高效速成+ 目錄廣告

目的地廣告 - 事件

目的地廣告使用四種事件。各事件都有一組參數（完整清單請參閱事件參數詳細資料）。您可以在網站上使用 Meta 像素，並在 Android 應用程式和 iOS 應用程式上使用行動應用程式事件。深入瞭解標準和自訂事件。

事件觸發時機程式碼範例

Search

在目的地搜尋結果頁面

像素、Android、iOS

ViewContent

在目的地詳細資料頁面

像素、Android、iOS

InitiateCheckout

當用戶進入付款畫面時

像素、Android、iOS

Purchase

在購買確認頁面

像素、Android、iOS

網站專用的 Facebook 像素

這份指南會假設您已安裝 Facebook 像素。如尚未安裝，請參閱針對像素使用行銷 API。

請在觸發事件時，確定已載入像素基底程式碼。如果使用標籤管理員，請務必將內含像素程式碼的標籤包括在每個網頁中。這個標籤應該顯示在內含像素事件程式碼的標籤之前。請利用 Facebook 像素協助工具驗證您的像素實作方式。

Search 像素事件

// This sample assumes the Meta Pixel base code is already loaded

fbq('track', 'Search', {
  // Fire the 'Search' event on the search results page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // REQUIRED: city, don't use abbreviations
  city: 'New York',

  // REQUIRED: region, don't use abbreviations
  region: 'New York',

  // REQUIRED: country, don't use abbreviations
  country: 'United States',    

  // RECOMMENDED: set to 'destination'
  content_type: 'destination',

  // RECOMMENDED: travel start date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_start: '2018-04-01',

  // RECOMMENDED: travel end date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_end: '2018-04-05',

  // RECOMMENDED: content ids - include eg top 5 search results
  content_ids: '["123", "234", "345", "456", "567"]',    

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

ViewContent 像素事件

// This sample assumes the Meta Pixel base code is already loaded

fbq('track', 'ViewContent', {
  // Fire the 'ViewContent' event on the destination details page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // REQUIRED: content id of destination that is shown
  content_ids: '123',      

  // RECOMMENDED: set to : 'destination',

  // RECOMMENDED: travel start date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_start: '2018-04-01',

  // RECOMMENDED: travel end date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_end: '2018-04-05',

  // RECOMMENDED: city, don't use abbreviations
  city: 'New York',

  // RECOMMENDED: region, don't use abbreviations
  region: 'New York',

  // RECOMMENDED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

InitiateCheckout 像素事件

// This sample assumes the Meta Pixel base code is already loaded

fbq('track', 'InitiateCheckout', {
   // Fire the 'InitiateCheckout' event when the user enters the payment screen

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

  // REQUIRED: content id of destination that is being booked
  content_ids: '123',

  // REQUIRED: city, don't use abbreviations
  city: 'New York',

  // REQUIRED: region, don't use abbreviations
  region: 'New York',  

  // REQUIRED: country, don't use abbreviations
  country: 'United States',

  // RECOMMENDED: set to 'destination'
  content_type: 'destination',

  // RECOMMENDED: travel start date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_start: '2018-04-01',

  // RECOMMENDED: travel end date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_end: '2018-04-05',
 
  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0
});

Purchase 像素事件

// This sample assumes the Meta Pixel base code is already loaded

fbq('track', 'Purchase', {
   // Fire the 'Purchase' event on the booking or purchase confirmation page

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  
  // REQUIRED: content id of destination that is being booked
  content_ids: '123',

  // REQUIRED: city, don't use abbreviations
  city: 'New York',

  // REQUIRED: region, don't use abbreviations
  region: 'New York',

  // REQUIRED: country, don't use abbreviations
  country: 'United States',

// REQUIRED: total value of booking
  value: 1200,

  // REQUIRED: currency of booking
  currency: 'USD',

  // RECOMMENDED: set to 'destination'
  content_type: 'destination',

  // RECOMMENDED: travel start date
  // Allows you to target people based on their travel dates (using a booking window)
  // Improves the landing experience with travel dates filled in (using template tags)
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_start: '2018-04-01',

