Referência – Catálogo

Formatos de feed compatíveis

É preciso carregar o inventário no Facebook usando um catálogo. Para cada catálogo, deve ser fornecido um feed de produtos em um dos formatos aceitos: CSV, TSV, XML (RSS), XML (ATOM) ou Planilhas Google.

Formato	Descrição
CSV	Valor separado por vírgulas. Funciona com a maioria dos programas de planilha. A primeira linha determina o cabeçalho da coluna. As linhas subsequentes informam os valores correspondentes para cada rota. Os campos que contêm espaços em branco ou vírgulas devem estar entre "aspas duplas". Uma aspa dupla dentro de um campo com aspas duplas deve ter escape com duas aspas duplas consecutivas. Exemplo: `"Join our ""Royal"" membership program"`. Os campos aninhados ou com diversos valores, como imagem, podem ser representados por meio de valores codificados por JSON ou por um conjunto de colunas de texto simples e sem formatação rotuladas com a sintaxe de caminho JSON. Exemplo: `image[0].url`, `image[0].tag[0]`, `image[0].tag[1])` As duas convenções podem ser usadas alternadamente no mesmo arquivo. Veja exemplos de feed CSV para anúncios de catálogo Advantage+ e de feed CSV para comércio. Baixar (Clique com o botão direito do mouse > Salvar link como) Você pode consultar nossos arquivos de exemplo CSV (.csv) ao criar seu feed, mas recomendamos usar o Gerenciador de Comércio como fonte principal.
TSV	Valor separado por tabulações. Funciona com a maioria dos programas de planilha. Veja as diretrizes para CSV. Baixar (Clique com o botão direito do mouse > Salvar link como)
XML (RSS)	Rich-Site Summary, Extensible Markup Language. Um nó XML raiz inclui um conjunto de nós, cada um deles representando uma rota. O arquivo deve começar com a tag `declaration`. O formato é normalmente gerado por servidores da web ou sistemas de provedores de feed automatizados. Um conjunto de nós XML do item representa uma lista de produtos e deve começar com a tag de declaração `<?xml`. Normalmente gerado por sistemas de provedores de feed automatizados ou servidores da web. Baixar (Clique com o botão direito do mouse > Salvar link como) O recebimento de um erro indica que a linha do seu arquivo do feed de dados XML é muito longa e excede nosso limite de tamanho de 5.242.880 bytes ou caracteres. Reformate o XML em várias linhas com um campo por linha e carregue o arquivo novamente. Para mais informações, consulte Solucionar erros de feed de dados no catálogo.
XML (Atom)	O Atom Syndication Format é uma linguagem XML usada para feeds da web, enquanto o Atom Publishing Protocol (AtomPub ou APP) é um protocolo simples baseado em HTTP para criar e atualizar recursos da web. O formato é normalmente gerado por servidores da web ou sistemas de provedores de feed automatizados. Um conjunto de nós XML do item representa uma lista de produtos e deve começar com a tag de declaração `<?xml`. Normalmente gerado por sistemas de provedores de feed automatizados ou servidores da web. Veja um exemplo de feed XML (Atom) para comércio. Baixar (Clique com o botão direito do mouse > Salvar link como)

Planilhas Google

Agora, o Gerenciador de Comércio também é compatível com o Planilhas Google para feeds programados:

Crie seu feed de dados como uma planilha no Planilhas Google e obtenha o link compartilhável.
Ao adicionar produtos no Gerenciador de Comércio, selecione a opção Planilhas Google. Copie e cole seu link compartilhável e finalize o carregamento.
Continue gerenciando seu inventário na planilha Google no futuro e faremos buscas em horários programados.

