![]() | Ads that Click to Messenger |
This document provides information on how to create an ad on Facebook, Instagram, or in the Messenger Inbox that will start conversations with people who are interested in your business' products or services, how to get webhook notifications for messages you will receive from these ads, and how to assign a specific app to handle these conversations.
When a customer clicks on your ad it starts a conversation in Messenger. You can tailor your ad to send a customer to a specific user experience depending on the action the customer took in your ad.
Your business can use ads that click to Messenger to start conversations at scale and leverage targeting across Meta technologies to find customers relevant to your business. Whether the goal is to generate leads, raise awareness of brands or products, or drive sales, your business can tailor conversations in Messenger to meet your specific needs — driving business outcomes one conversation at a time.
For Lead Ads in Messenger consider using the dedicated Lead Generation Ads in Messenger.
Use the
Meta Ads Manager
to create an ad that will include the full messaging experience including setting a budget, creating a template, tracking events, adding media and m.me links, and more. Follow the instructions in the
Meta Business Help Center
to create your ad.
To get notifications about ads that click to Messenger, you should subscribe to the following webhooks:
messaging_referrals
– This webhook will be triggered when a conversation is started via an ad, with the exception of an ad with a postback, Get Started button, or persistent menumessaging_postbacks
– This webhook will be triggered when a conversation is started via an ad with a postback, Get Started button or persistent menu item The type of webhooks notification triggered for m.me
links are dependent on the scenario. New conversations will trigger the messaging_postbacks
webhooks notification. Existing conversations will trigger the messaging_referrals
webhooks notification.
When a person clicks on an ad that redirects the person to a Messenger experience for your business, you can select the specific app that will handle the conversation. By adding the app ID in the message template in the Ads Manager when creating the ad, the app will be assigned the owner for any conversation from an ad that clicks to Messenger.
In Ads Manager, when creating an ad, in the Message Template > Advanced Setup, click Edit to add the receiving_app_id
parameter set to the app ID for the app that will control the conversation.
{ "receiving_app_id": YOUR-CTM-APP-ID, "message": { "attachment": { ... } } }