  // RECOMMENDED: travel end date
  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
  travel_end: '2018-04-05',  

  // RECOMMENDED: number of adults
  num_adults: 1,

  // RECOMMENDED: number of children
  num_children: 0  
});

Android 行動應用程式事件

這份指南會假設您已在 Android 行動應用程式實作 Facebook SDK。如尚未實作，請參閱 Android SDK。如使用衡量合作夥伴，請確定合作夥伴是否將必要事件傳遞給 Facebook。

Search Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// REQUIRED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// REQUIRED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// REQUIRED: country
parameters.putString("fb_country", "United States");    

// RECOMMENDED: set to 'destination'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "destination");

// RECOMMENDED: content ids - include eg top 5 search results
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "[\"123\", \"234\", \"345\", \"456\", \"567\"]"); // top search results

// RECOMMENDED: travel start date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_start", "2018-04-01");

// RECOMMENDED: travel end date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_end", "2018-04-05");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'Search' event on the search results page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_SEARCHED,
  parameters
);

ViewContent Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// REQUIRED: content id of destination that is shown
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");    

// RECOMMENDED: set to 'destination'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "destination");

// RECOMMENDED: travel start date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_start", "2018-04-01");

// RECOMMENDED: travel end date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_end", "2018-04-05");

// RECOMMENDED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// RECOMMENDED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// RECOMMENDED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'ViewContent' event on the destination details page
logger.logEvent(
  AppEventsConstants.EVENT_NAME_VIEWED_CONTENT,
  parameters
);

InitiateCheckout Android 事件

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// REQUIRED: content id of destination that is being booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// RECOMMENDED: set to 'destination'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "destination");

// REQUIRED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// REQUIRED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// REQUIRED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: travel start date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_start", "2018-04-01");

// RECOMMENDED: travel end date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_end", "2018-04-05");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Fire the 'InitiateCheckout' event when the user enters the payment screen
logger.logEvent(
  AppEventsConstants.EVENT_NAME_INITIATED_CHECKOUT,
  parameters
);

Purchase Android 事件

// total value of booking
BigDecimal purchaseAmount = BigDecimal.valueOf(1200);

// REQUIRED: currency of booking
Currency currency = Currency.getInstance("USD");

Bundle parameters = new Bundle();
// IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY

// REQUIRED: content id of destination that is being booked
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "123");

// REQUIRED: city, don't use abbreviations
parameters.putString("fb_city", "New York");

// REQUIRED: region, don't use abbreviations
parameters.putString("fb_region", "New York");

// REQUIRED: country
parameters.putString("fb_country", "United States");

// RECOMMENDED: set to 'destination'
parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "destination");

// RECOMMENDED: travel start date
// Allows you to target people based on their travel dates (using a booking window)
// Improves the landing experience with travel dates filled in (using template tags)
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_start", "2018-04-01");

// RECOMMENDED: travel end date
// use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
parameters.putString("fb_travel_end", "2018-04-05");

// RECOMMENDED: number of adults
parameters.putInt("fb_num_adults", 1);

// RECOMMENDED: number of children
parameters.putInt("fb_num_children", 0);

// Use the built-in SDK method when the booking is confirmed
logger.logPurchase(
  purchaseAmount,
  currency,
  parameters
);

iOS 行動應用程式事件

這份指南會假設您已在 iOS 行動應用程式實作 Facebook SDK。如尚未實作，請參閱 iOS SDK。如使用衡量合作夥伴，請確定合作夥伴是否將必要事件傳遞給 Facebook。

Search iOS 事件

// Fire the 'Search' event on the search results page  
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameSearched

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  parameters:@{

    // REQUIRED: city, don't use abbreviations
    @"fb_city" : @"New York",

    // REQUIRED: region, don't use abbreviations
    @"fb_region" : @"New York",

    // REQUIRED: country, don't use abbreviations
    @"fb_country" : @"United States",

    // RECOMMENDED: If sent, it must be set to 'destination'
    FBSDKAppEventParameterNameContentType : @"destination",

    // RECOMMENDED: content ids - include eg top 5 search results
    FBSDKAppEventParameterNameContentID : @"[\"123\", \"234\", \"345\", \"456\", \"567\"]",

    // RECOMMENDED: travel start date
    // Allows you to target people based on their travel dates (using a booking window)
    // Improves the landing experience with travel dates filled in (using template tags)
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_start" : @"2018-04-01",

    // RECOMMENDED: travel end date
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_end" : @"2018-04-15",

    // RECOMMENDED: number of adults
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children
    @"fb_num_children" : @0
  }
];

ViewContent iOS 事件

// Fire the 'ViewContent' event on the destination details page
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameViewedContent

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  parameters:@{

    // REQUIRED: content id of destination that is shown
    FBSDKAppEventParameterNameContentID : @"123",

    // RECOMMENDED: If sent, it must be set to 'destination'
    FBSDKAppEventParameterNameContentType : @"destination",

    // RECOMMENDED: travel start date
     // Allows you to target people based on their travel dates (using a booking window)
     // Improves the landing experience with travel dates filled in (using template tags)
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_start_date" : @"2018-04-01",

    // RECOMMENDED: travel end date
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_end_date" : @"2018-04-15",

    // RECOMMENDED: city, don't use abbreviations
    @"fb_city" : @"New York",

    // RECOMMENDED: region, don't use abbreviations
    @"fb_region" : @"New York",

    // RECOMMENDED: country, don't use abbreviations
    @"fb_country" : @"United States",

    // RECOMMENDED: number of adults
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children
    @"fb_num_children" : @0
  }
];

InitiateCheckout iOS 事件

// Fire the 'InitiateCheckout' event when the user enters the payment screen
[[FBSDKAppEvents shared] logEvent:FBSDKAppEventNameInitiatedCheckout

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  parameters:@{

    // REQUIRED: content id of destination that is being booked
    FBSDKAppEventParameterNameContentID : @"123",

    // RECOMMENDED: If sent, it must be set to 'destination'
    FBSDKAppEventParameterNameContentType : @"destination",

    // REQUIRED: city, don't use abbreviations
    @"fb_city" : @"New York",

    // REQUIRED: region, don't use abbreviations
    @"fb_region" : @"New York",

    // REQUIRED: country, don't use abbreviations
    @"fb_country" : @"United States",

    // RECOMMENDED: travel start date
    // Allows you to target people based on their travel dates (using a booking window)
    // Improves the landing experience with travel dates filled in (using template tags)
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_start" : @"2018-04-01",

    // RECOMMENDED: travel end date
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_end" : @"2018-04-15",

    // RECOMMENDED: number of adults
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children
    @"fb_num_children" : @0
  }
];

Purchase iOS 事件

// Fire the 'Purchase' event when the booking is confirmed
[[FBSDKAppEvents shared] logPurchase:1200

  // currency of booking
  currency:@"USD"

  // IF YOU CHOOSE NOT TO USE A RECOMMENDED PARAM, THEN REMOVE IT, DON'T LEAVE IT EMPTY
  parameters:@{

    // REQUIRED: content id of destination that is being booked
    FBSDKAppEventParameterNameContentID : @"123",

    // RECOMMENDED: If sent, it must be set to 'destination'
    FBSDKAppEventParameterNameContentType : @"destination",

    // REQUIRED: city, don't use abbreviations
    @"fb_city" : @"New York",

    // REQUIRED: region, don't use abbreviations
    @"fb_region" : @"New York",

    // REQUIRED: country, don't use abbreviations
    @"fb_country" : @"United States",

