name": "Headline {{product.price}}"
}
],
"link": "<LINK>",
"message": "Test Message"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
We render each dynamic card in the carousel as a slideshow. Each slideshow displays images from one dynamic item if the item has multiple images. If the dynamic item only has one image, we render a card as a static image.
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": "PAGE_ID",
"template_data": {
"call_to_action": {"type":"SHOP_NOW"},
"description": "Description {{product.description}}",
"link": "LINK",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}",
"format_option": "carousel_slideshows"
}
}' \
-F 'product_set_id=PRODUCT_SET_ID' \
-F 'access_token=ACCESS_TOKEN' \
https://graph.facebook.com/v21.0
/AD_ACCOUNT_ID/adcreatives
The response to these calls is the ID of a new Advantage+ catalog ads template creative.
{"id":"creative_id"}
When uploading a catalog, you can specify arbitrary alphanumeric string tags for each image in each property.
<listing> <hotel_id>hotel_1</hotel_id> ... <image> <url>https://media-cdn.tripadvisor.com/media/photo-o/05/ca/40/af/the-epiphany-a-joie-de.jpg (https://l.facebook.com/l.php?u=https%3A%2F%2Fmedia-cdn.tripadvisor.com%2Fmedia%2Fphoto-o%2F05%2Fca%2F40%2Faf%2Fthe-epiphany-a-joie-de.jpg&h=ATPTuLcCa7Vsnmn07cEVa0YseTFl1C2hOax9NezejmXDbR48w3CLdjLlwlpuGCRDQmuafQvk03ybGqfhk-2mBcH7xtuKAsnuuq9xKwBd8DwfuBMZkq3n1qX5MdychRKGy2bo2ax9BZQzgqVDY_AvC1EqE6aAdUEc)</url> <tag>exterior</tag> <tag>first image</tag> <tag>tree</tag> </image> <image> <url>http://www3.hilton.com/resources/media/hi/DFWANHH/en_US/img/shared/full_page_image_gallery/main/HH_exteriorview001_1270x560_FitToBoxSmallDimension_Center.jpg (http://l.facebook.com/l.php?u=http%3A%2F%2Fwww3.hilton.com%2Fresources%2Fmedia%2Fhi%2FDFWANHH%2Fen_US%2Fimg%2Fshared%2Ffull_page_image_gallery%2Fmain%2FHH_exteriorview001_1270x560_FitToBoxSmallDimension_Center.jpg&h=ATPTuLcCa7Vsnmn07cEVa0YseTFl1C2hOax9NezejmXDbR48w3CLdjLlwlpuGCRDQmuafQvk03ybGqfhk-2mBcH7xtuKAsnuuq9xKwBd8DwfuBMZkq3n1qX5MdychRKGy2bo2ax9BZQzgqVDY_AvC1EqE6aAdUEc)</url> <tag>skyline</tag> ... </image> ... </listing>
When creating an ad creative, an array of preferred_image_tags
can be passed in the object_story_spec
.
curl \
-F 'name=Ad Creative Test'\
-F 'object_story_spec={
"page_id": '<PAGE_ID>',
"template_data": {
"preferred_image_tags": ["skyline","exterior"],
"preferred_video_tags": ["landscape","city"],
"call_to_action": {"type":"BOOK_TRAVEL"},
"description": "{{hotel.description}}",
"link": "<URL>",
"message": "Book your stay in {{hotel.city}}",
"name": "{{hotel.name | titleize}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
The main steps for creating Advantage+ catalog ads still holds the same. To enable video, you need to include video data and provide that data inside the catalog. See below for necessary changes to make when you create or update catalogs.
This example uses an XML file; other formats should be similar.
When you add video to the listing, the url
and tag
fields are supported. Currently, only one video is supported for each product.
<?xml version="1.0" encoding="utf-8"?> <listings> <title>Test hotel feed</title> <listing> <hotel_id>hotel_1</hotel_id> <name>Test Hotel 1</name> <description>A very nice hotel</description> <brand>Facebook</brand> <address format="simple"> <component name="addr1">180 Hamilton Ave</component> <component name="city">Palo Alto</component> <component name="city_id">12345</component> <component name="region">California</component> <component name="postal_code">94301</component> <component name="country">United States</component> </address> <latitude>37.4435997</latitude> <longitude>-122.1615219</longitude> <neighborhood>Palo Alto</neighborhood> <neighborhood>Silicon Valley</neighborhood> <margin_level>8</margin_level> <base_price>200.5 USD</base_price> <phone>+1 650 666-3311</phone> <star_rating>2.5</star_rating> <guest_rating> <score>7.8</score> <rating_system>tripAdvisor</rating_system> <number_of_reviewers>300</number_of_reviewers> </guest_rating> <guest_rating> <score>9.8</score> <rating_system>Hotels.com</rating_system> <number_of_reviewers>35000</number_of_reviewers> </guest_rating> <image> <url>https://media-cdn.tripadvisor.com/media/photo-o/05/ca/40/af/the-epiphany-a-joie-de.jpg</url> <tag>front view</tag> <tag>first image</tag> </image> <image> <url>http://www.jdvhotels.com/content/uploads/2014/06/72-1200x800.jpg</url> <tag>room</tag> <tag>bed</tag> </image> <loyalty_program>Starwood</loyalty_program> <url>http://www.jdvhotels.com/hotels/california/silicon-valley-hotels/the-epiphany-hotel/</url> <applink property="ios_url" content="example-ios://electronic"/> <applink property="ios_app_store_id" content="42"/> <applink property="ios_app_name" content="Electronic Example iOS"/> * <video> <url>http://example.com/some_video1.mp4</url> <tag>City</tag> <tag>Package</tag> </video>* </listing> </listings>
You can use the API to check the uploaded data. For every item, allow querying its “video metadata”.
