Anúncios de Catálogo Advantage+

Anúncios de hotéis – Eventos

O Anúncios para hotéis usa quatro eventos. Cada evento tem um conjunto de parâmetros (a lista completa está em Detalhes dos parâmetros de evento). Use o pixel do Facebook no seu site e os eventos do aplicativo para celular no seu aplicativo para Android e aplicativo para iOS.

EventoQuando dispararExemplo de código

Pesquisa

Na página de resultados de pesquisa de hotel

Pixel, Android, iOS

ViewContent

Na página de detalhes do hotel

Pixel, Android, iOS

InitiateCheckout

Quando o usuário acessar a tela de pagamento

Pixel, Android, iOS

Compra

Na página de confirmação da reserva

Pixel, Android, iOS

Pixel do Facebook (para sites)

Este guia presume que você já tenha um pixel do Facebook instalado. Caso contrário, veja Como usar a API de Marketing com o pixel

Ao disparar um evento, certifique-se de que o código básico do pixel já esteja carregado. Se você usar um gerenciador de tags, inclua a tags que contém o código do pixel em cada página. A tag deve aparecer antes da tag que contém o código de evento do pixel. Use o Auxiliar de Pixel do Facebook para validar a implementação do pixel.

Evento de pixel Search

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'Search', {
  // Fire the 'Search' event on the search results page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // RECOMMENDED: content ids - include eg top 5 search results
  content_ids: '["123", "234", "345", "456", "567"]',

  // REQUIRED: city, don't use abbreviations
  city: 'New York',

  // REQUIRED: region, don't use abbreviations
  region: 'New York',

  // REQUIRED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

Evento de pixel ViewContent

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'ViewContent', {
  // Fire the 'ViewContent' event on the hotel details page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that is shown
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

Evento de pixel InitiateCheckout

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'InitiateCheckout', {
  // Fire the 'InitiateCheckout' event when the user enters the payment screen

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that being booked
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

Evento de pixel Purchase

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'Purchase', {
  // Fire the 'Purchase' event on the booking confirmed page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to set to 'hotel'
  content_type: 'hotel',

  // HIGHLY RECOMMENDED: checkin date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkin_date: '2018-04-01',

  // HIGHLY RECOMMENDED: checkout date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  checkout_date: '2018-04-05',

  // REQUIRED: content id of hotel that was booked
  content_ids: '123',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0,

  // REQUIRED: total value of booking
  value: 1200,

  // REQUIRED: currency of booking
  currency: 'USD'
});

Eventos do Aplicativo Móvel para Android

Este guia presume que você tenha implementado o SDK do Facebook no seu aplicativo móvel para Android. Caso você não tenha feito isso, consulte o SDK do Android. Se você utiliza um parceiro de mensuração, verifique se ele transmite os eventos necessários para o Facebook.

Evento de Android Search

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// RECOMMENDED: content ids - include eg top 5 search results
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "[\"123\", \"234\", \"345\", \"456\", \"567\"]"); // top search results

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// REQUIRED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// REQUIRED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// REQUIRED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'Search' event on the search results page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_SEARCHED,
  parameters
);

Evento de Android ViewContent

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that is shown
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'ViewContent' event on the hotel details page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_VIEWED_CONTENT,
  parameters
);

Evento de Android InitiateCheckout

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that is being booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'InitiateCheckout' event when the user enters the payment screen
logger.logEvent(
  AppEventsConstants.EVENT_NAME_INITIATED_CHECKOUT,
  parameters
);

Evento de Android Purchase

// total value of booking
BigDecimal purchaseAmount = BigDecimal.valueOf(1200);

// REQUIRED: currency of booking
Currency currency = Currency.getInstance("USD");

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'hotel'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel");

// REQUIRED: content id of hotel that was booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// HIGHLY RECOMMENDED: checkin date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkin_date", "2018-04-01");

// HIGHLY RECOMMENDED: checkout date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_checkout_date", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Use the built-in SDK method when the booking is confirmed
logger.logPurchase(
  purchaseAmount,
  currency,
  parameters
);

Eventos do Aplicativo Móvel para iOS

Este guia presume que você já tenha implementado o SDK do Facebook no seu aplicativo móvel para iOS. Caso não tenho feito isso, consulte o SDK do iOS. Se você utiliza um parceiro de mensuração, verifique se ele transmite os eventos necessários para o Facebook.

