Iklan Hotel menggunakan empat peristiwa. Setiap peristiwa memiliki serangkaian parameter (daftar lengkap di detail parameter peristiwa). Gunakan Facebook Pixel di situs web Anda, dan peristiwa aplikasi seluler di aplikasi Android dan aplikasi iOS.
Panduan ini menganggap Anda sudah memasang Piksel Facebook. Jika belum, lihat Menggunakan API Marketing dengan Piksel.
Pastikan kode dasar piksel sudah dimuat saat Anda mengaktifkan peristiwa. Jika Anda menggunakan pengelola tag, pastikan Anda menyertakan tag yang berisi kode piksel di setiap halaman. Tag seharusnya muncul sebelum tag yang berisi kode peristiwa piksel. Gunakan Pixel Helper Facebook untuk memvalidasi penerapan piksel Anda.
// This sample assumes the FB Pixel base code is already loaded fbq('track', 'Search', { // Fire the 'Search' event on the search results page // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'hotel' content_type: 'hotel', // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkin_date: '2018-04-01', // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkout_date: '2018-04-05', // RECOMMENDED: content ids - include eg top 5 search results content_ids: '["123", "234", "345", "456", "567"]', // REQUIRED: city, don't use abbreviations city: 'New York', // REQUIRED: region, don't use abbreviations region: 'New York', // REQUIRED: country, don't use abbreviations country: 'United States', // RECOMMENDED: number of adults num_adults: 1, // RECOMMENDED: number of children num_children: 0 });
// This sample assumes the FB Pixel base code is already loaded fbq('track', 'ViewContent', { // Fire the 'ViewContent' event on the hotel details page // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'hotel' content_type: 'hotel', // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkin_date: '2018-04-01', // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkout_date: '2018-04-05', // REQUIRED: content id of hotel that is shown content_ids: '123', // RECOMMENDED: city, don't use abbreviations city: 'New York', // RECOMMENDED: region, don't use abbreviations region: 'New York', // RECOMMENDED: country, don't use abbreviations country: 'United States', // RECOMMENDED: number of adults num_adults: 1, // RECOMMENDED: number of children num_children: 0 });
// This sample assumes the FB Pixel base code is already loaded fbq('track', 'InitiateCheckout', { // Fire the 'InitiateCheckout' event when the user enters the payment screen // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'hotel' content_type: 'hotel', // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkin_date: '2018-04-01', // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkout_date: '2018-04-05', // REQUIRED: content id of hotel that being booked content_ids: '123', // RECOMMENDED: city, don't use abbreviations city: 'New York', // RECOMMENDED: region, don't use abbreviations region: 'New York', // RECOMMENDED: country, don't use abbreviations country: 'United States', // RECOMMENDED: number of adults num_adults: 1, // RECOMMENDED: number of children num_children: 0 });
// This sample assumes the FB Pixel base code is already loaded fbq('track', 'Purchase', { // Fire the 'Purchase' event on the booking confirmed page // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to set to 'hotel' content_type: 'hotel', // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkin_date: '2018-04-01', // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD checkout_date: '2018-04-05', // REQUIRED: content id of hotel that was booked content_ids: '123', // RECOMMENDED: city, don't use abbreviations city: 'New York', // RECOMMENDED: region, don't use abbreviations region: 'New York', // RECOMMENDED: country country: 'United States', // RECOMMENDED: number of adults num_adults: 1, // RECOMMENDED: number of children num_children: 0, // REQUIRED: total value of booking value: 1200, // REQUIRED: currency of booking currency: 'USD' });
Panduan ini menganggap Anda sudah menerapkan SDK Facebook di aplikasi seluler Android Anda. Jika belum, lihat SDK Android. Jika Anda menggunakan mitra pengukuran, pastikan mitra tersebut meneruskan peristiwa yang diharuskan ke Facebook.
