參考資料 - 目錄

支援的摘要格式

應使用目錄將庫存上傳到 Facebook。針對每個目錄，應以下列其中一種支援的格式來提供產品摘要：CSV、TSV、RSS XML、ATOM XML 或 Google 試算表。

格式	說明
CSV	逗號分隔值。適用於大多數試算表程式。第一列指定資料欄標題。後續資料列提供各個路由的對應值。包含空白字元或逗號的欄位應以半形雙引號（""）括住。以半形雙引號括住的欄位中，若有半形雙引號，則必須以兩個連續半形雙引號逸出。範例：`"Join our ""Royal"" membership program"`。巢狀或多值欄位（例如圖像）可使用 JSON 編碼值表示，或以一組使用 JSON 路徑語法標記的「扁平化」純文字直欄表示。範例：`image[0].url`、`image[0].tag[0]`、`image[0].tag[1])` 您可以在同一個檔案中交替使用這兩種慣例。請參閱高效速成+ 目錄廣告 CSV 摘要和商務 CSV 摘要的範例。下載（點擊右鍵 > 另存連結）建立摘要時，您可以參考我們的 CSV（.csv）範例檔案，但建議您使用商務管理工具做為主要來源。
TSV	定位符分隔值。適用於大多數試算表程式。請參閱 CSV 準則。下載（點擊右鍵 > 另存連結）
RSS XML	豐富內容網站摘要、可延伸標記語言。XML 根節點含括一組節點，每個節點各代表一個路由。檔案開頭必須是 `declaration` 標籤。此格式通常是由自動化的摘要供應商系統或網頁伺服器產生。一組商品 XML 節點代表一個產品清單，必須以 `<?xml` 宣告標籤開頭。通常由自動化摘要供應商系統或網頁伺服器產生。下載（點擊右鍵 > 另存連結）如果發生錯誤，表示 XML 資料摘要檔案中的字行太長，超過我們的 5,242,880 個位元組或字元大小限制。請將 XML 重新格式化成多行，每行 1 個欄位，然後重新上傳檔案。如需詳細資訊，請參閱針對資料摘要錯誤進行疑難排解。
Atom XML	Atom 供稿格式（Atom Syndication Format）是一種用於網頁摘要的 XML 語言，而 Atom 出版協定（Atom Publishing Protocol，簡稱 AtomPub 或 APP）是用來建立和更新網頁資源的簡易 HTTP 型通訊協定。此格式通常是由自動化的摘要供應商系統或網頁伺服器產生。一組商品 XML 節點代表一個產品清單，必須以 `<?xml` 宣告標籤開頭。通常由自動化摘要供應商系統或網頁伺服器產生。請參閱商務 XML 摘要（Atom）範例。下載（點擊右鍵 > 另存連結）

Google 試算表

商務管理工具現在也支援使用 Google 試算表進行排程摘要：

在 Google 試算表中將您的資料摘要建立成試算表，並取得分享連結。
在商務管理工具中新增產品時，請選擇「Google 試算表」選項。複製並貼上您的分享連結，並完成上傳。
未來繼續在 Google 試算表中管理您的庫存，我們會在排定的時間從中取得資料。

瞭解詳情

摘要範例

CSV 摘要範例 — 高效速成+ 目錄廣告

id,title,description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,pattern,product_type,sale_price,sale_price_effective_date,size,FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,in stock,new,9.99 USD,https://www.facebook.com/facebook_t_shirt,https://www.facebook.com/t_shirt_image_001.jpg,Facebook,https://www.facebook.com/t_shirt_image_002.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts,stripes1,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300

CSV 摘要範例 — 商務

id,title,description,rich_text_description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,product_type,sale_price,sale_price_effective_date,size,status,inventory
FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1235,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1236,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1237,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1238,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1239,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200

XML 摘要（Atom）範例 — 商務

<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel> 
    <title>My Deal Shop Products</title>
    <description>Product Feed for Facebook</description> 
    <link>https://www.mydealsshop.foo</link>
    <atom:link href="https://www.mydealsshop.foo/pages/test-feed" rel="self" type="application/rss+xml" />
    
     
        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912345</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-RED</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Red</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
           
        </item>  

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912346</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-GREEN</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Green</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
            
        </item>   
         

    </channel>
</rss>

摘要格式 — 排定資料摘要擷取時程

若要排定資料摘要擷取時程，請參閱下面的建議格式。

摘要格式	使用案例	摘要範例
CSV	為商品子集更新 `price` 和 `availability`。	下載（點擊右鍵 > 另存連結）
TSV	為商品子集重置 `sale_price` 和更新 `custom_label_0`	下載（點擊右鍵 > 另存連結）

支援的目錄欄位

目錄欄位有助於提升顧客在您的 Facebook 或 Instagram 商店購買產品的體驗品質。

目錄欄位可用來填入各項商品的產品詳細資料頁面，包括產品說明、圖像、尺寸／顏色款式、價格和供貨狀況等重要資訊。遺漏或錯誤的資料可能會對用戶體驗產生負面影響、影響購買轉換率，或可能造成誤導和降低信任。