Saiba mais

Exemplos de feed

Exemplo de feed CSV: anúncios de catálogo Advantage+

id,title,description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,pattern,product_type,sale_price,sale_price_effective_date,size,FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,in stock,new,9.99 USD,https://www.facebook.com/facebook_t_shirt,https://www.facebook.com/t_shirt_image_001.jpg,Facebook,https://www.facebook.com/t_shirt_image_002.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts,stripes1,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300

Exemplo de feed CSV: comércio

id,title,description,rich_text_description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,product_type,sale_price,sale_price_effective_date,size,status,inventory
FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1235,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1236,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1237,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1238,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1239,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200

Exemplo de feed XML (Atom): comércio

<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel> 
    <title>My Deal Shop Products</title>
    <description>Product Feed for Facebook</description> 
    <link>https://www.mydealsshop.foo</link>
    <atom:link href="https://www.mydealsshop.foo/pages/test-feed" rel="self" type="application/rss+xml" />
    
     
        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912345</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-RED</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Red</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
           
        </item>  

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912346</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-GREEN</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Green</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
            
        </item>   
         

    </channel>
</rss>

Formato do feed: programar buscas no feed de dados

Para programar buscas no feed de dados, veja os formatos sugeridos abaixo.

Formato do feed	Caso de uso	Exemplo de feed
CSV	Atualizar `price` e `availability` para um subconjunto de itens	Baixar (Clique com o botão direito do mouse > Salvar link como)
TSV	Redefinir `sale_price` e atualizar `custom_label_0` para um subconjunto de itens	Baixar (Clique com o botão direito do mouse > Salvar link como)

Campos de catálogo compatíveis

Os campos de catálogo são fundamentais para garantir a qualidade da experiência dos clientes que compram produtos na sua Loja do Facebook ou do Instagram.

Esses campos são usados para preencher a página Detalhes do produto de cada item. Isso inclui informações importantes, como descrição do produto, imagens, variantes de tamanho/cor, preço e disponibilidade. Exibir dados incompletos ou incorretos pode gerar percepções negativas, impactar a conversão em compras, além de criar experiências enganosas ou que abalam a confiança do usuário.

Campos compatíveis para produtos

A tabela a seguir define os campos usados para criar um catálogo, incluindo o nível de exigência (obrigatório ou opcional). Como uma boa prática relacionada a convenções de nomenclatura de colunas, use o inglês dos EUA para todos os campos.

Required Fields (for Ads and Commerce)
Additional Required Fields for Checkout on Facebook and Instagram (US Only)
Optional Fields
Additional Required Fields for Selling in India

Required Fields (for Ads and Commerce)

Each field in your data feed represents information about your products. All field names and certain supported values must be in US English. The following fields are required for each product in your catalog. Note: If any required fields are missing or formatted incorrectly, products may not upload to your catalog.

Attribute and Type Description

Attribute and Type	Description
`id` Type: string	Max character limit: 100 A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances. Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel. Example: `12345` This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.
`title` Type: string	Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off. A specific, relevant title for the item. See product title specifications. Example: `Blue Cotton T-Shirt` This field is supported by supplementary feeds.
`description` type: string	Max character limit: 9999 A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications. Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days. This field is supported by supplementary feeds.
`availability` Type: string	The current availability of the item. Must be written in U.S. English. Supported values: `in stock` `out of stock` Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads. Example: `in stock`
`condition` Type: string	The condition of the item. Supported values: `new`, `refurbished`, `used`. Example: `new`
`price` type: string	The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog. Example: `9.99 USD`, `7.99 EUR`
`link` Type: string	The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else. Example: `http://www.jaspersmarket.com/products/shirt`
`image_link` Type: string	The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications. Example: `http://www.jaspersmarket.com/products/shirt.jpg` Note: If you change the image later, the new image must use a different URL or the change won't be recognized. This field is supported by supplementary feeds.
`brand` Type: string	Max characters: 100 The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN. Example: `Jasper's Market`

id

Type: string

Max character limit: 100

A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances.

Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel.

Example: 12345

This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.

title

Type: string

Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off.

A specific, relevant title for the item. See product title specifications.

Example: Blue Cotton T-Shirt

This field is supported by supplementary feeds.

description

type: string

Max character limit: 9999

A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications.

Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days.

This field is supported by supplementary feeds.

availability

Type: string

The current availability of the item. Must be written in U.S. English. Supported values:

in stock
out of stock

Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads.

Example: in stock

condition

Type: string

The condition of the item. Supported values: new, refurbished, used.

Example: new

price

type: string

The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £.

To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog.

Example: 9.99 USD, 7.99 EUR

link

Type: string

The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else.

Example: http://www.jaspersmarket.com/products/shirt

image_link

Type: string

The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications.

Example: http://www.jaspersmarket.com/products/shirt.jpg

Note: If you change the image later, the new image must use a different URL or the change won't be recognized.