Bundle parameters = new Bundle(); // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'hotel' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel"); // RECOMMENDED: content ids - include eg top 5 search results parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "[\"123\", \"234\", \"345\", \"456\", \"567\"]"); // top search results // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkin_date", "2018-04-01"); // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkout_date", "2018-04-05"); // REQUIRED: city, don't use abbreviations parameters.putString("fb_city", "New York"); // REQUIRED: region, don't use abbreviations parameters.putString("fb_region", "New York"); // REQUIRED: country parameters.putString("fb_country", "United States"); // RECOMMENDED: number of adults parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children parameters.putInt("fb_num_children", 0); // Fire the 'Search' event on the search results page logger.logEvent( AppEventsConstants.EVENT_NAME_SEARCHED, parameters );
Bundle parameters = new Bundle(); // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'hotel' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel"); // REQUIRED: content id of hotel that is shown parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123"); // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkin_date", "2018-04-01"); // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkout_date", "2018-04-05"); // RECOMMENDED: city, don't use abbreviations parameters.putString("fb_city", "New York"); // RECOMMENDED: region, don't use abbreviations parameters.putString("fb_region", "New York"); // RECOMMENDED: country parameters.putString("fb_country", "United States"); // RECOMMENDED: number of adults parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children parameters.putInt("fb_num_children", 0); // Fire the 'ViewContent' event on the hotel details page logger.logEvent( AppEventsConstants.EVENT_NAME_VIEWED_CONTENT, parameters );
Bundle parameters = new Bundle(); // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'hotel' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel"); // REQUIRED: content id of hotel that is being booked parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123"); // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkin_date", "2018-04-01"); // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkout_date", "2018-04-05"); // RECOMMENDED: city, don't use abbreviations parameters.putString("fb_city", "New York"); // RECOMMENDED: region, don't use abbreviations parameters.putString("fb_region", "New York"); // RECOMMENDED: country parameters.putString("fb_country", "United States"); // RECOMMENDED: number of adults parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children parameters.putInt("fb_num_children", 0); // Fire the 'InitiateCheckout' event when the user enters the payment screen logger.logEvent( AppEventsConstants.EVENT_NAME_INITIATED_CHECKOUT, parameters );
// total value of booking BigDecimal purchaseAmount = BigDecimal.valueOf(1200); // REQUIRED: currency of booking Currency currency = Currency.getInstance("USD"); Bundle parameters = new Bundle(); // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY // RECOMMENDED: set to 'hotel' parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "hotel"); // REQUIRED: content id of hotel that was booked parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123"); // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkin_date", "2018-04-01"); // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD parameters.putString("fb_checkout_date", "2018-04-05"); // RECOMMENDED: city, don't use abbreviations parameters.putString("fb_city", "New York"); // RECOMMENDED: region, don't use abbreviations parameters.putString("fb_region", "New York"); // RECOMMENDED: country parameters.putString("fb_country", "United States"); // RECOMMENDED: number of adults parameters.putInt("fb_num_adults", 1); // RECOMMENDED: number of children parameters.putInt("fb_num_children", 0); // Use the built-in SDK method when the booking is confirmed logger.logPurchase( purchaseAmount, currency, parameters );
Panduan ini menganggap Anda sudah menerapkan SDK Facebook di aplikasi seluler iOS Anda. Jika belum, lihat SDK iOS. Jika Anda menggunakan mitra pengukuran, pastikan mitra tersebut meneruskan peristiwa yang diharuskan ke Facebook.
// Fire the 'Search' event on the search results page [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameSearched // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY parameters:@{ // REQUIRED: DO NOT change this, must be set to 'hotel' FBSDKAppEventParameterNameContentType : @"hotel", // RECOMMENDED: content ids - include eg top 5 search results FBSDKAppEventParameterNameContentID : @"[\"123\", \"234\", \"345\", \"456\", \"567\"]", // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkin_date" : @"2018-04-01", // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkout_date" : @"2018-04-15", // REQUIRED: city, don't use abbreviations @"fb_city" : @"New York", // REQUIRED: region, don't use abbreviations @"fb_region" : @"New York", // REQUIRED: country, don't use abbreviations @"fb_country" : @"United States", // RECOMMENDED: number of adults @"fb_num_adults" : @1, // RECOMMENDED: number of children @"fb_num_children" : @0 } ];