支援的產品欄位

下表定義用來建立目錄的欄位，包括需求等級（必要和選用）。為符合資料欄命名慣例最佳作法，所有欄位皆使用美式英文。

Required Fields (for Ads and Commerce)
Additional Required Fields for Checkout on Facebook and Instagram (US Only)
Optional Fields
Additional Required Fields for Selling in India

Required Fields (for Ads and Commerce)

Each field in your data feed represents information about your products. All field names and certain supported values must be in US English. The following fields are required for each product in your catalog. Note: If any required fields are missing or formatted incorrectly, products may not upload to your catalog.

Attribute and Type Description

Attribute and Type	Description
`id` Type: string	Max character limit: 100 A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances. Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel. Example: `12345` This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.
`title` Type: string	Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off. A specific, relevant title for the item. See product title specifications. Example: `Blue Cotton T-Shirt` This field is supported by supplementary feeds.
`description` type: string	Max character limit: 9999 A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications. Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days. This field is supported by supplementary feeds.
`availability` Type: string	The current availability of the item. Must be written in U.S. English. Supported values: `in stock` `out of stock` Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads. Example: `in stock`
`condition` Type: string	The condition of the item. Supported values: `new`, `refurbished`, `used`. Example: `new`
`price` type: string	The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog. Example: `9.99 USD`, `7.99 EUR`
`link` Type: string	The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else. Example: `http://www.jaspersmarket.com/products/shirt`
`image_link` Type: string	The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications. Example: `http://www.jaspersmarket.com/products/shirt.jpg` Note: If you change the image later, the new image must use a different URL or the change won't be recognized. This field is supported by supplementary feeds.
`brand` Type: string	Max characters: 100 The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN. Example: `Jasper's Market`

id

Type: string

Max character limit: 100

A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances.

Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel.

Example: 12345

This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.

title

Type: string

Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off.

A specific, relevant title for the item. See product title specifications.

Example: Blue Cotton T-Shirt

This field is supported by supplementary feeds.

description

type: string

Max character limit: 9999

A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications.

Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days.

This field is supported by supplementary feeds.

availability

Type: string

The current availability of the item. Must be written in U.S. English. Supported values:

in stock
out of stock

Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads.

Example: in stock

condition

Type: string

The condition of the item. Supported values: new, refurbished, used.

Example: new

price

type: string

The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £.

To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog.

Example: 9.99 USD, 7.99 EUR

link

Type: string

The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else.

Example: http://www.jaspersmarket.com/products/shirt

image_link

Type: string

The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications.

Example: http://www.jaspersmarket.com/products/shirt.jpg

Note: If you change the image later, the new image must use a different URL or the change won't be recognized.

This field is supported by supplementary feeds.

brand

Type: string

Max characters: 100

The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN.

Example: Jasper's Market

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Checkout on Facebook and Instagram (US only) allows customers to complete purchases directly on Facebook and Instagram. To sell items with this checkout method, provide the following additional fields for each product in your catalog. If items are missing these fields, people won't be able to buy them or they may not show in your shop at all.

Attribute and Type Description

Attribute and Type	Description
`quantity_to_sell_on_facebook` Type: integer	The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout. Note: To display as in stock for checkout, an item's `quantity_to_sell_on_facebook` must be `1` or higher and its `availability` must also be set to `in stock`. Example: `150` This field was previously called `inventory`. While we still support the old field name, we recommend that you use the new name.
`size` Type: string	Required for items in specific product categories including clothing and shoes. Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.

quantity_to_sell_on_facebook

Type: integer

The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout.

Note: To display as in stock for checkout, an item's quantity_to_sell_on_facebook must be 1 or higher and its availability must also be set to in stock.

Example: 150

This field was previously called inventory. While we still support the old field name, we recommend that you use the new name.

size

Type: string

Required for items in specific product categories including clothing and shoes.

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

Optional Fields

You can also include many optional fields to share more product information with customers or control how items are displayed.

