Anúncios de Catálogo Advantage+

Anúncios de voo - Eventos

Anúncios de voo usam quatro eventos. Cada evento tem um conjunto de parâmetros, confira os detalhes dos parâmetros de eventos. Use o Pixel do Facebook no seu site e os Eventos do Aplicativo para celular no seu aplicativo para Android e aplicativo para iOS.

EventoQuando dispararExemplo de código

Search

Na página de resultados da pesquisa de voos

Pixel, Android, iOS

ViewContent

Quando o usuário selecionou o(s) voo(s)

Pixel, Android, iOS

InitiateCheckout

Quando o usuário acessa a tela de pagamento

Pixel, Android, iOS

Purchase

Na página de confirmação da reserva

Pixel, Android, iOS

Pixel do Facebook (para sites)

Este guia presume que você já tenha um pixel do Facebook instalado. Caso contrário, veja Como usar a API de Marketing com o pixel

Ao disparar um evento, certifique-se de que o código básico do pixel já esteja carregado. Se você usar um gerenciador de tags, inclua a tags que contém o código do pixel em cada página. A tag deve aparecer antes da tag que contém o código de evento do pixel. Use o Auxiliar de Pixel do Facebook para validar a implementação do pixel.

Evento de pixel Search

// This sample assumes the Facebook pixel base code is already loaded

fbq('track', 'Search', {
  // Fire the 'Search' event on the search results page

  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE EMPTY

  // RECOMMENDED: set to 'flight'
  content_type: 'flight',

  // HIGHLY RECOMMENDED: departure date
  // Allows you to target people based on their travel dates, using a booking window
  // Improves the landing experience with travel dates filled in using template tags
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_departure_date: '2018-12-12',

  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_departure_date: '2018-12-19',

  // REQUIRED: use official IATA code of departure airport
  origin_airport: 'SFO',

  // REQUIRED: use official IATA code of destination airport
  destination_airport: 'JFK',

  // RECOMMENDED: arrival date of departure flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_arrival_date: '2018-12-12',

  // RECOMMENDED: arrival date of return flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_arrival_date: '2018-12-20',

  // RECOMMENDED: number of adults on flight
  num_adults: 1,

  // RECOMMENDED: number of children on flight
  num_children: 0,

  // RECOMMENDED: number of infants
  num_infants: 0,

  // RECOMMENDED: travel class
  // must be 'economy', 'premium', 'business' or 'first'
  travel_class : 'economy',

  // RECOMMENDED: price for the flight
  // Use lowest price if you show multiple options on this page
  // Should not include cost of extras, such as seat selection, extra luggage
  price : 100,

  // RECOMMENDED: currency of the flight price
  // Must match currency of catalog
  currency: 'USD'
});

Evento de pixel ViewContent

// This sample assumes the FB Pixel base code is already loaded

fbq('track', 'ViewContent', {
  // Fire the 'ViewContent' event when the user has selected the flight(s)

  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY

  // RECOMMENDED: set to 'flight'
  content_type: 'flight',

  // HIGHLY RECOMMENDED: departure date
  // Allows you to target people based on their travel dates, using a booking window
  // Improves the landing experience with travel dates filled in, using template tags
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_departure_date: '2018-12-12',

  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_departure_date: '2018-12-19',

  // REQUIRED: use official IATA code of departure airport
  origin_airport: 'SFO',

  // REQUIRED: use official IATA code of destination airport
  destination_airport: 'JFK',

  // RECOMMENDED: arrival date of departure flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_arrival_date: '2018-12-12',

  // RECOMMENDED: arrival date of return flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_arrival_date: '2018-12-20',

  // RECOMMENDED: number of adults on flight
  num_adults: 1,

  // RECOMMENDED: number of children on flight
  num_children: 0,

  // RECOMMENDED: number of infants
  num_infants: 0,

  // RECOMMENDED: travel class
  // must be 'economy', 'premium', 'business' or 'first'
  travel_class : 'economy'
});

Evento InitiateCheckout

// Assumes FB Pixel base code already loaded

fbq('track', 'InitiateCheckout', {
  // Fire the 'InitiateCheckout' event when the user enters the payment screen

  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE IT EMPTY

  // RECOMMENDED: set to 'flight'
  content_type: 'flight',

  // HIGHLY RECOMMENDED: departure date
  // Allows you to target people based on their travel dates, using a booking window
  // Improves the landing experience with travel dates filled in, using template tags
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_departure_date: '2018-12-12',

  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_departure_date: '2018-12-19',

  // REQUIRED: use official IATA code of departure airport
  origin_airport: 'SFO',