Evento de iOS Search

  // Fire the 'Search' event on the search results page  
  [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameSearched

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  parameters:@{

    // REQUIRED: DO NOT change this, must be set to 'hotel'
    FBSDKAppEventParameterNameContentType : @"hotel",

    // RECOMMENDED: content ids - include eg top 5 search results
    FBSDKAppEventParameterNameContentID : @"[\"123\", \"234\", \"345\", \"456\", \"567\"]",

    // HIGHLY RECOMMENDED: checkin date
    // Allows you to target people based on their travel dates (using a booking window)
    // Improves the landing experience with travel dates filled in (using template tags)
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_checkin_date" : @"2018-04-01",

    // HIGHLY RECOMMENDED: checkout date
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_checkout_date" : @"2018-04-15",

    // REQUIRED: city, don't use abbreviations
    @"fb_city" : @"New York",

    // REQUIRED: region, don't use abbreviations
    @"fb_region" : @"New York",

    // REQUIRED: country, don't use abbreviations
    @"fb_country" : @"United States",

    // RECOMMENDED: number of adults
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children
    @"fb_num_children" : @0
  }
];

Evento de iOS ViewContent

// Fire the 'ViewContent' event on the hotel details page
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameViewedContent

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

Evento de iOS InitiateCheckout

// Fire the 'InitiateCheckout' event when the user enters the payment screen
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameInitiatedCheckout

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

Evento de iOS Purchase

// Fire the 'Purchase' event when the booking is confirmed

// total value of booking
[[FBSDKAppEvents shared] logPurchase:1200

    // currency of booking
    currency:@"USD"

    // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
    parameters:@{

      // REQUIRED: DO NOT change this, must be set to 'hotel'
      FBSDKAppEventParameterNameContentType : @"hotel",

      // REQUIRED: content id of hotel that is shown
      FBSDKAppEventParameterNameContentID : @"123",

      // HIGHLY RECOMMENDED: checkin date
      // Allows you to target people based on their travel dates (using a booking window)
      // Improves the landing experience with travel dates filled in (using template tags)
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkin_date" : @"2018-04-01",

      // HIGHLY RECOMMENDED: checkout date
      // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
      @"fb_checkout_date" : @"2018-04-15",

      // RECOMMENDED: city, don't use abbreviations
      @"fb_city" : @"New York",

      // RECOMMENDED: region, don't use abbreviations
      @"fb_region" : @"New York",

      // RECOMMENDED: country, don't use abbreviations
      @"fb_country" : @"United States",

      // RECOMMENDED: number of adults
      @"fb_num_adults" : @1,

      // RECOMMENDED: number of children
      @"fb_num_children" : @0
    }
];

Detalhes dos parâmetros de evento

Em ambiente móvel, os nomes de parâmetros são diferentes dos exibidos no pixel do Facebook. Geralmente, eles são precedidos por fb_ com algumas exceções, como content_ids em vez de fb_content_id e value em vez de _valueToSum.

Ao enviar diversos valores com content_ids ou content_type, por exemplo, forneça uma matriz de valores codificada em JSON: '["value1", "value2"]'. Não concatene valores com uma vírgula.

Nome e tipo do parâmetroDescrição

checkin_date (pixel)

fb_checkin_date (aplicativo)

tipo: string

Altamente recomendado.

A data em que o usuário deseja fazer check-in no hotel no fuso horário do hotel. Aceitamos datas nos formatos YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD e YYYY-MM-DDThh:mm:ssTZD. Quando fornecido, você pode usar isso no anúncio com tags de modelo e fazer o direcionamento para pessoas com base nas próprias datas de viagem por meio da janela de reserva nos públicos.