curl -i -X GET \
"https://graph.intern.facebook.com/v21.0
/1234567890?fields=videos_metadata.fields(video,tags,url)&access_token=<ACCESS TOKEN>"
To enable product-level video content in ads, see the Create Ads with Dynamic Media documentation.
If you track link clicks through a third-party click tracker before redirecting to the final product URL, you can use the template_url_spec
field in the ad creative. This allows adding a click tracker template to the ad level without the need to hard code it in your data feed file. You can also use this field to create templates for deep linking.
In this field, you may use dynamic fields such as product URL or ID, and those should be url-encoded if their values can contain characters that make the URL invalid.
To create a carousel Advantage+ catalog ads template with the template_url_spec
setting:
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"description": "Description {{product.description}}",
"link": "<URL>",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}"
}
}' \
-F 'template_url_spec={
"ios": {
"app_store_id": "123",
"url": "example:\/\/link\/?nav=item.view&id={{product.retailer_id | urlencode}}&referrer=http:\/\/rover.example.com\/rover\/1\/711-198453-24755-9\/16%3Fitemid={{product.retailer_id | urlencode | urlencode}}"
},
"web": {
"url": "http:\/\/clicktrack.com\/cm325?id={{product.retailer_id | urlencode}}&redirect_url={{product.url | urlencode | urlencode}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
When an ad is displayed, Facebook replaces the content in the {{ }}
section with the proper values from your data feed file. Available template values are:
Name | Description |
---|---|
| The item's |
| The formatted sale price if the product has a specified sale price. Optionally you can specify sale start and end dates for a product and |
| The item's |
| The item's |
| The formatted |
| The item's |
| The item's |
| The item's |
| The item's |
| The item's |
| The item's |
| The item's |
Some template values may receive options, in any order, in the following format:
{{field option1 option2 ...}}
The following options are available:
Option | Description | Supported by |
---|---|---|
| Omits the currency symbol |
|
| Omits the cents part in currency if cents are zeros |
|
| Omits the cent amount of the currency while rounding up the price | All price fields |
You can use template values with transformations, which adjust your value based on this format:
{{field | transform}}
Use one of these transformations:
Transformations | Description |
---|---|
| Format the number in a default format, using a comma (",") as thousand separator, rounded to the nearest integer (e.g., 1234.56->"1,235"). The value to format must be an unformatted number ("1234", not "1,234"). |
| Capitalize the words for a better looking title (e.g., "box" -> "Box"). |
| Encode the value for URL. |
When you display a dynamic creative, you can specify the desired behavior when a someone clicks on the ad in the native Facebook app. There are two requirements to be able to use deep linking:
If both these requirements are fulfilled, you can use the applink_treatment
field while creating an ad creative to specify the desired behavior when a user clicks on an ad.
Name | Description |
---|---|
| Always send the user to the given web URL. |
| If the app is installed on the user's phone and we have corresponding deep link information, send the user to the app. If one of these conditions is not met, send them to the website. |
| Default when app links are present for the product. If the app is installed on the user's phone and we have corresponding deep link information, send the user to the app. If the app is not installed, send them to the app store for the app. |
Creating a carousel Advantage+ catalog ads template with a call to action that will deep link into a native app if available or fall back to the web:
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'applink_treatment=deeplink_with_web_fallback' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"call_to_action": {"type":"SHOP_NOW"},
"description": "Description {{product.description}}",
"link": "<LINK>",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
Creating a carousel Advantage+ catalog ads template with URL tags enabled that will deep link into a native app if available or fall back to app store for the app:
curl \
-F 'name=Advantage+ Catalog Ads Template Creative Sample' \
-F 'applink_treatment=deeplink_with_appstore_fallback' \
-F 'object_story_spec={
"page_id": "<PAGE_ID>",
"template_data": {
"call_to_action": {"type":"SHOP_NOW"},
"description": "Description {{product.description}}",
"link": "<LINK>",
"message": "Test {{product.name | titleize}}",
"name": "Headline {{product.price}}"
}
}' \
-F 'product_set_id=<PRODUCT_SET_ID>' \
-F 'access_token<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
See details in Localized Catalog for Advantage+ Catalog Ads.
Automated product tags are designed to improve your ad performance and help people discover your products from ads more easily.
We may automatically tag products in your Advantage+ catalog ads. To opt-in to automated product tags, set automated_product_tags
to true
in the template_data
of the object_story_spec
. You must also provide a product set ID.