  // REQUIRED: use official IATA code of destination airport
  destination_airport: 'JFK',

  // RECOMMENDED: arrival date of departure flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_arrival_date: '2018-12-12',

  // RECOMMENDED: arrival date of return flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_arrival_date: '2018-12-20',

  // RECOMMENDED: number of adults on flight
  num_adults: 1,

  // RECOMMENDED: number of children on flight
  num_children: 0,

  // RECOMMENDED: number of infants
  num_infants: 0,

  // RECOMMENDED: travel class
  // must be 'economy', 'premium', 'business' or 'first'
  travel_class : 'economy'
});

Evento Purchase

// Assumes FB Pixel base code already loaded

fbq('track', 'Purchase', {
  // Fire the 'Purchase' event on the booking confirmed page

  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY

  // RECOMMENDED: set to 'flight'
  content_type: 'flight',

  // HIGHLY RECOMMENDED: departure date
  // Allows you to target people based on their travel dates, using a booking window
  // Improves the landing experience with travel dates filled in, using template tags
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_departure_date: '2018-12-12',

  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_departure_date: '2018-12-19',

  // REQUIRED: use official IATA code of departure airport
  origin_airport: 'SFO',

  // REQUIRED: use official IATA code of destination airport
  destination_airport: 'JFK',

  // RECOMMENDED: arrival date of departure flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  departing_arrival_date: '2018-12-12',

  // RECOMMENDED: arrival date of return flight
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  returning_arrival_date: '2018-12-20',

  // RECOMMENDED: number of adults on flight
  num_adults: 1,

  // RECOMMENDED: number of children on flight
  num_children: 0,

  // RECOMMENDED: number of infants
  num_infants: 0,

  // RECOMMENDED: travel class
  // must be 'economy', 'premium', 'business' or 'first'
  travel_class : 'economy',

  // REQUIRED: Currency of payment
  // Must match currency of catalog
  currency: 'USD',

  // Total payment amount: flight price + extras + payment charges etc
  value: 150
});

Eventos do Aplicativo Móvel para Android

Este guia presume que você tenha implementado o SDK do Facebook no seu aplicativo móvel para Android. Caso você não tenha feito isso, consulte o SDK do Android. Se você utiliza um parceiro de mensuração, verifique se ele transmite os eventos necessários para o Facebook.

Evento de Android Search

Bundle parameters = new Bundle();
// IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'flight'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight");

// HIGHLY RECOMMENDED: departure date
// Allows you to target people based on their travel dates, using a booking window
// Improves the landing experience with travel dates filled in, using template tags
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_departure_date", "2018-12-12");

// HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_departure_date", "2018-12-19");

// REQUIRED: use official IATA code of departure airport
parameters.putString("fb_origin_airport", "SFO");

// REQUIRED: use official IATA code of destination airport
parameters.putString("fb_destination_airport", "JFK");

// RECOMMENDED: arrival date of departure flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_arrival_date", "2018-12-12");

// RECOMMENDED: arrival date of return flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_arrival_date", "2018-12-20");

// RECOMMENDED: number of adults on flight
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children on flight
parameters.putInt("fb_num_children", 0);

// RECOMMENDED: number of infants
parameters.putInt("fb_num_infants", 0);

// RECOMMENDED: travel class
// must be 'economy', 'premium', 'business' or 'first'
parameters.putString("fb_travel_class", "economy");

// RECOMMENDED: price for the flight
// Use lowest price if you show multiple options on this page
// Should not include cost of extras (seat selection, extra luggage etc)
parameters.putFloat("fb_price", 100.00);

// RECOMMENDED: currency of the flight price
// Must match currency of catalog
parameters.putString("fb_currency", "USD");

// Fire the 'Search' event on the search results page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_SEARCHED,
  parameters
);

Evento de Android ViewContent

Bundle parameters = new Bundle();
// IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY

// RECOMMENDED: set to 'flight'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight");

// HIGHLY RECOMMENDED: departure date
// Allows you to target people based on their travel dates, using a booking window
// Improves the landing experience with travel dates filled in, using template tags
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_departure_date", "2018-12-12");

// HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_departure_date", "2018-12-19");

// REQUIRED: use official IATA code of departure airport
parameters.putString("fb_origin_airport", "SFO");

// REQUIRED: use official IATA code of destination airport
parameters.putString("fb_destination_airport", "JFK");

// RECOMMENDED: arrival date of departure flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_arrival_date", "2018-12-12");

// RECOMMENDED: arrival date of return flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_arrival_date", "2018-12-20");

