Advantage+ Creative for Catalog

Within Advantage+ catalog ads, you have the option to use Advantage+ creative for catalog. This feature displays different formats and ad creatives to different Accounts Center accounts, based on what they are most likely to respond to.

Currently, the available formats are collection ads and carousel ads. Both formats have different creative variation options. We make format and creative choices based on what is most likely to resonate with each Accounts Center account seeing your ad. We pick a format for each ad impression, whether to show a description, and which description to display, if shown.

Before You Start

To use Advantage+ creative for catalog, follow Steps 1 and 2 of the Advantage+ catalog ads setup, then continue with Step 3 below.

• Step 1: Create a Campaign
• Step 2: Create an Ad Set

Step 3: Provide Ad Creative

Let us know you want to use Advantage+ creative for catalog when providing your campaign's creative by specifying FORMAT_AUTOMATION as an optimization_type inside your asset_feed_spec. Your API call must contain the following fields:

• product_set_id
• template_data
• asset_feed_spec

product_set_id

Provide the ID of the product set to be used. A product set is a group of related items in a product catalog that you advertise in Advantage+ catalog ads.

template_data

You can add template parameters for your ad creative. Those parameters properly render at run-time based on data in your product feed. Inside object_story_spec, the template_data object allows you to build your template.

For Advantage+ creative for catalog, template_data has the following required fields:

asset_feed_spec

An asset feed is a collection of different creative elements, such as image, titles, bodies, etc. The asset_feed_spec gives you the specifications for an asset feed.

For Advantage+ creative for catalog, asset_feed_spec can include:

creative_features_spec

You can opt-in/opt-out optimizations using the creative_features_spec and using fields supported by Advantage+ for catalog.

For Advantage+ for catalog creative_features_spec can include:

Example: Default Behavior

In this case, the cover media for collection ads defaults to an Advantage catalog video:

curl \
   -F 'name=Advantage+ creative for catalog test' \
   -F 'adset_id=<AD_SET_ID>' \
   -F 'creative={ 
     "name": "Creative for Advantage+ creative for catalog test",
     "product_set_id": "<PRODUCT_SET_ID>", 
     "object_type": "SHARE",
     "object_story_spec": { 
     "page_id": "<PAGE_ID>", 
     "template_data": { 
        "multi_share_end_card": "true",
        "name": "{{product.name}}", 
        "link": "<OFFSITE_LANDING_PAGE>",
        "message": "<AD_COPY>",
        "call_to_action": {"type": "SHOP_NOW"}, 
        }},
      "asset_feed_spec":{
        "optimization_type":"FORMAT_AUTOMATION",
        "ad_formats": ["CAROUSEL", "COLLECTION"]},
        "descriptions": [{"text": "{{product.brand}}", "From {{product.current_price}}", ...]}
   }' \
   -F 'url_tags=<URL_TAGS>' \
   -F 'tracking_specs=[{"action.type":"offsite_conversion","fb_pixel":<PIXEL_ID>}]' \
   -F 'access_token=<ACCESS_TOKEN>' \
   https://graph.facebook.com/v<API_VERSION>/act_<AD_ACCOUNT>/ads

Example: Custom Image

In this case, the cover media for collection ads is set to a custom image:

curl \
  -F 'name=Advantage+ creative for catalog test - custom image' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={ 
  "name": "Creative For Advantage+ creative for catalog test - custom image",
  "product_set_id": "<PRODUCT_SET_ID>", 
  "object_type": "SHARE",
  "object_story_spec": { 
    "page_id": "<PAGE_ID>", 
    "template_data": {
      "multi_share_end_card": "true",
      "name": "{{product.name}}", 
      "link": "<OFFSITE_LANDING_PAGE>",
      "message": "<AD_COPY>",
      "call_to_action": {"type": "SHOP_NOW"}, 
      }
  },
  "asset_feed_spec":{
    "optimization_type":"FORMAT_AUTOMATION",
    "ad_formats": ["CAROUSEL", "COLLECTION"],
    "images": [{"hash": "<customized_image_hash>"}],
    "descriptions": [{"text": "{{product.description}}", "From {{product.current_price}}", ...]
    } 
   }' \
   -F 'url_tags=<URL_TAGS>' \
   -F 'tracking_specs=[{"action.type":"offsite_conversion","fb_pixel":<PIXEL_ID>}]' \
   -F 'access_token=<ACCESS_TOKEN>' \
   https://graph.facebook.com/v<API_VERSION>/act_<AD_ACCOUNT>/ads

Example: Custom Video

In this case, the cover media for collection ads is set to a custom video:

curl \
  -F 'name=Advantage+ creative for catalog test - custom video' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={ 
  "name": "Creative For Advantage+ creative for catalog test - custom video",
  "product_set_id": "<PRODUCT_SET_ID>", 
  "object_type": "SHARE",
  "object_story_spec": { 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "multi_share_end_card": "true",
      "link": "<LINK>",
      "message": "<AD_COPY>",
      "call_to_action": {"type": "SHOP_NOW"}, 
       }
   },
  "asset_feed_spec":{
    "optimization_type":"FORMAT_AUTOMATION",
    "ad_formats": ["CAROUSEL", "COLLECTION"], 
    "videos": [{"video_id": "<VIDEO_ID>"}]},
    "descriptions": [{"text": "{{product.description}}", "From {{product.current_price}}", ...]}
   }' \
   -F 'tracking_specs=[{"action.type":"offsite_conversion","fb_pixel":<PIXEL_ID>}]' \
   -F 'access_token=<ACCESS_TOKEN>' \
   https://graph.facebook.com/v<API_VERSION>/act_<AD_ACCOUNT>/ads

Example: Opt-in for Adapt-to-Placement Optimization

In this case, the 9:16 images in your catalog will be used to display full screen images in supported placements.