This field is supported by supplementary feeds.

brand

Type: string

Max characters: 100

The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN.

Example: Jasper's Market

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Checkout on Facebook and Instagram (US only) allows customers to complete purchases directly on Facebook and Instagram. To sell items with this checkout method, provide the following additional fields for each product in your catalog. If items are missing these fields, people won't be able to buy them or they may not show in your shop at all.

Attribute and Type Description

Attribute and Type	Description
`quantity_to_sell_on_facebook` Type: integer	The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout. Note: To display as in stock for checkout, an item's `quantity_to_sell_on_facebook` must be `1` or higher and its `availability` must also be set to `in stock`. Example: `150` This field was previously called `inventory`. While we still support the old field name, we recommend that you use the new name.
`size` Type: string	Required for items in specific product categories including clothing and shoes. Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.

quantity_to_sell_on_facebook

Type: integer

The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout.

Note: To display as in stock for checkout, an item's quantity_to_sell_on_facebook must be 1 or higher and its availability must also be set to in stock.

Example: 150

This field was previously called inventory. While we still support the old field name, we recommend that you use the new name.

size

Type: string

Required for items in specific product categories including clothing and shoes.

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

Optional Fields

You can also include many optional fields to share more product information with customers or control how items are displayed.

Attribute and Type Description

Attribute and Type	Description
`sale_price` Type: string	If the item is on sale, enter its discounted price. Use the same formatting as the `price` field. Example: `7.99 USD`
`sale_price_effective_date` Type: two ISO-8601 timestamp	The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a `sale_price` remain on sale until you remove their sale price. Use this format: `YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00` Enter the sale start date as `YYYY-MM-DD` followed by a "T". Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00). Enter a "/". Then, repeat the same format for the date and time when your sale ends. Example (using PST time zone -08:00): `2020-04-30T09:30-08:00/2020-05-30T23:59-08:00`
`item_group_id` Type: string	Max character limit: 100 Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants. Example: `Shirt_1`
`status` Type: string	Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: `active`, `archived`. Items are active by default. Learn more about archiving items. Example: `active` Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as `archived`. This field was previously called `visibility`. While we still support the old field name, we recommend that you use the new name.
`additional_image_link` Type: string	Maximum character limit: 2000 URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (\|). Follow the same image specifications as `image_link`. Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: `"http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"` To display additional images in your ads, see Dynamic Ads, Ad Template This field is supported by supplementary feeds.
`google_product_category` Type: string	Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Apparel & Accessories > Clothing > Shirts & Tops` or `212` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center. This field is supported by supplementary feeds.
`fb_product_category` Type: string	Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts` or `430` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages here. This field is supported by supplementary feeds.
Category-specific fields	When you provide a Google or Facebook product category (`google_product_category` or `fb_product_category`), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields. This field is supported by supplementary feeds.
`color` Type: string	Max character limit: 200 The main color of the item. Describe the color in words, not a hex code. Example: `Royal Blue` This field is supported by supplementary feeds.
`gender` Type: string	The gender your item is targeted towards. Supported values: `female`, `male`, `unisex`. Example: `unisex` This field is supported by supplementary feeds.
`size` Type: string	Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.
`age_group` Type: string	The age group the item is targeted towards. Accepted values: `adult`, `all ages`, `teen`, `kids`, `toddler`, `infant`, `newborn`. Example: `adult` This field is supported by supplementary feeds.
`material` Type: string	Character limit: 200 The material the item is made from, such as cotton, polyester, denim or leather. Example: `Organic Cotton` This field is supported by supplementary feeds.
`pattern` Type: string	Max character limit: 100 The pattern or graphic print on the item. Example: `Flannel`, `Gingham`, `Polka dots`, `stripes` This field is supported by supplementary feeds.