// RECOMMENDED: number of adults on flight
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children on flight
parameters.putInt("fb_num_children", 0);

// RECOMMENDED: number of infants
parameters.putInt("fb_num_infants", 0);

// RECOMMENDED: travel class
// must be 'economy', 'premium', 'business' or 'first'
parameters.putString("fb_travel_class", "economy");

 // Fire the 'ViewContent' event when the user has selected the flight
logger.logEvent(
  AppEventsConstants.EVENT_NAME_VIEWED_CONTENT,
  parameters
);

Evento de Android InitiateCheckout

Bundle parameters = new Bundle();
// IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY

// RECOMMENDED: set to 'flight'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight");

// HIGHLY RECOMMENDED: departure date
// Allows you to target people based on their travel dates, using a booking window
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_departure_date", "2018-12-12");

// HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_departure_date", "2018-12-19");

// REQUIRED: use official IATA code of departure airport
parameters.putString("fb_origin_airport", "SFO");

// REQUIRED: use official IATA code of destination airport
parameters.putString("fb_destination_airport", "JFK");

// RECOMMENDED: arrival date of departure flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_arrival_date", "2018-12-12");

// RECOMMENDED: arrival date of return flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_arrival_date", "2018-12-20");

// RECOMMENDED: number of adults on flight
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children on flight
parameters.putInt("fb_num_children", 0);

// RECOMMENDED: number of infants
parameters.putInt("fb_num_infants", 0);

// RECOMMENDED: travel class
// must be 'economy', 'premium', 'business' or 'first'
parameters.putString("fb_travel_class", "economy");

// Fire the 'InitiateCheckout' event when the user enters the payment screen
logger.logEvent(
  AppEventsConstants.EVENT_NAME_INITIATED_CHECKOUT,
  parameters
);

Evento de Android Purchase

// REQUIRED: total value of booking
BigDecimal purchaseAmount = BigDecimal.valueOf(1200);

// REQUIRED: currency of booking
Currency currency = Currency.getInstance("USD");

Bundle parameters = new Bundle();
// IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE IT EMPTY

// RECOMMENDED: set to 'flight'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "flight");

// HIGHLY RECOMMENDED: departure date
// Allows you to target people based on their travel dates, using a booking window
// Improves the landing experience with travel dates filled in, using template tags
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_departure_date", "2018-12-12");

// HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_departure_date", "2018-12-19");

// REQUIRED: use official IATA code of departure airport
parameters.putString("fb_origin_airport", "SFO");

// REQUIRED: use official IATA code of destination airport
parameters.putString("fb_destination_airport", "JFK");

// RECOMMENDED: arrival date of departure flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_departing_arrival_date", "2018-12-12");

// RECOMMENDED: arrival date of return flight
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_returning_arrival_date", "2018-12-20");

// RECOMMENDED: number of adults on flight
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children on flight
parameters.putInt("fb_num_children", 0);

// RECOMMENDED: number of infants
parameters.putInt("fb_num_infants", 0);

// RECOMMENDED: travel class
// must be 'economy', 'premium', 'business' or 'first'
parameters.putString("fb_travel_class", "economy");

// Use the built-in SDK method when the booking is confirmed
logger.logPurchase(
  purchaseAmount,
  currency,
  parameters
);

Eventos do Aplicativo Móvel para iOS

Este guia presume que você já tenha implementado o SDK do Facebook no seu aplicativo móvel para iOS. Caso não tenho feito isso, consulte o SDK do iOS. Se você utiliza um parceiro de mensuração, verifique se ele transmite os eventos necessários para o Facebook.

Evento de iOS Search

// Fire the 'Search' event on the search results page  
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameSearched

  // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY
  parameters:@{

    // REQUIRED: DO NOT change this, must be set to 'flight'
    FBSDKAppEventParameterNameContentType : @"flight",

    // HIGHLY RECOMMENDED: departure date
    // Allows you to target people based on their travel dates, using a booking window
    // Improves the landing experience with travel dates filled in, using template tags
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_departure_date" : @"2018-12-12",

    // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_departure_date" : @"2018-12-19",

    // REQUIRED: use official IATA code of departure airport
    @"fb_origin_airport" : @"SFO",

    // REQUIRED: use official IATA code of destination airport
    @"fb_destination_airport" : @"JFK",

    // RECOMMENDED: arrival date of departure flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_arrival_date" : @"2018-12-12",

    // RECOMMENDED: arrival date of return flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_arrival_date" : @"2018-12-20",

    // RECOMMENDED: number of adults on flight
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children on flight
    @"fb_num_children" : @0,

