进阶赋能型目录广告

酒店广告 - 事件

酒店广告使用四类事件。每类事件都包含一组参数（完整列表详见事件参数详情）。在网站上使用 Facebook Pixel 像素代码，在 Android 应用和 iOS 应用中使用移动应用事件。

事件触发时间代码示例

Search

在酒店搜索结果页面上

像素代码、Android、iOS

ViewContent

在酒店详情页面上

像素代码、Android、iOS

InitiateCheckout

用户进入支付页面后

Pixel 像素代码、Android、iOS

Purchase

在预订确认页面上

Pixel 像素代码、Android、iOS

Facebook 网站像素

本指南假定您已经安装 Facebook 像素。若未安装，请参阅使用市场营销 API 和像素一文。

确保触发事件前已加载像素基代码。如果您在使用标签管理工具，则应确保为网站的每个页面添加包含像素代码的标签。此标签应先于包含像素事件代码的标签显示。使用 Facebook 像素帮手验证像素的设置是否正确。

Search Pixel 像素代码事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'Search', {
  // Fire the 'Search' event on the search results page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // RECOMMENDED: content ids - include eg top 5 search results
  content_ids: '["123", "234", "345", "456", "567"]',

  // REQUIRED: city, don't use abbreviations
  city: 'New York',

  // REQUIRED: region, don't use abbreviations
  region: 'New York',

  // REQUIRED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

ViewContent Pixel 像素代码事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'ViewContent', {
  // Fire the 'ViewContent' event on the hotel details page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that is shown
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

InitiateCheckout Pixel 像素代码事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'InitiateCheckout', {
  // Fire the 'InitiateCheckout' event when the user enters the payment screen

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that being booked
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

Purchase Pixel 像素代码事件

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'Purchase', {
  // Fire the 'Purchase' event on the booking confirmed page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that was booked
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0,

  // REQUIRED: total value of booking
  value: 1200,

  // REQUIRED: currency of booking
  currency: 'USD'
});

Android 版移动应用事件

本指南假定您已经为 Android 版移动应用集成了 Facebook SDK。如果没有集成，请参阅 Android 版 SDK。如果您在与成效衡量合作伙伴合作，请确保他们已经将必须的事件传给 Facebook。

Search Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// RECOMMENDED: content ids - include eg top 5 search results
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "[\"123\", \"234\", \"345\", \"456\", \"567\"]"); // top search results

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// REQUIRED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// REQUIRED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// REQUIRED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'Search' event on the search results page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_SEARCHED,
  parameters
);

ViewContent Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that is shown
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'ViewContent' event on the hotel details page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_VIEWED_CONTENT,
  parameters
);

InitiateCheckout Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that is being booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'InitiateCheckout' event when the user enters the payment screen
logger.logEvent(
  AppEventsConstants.EVENT_NAME_INITIATED_CHECKOUT,
  parameters
);

Purchase Android 事件

// total value of booking
BigDecimal purchaseAmount = BigDecimal.valueOf(1200);

// REQUIRED: currency of booking
Currency currency = Currency.getInstance("USD");

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that was booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Use the built-in SDK method when the booking is confirmed
logger.logPurchase(
  purchaseAmount,
  currency,
  parameters
);

iOS 版移动应用事件

本指南假定您已经为 iOS 版移动应用集成了 Facebook SDK。如果没有集成，请参阅 iOS 版 SDK。如果您在与成效衡量合作伙伴合作，请确保他们已经将必须的事件传给 Facebook。

Search iOS 事件

  // Fire the 'Search' event on the search results page  
  [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameSearched

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  parameters:@{

    // REQUIRED: DO NOT change this, must be set to 'hotel'
    FBSDKAppEventParameterNameContentType : @"hotel",

    // RECOMMENDED: content ids - include eg top 5 search results
    FBSDKAppEventParameterNameContentID : @"[\"123\", \"234\", \"345\", \"456\", \"567\"]",

    // HIGHLY RECOMMENDED: checkin date
    // Allows you to target people based on their travel dates (using a booking window)
    // Improves the landing experience with travel dates filled in (using template tags)
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_checkin_date" : @"2018-04-01",

    // HIGHLY RECOMMENDED: checkout date
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_checkout_date" : @"2018-04-15",

    // REQUIRED: city, don't use abbreviations
    @"fb_city" : @"New York",

    // REQUIRED: region, don't use abbreviations
    @"fb_region" : @"New York",

    // REQUIRED: country, don't use abbreviations
    @"fb_country" : @"United States",

    // RECOMMENDED: number of adults
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children
    @"fb_num_children" : @0
  }
];

ViewContent iOS 事件

// Fire the 'ViewContent' event on the hotel details page
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameViewedContent

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

InitiateCheckout iOS 事件

// Fire the 'InitiateCheckout' event when the user enters the payment screen
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameInitiatedCheckout

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

Purchase iOS 事件

// Fire the 'Purchase' event when the booking is confirmed

// total value of booking
[[FBSDKAppEvents shared] logPurchase:1200

    // currency of booking
    currency:@"USD"

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

事件参数详情

移动端的参数名称不同于 Facebook 像素名称。通常以 fb_ 开头，但有一些例外，例如 content_ids 与 fb_content_id，以及 value 与 _valueToSum。

当您发送多个值（例如使用 content_ids 或 content_type 发送多个值）时，请提供由这些值组成的一个 JSON 编码数组：'["value1", "value2"]'。请勿用逗号连接值。

参数名称和类型描述

checkin_date（Pixel 像素代码）

fb_checkin_date（应用）

类型：字符串

强烈推荐。

用户预期入住酒店的日期（以酒店所在时区为准）。我们接受如下日期格式：YYYYMMDD、YYYY-MM-DD、YYYY-MM-DDThh:mmTZD 和 YYYY-MM-DDThh:mm:ssTZD。提供后，您可以使用模板标签在广告中展示这一信息，并为受众设置预订时段，根据旅行日期定位受众。

示例：

  • 20180623
  • 2018-06-23
  • 2017-06-23T15:30GMT
  • 2017-06-23T15:30:00GMT

checkout_date（Pixel 像素代码）

fb_checkout_date（应用）

类型：字符串

强烈推荐。

用户在酒店的预期退房日期，以酒店所在时区为准。我们接受的日期格式与为 checkin_date 列出的格式相同。提供后，您可以使用模板标签在广告中展示这一信息，并为受众设置预订时段，根据旅行日期定位受众。

content_ids（Pixel 像素代码）

fb_content_id（应用）

类型：字符串或字符串数组

推荐为search，必须为其他所有事件。

您的旅游目录中列出的任何相关编号。例如，对于 ViewContent 事件，您可能会发送所展示商品的编号，或者对于 Search 事件，您可能会发送最热门搜索结果的编号数组。

示例：

  • "1234"
  • '["1234", "2345", "3456"]'

content_type（Pixel 像素代码）

fb_content_type（应用）

类型：字符串或字符串数组

推荐。

必须为 hotel。

city（Pixel 像素代码）

fb_city（应用）

类型：字符串

必须为 search 事件提供。

根据用户意向提供目的地所在城市。

示例：Auckland。

region（Pixel 像素代码）

fb_region（应用）

类型：字符串

必须为 search 事件提供。

根据用户意向提供目的地所在的州/省/地区。

示例：Manhattan

country（Pixel 像素代码）

fb_country（应用）

类型：字符串

必须为 search。

根据用户意向提供目的地所在国家/地区。

示例：New Zealand

value（Pixel 像素代码）

_valueToSum（应用）

类型：浮点数

必须为 purchase。

预订总价格（数字，代表该事件对广告主的量化价值）。

示例：155

currency（Pixel 像素代码）

fb_currency（应用）

类型：字符串

必须为 purchase。

value 的货币。使用 ISO 4217 货币格式加以指定。

示例：USD

destination_ids（Pixel 像素代码）

fb_destination_ids（应用）

类型：字符串或字符串数组

如果您有目的地目录，则可以为目录中的一个或多个目的地关联特定的酒店事件。例如，为特定酒店关联附近的博物馆和沙滩，它们都是目的地目录中的目的地。

示例：'["dest2", "dest5", "dest8"]'

hotel_score（Pixel 像素代码）

fb_hotel_score（应用）

类型：浮点数

一项指标，代表与其他酒店相比，这家酒店对广告主的相对价值。

示例：3

num_adults（Pixel 像素代码）

fb_num_adults（应用）

类型：字符串

入住酒店的成年宾客人数。提供后，您可以通过模板标签在广告中展示这一信息。

示例：2。

num_children（Pixel 像素代码）

fb_num_children（应用）

类型：整数

入住酒店的儿童宾客人数。提供后，您可以通过模板标签在广告中展示这一信息。

示例：2。

preferred_neighborhoods（Pixel 像素代码）

fb_preferred_neighborhoods（应用）

类型：string[]

用户筛选的首选社区列表。

示例：'["Brooklyn", "Manhattan"]'

preferred_price_range（Pixel 像素代码）

fb_preferred_price_range（应用）

类型：[int (min), int (max)]

用户筛选的最低和最高客房评分的元组。

示例：[100, 150]

preferred_star_ratings（Pixel 像素代码）

fb_preferred_star_ratings（应用）

类型：[int (min), int (max)]

用户筛选的酒店最低和最高星级的元组。

示例：[100, 150]

user_score（Pixel 像素代码）

fb_user_score（应用）

类型：浮点数

一项指标，表示此用户对于广告主的相对价值。

示例：50