// Fire the 'ViewContent' event on the hotel details page [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameViewedContent // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY parameters:@{ // REQUIRED: DO NOT change this, must be set to 'hotel' FBSDKAppEventParameterNameContentType : @"hotel", // REQUIRED: content id of hotel that is shown FBSDKAppEventParameterNameContentID : @"123", // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkin_date" : @"2018-04-01", // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkout_date" : @"2018-04-15", // RECOMMENDED: city, don't use abbreviations @"fb_city" : @"New York", // RECOMMENDED: region, don't use abbreviations @"fb_region" : @"New York", // RECOMMENDED: country, don't use abbreviations @"fb_country" : @"United States", // RECOMMENDED: number of adults @"fb_num_adults" : @1, // RECOMMENDED: number of children @"fb_num_children" : @0 } ];
// Fire the 'InitiateCheckout' event when the user enters the payment screen [[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameInitiatedCheckout // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY parameters:@{ // REQUIRED: DO NOT change this, must be set to 'hotel' FBSDKAppEventParameterNameContentType : @"hotel", // REQUIRED: content id of hotel that is shown FBSDKAppEventParameterNameContentID : @"123", // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkin_date" : @"2018-04-01", // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkout_date" : @"2018-04-15", // RECOMMENDED: city, don't use abbreviations @"fb_city" : @"New York", // RECOMMENDED: region, don't use abbreviations @"fb_region" : @"New York", // RECOMMENDED: country, don't use abbreviations @"fb_country" : @"United States", // RECOMMENDED: number of adults @"fb_num_adults" : @1, // RECOMMENDED: number of children @"fb_num_children" : @0 } ];
// Fire the 'Purchase' event when the booking is confirmed // total value of booking [[FBSDKAppEvents shared] logPurchase:1200 // currency of booking currency:@"USD" // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY parameters:@{ // REQUIRED: DO NOT change this, must be set to 'hotel' FBSDKAppEventParameterNameContentType : @"hotel", // REQUIRED: content id of hotel that is shown FBSDKAppEventParameterNameContentID : @"123", // HIGHLY RECOMMENDED: checkin date // Allows you to target people based on their travel dates (using a booking window) // Improves the landing experience with travel dates filled in (using template tags) // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkin_date" : @"2018-04-01", // HIGHLY RECOMMENDED: checkout date // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD @"fb_checkout_date" : @"2018-04-15", // RECOMMENDED: city, don't use abbreviations @"fb_city" : @"New York", // RECOMMENDED: region, don't use abbreviations @"fb_region" : @"New York", // RECOMMENDED: country, don't use abbreviations @"fb_country" : @"United States", // RECOMMENDED: number of adults @"fb_num_adults" : @1, // RECOMMENDED: number of children @"fb_num_children" : @0 } ];
Di perangkat seluler, nama parameter berbeda dari nama Facebook Pixel. Sering diawali dengan fb_
, dengan sedikit pengecualian, misalnya content_ids
versus fb_content_id
, value
versus _valueToSum
.
Saat Anda mengirimkan lebih dari satu nilai, contoh: content_ids
atau content_type
, menyediakan array nilai yang dienkode JSON: '["value1", "value2"]'
. Jangan menggabungkan nilai dengan koma.
Nama dan Jenis Parameter | Deskripsi |
---|---|
jenis: string | Sangat direkomendasikan. Tanggal pengguna ingin singgah di hotel dalam zona waktu hotel tersebut. Kami menerima tanggal dalam format Contoh:
|
jenis: string | Sangat direkomendasikan. Tanggal pengguna ingin keluar dari hotel dalam zona waktu hotel tersebut. Kami menerima format tanggal yang sama seperti yang tercantum untuk |
jenis: string atau string[] | Direkomendasikan untuk Setiap ID yang relevan seperti terdaftar dalam katalog perjalanan Anda, misalnya untuk peristiwa Contoh:
|
jenis: string atau string[] | Direkomendasikan. Harus berupa |
jenis: string | Diperlukan untuk Sediakan kota lokasi dari keinginan pengguna. Contoh: |
jenis: string | Wajib untuk Sediakan negara bagian/distrik/wilayah lokasi dari keinginan pengguna. Contoh: |
jenis: string | Wajib untuk Sediakan negara lokasi dari keinginan pengguna. Contoh: |
jenis: float | Wajib untuk Harga total pemesanan (jumlah yang menguantifikasi nilai peristiwa ini bagi pengiklan). Contoh: |
jenis: string | Wajib untuk Mata uang untuk Contoh: |
jenis: string atau string[] | Jika Anda memiliki katalog destinasi, Anda dapat mengaitkan satu atau lebih destinasi dalam katalog destinasi Anda dengan peristiwa hotel yang spesifik. Misalnya, suatu hotel dapat ditautkan dengan museum sekitar dan pantai sekitar, yang keduanya merupakan destinasi dalam katalog destinasi. Contoh: |
jenis: float | Indikator yang menyatakan nilai relatif hotel ini bagi pengiklan dibandingkan dengan hotel lain. Contoh: |
jenis: string | Jumlah orang dewasa yang akan menginap. Saat disediakan, Anda dapat menggunakan itu dalam iklan melalui tanda template. Contoh: |
jenis: int | Jumlah anak kecil yang akan menginap. Saat disediakan, Anda dapat menggunakan itu dalam iklan melalui tanda template. Contoh: |
jenis: string[] | Daftar lingkungan tinggal sekitar pilihan yang difilter oleh pengguna. Contoh: |
jenis: [int (min), int (maks)] | Tuple tarif kamar minimal dan maksimal yang difilter pengguna. Contoh: |
jenis: [int (min), int (maks)] | Tuple peringkat bintang kamar minimal dan maksimal yang difilter pengguna. Contoh: |
jenis: float | Indikator yang menyatakan nilai relatif pengguna ini bagi pengiklan. Contoh: |