`shipping` Type: string	This allows you to use a shipping-related overlay in your ads. Shipping details for the item, formatted as: `Country:Region:Service:Price` Enter the country as a 2-letter ISO 3166 country code. Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below. Enter a description of the shipping service such as Ground or Air. Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0. If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example. Example: `US:NY:Ground:9.99 USD, PH::Air:300 PHP`
`shipping_weight` Type: string	Shipping weight of the item in `lb`, `oz`, `g`, or `kg`. Example: `10 kg`
`product_tags` Type: array<string>	Max array size: 5000 Max single tag size: 110 characters Array of technical tags which can be applied to a product for the purpose of creating product sets. The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review. Use lowercase letters only, leading and trailing whitespaces are not allowed. Example: `[luxury,winter]`
`custom_label_0` `custom_label_1` `custom_label_2` `custom_label_3` `custom_label_4` Type: string	Max character limit: 100 Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers. Example: `Summer Sale` This field is supported by supplementary feeds.
`custom_number_0` `custom_number_1` `custom_number_2` `custom_number_3` `custom_number_4` Type: int	Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set. This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000. Example: `2022`
`rich_text_description` Type: string	Max characters: 9999 The rich text (HTML) description for item. Note: If this field is provided, we use it instead of `description`; however, the `description` field is still required because it's a fallback. Supported tags include: `<form>`, `<fieldset>`, `<div>`, `<span>`, `<section>` All Header tags: `<header>`, `<h1>` thru `<h6>` Table tags: `<table>`, `<tbody>`, `<tfoot>`, `<thead>`, `<td>`, `<th>`, `<tr>` List tags: `<ul>`, `<li>`, `<ol>`, `<dl>`, `<dd>`, `<dt>` Other formatting tags: `<b>`, `<u>`, `<i>`, `<em>`, `<strong>`, `<title>`, `<small>`, `<br>`, `<p>`, `<div>`, `<sub>`, `<sup>`, `<pre>`, `<q>`, `<s>` Note: Any attributes of the html tags such as `<style>` will be stripped off from the field. Example: <html> <p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p> <ul> <li>100% Cotton</li> <li>Relaxed Fit</li> </ul> </html> This field is supported by supplementary feeds.
`product_type` Type: string	Max character limit: 750 Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce. Example: `Home & Garden > Kitchen & Dining > Appliances > Refrigerators`
`video[0].url` `video[1].url` `video[2].url` `video[3].url` ... up to `video[19].url` Type: string	Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube. The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv Example: http://www.jaspersmarket.com/product_video.avi This field is supported by supplementary feeds.
`additional_variant_attribute` Type: string	Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants. Example: `Scent:Fruity, Flavor:Strawberry` This field is supported by supplementary feeds.
`unit_price` Type: string	Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following: Amount value: this is a float Currency: any supported currency Unit type: any of the following measurements: Centiliters: `cl` Centimeters: `cm` Count: `ct` Cubic Meters: `cbm` Feet: `ft` Fluid Ounces: `fl oz` Gallons: `gal` Grams: `g` Inches: `in` Kilograms: `kg` Liters: `l` Meters: `m` Milligrams: `mg` Milliliters: `ml` Ounces: `oz` Pints: `pt` Pounds: `lb` Quarts: `qt` Square Feet: `sqft` Square meters: `sqm` Yards: `yd` This information is uploaded via feed uploads in the `unit_price` field in a JSON format as follows: {value: 10.0, currency: "USD", unit: "lb"} It can also be uploaded via XML as follows: <unit_price> <value>10</value> <currency>USD</currency> <unit>lb</unit> </unit_price> Example: Download a sample CSV file with an example of adding `unit_price` to products.
`gtin` Type: string	Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are `UPC` (North America, 12 digits), `EAN` (Europe, 13 digits), `JAN` (Japan, 8 or 13 digits), `ISBN` (books, 13 digits). Example: `4011200296908` This field is supported by supplementary feeds.
`mpn` Type: string	Max characters: 100. Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include `brand` if `mpn` is provided. Example: `100020003`
`expiration_date` Type: date	Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.
`return_policy_info` Type: string	Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows. Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days). Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"} Example of a final sale item: {is_final_sale: "true", return_policy_days: "0"}
`mobile_link` Type: string	Link to mobile-optimized page for item on the merchant's website.
`applink` Type: string	Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler. If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template. Supported applinks: `applink.ios_url`, `applink.ios_app_store_id`, `applink.ios_app_name`, `applink.android_url`, `applink.android_package`, `applink.android_app_name`, `applink.windows_phone_url`, `applink.windows_phone_app_id`, `applink.windows_phone_app_name`, `applink.ipad_url`, `applink.ipad_app_store_id`, `applink.ipad_app_name`. For Android, we require `applink.android_package` and url is optional. For other applinks, a valid url is required. Learn more about product deep links.
`disabled_capabilities`	Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops. Learn more about `disabled_capabilities`.

sale_price

Type: string

If the item is on sale, enter its discounted price. Use the same formatting as the price field.