Attribute and Type Description

Attribute and Type	Description
`sale_price` Type: string	If the item is on sale, enter its discounted price. Use the same formatting as the `price` field. Example: `7.99 USD`
`sale_price_effective_date` Type: two ISO-8601 timestamp	The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a `sale_price` remain on sale until you remove their sale price. Use this format: `YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00` Enter the sale start date as `YYYY-MM-DD` followed by a "T". Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00). Enter a "/". Then, repeat the same format for the date and time when your sale ends. Example (using PST time zone -08:00): `2020-04-30T09:30-08:00/2020-05-30T23:59-08:00`
`item_group_id` Type: string	Max character limit: 100 Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants. Example: `Shirt_1`
`status` Type: string	Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: `active`, `archived`. Items are active by default. Learn more about archiving items. Example: `active` Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as `archived`. This field was previously called `visibility`. While we still support the old field name, we recommend that you use the new name.
`additional_image_link` Type: string	Maximum character limit: 2000 URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (\|). Follow the same image specifications as `image_link`. Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: `"http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"` To display additional images in your ads, see Dynamic Ads, Ad Template This field is supported by supplementary feeds.
`google_product_category` Type: string	Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Apparel & Accessories > Clothing > Shirts & Tops` or `212` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center. This field is supported by supplementary feeds.
`fb_product_category` Type: string	Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts` or `430` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages here. This field is supported by supplementary feeds.
Category-specific fields	When you provide a Google or Facebook product category (`google_product_category` or `fb_product_category`), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields. This field is supported by supplementary feeds.
`color` Type: string	Max character limit: 200 The main color of the item. Describe the color in words, not a hex code. Example: `Royal Blue` This field is supported by supplementary feeds.
`gender` Type: string	The gender your item is targeted towards. Supported values: `female`, `male`, `unisex`. Example: `unisex` This field is supported by supplementary feeds.
`size` Type: string	Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.
`age_group` Type: string	The age group the item is targeted towards. Accepted values: `adult`, `all ages`, `teen`, `kids`, `toddler`, `infant`, `newborn`. Example: `adult` This field is supported by supplementary feeds.
`material` Type: string	Character limit: 200 The material the item is made from, such as cotton, polyester, denim or leather. Example: `Organic Cotton` This field is supported by supplementary feeds.
`pattern` Type: string	Max character limit: 100 The pattern or graphic print on the item. Example: `Flannel`, `Gingham`, `Polka dots`, `stripes` This field is supported by supplementary feeds.
`shipping` Type: string	This allows you to use a shipping-related overlay in your ads. Shipping details for the item, formatted as: `Country:Region:Service:Price` Enter the country as a 2-letter ISO 3166 country code. Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below. Enter a description of the shipping service such as Ground or Air. Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0. If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example. Example: `US:NY:Ground:9.99 USD, PH::Air:300 PHP`
`shipping_weight` Type: string	Shipping weight of the item in `lb`, `oz`, `g`, or `kg`. Example: `10 kg`
`product_tags` Type: array<string>	Max array size: 5000 Max single tag size: 110 characters Array of technical tags which can be applied to a product for the purpose of creating product sets. The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review. Use lowercase letters only, leading and trailing whitespaces are not allowed. Example: `[luxury,winter]`
`custom_label_0` `custom_label_1` `custom_label_2` `custom_label_3` `custom_label_4` Type: string	Max character limit: 100 Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers. Example: `Summer Sale` This field is supported by supplementary feeds.
`custom_number_0` `custom_number_1` `custom_number_2` `custom_number_3` `custom_number_4` Type: int	Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set. This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000. Example: `2022`
`rich_text_description` Type: string	Max characters: 9999 The rich text (HTML) description for item. Note: If this field is provided, we use it instead of `description`; however, the `description` field is still required because it's a fallback. Supported tags include: `<form>`, `<fieldset>`, `<div>`, `<span>`, `<section>` All Header tags: `<header>`, `<h1>` thru `<h6>` Table tags: `<table>`, `<tbody>`, `<tfoot>`, `<thead>`, `<td>`, `<th>`, `<tr>` List tags: `<ul>`, `<li>`, `<ol>`, `<dl>`, `<dd>`, `<dt>` Other formatting tags: `<b>`, `<u>`, `<i>`, `<em>`, `<strong>`, `<title>`, `<small>`, `<br>`, `<p>`, `<div>`, `<sub>`, `<sup>`, `<pre>`, `<q>`, `<s>` Note: Any attributes of the html tags such as `<style>` will be stripped off from the field. Example: <html> <p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p> <ul> <li>100% Cotton</li> <li>Relaxed Fit</li> </ul> </html> This field is supported by supplementary feeds.
`product_type` Type: string	Max character limit: 750 Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce. Example: `Home & Garden > Kitchen & Dining > Appliances > Refrigerators`
`video[0].url` `video[1].url` `video[2].url` `video[3].url` ... up to `video[19].url` Type: string	Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube. The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv Example: http://www.jaspersmarket.com/product_video.avi This field is supported by supplementary feeds.
`additional_variant_attribute` Type: string	Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants. Example: `Scent:Fruity, Flavor:Strawberry` This field is supported by supplementary feeds.
`unit_price` Type: string	Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following: Amount value: this is a float Currency: any supported currency Unit type: any of the following measurements: Centiliters: `cl` Centimeters: `cm` Count: `ct` Cubic Meters: `cbm` Feet: `ft` Fluid Ounces: `fl oz` Gallons: `gal` Grams: `g` Inches: `in` Kilograms: `kg` Liters: `l` Meters: `m` Milligrams: `mg` Milliliters: `ml` Ounces: `oz` Pints: `pt` Pounds: `lb` Quarts: `qt` Square Feet: `sqft` Square meters: `sqm` Yards: `yd` This information is uploaded via feed uploads in the `unit_price` field in a JSON format as follows: {value: 10.0, currency: "USD", unit: "lb"} It can also be uploaded via XML as follows: <unit_price> <value>10</value> <currency>USD</currency> <unit>lb</unit> </unit_price> Example: Download a sample CSV file with an example of adding `unit_price` to products.
`gtin` Type: string	Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are `UPC` (North America, 12 digits), `EAN` (Europe, 13 digits), `JAN` (Japan, 8 or 13 digits), `ISBN` (books, 13 digits). Example: `4011200296908` This field is supported by supplementary feeds.
`mpn` Type: string	Max characters: 100. Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include `brand` if `mpn` is provided. Example: `100020003`
`expiration_date` Type: date	Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.
`return_policy_info` Type: string	Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows. Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days). Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"} Example of a final sale item: {is_final_sale: "true", return_policy_days: "0"}
`mobile_link` Type: string	Link to mobile-optimized page for item on the merchant's website.
`applink` Type: string	Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler. If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template. Supported applinks: `applink.ios_url`, `applink.ios_app_store_id`, `applink.ios_app_name`, `applink.android_url`, `applink.android_package`, `applink.android_app_name`, `applink.windows_phone_url`, `applink.windows_phone_app_id`, `applink.windows_phone_app_name`, `applink.ipad_url`, `applink.ipad_app_store_id`, `applink.ipad_app_name`. For Android, we require `applink.android_package` and url is optional. For other applinks, a valid url is required. Learn more about product deep links.
`disabled_capabilities`	Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops. Learn more about `disabled_capabilities`.

