Meta App Event Tracking

Meta App Events allows your app or web page to track events, such as a person installing your app or completing a purchase.

For information on tracking App Events for Business Messaging, please see the App Events API for Business Messaging in our Messenger Platform documentation.

Documentation Contents


Explanations of requirements and usage.


Learn how to track specific app events, set up codeless event tracking, and more.

Best Practices

Tips for using this product effectively.

Get Started

Short tutorials to track specific app events on your platform. Android | iOS


Product specifications and endpoint references.


Frequently asked questions about app events.