Example: 7.99 USD

sale_price_effective_date

Type: two ISO-8601 timestamp

The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a sale_price remain on sale until you remove their sale price. Use this format:

YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00

Enter the sale start date as YYYY-MM-DD followed by a "T".
Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00).
Enter a "/". Then, repeat the same format for the date and time when your sale ends.

Example (using PST time zone -08:00):

2020-04-30T09:30-08:00/2020-05-30T23:59-08:00

item_group_id

Type: string

Max character limit: 100

Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants.

Example: Shirt_1

status

Type: string

Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items.

Example: active

Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as archived.

This field was previously called visibility. While we still support the old field name, we recommend that you use the new name.

additional_image_link

Type: string

Maximum character limit: 2000

URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (|). Follow the same image specifications as image_link.

Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: "http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"

To display additional images in your ads, see Dynamic Ads, Ad Template

This field is supported by supplementary feeds.

google_product_category

Type: string

Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Apparel & Accessories > Clothing > Shirts & Tops or 212

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center.

This field is supported by supplementary feeds.

fb_product_category

Type: string

Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts or 430

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages here.

This field is supported by supplementary feeds.

Category-specific fields

When you provide a Google or Facebook product category (google_product_category or fb_product_category), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields.

This field is supported by supplementary feeds.

color

Type: string

Max character limit: 200

The main color of the item. Describe the color in words, not a hex code.

Example: Royal Blue

This field is supported by supplementary feeds.

gender

Type: string

The gender your item is targeted towards. Supported values: female, male, unisex.

Example: unisex

This field is supported by supplementary feeds.

size

Type: string

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

age_group

Type: string

The age group the item is targeted towards. Accepted values: adult, all ages, teen, kids, toddler, infant, newborn.

Example: adult

This field is supported by supplementary feeds.

material

Type: string

Character limit: 200
The material the item is made from, such as cotton, polyester, denim or leather.

Example: Organic Cotton

This field is supported by supplementary feeds.

pattern

Type: string

Max character limit: 100

The pattern or graphic print on the item.

Example: Flannel, Gingham, Polka dots, stripes

This field is supported by supplementary feeds.

shipping

Type: string

This allows you to use a shipping-related overlay in your ads.

Shipping details for the item, formatted as: Country:Region:Service:Price

Enter the country as a 2-letter ISO 3166 country code.
Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below.
Enter a description of the shipping service such as Ground or Air.
Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0.
If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example.

Example: US:NY:Ground:9.99 USD, PH::Air:300 PHP

shipping_weight

Type: string

Shipping weight of the item in lb, oz, g, or kg.

Example: 10 kg

product_tags

Type:

array<string>

Max array size: 5000

Max single tag size: 110 characters

Array of technical tags which can be applied to a product for the purpose of creating product sets.

The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review.

Use lowercase letters only, leading and trailing whitespaces are not allowed.

Example: [luxury,winter]

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Type: string

Max character limit: 100

Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers.

Example: Summer Sale

This field is supported by supplementary feeds.

custom_number_0
custom_number_1
custom_number_2
custom_number_3
custom_number_4

Type: int

Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set.

This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000.

Example: 2022

rich_text_description

Type: string

Max characters: 9999

The rich text (HTML) description for item. Note: If this field is provided, we use it instead of description; however, the description field is still required because it's a fallback.

Supported tags include:

<form>, <fieldset>, <div>, <span>, <section>
All Header tags: <header>, <h1> thru <h6>
Table tags: <table>, <tbody>, <tfoot>, <thead>, <td>, <th>, <tr>
List tags: <ul>, <li>, <ol>, <dl>, <dd>, <dt>
Other formatting tags: <b>, <u>, <i>, <em>, <strong>, <title>, <small>, <br>, <p>, <div>, <sub>, <sup>, <pre>, <q>, <s>

Note: Any attributes of the html tags such as <style> will be stripped off from the field.

Example:

<html>
<p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p>
<ul>
<li>100% Cotton</li>
<li>Relaxed Fit</li>
</ul>
</html>

This field is supported by supplementary feeds.

product_type

Type: string

Max character limit: 750

Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce.