sale_price

Type: string

If the item is on sale, enter its discounted price. Use the same formatting as the price field.

Example: 7.99 USD

sale_price_effective_date

Type: two ISO-8601 timestamp

The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a sale_price remain on sale until you remove their sale price. Use this format:

YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00

Enter the sale start date as YYYY-MM-DD followed by a "T".
Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00).
Enter a "/". Then, repeat the same format for the date and time when your sale ends.

Example (using PST time zone -08:00):

2020-04-30T09:30-08:00/2020-05-30T23:59-08:00

item_group_id

Type: string

Max character limit: 100

Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants.

Example: Shirt_1

status

Type: string

Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items.

Example: active

Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as archived.

This field was previously called visibility. While we still support the old field name, we recommend that you use the new name.

additional_image_link

Type: string

Maximum character limit: 2000

URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (|). Follow the same image specifications as image_link.

Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: "http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"

To display additional images in your ads, see Dynamic Ads, Ad Template

This field is supported by supplementary feeds.

google_product_category

Type: string

Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Apparel & Accessories > Clothing > Shirts & Tops or 212

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center.

This field is supported by supplementary feeds.

fb_product_category

Type: string

Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts or 430

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages here.

This field is supported by supplementary feeds.

Category-specific fields

When you provide a Google or Facebook product category (google_product_category or fb_product_category), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields.

This field is supported by supplementary feeds.

color

Type: string

Max character limit: 200

The main color of the item. Describe the color in words, not a hex code.

Example: Royal Blue

This field is supported by supplementary feeds.

gender

Type: string

The gender your item is targeted towards. Supported values: female, male, unisex.

Example: unisex

This field is supported by supplementary feeds.

size

Type: string

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

age_group

Type: string

The age group the item is targeted towards. Accepted values: adult, all ages, teen, kids, toddler, infant, newborn.

Example: adult

This field is supported by supplementary feeds.

material

Type: string

Character limit: 200
The material the item is made from, such as cotton, polyester, denim or leather.

Example: Organic Cotton

This field is supported by supplementary feeds.

pattern

Type: string

Max character limit: 100

The pattern or graphic print on the item.

Example: Flannel, Gingham, Polka dots, stripes

This field is supported by supplementary feeds.

shipping

Type: string

This allows you to use a shipping-related overlay in your ads.

Shipping details for the item, formatted as: Country:Region:Service:Price

Enter the country as a 2-letter ISO 3166 country code.
Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below.
Enter a description of the shipping service such as Ground or Air.
Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0.
If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example.

Example: US:NY:Ground:9.99 USD, PH::Air:300 PHP

shipping_weight

Type: string

Shipping weight of the item in lb, oz, g, or kg.

Example: 10 kg

product_tags

Type:

array<string>

Max array size: 5000

Max single tag size: 110 characters

Array of technical tags which can be applied to a product for the purpose of creating product sets.

The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review.

Use lowercase letters only, leading and trailing whitespaces are not allowed.

Example: [luxury,winter]

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Type: string

Max character limit: 100

Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers.

Example: Summer Sale

This field is supported by supplementary feeds.

custom_number_0
custom_number_1
custom_number_2
custom_number_3
custom_number_4

Type: int

Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set.

