Introducing Reels metrics to the video insights API

Following the announcement of Reels API for Facebook, today we are introducing Reels metrics to the Video Insights API. We have heard feedback from our developer community about the value of including Reels metrics in the API experience. We are excited to announce this addition.

Available metrics and best practices

Interested developers can obtain and analyze the following Reels performance metrics for a Facebook Page: plays, post reach, average minutes viewed, number of reactions, comments and shares, and minutes viewed. The API is designed to return these values for each individual video over the lifetime of the content.

This API enhancement will be available for the current version, and all previous versions of the Graph API. Reels insights will become automatically available for developers who already have access to the applicable APIs. You will not need to put your app through additional App Review, as long as your app has already been approved (check under app review section for each app) for the appropriate permission access levels.

For additional details and best practices on insights APIs, check out the getting started with page insights blog post, where the same principles apply.

Additional resources

If you have not integrated with the Reels API for Facebook, here are some useful resources and guides to get you started:

• FB Reels API Developer Docs - Developer documentation with all the details of the API

• FB Reels Sample Apps on GitHub - These example apps contain implementations of the publishing API using our best practices.

• IG Reels API Developer Docs - In case you are wondering if there’s a similar API for Instagram, there is, you can find publishing and insights available.

• Other reels resources - Check out all the diverse ways you can share reels to Facebook or Instagram.