Example: Home & Garden > Kitchen & Dining > Appliances > Refrigerators

video[0].url

video[1].url

video[2].url

video[3].url ... up to

video[19].url

Type: string

Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube.

The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv

Example:

http://www.jaspersmarket.com/product_video.avi

This field is supported by supplementary feeds.

additional_variant_attribute

Type: string

Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants.

Example: Scent:Fruity, Flavor:Strawberry

This field is supported by supplementary feeds.

unit_price

Type: string

Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following:

Amount value: this is a float
Currency: any supported currency
Unit type: any of the following measurements:

Centiliters: cl
Centimeters: cm
Count: ct
Cubic Meters: cbm
Feet: ft
Fluid Ounces: fl oz
Gallons: gal
Grams: g
Inches: in
Kilograms: kg
Liters: l
Meters: m
Milligrams: mg
Milliliters: ml
Ounces: oz
Pints: pt
Pounds: lb
Quarts: qt
Square Feet: sqft
Square meters: sqm
Yards: yd

This information is uploaded via feed uploads in the unit_price field in a JSON format as follows:

{value: 10.0, currency: "USD", unit: "lb"}

It can also be uploaded via XML as follows:

<unit_price>
 <value>10</value>
 <currency>USD</currency>
 <unit>lb</unit>
</unit_price>

Example: Download a sample CSV file with an example of adding unit_price to products.

gtin

Type: string

Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are UPC (North America, 12 digits), EAN (Europe, 13 digits), JAN (Japan, 8 or 13 digits), ISBN (books, 13 digits).

Example: 4011200296908

This field is supported by supplementary feeds.

mpn

Type: string

Max characters: 100.

Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include brand if mpn is provided.

Example: 100020003

expiration_date

Type: date

Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.

return_policy_info

Type: string

Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows.

Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days).

Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"}

Example of a final sale item:

{is_final_sale: "true", return_policy_days: "0"}

mobile_link

Type: string

Link to mobile-optimized page for item on the merchant's website.

applink

Type: string

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.

Supported applinks: applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name.

For Android, we require applink.android_package and url is optional. For other applinks, a valid url is required.

Learn more about product deep links.

disabled_capabilities

Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops.

Learn more about disabled_capabilities.

Additional Required Fields for Selling in India

Attribute and Type	Description
`origin_country` Type: ISOCountryCode (2 letter country code)	The item's country of origin. Enter the two-letter ISO country code Example value: `US` This field is supported by supplementary feeds.
`importer_name` Type: string	If the country of origin is not India, provide the legal entity name of the item's importer Example value: `Jasper's Market Inc.` This field is supported by supplementary feeds.
`importer_address` Type: JSON structure	If the country of origin is not India, provide the operational address of the importer. This field uses a JSON structure, which contains the following fields: `street1` - string, required. The first line of the street address `street2` - string, optional. The second line of the street address. `city` - string, required. The city name. `region` - string, optional. The region, state or province. (In the US this is to be used for US State) `postal_code` - string, optional (in the US this is to be used for Zip Code) `country` - required. Enter the ISO Country code (2-letter country code) The overall address will be displayed to users in the following format: `street1`, `street2` (if present), `city`, `region` (if present) `postal_code` (if present), `country` (full name, localized for the user). This example value: ` { street1: "1 Hacker Way", street2: "Building 18", city: "Menlo Park", region: "CA", postal_code: "94025", country: "US" } will be rendered as "1 Hacker Way, Building 18, Menlo Park, CA 94025 United States of America" This field is supported by supplementary feeds.
`manufacturer_info` Type: string	Required for Shops only. Information about the product's manufacturer, such as the manufacturer name and address. Example: The Manufacturer Co. - 1 Hacker Way, Menlo Park, CA 94025 USA This field is supported by supplementary feeds.
`wa_compliance_category` Type: string	Required for selling on WhatsApp only. If the item is a non-physical good sold in India, such as a service, use this field to indicate that the item is exempt from providing the country of origin (`origin_country`), importer name (`importer_name`) and importer address (`importer_address`). Supported values (case sensitive): `COUNTRY_ORIGIN_EXEMPT`: The item is exempt. `DEFAULT`: The item is not exempt. This is the default value if you leave the field blank.

