Marketing API

Messaging Ads

This guide explains how to create and publish a variety of messaging ads using the Marketing API.

Messaging ads send people that click on your ads directly into conversations with your business in Messenger, Instagram, and/or WhatsApp. Messaging ads support messages with an image, a video, a carousel, or a slideshow. You can also include a call prompt or multiple message templates in your ad.

Use these ads to reach people at scale and deliver standout, individualized service.

Ad Types

Ads that Click to Messenger

Ads that click to Messenger send people that click on your ads directly into conversations with your business in Messenger.

Ads that Click to Messenger, Lead Generation

Ads that click to Messenger for lead generation give businesses the ability to generate and qualify leads through an automated question and answer flow in Messenger using an automated chat template. This template will create an ad that clicks to Messenger that allows your business to qualify leads and continue the conversation with people interested in your business. Businesses can gather customer preferences and create disqualifying questions to prioritize the most qualified leads.

Ads that Click to Subscribe

Ads that click to subscribe can help you reach new customers who may be interested in receiving marketing messages from you in Messenger. Marketing messages (formerly known as Recurring Notifications) allow you to connect and engage with your customers in an automated and ongoing conversation. When you set up ads with the marketing messages template, people who click on your ad will see an invitation allowing them to opt-in to your marketing messages. Once a person opts in, you can send marketing messages up to once per day that may help boost engagement of your content or drive sales of your product.

Note: If a customer does not opt-in, the customer will not receive marketing messages.

Ads that Click to Instagram

Ads that click to Instagram Direct send people that click on your ads directly into conversations with your business in Instagram Direct.

Ads that Click to WhatsApp

Ads that click to WhatsApp send people that click on your ads directly into conversations with your business in WhatsApp.

Ads that Click to Multidestination

Ads that click to multiple destinations send a person that click on your ads directly into conversations with your business in the messaging app or apps (Messenger, Instagram, or WhatsApp) that the person is most likely to respond from.