Allowing Users to Use Organic Video Directly as Ad Creatives (via Marketing API)

Before today (June 27, 2023), users were required to re-upload existing Instagram video (Reels and Feed Video) to Facebook’s library before being able to create an ad creative with that video via the Marketing API. This process created unwanted friction for our partners and their customers.

After consistently hearing about this pain point from our developer community, we will allow for the creation of ad creatives directly with users’ organic Instagram videos and eliminate the Facebook library upload requirement on June 27, 2023.

We appreciate all the feedback that we’ve received from our developer community, and hope to continue improve your experience.

Please review the developer documentation here to learn more.