Campos compatíveis – Catálogos localizados

Requisitos

Você deve incluir um campo id no seu arquivo de feed de dados secundário. Para exibir anúncios de catálogo Advantage+, o número de identificação de cada item deve corresponder ao número de identificação no feed de dados do catálogo original e ao número de identificação do conteúdo do seu pixel.
Você deve incluir um campo override. Neste campo, insira os códigos ISO dos idiomas ou países para os quais deseja fornecer informações localizadas. Neste campo, insira os códigos ISO dos idiomas ou países para os quais deseja fornecer informações localizadas. O valor na coluna override deve ser um código ISO compatível de idiomas ou países. Saiba mais sobre os códigos de idiomas e países compatíveis.

Saiba mais sobre os campos id e override em Criar um feed de país ou idioma para localizar o seu catálogo.

Produtos

title
description
availability
link
brand
price
sale_price
sale_price_effective_date
color
size
material
pattern
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
short_description
additional_variant_attribute
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar campos de applink, você deve fornecer todos eles. Saiba mais sobre os deep links de produtos.

image[0].url, image[0].tag[0]

Para localizar uma imagem, você deve usar os campos de imagem image[0].url, image[0].tag[0] aninhados. O campo image_link não é aceito para localização.

Para referência, veja a lista principal de campos para produtos.

Hotéis

name
description
base_price
sale_price
brand
url
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar campos de applink, você deve fornecer todos eles. Saiba mais sobre os deep links de produtos.

Para referência, veja a lista principal de campos para hotéis.

Voos

description
url
origin_city
destination_city
price
one_way_price
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar campos de applink, você deve fornecer todos eles. Saiba mais sobre os deep links de produtos.

Para referência, veja a lista principal de campos para voos.

Destinos

name
description
url
price
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar campos de applink, você deve fornecer todos eles. Saiba mais sobre os deep links de produtos.

Para referência, veja a lista principal de campos para destinos.

Classificados de imóveis

name
description
price
url
image[0].url, image[0].tag[0]

Para referência, veja a lista principal de campos para classificados de imóveis.

Veículos

title
description
price
sale_price
url
image[0].url, image[0].tag[0]

Para referência, veja a lista principal de campos para veículos.

Tags do OpenGraph

Cada campo tem um máximo de 500 caracteres.

O link da imagem principal é obrigatório. Incluir links de imagens adicionais é opcional.