For Instagram Stories, you can optionally remove the showcase card displaying 4 small images of products to have the 9:16 image of the first product displayed using NONE instead of AUTO for the showcase_card_display customization parameter value.

curl \
  -F 'name=Advantage+ creative for catalog test - active 9:16' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={ 
  "name": "Creative For Advantage+ creative for catalog test - active 9:16",
  "product_set_id": "<PRODUCT_SET_ID>", 
  "object_type": "SHARE",
  "object_story_spec": { 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "multi_share_end_card": "true",
      "link": "<LINK>",
      "message": "<AD_COPY>",
      "call_to_action": {"type": "SHOP_NOW"}, 
       }
   },
  "asset_feed_spec":{
    "optimization_type":"FORMAT_AUTOMATION",
    "ad_formats": ["CAROUSEL", "COLLECTION"], 
    "descriptions": [{"text": "{{product.description}}", "From {{product.current_price}}", ...]
  },
  "degrees_of_freedom_spec" : {
    "creative_features_spec": {
      "adapt_to_placement": {
        "enroll_status": "OPT_IN",
        "customizations": {
          "showcase_card_display": "AUTO"
        }
      }
    }
  }
   }' \
   -F 'tracking_specs=[{"action.type":"offsite_conversion","fb_pixel":<PIXEL_ID>}]' \
   -F 'access_token=<ACCESS_TOKEN>' \   
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT>/ads

Example: Opt-in for Media-Type-Automation Optimization

In this case, the videos in your catalog will be used in your ad on supported placements. See Dynamic Media for more information.

curl \
  -F 'name=Advantage+ creative for catalog test - dynamic media' \
  -F 'adset_id=<AD_SET_ID>' \
  -F 'creative={ 
  "name": "Creative For Advantage+ creative for catalog test - dynamic media",
  "product_set_id": "<PRODUCT_SET_ID>", 
  "object_type": "SHARE",
  "object_story_spec": { 
    "page_id": "<PAGE_ID>", 
    "template_data": { 
      "multi_share_end_card": "true",
      "link": "<LINK>",
      "message": "<AD_COPY>",
      "call_to_action": {"type": "SHOP_NOW"}, 
       }
   },
  "asset_feed_spec":{
    "optimization_type":"FORMAT_AUTOMATION",
    "ad_formats": ["CAROUSEL", "COLLECTION"], 
    "descriptions": [{"text": "{{product.description}}", "From {{product.current_price}}", ...]
  },
  "degrees_of_freedom_spec" : {
    "creative_features_spec": {
      "media_type_automation": {
        "enroll_status": "OPT_IN"
      }
    }
  }
   }' \
   -F 'tracking_specs=[{"action.type":"offsite_conversion","fb_pixel":<PIXEL_ID>}]' \
   -F 'access_token=<ACCESS_TOKEN>' \   
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT>/ads

Creative Variations

Summary Of Available Options

Collection Ads

The collection format features three products under a hero image or video that opens into a fullscreen Instant Experience. The hero image or video is also called cover media. The Advantage+ creative for catalog API calls are different, depending on your choice for cover media.

The standard behavior is to add an Advantage catalog video as your ad's cover media. In this case, we automatically generate a personalized Advantage catalog video for each user that sees your ad. The video highlights products from the catalog that are most relevant to the user. Alternatively, you can provide your own custom image or video for the cover media position.

See Help Center: About Collection Ads for more information.

Carousel Ads

The carousel format lets you show two or more images and videos, descriptions and links or calls to action in a single ad. For Advantage+ creative for catalog, you can select possible description variations.

Specify your description variations in the API call with the descriptions parameter under asset_feed_spec. Add all your description options under descriptions and list the first one under description.

Your description options can contain catalog information or new free-form short message, like "Free Shipping".

Template Tags

To use information available on your catalog, you can use the following template tags:

• {{product.price}}
• {{product.current_price}}
• {{product.description}}
• {{product.short_description}}
• {{product.brand}}
• {{product.name}}

The following tags cannot be used at the same time:

• {{product.price}} and {{product.current_price}}
• {{product.description}} and {{product.short_description}}

Limitations

Be mindful of the following:

• A description can have only one template tag.
• You can list up to three description options.
• Only one free-form description is supported. The free-form description counts as one of the three allowed descriptions. If you use one free-form, you can add another two with template tags.
• The same tag cannot be used in different description options. Once you used that tag, look for a different one to use on a different description.

See Help Center: About Carousel Ads for more information.