Graph API Version

Whats App Business Account Message Templates

Represents a collection of templates on a WhatsApp Business Account. See Templates.

Reading

Get a list of templates on a WhatsApp Business Account.

Requirements

Type	Description
Access Tokens	User or System User
Permissions	whatsapp_business_management

Request Syntax

GET /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates
  ?category=<CATEGORY>,
  &content=<CONTENT>,
  &language=<LANGUAGE>,
  &name=<NAME>,
  &name_or_content=<NAME_OR_CONTENT>,
  &quality_score=<QUALITY_SCORE>,
  &status=<STATUS>

Path Parameters

Placeholder	Value
`<WHATSAPP_BUSINESS_ACCOUNT_ID>`	WhatsApp Business Account ID.

Response

A list of WhatsApp Message Template nodes.

Sample Request

curl 'https://graph.facebook.com/v16.0/102290129340398/message_templates?category=utility' \
-H 'Authorization: Bearer EAAJB...'

Sample Response

{
  "data": [
    {
      "name": "order_delivery_update",
      "components": [
        {
          "type": "HEADER",
          "format": "LOCATION"
        },
        {
          "type": "BODY",
          "text": "Good news {{1}}! Your order #{{2}} is on its way to the location above. Thank you for your order!",
          "example": {
            "body_text": [
              [
                "Mark",
                "566701"
              ]
            ]
          }
        },
        {
          "type": "FOOTER",
          "text": "To stop receiving delivery updates, tap the button below."
        },
        {
          "type": "BUTTONS",
          "buttons": [
            {
              "type": "QUICK_REPLY",
              "text": "Stop Delivery Updates"
            }
          ]
        }
      ],
      "language": "en_US",
      "status": "APPROVED",
      "category": "UTILITY",
      "id": "1667192013751005"
    },
    ...
  ],
  "paging": {
    "cursors": {
      "before": "MAZDZD",
      "after": "MjQZD"
    }
  }
}

Parameters

Parameter	Description
`category` array<enum {ACCOUNT_UPDATE, PAYMENT_UPDATE, PERSONAL_FINANCE_UPDATE, SHIPPING_UPDATE, RESERVATION_UPDATE, ISSUE_RESOLUTION, APPOINTMENT_UPDATE, TRANSPORTATION_UPDATE, TICKET_UPDATE, ALERT_UPDATE, AUTO_REPLY, TRANSACTIONAL, OTP, UTILITY, MARKETING, AUTHENTICATION}>	The category for a template
`content` string	The content for a template
`language` array<string>	A list of supported languages that are available for each template
`name` string	The name for a message template
`name_or_content` string	Returns a list of message templates where the value for `name` or `content` match this value
`quality_score` array<enum {GREEN, YELLOW, RED, UNKNOWN}>	The quality score for a template
`status` array<enum {APPROVED, IN_APPEAL, PENDING, REJECTED, PENDING_DELETION, DELETED, DISABLED, PAUSED, LIMIT_EXCEEDED}>	The review status for a template

Fields

Reading from this edge will return a JSON formatted result:

{
    "data": [],
    "paging": {},
    "summary": {}
}

`data`

A list of WhatsAppBusinessHSM nodes.

`paging`

For more details about pagination, see the Graph API guide.

`summary`

Aggregated information about the edge, such as counts. Specify the fields to fetch in the summary param (like summary=total_count).

Field	Description
`total_count` unsigned int32	The total number of message templates that belong to a WhatsApp Business Account
`message_template_count` int32	The current number of message templates that belong to the WhatsApp Business Account
`message_template_limit` int32	The maximum number of message templates that can belong to a WhatsApp Business Account
`are_translations_complete` bool	The status for template translations

Error Codes

Error	Description
80008	There have been too many calls to this WhatsApp Business account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting.
200	Permissions error
100	Invalid parameter
368	The action attempted has been deemed abusive or is otherwise disallowed
190	Invalid OAuth 2.0 Access Token
2500	Error parsing graph query

Creating

You can make a POST request to message_templates edge from the following paths:

/{whats_app_business_account_id}/message_templates

When posting to this edge, a WhatsAppMessageTemplate will be created.

Requirements

Type	Description
Access Tokens	User or System User
Permissions	whatsapp_business_management

Request Syntax

POST /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates

Path Parameters

Placeholder	Value
`<WHATSAPP_BUSINESS_ACCOUNT_ID>`	ID of the WhatsApp Business Account to create the template on.

Post Body

See Parameters for property descriptions.

{
  "allow_category_change": <ALLOW_CATEGORY_CHANGE>,
  "name": "<NAME>",
  "language": "<LANGUAGE>",
  "category": "<CATEGORY>",
  "components": [<COMPONENTS>]
}

Response

See Return Type.