This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000.

Example: 2022

rich_text_description

Type: string

Max characters: 9999

The rich text (HTML) description for item. Note: If this field is provided, we use it instead of description; however, the description field is still required because it's a fallback.

Supported tags include:

<form>, <fieldset>, <div>, <span>, <section>
All Header tags: <header>, <h1> thru <h6>
Table tags: <table>, <tbody>, <tfoot>, <thead>, <td>, <th>, <tr>
List tags: <ul>, <li>, <ol>, <dl>, <dd>, <dt>
Other formatting tags: <b>, <u>, <i>, <em>, <strong>, <title>, <small>, <br>, <p>, <div>, <sub>, <sup>, <pre>, <q>, <s>

Note: Any attributes of the html tags such as <style> will be stripped off from the field.

Example:

<html>
<p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p>
<ul>
<li>100% Cotton</li>
<li>Relaxed Fit</li>
</ul>
</html>

This field is supported by supplementary feeds.

product_type

Type: string

Max character limit: 750

Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce.

Example: Home & Garden > Kitchen & Dining > Appliances > Refrigerators

video[0].url

video[1].url

video[2].url

video[3].url ... up to

video[19].url

Type: string

Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube.

The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv

Example:

http://www.jaspersmarket.com/product_video.avi

This field is supported by supplementary feeds.

additional_variant_attribute

Type: string

Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants.

Example: Scent:Fruity, Flavor:Strawberry

This field is supported by supplementary feeds.

unit_price

Type: string

Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following:

Amount value: this is a float
Currency: any supported currency
Unit type: any of the following measurements:

Centiliters: cl
Centimeters: cm
Count: ct
Cubic Meters: cbm
Feet: ft
Fluid Ounces: fl oz
Gallons: gal
Grams: g
Inches: in
Kilograms: kg
Liters: l
Meters: m
Milligrams: mg
Milliliters: ml
Ounces: oz
Pints: pt
Pounds: lb
Quarts: qt
Square Feet: sqft
Square meters: sqm
Yards: yd

This information is uploaded via feed uploads in the unit_price field in a JSON format as follows:

{value: 10.0, currency: "USD", unit: "lb"}

It can also be uploaded via XML as follows:

<unit_price>
 <value>10</value>
 <currency>USD</currency>
 <unit>lb</unit>
</unit_price>

Example: Download a sample CSV file with an example of adding unit_price to products.

gtin

Type: string

Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are UPC (North America, 12 digits), EAN (Europe, 13 digits), JAN (Japan, 8 or 13 digits), ISBN (books, 13 digits).

Example: 4011200296908

This field is supported by supplementary feeds.

mpn

Type: string

Max characters: 100.

Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include brand if mpn is provided.

Example: 100020003

expiration_date

Type: date

Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.

return_policy_info

Type: string

Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows.

Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days).

Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"}

Example of a final sale item:

{is_final_sale: "true", return_policy_days: "0"}

mobile_link

Type: string

Link to mobile-optimized page for item on the merchant's website.

applink

Type: string

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.

Supported applinks: applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name.

For Android, we require applink.android_package and url is optional. For other applinks, a valid url is required.

Learn more about product deep links.

disabled_capabilities

Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops.

Learn more about disabled_capabilities.

Additional Required Fields for Selling in India

Attribute and Type	Description
`origin_country` Type: ISOCountryCode (2 letter country code)	The item's country of origin. Enter the two-letter ISO country code Example value: `US` This field is supported by supplementary feeds.
`importer_name` Type: string	If the country of origin is not India, provide the legal entity name of the item's importer Example value: `Jasper's Market Inc.` This field is supported by supplementary feeds.
`importer_address` Type: JSON structure	If the country of origin is not India, provide the operational address of the importer. This field uses a JSON structure, which contains the following fields: `street1` - string, required. The first line of the street address `street2` - string, optional. The second line of the street address. `city` - string, required. The city name. `region` - string, optional. The region, state or province. (In the US this is to be used for US State) `postal_code` - string, optional (in the US this is to be used for Zip Code) `country` - required. Enter the ISO Country code (2-letter country code) The overall address will be displayed to users in the following format: `street1`, `street2` (if present), `city`, `region` (if present) `postal_code` (if present), `country` (full name, localized for the user). This example value: ` { street1: "1 Hacker Way", street2: "Building 18", city: "Menlo Park", region: "CA", postal_code: "94025", country: "US" } will be rendered as "1 Hacker Way, Building 18, Menlo Park, CA 94025 United States of America" This field is supported by supplementary feeds.
`manufacturer_info` Type: string	Required for Shops only. Information about the product's manufacturer, such as the manufacturer name and address. Example: The Manufacturer Co. - 1 Hacker Way, Menlo Park, CA 94025 USA This field is supported by supplementary feeds.
`wa_compliance_category` Type: string	Required for selling on WhatsApp only. If the item is a non-physical good sold in India, such as a service, use this field to indicate that the item is exempt from providing the country of origin (`origin_country`), importer name (`importer_name`) and importer address (`importer_address`). Supported values (case sensitive): `COUNTRY_ORIGIN_EXEMPT`: The item is exempt. `DEFAULT`: The item is not exempt. This is the default value if you leave the field blank.