Example
curl \
-F 'name=Sample Creative' \
-F 'product_set_id="<PRODUCT_SET_ID>"' \
-F 'object_story_spec={
"template_data": {
"automated_product_tags": true
"call_to_action": {
"type": "SHOP_NOW"
},
"link": "<OFFSITE_LANDING_URL>",
"multi_share_end_card": false,
"name": "{{product.name}}"
},
"page_id": "<PAGE_ID>",
"instagram_actor_id": "<INSTAGRAM_ACTOR_ID>"
}' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0
/act_<AD_ACCOUNT_ID>/adcreatives
Finally, you can create an ad. The ad references an ad creative.
curl -X POST \
-F 'name="My Ad"' \
-F 'adset_id="<AD_SET_ID>"' \
-F 'creative={
"creative_id": "<CREATIVE_ID>"
}' \
-F 'status="PAUSED"' \
-F 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/ads
Congratulations! You have created your first Advantage+ catalog ad. Feel free to unpause it to start delivery.
When published as an Instagram Stories' ad, Advantage+ catalog ads are cropped to 1:1 regardless of the dimensions of the original image.
You can generate previews of your dynamic creative with the Ad Previews endpoint. Specify the product_item_ids
parameter or specify multiple product_item_ids
to preview a carousel ad.
curl -X GET \
-d 'ad_format="DESKTOP_FEED_STANDARD"' \
-d 'product_item_ids=[
"<PRODUCT_ITEM_ID>"
]' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v21.0/<CREATIVE_ID>/previews
Name | Description |
---|---|
array[string] | List of product FBIDs or Base64 URL-encoded product ID tokens. |
You can fetch statistics per product by making a GET
call to the insights endpoint. Add product_id
to the fields
parameter.
This shows statistics for all products in an account's product sets displayed in Advantage+ catalog ads.
This example reports clicks
, actions
, and impressions
for each product_id
.
use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Fields\AdsInsightsFields;
use FacebookAds\Object\Values\AdsInsightsActionBreakdownsValues;
use FacebookAds\Object\Values\AdsInsightsDatePresetValues;
use FacebookAds\Object\Values\AdsInsightsBreakdownsValues;
$account = new AdAccount('act_<AD_ACCOUNT_ID>');
$fields = array(
AdsInsightsFields::ACCOUNT_NAME,
AdsInsightsFields::IMPRESSIONS,
AdsInsightsFields::ACTIONS,
);
$params = array(
'date_preset' => AdsInsightsDatePresetValues::LAST_WEEK,
'action_breakdowns' => array(
AdsInsightsActionBreakdownsValues::ACTION_TYPE,
),
'breakdowns' => array(
AdsInsightsBreakdownsValues::PRODUCT_ID,
),
);
$stats = $account->getInsights($fields, $params);
from facebookads.adobjects.adaccount import AdAccount
from facebookads.adobjects.adsinsights import AdsInsights
account = AdAccount('act_<AD_ACCOUNT_ID>')
fields = [
AdsInsights.Field.account_name,
AdsInsights.Field.impressions,
AdsInsights.Field.actions,
]
params = {
'date_preset': 'last_week',
'actions_group_by': ['action_type'],
'breakdowns': [
AdsInsights.Breakdowns.product_id,
],
}
stats = account.get_insights(fields=fields, params=params)
APINodeList<AdsInsights> adsInsightss = new AdAccount(act_<AD_ACCOUNT_ID>, context).getInsights()
.setDatePreset(AdsInsights.EnumDatePreset.VALUE_LAST_WEEK)
.setActionBreakdowns("[\"action_type\"]")
.setBreakdowns("[\"product_id\"]")
.requestField("account_name")
.requestField("impressions")
.requestField("actions")
.execute();
curl -G \
-d 'date_preset=last_week' \
-d 'action_breakdowns=["action_type"]' \
-d 'breakdowns=["product_id"]' \
-d 'fields=account_name,impressions,actions' \
-d 'access_token=<ACCESS_TOKEN>' \
https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/insights
{ "data": [ { "account_id": "123456", "product_id": "60750", "date_start": "2015-02-03", "date_stop": "2015-02-03", "impressions": 880, "clicks": 8, "actions": [ { "action_type": "link_click", "value": 6 }, { "action_type": "offsite_conversion.other", "value": 5 }, { "action_type": "offsite_conversion", "value": 5 } ], "account_name": "My Account" }, ], ... }
You can retrieve the comments, likes, and the product_id
for an Advantage+ catalog ads post. Make a GET
call as follows with a post_id
. The post_id
is the effective_object_story_id
of an ad creative, in the format of PageID_PostID
.
Note: You cannot use this endpoint to retrieve comments from Instagram.
curl -G \ -d 'access_token=<ACCESS_TOKEN>' \ https://graph.facebook.com/<API_VERSION>/<POST_ID>/dynamic_posts
This endpoint returns dynamic post objects.
Once you get dynamic posts, you can fetch comments
, likes
, product_id
, and child_attachments
for carousel format, if applicable.
Placement Asset Customization ads will not be returned by the dynamic_posts
edge.