Limited-Time Offer Templates

This document describes limited-time offer templates and how to use them.

Limited-time offer templates allow you to display expiration dates and running countdown timers for offer codes in template messages, making it easy for you to communicate time-bound offers and drive customer engagement.

Limitations

• Only templates categorized as MARKETING are supported.
• Footer components are not supported.
• Users who view a limited-time offer template message using that WhatsApp web app or desktop app will not see the offer, but will instead see a message indicating that they have received a message but that it's not supported in the client they are using.

Creating Limited-Time Offer Templates

Use the WhatsApp Business Account > Message Templates endpoint to create a limited-time offer template.

Request Syntax

POST /<WHATSAPP_BUSINESS_ACCOUNT_ID>/messages_templates

Post Body

{
  "name": "<TEMPLATE_NAME>",
  "language": "<TEMPLATE_LANGUAGE>",
  "category": "marketing",
  "components": [

    /* Header component optional */
    {
      "type": "header",
      "format": "<HEADER_FORMAT>",
      "example": {
        "header_handle": [
          "<HEADER_ASSET_HANDLE>"
        ]
      }
    },

    /* Limited-time offer component required */
    {
      "type": "limited_time_offer",
      "limited_time_offer": {
        "text": "<LIMITED_TIME_OFFER_TEXT>",
        "has_expiration": <HAS_EXPIRATION>
      }
    },

    /* Body component required */
    {
      "type": "body",
      "text": "<BODY_TEXT>",
      "example": {
        "body_text": [<BODY_TEXT_VARIABLE_EXAMPLES>]
      }
    },

    /* Copy code button component optional */
    {
      "type": "buttons",
      "buttons": [
        {
          "type": "copy_code",
          "example": "<OFFER_CODE_EXAMPLE>"
        },
        {
          "type": "url",
          "text": "<URL_BUTTON_TEXT>",
          "url": "<URL_BUTTON_URL>",
          "example": [
            "<URL_EXAMPLE_WITH_VARIABLE_EXAMPLE>"
          ]
        }
      ]
    }
  ]
}

Body Properties

Offer Expiration Details

The delivered message can display an offer expiration details section with a heading, an optional expiration timer, and the offer code itself.

The expiration timer is a text string that is not customizable, but it will change to red text if the message is viewed and the offer code is expiring within the next hour. (You include the actual offer code and its expiration timestamp when you send the template in a template message.)

Example Request

This is an example request to create a limited-time offer template that uses:

• an image header component
• body text component with variables
• the limited time offer component
• a copy code button
• a button URL with a variable

curl 'https://graph.facebook.com/v17.0/102290129340398/message_templates' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
-d '
{
  "name": "limited_time_offer_caribbean_pkg_2023",
  "language": "en_US",
  "category": "marketing",
  "components": [
    {
      "type": "header",
      "format": "image",
      "example": {
        "header_handle": [
          "4::aW..."
        ]
      }
    },
    {
      "type": "limited_time_offer",
      "limited_time_offer": {
        "text": "Expiring offer!",
        "has_expiration": true
      }
    },
    {
      "type": "body",
      "text": "Good news, {{1}}! Use code {{2}} to get 25% off all Caribbean Destination packages!",
      "example": {
        "body_text": [
          [
            "Pablo",
            "CARIBE25"
          ]
        ]
      }
    },
    {
      "type": "buttons",
      "buttons": [
        {
          "type": "copy_code",
          "example": "CARIBE25"
        },
        {
          "type": "url",
          "text": "Book now!",
          "url": "https://awesomedestinations.com/offers?code={{1}}",
          "example": [
            "https://awesomedestinations.com/offers?ref=n3mtql"
          ]
        }
      ]
    }
  ]
}'

Example Response

{
  "id": "546151681022936",
  "status": "PENDING",
  "category": "MARKETING"
}

Sending Limited-Time Offer Templates

Once your limited-time offer template is approved, you can use the Cloud API to send it in a limited-time offer template message.