支援的欄位 — 本地化目錄

必備條件

您必須在次級資料摘要檔案中包含 id 欄位。若要投放高效速成+ 目錄廣告，每項商品的編號必須與該商品在原始目錄資料摘要中的編號，以及像素中的內容編號相符。
您必須包含 override 欄位。針對您想要提供本地化資訊的語言或國家／地區，在此欄位中輸入 ISO 代碼。針對您想要提供本地化資訊的語言或國家／地區，在此欄位中輸入 ISO 代碼。override 資料欄中的值應該是支援的 ISO 語言代碼或支援的 ISO 國碼／區碼。深入瞭解支援的語言代碼和國碼／區碼。

請參閱使用本地化庫存資訊來建立資料摘要的步驟 2 和 3，深入瞭解 id 和 override 欄位。

產品

title
description
availability
link
brand
price
sale_price
sale_price_effective_date
color
size
material
pattern
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
short_description
additional_variant_attribute
applink.ios_url、applink.ios_app_store_id、applink.ios_app_name、applink.android_url、applink.android_package、applink.android_app_name、applink.windows_phone_url、applink.windows_phone_app_id、applink.windows_phone_app_name、applink.ipad_url、applink.ipad_app_store_id、applink.ipad_app_name

若要本地化任何 applink 欄位，您必須提供所有 applink 欄位。深入瞭解產品深層連結。

image[0].url、image[0].tag[0]

若要本地化圖像，您必須使用 image[0].url、image[0].tag[0] 巢狀圖像欄位。image_link 欄位不支援本地化。

如需參考資料，請參閱產品的主要欄位清單。

飯店

name
description
base_price
sale_price
brand
url
neighborhood
longitude
latitude
image[0].url、image[0].tag[0]
applink.ios_url、applink.ios_app_store_id、applink.ios_app_name、applink.android_url、applink.android_package、applink.android_app_name、applink.windows_phone_url、applink.windows_phone_app_id、applink.windows_phone_app_name、applink.ipad_url、applink.ipad_app_store_id、applink.ipad_app_name

若要本地化任何 applink 欄位，您必須提供所有 applink 欄位。深入瞭解產品深層連結。

如需參考資料，請參閱飯店的主要欄位清單。

航班

description
url
origin_city
destination_city
price
one_way_price
image[0].url、image[0].tag[0]
applink.ios_url、applink.ios_app_store_id、applink.ios_app_name、applink.android_url、applink.android_package、applink.android_app_name、applink.windows_phone_url、applink.windows_phone_app_id、applink.windows_phone_app_name、applink.ipad_url、applink.ipad_app_store_id、applink.ipad_app_name

若要本地化任何 applink 欄位，您必須提供所有 applink 欄位。深入瞭解產品深層連結。

如需參考資料，請參閱航班的主要欄位清單。

目的地

name
description
url
price
neighborhood
longitude
latitude
image[0].url、image[0].tag[0]
applink.ios_url、applink.ios_app_store_id、applink.ios_app_name、applink.android_url、applink.android_package、applink.android_app_name、applink.windows_phone_url、applink.windows_phone_app_id、applink.windows_phone_app_name、applink.ipad_url、applink.ipad_app_store_id、applink.ipad_app_name

若要本地化任何 applink 欄位，您必須提供所有 applink 欄位。深入瞭解產品深層連結。

如需參考資料，請參閱目的地的主要欄位清單。

房地產廣告

name
description
price
url
image[0].url、image[0].tag[0]

如需參考資料，請參閱房地產廣告的主要欄位清單。

汽車

title
description
price
sale_price
url
image[0].url、image[0].tag[0]