Sample Request

curl 'https://graph.facebook.com/v19.0/102290129340398/message_templates' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
-d '
{
  "name": "seasonal_promotion",
  "language": "en",
  "category": "MARKETING",
  "components": [
    {
      "type": "HEADER",
      "format": "TEXT",
      "text": "Our {{1}} is on!",
      "example": {
        "header_text": [
          "Summer Sale"
        ]
      }
    },
    {
      "type": "BODY",
      "text": "Shop now through {{1}} and use code {{2}} to get {{3}} off of all merchandise.",
      "example": {
        "body_text": [
          [
            "the end of August","25OFF","25%"
          ]
        ]
      }
    },
    {
      "type": "FOOTER",
      "text": "Use the buttons below to manage your marketing subscriptions"
    },
    {
      "type":"BUTTONS",
      "buttons": [
        {
          "type": "QUICK_REPLY",
          "text": "Unsubcribe from Promos"
        },
        {
          "type":"QUICK_REPLY",
          "text": "Unsubscribe from All"
        }
      ]
    }
  ]
}'

Sample Response

{
    "id": "594425479261596",
    "status": "PENDING",
    "category": "MARKETING"
}

Parameters

Parameter	Description
`allow_category_change` boolean	Set to `true` to allow us to assign a category based on our template guidelines and the template's contents. This can prevent the template `status` from immediately being set to `REJECTED` upon creation due to miscategorization. If omitted, template will not be auto-assigned a category and its status may be set to `REJECTED` if determined to be miscategorized. See Template Categories.
`category` enum {UTILITY, MARKETING, AUTHENTICATION}	Template category. See Template Categories. Required
`components` array<JSON object>	Array of components that make up the template. See Template Components. For types `HEADER`, `BODY`, `FOOTER`, `text` is required.
`type` enum {GREETING, HEADER, BODY, FOOTER, BUTTONS, CAROUSEL, LIMITED_TIME_OFFER}	Component type. Required
`format` enum {TEXT, IMAGE, DOCUMENT, VIDEO, LOCATION}	Component format.
`text` string	Required for components with type `HEADER`,`BODY`, or `FOOTER`. Component text.
`buttons` array<JSON object>	Button components to be used in the template.
`type` enum {QUICK_REPLY, URL, PHONE_NUMBER, OTP, MPM, CATALOG, FLOW, VOICE_CALL}	Button type. Required
`text` string	Button text.
`url` URI	url
`phone_number` phone number string	phone_number
`example` array<string>	example
`flow_id` int64	flow_id
`zero_tap_terms_accepted` boolean	zero_tap_terms_accepted
`example` JSON object	Placeholder examples. Templates will not be approved without examples.
`header_text` array<string>	header_text
`body_text` array<array<string>>	body_text
`header_handle` array<string>	header_handle
`language` string	Template location and locale code. Required
`message_send_ttl_seconds` int64	Time to live for message template sent. If users are offline for more than TTL duration after message template is sent, message will be dropped from message queue and will not be delivered. Only allowed for authentication message templates.
`name` string	Template name. Required
`sub_category` enum {ORDER_DETAILS, ORDER_STATUS}	Sub category of the template

Return Type

This endpoint supports read-after-write and will read the node to which you POSTed.

Struct {

id: numeric string,

status: enum,

category: enum,

}

Error Codes

Error	Description
100	Invalid parameter
192	Invalid phone number
131009	Parameter value is not valid
200	Permissions error
200002	HSM Template creation failed
368	The action attempted has been deemed abusive or is otherwise disallowed
80008	There have been too many calls to this WhatsApp Business account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting.

Updating

You can't perform this operation on this endpoint.

Deleting

You can dissociate a WhatsAppMessageTemplate from a WhatsAppBusinessAccount by making a DELETE request to /{whats_app_business_account_id}/message_templates.

Requirements

Type	Description
Access Tokens	User or System User
Permissions	whatsapp_business_management

Request Syntax

DELETE /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates

Path Parameters

Placeholder	Value
`<WHATSAPP_BUSINESS_ACCOUNT_ID>`	ID of the WhatsApp Business Account that owns the template.

Response

See Return Type.

Sample Request

curl -X DELETE 'https://graph.facebook.com/v19.0/102290129340398/message_templates?name=order_confirmation' \
-H 'Authorization: Bearer EAAJB...'

Sample Response

{
  "success": true
}

Parameters

Parameter Description

Parameter	Description
`hsm_id` whatsapp business hsm ID	ID of template to be deleted. Required if deleting a template by ID.
`name` string	Name of template to be deleted. Required

hsm_id

whatsapp business hsm ID

ID of template to be deleted. Required if deleting a template by ID.

name

string

Name of template to be deleted.

Required

Return Type

Struct {

success: bool,

}

Error Codes

Error	Description
100	Invalid parameter
200	Permissions error

WhatsApp Business Platform | Cloud API | On-Premises API | Business Management API