Marketing API
Create, manage and optimize ad campaigns across Meta technologies including Facebook and Instagram.
Learn More
Scale your ads business efficiently
Streamline advertising processes, improve targeting capabilities, and maximize the effectiveness of ad campaigns on Meta platforms.
The API provides a way to interact with the Meta advertising platform programmatically, allowing for more efficient and customized ad management processes. Developers can automate various aspects of the APIs to help them drive more effective advertising strategies, optimize performance, and effectively utilize budgets.
Enhance Your Advertising Efforts
The Marketing API can programmatically access Meta’s advertising platform and optimize your business operations and much more.
Manage ads
Drive workflow efficiency and build functionality that goes beyond manual ads management. Manage ads programmatically, including creating, updating, and deleting ad campaigns, ad sets, and ads. It provides the ability to retrieve ad performance data, optimize ad delivery, and automate ad management tasks across multiple ads at once.
Track Conversion Events
Optimize and measure your ads using the Conversions API: a more secure way of sharing marketing data than traditional browser-based methods. Learn what the Conversions API can do for your business.
Access Insights
Use Ads Insights API to access valuable insights and analytics about your ad campaigns including metrics on engagement, conversions, and more. By analyzing these insights, businesses can make data-driven decisions to optimize their ads and maximize ROAS/outcomes for their business.
Track Performance & Optimize in Real Time
Manage and optimize ads in real time using rules-based ads management. Set up your own custom rules and notifications to start and stop ads, adjust bids, and even reallocate spend at different thresholds across multiple ads at once. With new scheduled and trigger-based rules, Meta's automated rules engine makes its automating optimization and ads management easier than ever.
Integrate with Third-Party Tools
Integrating the API with third-parties enhances the capabilities of the API and can provide your businesses with more comprehensive insights into your advertising efforts.
Automate Catalog Updates
Automate catalog updates allow for your product information, pricing, availability, and other details to stay up-to-date across campaigns.
Latest News
Explore what we're working on
Get our newsletter
Sign up for monthly updates from Meta for Developers.