如需參考資料，請參閱汽車的主要欄位清單。

OpenGraph 標籤

每個欄位最多可包含 500 個字元。

主要圖像連結為必要項目。任何附加的圖像連結皆為選用項目。

名稱	說明
`og:title`	必要項目。商品的標題。支援像素型目錄。
`og:description`	必要項目。商品的說明。支援像素型目錄。
`og:url`	必要項目。產品頁面的完整網址。支援像素型目錄。
`og:image`	主要連結的必要項目。針對附加的圖像連結，此為選用項目。連結到產品頁面上使用的圖像。主要圖像連結為必要項目。任何附加的圖像連結皆為選用項目。支援像素型目錄。
`og:locale`	若是使用多語言目錄，此為必要項目。指定產品來自哪個網站版本；例如，`en_GB` 代表英國網站。支援像素型目錄。
`og:price:amount`	必要項目。商品的目前價格。針對分隔符號，請使用「.」來表示小數點，而不是使用「,」。請勿在價格中包含「$」等符號。支援像素型目錄。範例：`1500.00`
`og:price:currency`	必要項目。 ISO 格式的價格幣別。支援像素型目錄。範例：`USD`
`product:brand`	必要項目。商品的品牌名稱。支援像素型目錄。
`product:availability`	必要項目。商品目前的供貨狀況：`in stock`、`out of stock`、`available for order`、`discontinued`。支援像素型目錄。
`product:catalog_id`	選用項目。商品的專屬目錄編號。可以是產品的不同款式。匯入產品後，此編號對應於 `retailer_id`。`id` 欄位必須與像素的內容編號相符。支援像素型目錄。
`product:category`	選用項目。字元上限：250。支援像素型目錄。用於高效速成+ 目錄廣告時，這代表來自 Google 產品分類法的預先定義值（字串或類別編號）。用於商務時，這代表根據 Google 產品分類法的產品類別。深入瞭解用於商務的產品類別。深入瞭解廣告使用說明：目錄商品的 Google 商品類別。
`product:condition`	必要項目。商品目前情況：`new`、`refurbished`、`used`。支援像素型目錄。
`product:custom_label_[0-4]`	選用項目。字元上限：100 您想要包含的其他商品相關資訊。支援像素型目錄。
`product:gender`	選用項目。決定用來設定尺寸的性別：`Female`、`Male`、`Unisex`。支援像素型目錄。
`product:item_group_id`	選用項目。用於高效速成+ 目錄廣告時 - 這些商品是產品的不同款式。請為所有不同款式的商品提供相同的 item_group_id。例如，紅色 Polo 衫是 Polo 衫的一種款式。Facebook 取得您的摘要後，就會將此值對應至 retailer_product_group_id。透過高效速成+ 目錄廣告，Facebook 會根據我們從像素或應用程式事件收到的訊號，從群組中只挑選一項商品出來。用於商務時 - 請為所有不同款式的商品提供相同的 product_group_id。例如，紅色 Polo 衫是 Polo 衫的一種款式。Facebook 取得您的摘要後，就會將此值對應至 retailer_product_group_id。深入瞭解「產品款式」。支援像素型目錄。範例：`FB1234_shirts`
`product:gtin`	選用項目。產品的全球貿易商品編號（GTIN）。請勿包含破折號和空格。僅限提交 GTIN 驗證指南定義的有效 GTIN。支援的值為 `UPC`（北美洲，12 碼）、`EAN`（歐洲，13 碼）、`JAN`（日本，8 或 13 碼）、`ISBN`（書籍，13 碼）。支援像素型目錄。範例：`4011200296908`
`product:isbn`	選用項目。國際標準圖書編號。ISBN 由 13 碼數字組成。支援像素型目錄。
`product:mfr_part_no`	選用項目。商品的專屬製造商零件編號。用於商務時，若有提供 `mpn`，「每日好康」庫存也必須包含品牌。支援像素型目錄。範例：`100020003`
`material`	選用項目。商品的製造材料。支援的值：`cotton`、`denim`、`leather`。支援像素型目錄。範例：`cotton`
`product:locale`	若是使用多語言目錄，此為必要項目。指定產品來自哪個網站版本；例如，`en_GB` 代表英國網站。支援像素型目錄。
`product:price:amount`	必要項目。商品的目前價格。針對分隔符號，請使用「.」來表示小數點，而不是使用「,」。請勿在價格中包含「$」等符號。支援像素型目錄。範例：`1500.00`
`product:price:currency`	必要項目。 ISO 格式的價格幣別。支援像素型目錄。範例：`USD`
`product:retailer_item_id`	必要項目。商品的零售商編號。支援像素型目錄。
`product:sale_price:amount`	選用項目。折扣價（若為促銷商品）。請使用「.」做為優惠價的小數點。如果您打算使用疊加折扣價，就必須提供優惠價。支援像素型目錄。注意：一般來說，針對像素型目錄，我們建議使用主要 og:price:amount 標籤，僅擷取價格的任何變更。如果您使用優惠價標籤，也請務必使用 `product:sale_price_dates:start` 和 `product:sale_price_dates:end` 標籤來指示促銷活動開始和結束的時間。如果沒有結束日期，優惠價可能會無限期顯示。範例：`9.99`
`product:sale_price:currency`	選用項目。商品促銷時的折扣價幣別，3 碼的 ISO 幣別代碼。支援像素型目錄。範例：`USD`
`product:sale_price_dates:start`	選用項目。您所在時區的促銷活動開始日期和時間，寫作 `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`，以斜線分隔。請以 `YYYY-MM-DD` 格式輸入開始和結束日期，以 24 小時格式（0:00 至 23:59）輸入時間。在每個日期後面加上「T」，然後包含時間，其中結束時間代表時區。在範例中，`03:00` 表示時區。支援像素型目錄。範例：`2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`
`product:sale_price_dates:end`	選用項目。您所在時區的促銷活動結束日期和時間，寫作 `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`，以斜線分隔。請以 `YYYY-MM-DD` 格式輸入開始和結束日期，以 24 小時格式（0:00 至 23:59）輸入時間。在每個日期後面加上「T」，然後包含時間，其中結束時間代表時區。在範例中，`03:00` 表示時區。支援像素型目錄。範例：`2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`