    // RECOMMENDED: number of infants
    @"fb_num_infants" : @0,

    // RECOMMENDED: travel class
    // must be 'economy', 'premium', 'business' or 'first'
    @"fb_travel_class" : @"economy",

    // RECOMMENDED: price for the flight
    // Use lowest price if you show multiple options on this page
    // Should not include cost of extras: seat selection, extra luggage etc
    @"fb_price" : @100.00,

    // RECOMMENDED: currency of the flight price
    // Must match currency of catalog
    @"fb_currency" : @"USD"
  }
];

Evento de iOS ViewContent

// Fire 'ViewContent' event when the user selects the flight
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameViewedContent

  // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY
  parameters:@{

    // DO NOT change this, must be set to 'flight'
    FBSDKAppEventParameterNameContentType : @"flight",

    // HIGHLY RECOMMENDED: departure date
    // Allows you to target people based on their travel dates (using a booking window)
    // Improves the landing experience with travel dates filled in, using template tags
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_departure_date" : @"2018-12-12",

    // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_departure_date" : @"2018-12-19",

    // REQUIRED: use official IATA code of departure airport
    @"fb_origin_airport" : @"SFO",

    // REQUIRED: use official IATA code of destination airport
    @"fb_destination_airport" : @"JFK",

    // RECOMMENDED: arrival date of departure flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_arrival_date" : @"2018-12-12",

    // RECOMMENDED: arrival date of return flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_arrival_date" : @"2018-12-20",

    // RECOMMENDED: number of adults on flight
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children on flight
    @"fb_num_children" : @0,

    // RECOMMENDED: number of infants
    @"fb_num_infants" : @0,

    // RECOMMENDED: travel class
    // must be 'economy', 'premium', 'business' or 'first'
    @"fb_travel_class" : @"economy"
  }
];

Evento de iOS InitiateCheckout

// Fire 'InitiateCheckout' event when user reaches payment screen
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameInitiatedCheckout

  // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY
  parameters:@{

     // REQUIRED: DO NOT change this, must be set to 'flight'
    FBSDKAppEventParameterNameContentType : @"flight",

    // HIGHLY RECOMMENDED: departure date
    // Allows you to target people based on their travel dates, using a booking window
    // Improves the landing experience with travel dates filled in, using template tags
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_departure_date" : @"2018-12-12",

    // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_departure_date" : @"2018-12-19",

    // REQUIRED: use official IATA code of departure airport
    @"fb_origin_airport" : @"SFO",

    // REQUIRED: use official IATA code of destination airport
    @"fb_destination_airport" : @"JFK",

    // RECOMMENDED: arrival date of departure flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_arrival_date" : @"2018-12-12",

    // RECOMMENDED: arrival date of return flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_arrival_date" : @"2018-12-20",

    // RECOMMENDED: number of adults on flight
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children on flight
    @"fb_num_children" : @0,

    // RECOMMENDED: number of infants
    @"fb_num_infants" : @0,

    // RECOMMENDED: travel class
    // must be 'economy', 'premium', 'business' or 'first'
    @"fb_travel_class" : @"economy"
  }
];

Evento de iOS Purchase

// Fire 'Purchase' event when the booking confirmed

// REQUIRED: total value of booking
[[FBSDKAppEvents shared] logPurchase:150

  // REQUIRED: currency of booking
  currency:@"USD"

  // IF YOU DO NOT USE A RECOMMENDED PARAM, REMOVE IT, DON'T LEAVE EMPTY
  parameters:@{

    // REQUIRED: DO NOT change this, must be set to 'flight'
    FBSDKAppEventParameterNameContentType : @"flight",

    // HIGHLY RECOMMENDED: departure date
    // Target people based on their travel dates, using a booking window
    // Improves the landing experience with travel dates filled in, using template tags
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_departure_date" : @"2018-12-12",

    // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_departure_date" : @"2018-12-19",

    // REQUIRED: use official IATA code of departure airport
    @"fb_origin_airport" : @"SFO",

    // REQUIRED: use official IATA code of destination airport
    @"fb_destination_airport" : @"JFK",

    // RECOMMENDED: arrival date of departure flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_departing_arrival_date" : @"2018-12-12",

    // RECOMMENDED: arrival date of return flight
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_returning_arrival_date" : @"2018-12-20",

    // RECOMMENDED: number of adults on flight
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children on flight
    @"fb_num_children" : @0,

    // RECOMMENDED: number of infants
    @"fb_num_infants" : @0,

    // RECOMMENDED: travel class
    // must be 'economy', 'premium', 'business' or 'first'
    @"fb_travel_class" : @"economy"
  }
];

Detalhes dos parâmetros de evento

Em ambiente móvel, os nomes de parâmetros são diferentes dos exibidos no Pixel do Facebook. Geralmente, são precedidos por fb_, com algumas exceções, como value em vez de _valueToSum.