    // RECOMMENDED: travel start date
     // Allows you to target people based on their travel dates (using a booking window)
     // Improves the landing experience with travel dates filled in (using template tags)
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_start" : @"2018-04-01",

    // RECOMMENDED: travel end date
    // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD
    @"fb_travel_end" : @"2018-04-15",

    // RECOMMENDED: number of adults
    @"fb_num_adults" : @1,

    // RECOMMENDED: number of children
    @"fb_num_children" : @0
  }
];

事件參數詳細資料

在行動裝置上，參數名稱和 Meta 像素的參數名稱不同。通常前面會加上 fb_，但有少數例外，例如 content_ids 相對於 fb_content_id、value 相對於 _valueToSum。

傳送多個值時（例如使用 content_ids 或 content_type），請提供 JSON 編碼的值陣列：'["value1", "value2"]'。請勿以逗號串連各值。

參數名稱和類型說明

travel_start（像素）

fb_travel_start（應用程式）

類型：字串

建議使用。

用戶的旅遊開始日期。可接受的日期格式為 YYYYMMDD、YYYY-MM-DD、YYYY-MM-DDThh:mmTZD 和 YYYY-MM-DDThh:mm:ssTZD。提供此參數時，您可使用範本標籤將其用於廣告中，然後在廣告受眾中使用預訂時段，根據旅遊日期鎖定用戶。

範例：

  • 20180623
  • 2018-06-23
  • 2017-06-23T15:30GMT
  • 2017-06-23T15:30:00GMT

travel_end（像素）

fb_travel_end（應用程式）

類型：字串

建議使用。

用戶的旅遊結束日期。我們接受與 travel_start 所列相同的日期格式。提供此參數時，您可使用範本標籤將其用於廣告中，然後在廣告受眾中使用預訂時段，根據旅遊日期鎖定用戶。

content_ids（像素）

fb_content_id（應用程式）

類型：字串或字串[]

若為 search 事件，建議使用此參數；若為其他所有事件，則為必要參數。

您的旅遊目錄中所列出的任何相關編號，例如針對 ViewContent 事件，可以傳送所顯示項目的編號，或者針對 Search 事件，則可傳送一系列熱門搜尋結果的編號。

範例：

  • "1234"
  • '["1234", "2345", "3456"]'

content_type（像素）

fb_content_type（應用程式）

類型：字串或字串[]

建議使用。

如果傳送，必須為 destination。如果結合其他 DAT 產品（例如飯店），請使用 '["destination", "hotel"]'。

city（像素）

fb_city（應用程式）

類型：字串

若為 search 事件，則為必要參數。

提供用戶意願地點中的城市。

範例：Auckland。

region（像素）

fb_region（應用程式）

類型：字串

若為 search 事件，則為必要參數。

提供用戶意願地點中的區域。

範例：Manhattan。

country（像素）

fb_country（應用程式）

類型：字串

若為 search 事件，則為必要參數。

提供用戶意願地點中的國家／地區。

範例：New Zealand

num_adults（像素）

fb_num_adults（應用程式）

類型：字串

成人旅客人數。提供此參數時，您可透過範本標籤將其用於廣告中。

範例：2。

num_children（像素）

fb_num_children（應用程式）

類型：整數

兒童旅客人數。提供此參數時，您可透過範本標籤將其用於廣告中。

範例：2。

suggested_destinations（像素）

fb_suggested_destinations（應用程式）

類型：字串或字串陣列[ ]

代表向這位用戶建議的目的地編號清單。這項參數不適用於 Search 事件。

範例：'["1234", "2345", "3456"]'

value（像素）

valueToSum（應用程式）

類型：浮點數

購買的必要欄位。預訂總價（將此事件對於廣告商的價值予以量化的數字）。

範例：155

currency（像素）

fb_currency（應用程式）

類型：字串

購買的必要欄位。值的幣別。使用 ISO 4217 幣別格式指定。

範例：USD