Exemplos:

  • 20180623
  • 2018-06-23
  • 2017-06-23T15:30GMT
  • 2017-06-23T15:30:00GMT

checkout_date (pixel)

fb_checkout_date (aplicativo)

tipo: string

Altamente recomendado.

A data em que o usuário deseja fazer check-out do hotel no fuso horário do hotel. Aceitamos os mesmos formatos de data listados para checkin_date. Quando fornecido, você pode usar isso no anúncio com tags de modelo e fazer o direcionamento para pessoas com base nas próprias datas de viagem por meio da janela de reserva nos públicos.

content_ids (pixel)

fb_content_id (app)

Tipo: string ou string[]

Recomendado para search e obrigatório para todos os outros.

Todos os IDs relevantes conforme listados no seu catálogo de viagens. Por exemplo, você pode enviar o ID do item apresentado para o evento ViewContent ou uma matriz dos IDs dos principais resultados da pesquisa para o evento Search.

Exemplos:

  • "1234"
  • '["1234", "2345", "3456"]'

content_type (pixel)

fb_content_type (app)

Tipo: string ou string[]

Recomendado.

Deve ser hotel.

city (pixel)

fb_city (app)

tipo: string

Obrigatório para search.

Forneça a cidade da localização da intenção do usuário.

Exemplo: Auckland

region (pixel)

fb_region (app)

tipo: string

Obrigatório para search.

Forneça o estado/distrito/região da localização da intenção do usuário.

Exemplo: Manhattan

country (pixel)

fb_country (app)

tipo: string

Obrigatório para search.

Forneça o país da localização da intenção do usuário.

Exemplo: New Zealand

value (pixel)

_valueToSum (aplicativo)

tipo: float

Obrigatório para purchase.

Preço total da reserva (um número que quantifica o valor desse evento para o anunciante).

Exemplo: 155

currency (pixel)

fb_currency (app)

tipo: string

Obrigatório para purchase.

A moeda de value. Especificada usando o formato de moeda ISO 4217.

Exemplo: USD

destination_ids (pixel)

fb_destination_ids (aplicativo)

tipo: string ou string[]

Se você tiver um catálogo de destinos, poderá associar um ou mais destinos desse catálogo a um evento de hotel específico. Por exemplo, determinado hotel pode ser vinculado a um museu e a uma praia nas imediações, ambos do catálogo de destinos.

Exemplo: '["dest2", "dest5", "dest8"]'

hotel_score (pixel)

fb_hotel_score (aplicativo)

tipo: float

Um indicador que representa o valor relativo desse hotel para o anunciante em comparação a outros hotéis.

Exemplo: 3

num_adults (pixel)

fb_num_adults (app)

tipo: string

Número de adultos que ficarão hospedados. Quando fornecidos, esses parâmetros podem ser usados no anúncio por meio de tags de modelo.

Exemplo: 2

num_children (pixel)

fb_num_children (app)

tipo: número inteiro

Número de crianças que ficarão hospedadas. Quando fornecidos, esses parâmetros podem ser usados no anúncio por meio de tags de modelo.

Exemplo: 2

preferred_neighborhoods (pixel)

fb_preferred_neighborhoods (aplicativo)

type: string[]

Uma lista de bairros preferenciais que um usuário usa na filtragem.

Exemplo: '["Brooklyn", "Manhattan"]'

preferred_price_range (pixel)

fb_preferred_price_range (aplicativo)

tipo: [número inteiro (mín.), número inteiro (máx.)]

Uma tupla de taxas de quarto mínima e máxima que um usuário aplica na filtragem.

Exemplo: [100, 150]

preferred_star_ratings (pixel)

fb_preferred_star_ratings (aplicativo)

tipo: [número inteiro (mín.), número inteiro (máx.)]

Uma tupla de classificação de hotel por estrelas mínima e máxima que um usuário aplica na filtragem.

Exemplo: [100, 150]

user_score (pixel)

fb_user_score (aplicativo)

tipo: float

Um indicador que representa o valor relativo desse usuário para o anunciante.

Exemplo: 50