Nome e tipo do parâmetroDescrição

content_type para o Pixel do Facebook

fb_content_type para Eventos do Aplicativo

Tipo: string ou string[]

Recomendado.

Deve ser flight. Se combinado com outro produto de anúncios de viagens, como hotéis, use '["flight", "hotel"]'.

departing_departure_date, para o Pixel do Facebook

fb_departing_departure_date, para Eventos do Aplicativo

tipo: string

Altamente recomendado.

A data e hora de início da viagem de ida. Aceitamos datas nos formatos YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD e YYYY-MM-DDThh:mm:ssTZD. Quando fornecido, você pode usar isso no anúncio usando tags de modelo e fazer o direcionamento para pessoas com base em suas datas de viagem usando a janela de reserva em seus públicos.

Exemplos:

  • 20180623
  • 2018-06-23
  • 2017-06-23T15:30GMT
  • 2017-06-23T15:30:00GMT

returning_departure_date, Pixel do Facebook

fb_returning_departure_date, Eventos do Aplicativo

tipo: string

Altamente recomendado para viagens de ida e volta.

Data e hora de início da viagem de volta. Aceitamos os mesmos formatos de data listados para departing_departure_date. Quando fornecido, você pode usar isso no anúncio usando tags de modelo e fazer o direcionamento para pessoas com base em suas datas de viagem usando a janela de reserva em seus públicos.

currency, Pixel do Facebook

fb_currency, Eventos do Aplicativo

tipo: string

Obrigatório para purchase.

A moeda de value. Especificada usando o formato de moeda ISO 4217.

Exemplo: USD

value, Pixel do Facebook

_valueToSum, Eventos do Aplicativo

tipo: float

Obrigatório para purchase.

Um preço total da reserva. Esse número quantifica o valor deste evento para o anunciante.

Exemplo: 155

departing_arrival_date, Pixel do Facebook

fb_departing_arrival_date, Eventos do Aplicativo

tipo: string

A data e hora de chegada ao destino da viagem de ida. Use os mesmos formatos de data listados para departing_departure_date.

returning_arrival_date, Pixel do Facebook

fb_returning_arrival_date, Eventos do Aplicativo

tipo: string

A data e a hora em que a viagem de retorno é concluída. Use os mesmos formatos de data listados para departing_departure_date.

destination_ids, Pixel do Facebook fb_destination_ids, Eventos do Aplicativo

Tipo: string ou string[]

Se você tiver um catálogo de destinos, poderá associar um ou mais destinos neste catálogo a um evento de voo específico. Por exemplo, vincule uma rota específica a um museu e a uma praia próximos, ambos destinos no catálogo.

Exemplo: '["dest2", "dest5", "dest8"]'

num_adults, Pixel do Facebook fb_num_adults, Eventos do Aplicativo

tipo: string

Número de adultos no voo. Quando fornecido, isso pode ser exibido no anúncio usando tags de modelo.

Exemplo: 2

num_children, Pixel do Facebook

fb_num_children, Eventos do Aplicativo

tipo: número inteiro

Número de crianças no voo. Quando fornecido, isso pode ser exibido no anúncio usando tags de modelo.

Exemplo: 2

num_infants, Pixel do Facebook

fb_num_infants, Eventos do Aplicativo

tipo: número inteiro

Número de bebês no voo. Quando fornecido, isso pode ser exibido no anúncio usando tags de modelo.

Exemplo: 2

price, Pixel do Facebook

fb_price, Eventos do Aplicativo

tipo: float

O menor preço dos resultados da pesquisa para a rota e as datas selecionadas. Somente para o evento Search.

Exemplo: 95

travel_class, Pixel do Facebook

fb_travel_class, Eventos do Aplicativo

tipo: string

Deve ser economy, premium, business ou first

Exemplo: economy.

user_score, Pixel do Facebook

fb_user_score, Eventos do Aplicativo

tipo: float

Representa o valor relativo desse cliente potencial para o anunciante.

Exemplo: 50

preferred_num_stops, Pixel do Facebook fb_preferred_num_stops, Eventos do Aplicativo

tipo: número inteiro

Indica o número preferido de paradas que o usuário está procurando. 0 para voos diretos.

Exemplo: 0