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Introducing Facebook Reels API; an enterprise solution for desktop and web

September 19, 2022ByBen Nader

What are we launching?

Today we’re introducing the Facebook Reels API, an enterprise solution API that enables the sharing of Reels to publicly available Facebook Pages from a desktop or web based application.

We realize that many creators and brands rely on third-party tools when creating Facebook Reels and we want to enable simplicity and ease of sharing video content from their tool or app of choice through the ‘share to reels’ feature.

Facebook Reels API will enable 3rd party platforms to directly enable a ‘share to reels’ feature, removing friction for users previously using 3rd party platforms and then uploading at a later time to Facebook. This API will allow a one-button sharing directly from their preferred 3rd party platform.

Who is this product for?

Content creation platforms that provide enhanced tooling for video creation and editing through the use of templates, subtitles, editing backgrounds, etc. These partners aim to make video editing smart, accessible, and collaborative.

Social media management platforms that support various social network integrations to help manage, schedule, and post content on behalf of users, companies, and brands.

Large publishers and enterprise creators who develop an in-house social media management tool that can directly integrate and publish to Facebook Reels.

Why should a developer integrate with Facebook Reels API?

Reach: Partners want to offer creators the ability to make their content as visible as possible and an important aspect of this visibility is sharing to Facebook.

Access: Offer people access to more 3rd party apps that can distribute content to Facebook Reels.

Create: People will be able to create more engaging videos that capture a diverse audience.

We’re excited to announce this launch with three partners who have already integrated Facebook Reels API.

  • Jellysmack: A technology company that helps creators grow their communities and maximize their earnings across multiple social media platforms.

  • Sprout Social: Sprout Social offers deep social media listening and analytics, social management, customer care, commerce, and advocacy solutions for brands and agencies worldwide.

  • Wix: Wix is a platform to create, manage and grow an online presence with over 230 million global users. Wix and Meta collaborate to provide many social marketing features for users to promote their businesses including the creation of social media posts that can help drive traffic to their websites and increase conversions.


If you are a developer interested in integrating with the Facebook Reels API, please refer to the Developer Documents for more info.

Not sure if this product is for you? Check out our entire suite of sharing offerings.