Schema.org – 必要標籤

每個欄位最多可包含 500 個字元。

名稱	說明
`name`	商品的標題。
`brand`	商品的品牌。
`description`	商品的說明。
`productID`	商品的零售商編號。
`url`	產品頁面的完整網址。
`image`	連結到產品頁面上使用的圖像。
`price`	商品的目前價格。請勿在價格中包含「$」等符號。請在「優惠」下方加入此項目。以數字格式標示價格，後面接著 3 碼 ISO 幣別代碼（ISO 4217 標準），成本和幣別之間空一格。使用句點（「.」）做為小數點。建議您在目錄中只包含一（1）種幣別，這樣顧客才不會在您的廣告或商務通路中看到產品的混合幣別。若要新增顯示於其他國家／地區或語言的產品資訊和價格，請將國家／地區摘要或語言摘要上傳到您的目錄。
`priceCurrency`	ISO 格式的價格幣別（例如 `USD`）。請在「優惠」下方加入此項目。針對分隔符號，請使用「.」來表示小數點，而不是使用「,」。請勿在價格中包含「$」等符號。範例：1500.00。
`availability`	商品目前的供貨狀況：`in stock`、`out of stock`、`available for order`、`discontinued`。請在「優惠」下方加入此項目。
`condition`	商品目前情況：`new`、`refurbished` 或 `used`。請在「優惠」下方加入此項目。

JSON-LD for Schema.org — 必要標籤

每個欄位最多可包含 500 個字元。

摘錄自 schema.org/Product

名稱	說明
`name`	商品的標題。
`brand`	商品的品牌。
`description`	商品的說明。
`productID`	商品的零售商編號。
`url`	產品頁面的完整網址。
`offers`	`schema.org/Offer` 類型的物件陣列。
`image`	連結到產品頁面上使用的圖像。

摘錄自 schema.org/Offer（做為產品優惠的一部分）

名稱	說明
`price`	商品的目前價格。請勿在價格中包含「$」等符號。請在「優惠」下方加入此項目。
`priceCurrency`	ISO 格式的價格幣別（例如 `USD`）。請在「優惠」下方加入此項目。
`availability`	商品目前的供貨狀況：`in stock`、`out of stock`、`available for order`、`discontinued`。請在「優惠」下方加入此項目。
`condition`	商品目前情況：`new`、`refurbished` 或 `used`。請在「優惠」下方加入此項目。

JSON 結構描述檔匯出

我們在這裡提供所有目錄主要欄位和類別欄位的 JSON 結構描述檔下載：

請注意，此 JSON 結構描述檔不是可上傳的摘要格式，而是在我們文件中既有的內容之外，另供參考的替代摘要欄位、範例和資料類型。該結構描述檔主要適用於想要以程式設計方式使內部類別和欄位對應方式與 Meta 目錄結構描述檔一致的開發人員。如需可上傳的摘要，請遵循本文件其他部分的摘要格式。

common 索引鍵下的所有欄位都會是主要欄位。否則，類別名稱會是上層索引鍵。每個欄位的格式皆遵循此範例：

"item_group_id": {
          "description": "Use this field to create variants of the same item. Enter the same group ID for all variants within a group. Learn more about variants: https:\/\/www.facebook.com\/business\/help\/2256580051262113 Character limit: 100.",
          "example": "K456653443",
          "type": "String",
          "required": false,
          "recommended": false
      },

請注意，只有類別特定的欄位才會有 "recommended": true 值（因為這些都是選用性欄位），這是瞭解優先順序的最佳方式。

參考資料 - 目錄

支援的摘要格式

Google 試算表

瞭解詳情

摘要範例

CSV 摘要範例 — 高效速成+ 目錄廣告

CSV 摘要範例 — 商務

XML 摘要（Atom）範例 — 商務

摘要格式 — 排定資料摘要擷取時程

支援的目錄欄位

支援的產品欄位

Required Fields (for Ads and Commerce)

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Optional Fields

Additional Required Fields for Selling in India

支援的欄位 — 本地化目錄

必備條件

產品

飯店

航班

目的地

房地產廣告

汽車

OpenGraph 標籤

Schema.org – 必要標籤

JSON-LD for Schema.org — 必要標籤

摘錄自 schema.org/Product

摘錄自 schema.org/Offer（做為產品優惠的一部分）

JSON 結構描述檔匯出

瞭解詳情

廣告使用說明

API 參考資料

行銷 API