Nome	Descrição
`og:title`	Obrigatório. Título do item. Aceita catálogos baseados em pixel.
`og:description`	Obrigatório. Descrição do item. Aceita catálogos baseados em pixel.
`og:url`	Obrigatório. URL completa para a página do produto. Aceita catálogos baseados em pixel.
`og:image`	Obrigatório para o link principal. Opcional para links de imagens adicionais. Link para a imagem usada na página do produto. O link da imagem principal é obrigatório. Incluir links de imagens adicionais é opcional. Aceita catálogos baseados em pixel.
`og:locale`	Obrigatório para catálogos em vários idiomas. Especifica a versão do site do produto. Por exemplo, `en_GB` para o site do Reino Unido. Aceita catálogos baseados em pixel.
`og:price:amount`	Obrigatório. Preço atual do item. Para o separador, use "." em vez de "," para indicar um ponto decimal. Não inclua símbolos, como "$", no preço. Aceita catálogos baseados em pixel. Exemplo: `1500.00`
`og:price:currency`	Obrigatório. Moeda para o preço no formato ISO. Aceita catálogos baseados em pixel. Exemplo: `USD`
`product:brand`	Obrigatório. Nome da marca do item. Aceita catálogos baseados em pixel.
`product:availability`	Obrigatório. Disponibilidade atual do item: `in stock`, `out of stock`, `available for order`, `discontinued`. Aceita catálogos baseados em pixel.
`product:catalog_id`	Opcional. Identificação única do catálogo para o item. Pode ser a variante de um produto. Isso serve para fazer o mapeamento até `retailer_id` depois da importação do produto. O campo `id` precisa corresponder à identificação do conteúdo para seu pixel. Aceita catálogos baseados em pixel.
`product:category`	Opcional. Limite máximo de caracteres: 250. Aceita catálogos baseados em pixel. Para anúncios de catálogo Advantage+, representa valores predefinidos (string ou ID de categoria) da taxonomia de produtos do Google. Para comércio, representa a categoria do seu produto de acordo com a taxonomia de produtos do Google. Saiba mais sobre as categorias de produtos para comércio. Saiba mais sobre Como adicionar uma categoria de produto do Google ou do Facebook para itens do catálogo.
`product:condition`	Obrigatório. Condição atual do item: `new`, `refurbished`, `used`. Aceita catálogos baseados em pixel.
`product:custom_label_[0-4]`	Opcional. Limite máximo de caracteres: 100. Informações adicionais do item a serem incluídas. Aceita catálogos baseados em pixel.
`product:gender`	Opcional. Determina o gênero para referência de tamanho: `Female`, `Male`, `Unisex`. Aceita catálogos baseados em pixel.
`product:item_group_id`	Opcional. Para anúncios de catálogo Advantage+: itens que são variantes de um produto. Forneça o mesmo item_group_id para todos os itens que sejam variantes. Por exemplo, uma camisa polo vermelha é uma variante da camisa polo. O Facebook mapeia isso para retailer_product_group_id assim que recebemos seu feed. Com os anúncios de catálogo Advantage+, o Facebook escolhe apenas um item do grupo com base no sinal que recebemos do pixel ou do evento do app. Para comércio: forneça o mesmo product_group_id para todos os itens que são variantes. Por exemplo, camisa polo vermelha é uma variante da camisa polo. O Facebook mapeia isso para retailer_product_group_id assim que recebemos seu feed. Saiba mais sobre as variantes de produtos. Aceita catálogos baseados em pixel. Exemplo: `FB1234_shirts`
`product:gtin`	Opcional. Número global de item comercial (GTIN, pelas iniciais em inglês) do produto. Exclua traços e espaços. Envie apenas GTINs válidos conforme definido pelo guia de validação correspondente. Os valores compatíveis são `UPC` (América do Norte, 12 dígitos), `EAN` (Europa, 13 dígitos), `JAN` (Japão, 8 ou 13 dígitos), `ISBN` (livros, 13 dígitos). Aceita catálogos baseados em pixel. Exemplo: `4011200296908`
`product:isbn`	Opcional. Padrão internacional de numeração de livros (ISBN, pelas iniciais em inglês). Os ISBNs são formados por 13 dígitos. Aceita catálogos baseados em pixel.
`product:mfr_part_no`	Opcional. Número único da peça do fabricante para o item. Para comércio, o inventário de ofertas diárias também deverá incluir a marca se `mpn` for fornecido. Aceita catálogos baseados em pixel. Exemplo: `100020003`
`material`	Opcional. Material do qual o item é feito. Valores compatíveis: `cotton`, `denim`, `leather`. Aceita catálogos baseados em pixel. Exemplo: `cotton`
`product:locale`	Obrigatório para catálogos em vários idiomas. Especifica a versão do site do produto. Por exemplo, `en_GB` para o site do Reino Unido. Aceita catálogos baseados em pixel.
`product:price:amount`	Obrigatório. Preço atual do item. Para o separador, use "." em vez de "," para indicar um ponto decimal. Não inclua símbolos, como "$", no preço. Aceita catálogos baseados em pixel. Exemplo: `1500.00`
`product:price:currency`	Obrigatório. Moeda para o preço no formato ISO. Aceita catálogos baseados em pixel. Exemplo: `USD`
`product:retailer_item_id`	Obrigatório. Identificação do varejista para o item. Aceita catálogos baseados em pixel.
`product:sale_price:amount`	Opcional. Preço com desconto se o artigo estiver em promoção. Use ". " como o decimal para o preço promocional. O preço promocional será obrigatório caso você queira usar uma sobreposição para preços com desconto. Aceita catálogos baseados em pixel. Observação: em geral, para catálogos baseados em pixel, recomendamos capturar as alterações no preço usando a tag principal og:price:amount. Se você usar a tag de preço promocional, inclua também `product:sale_price_dates:start` e `product:sale_price_dates:end` para indicar o início e o término da promoção. Caso não haja data de término, o preço promocional poderá aparecer por tempo indefinido. Exemplo: `9.99`
`product:sale_price:currency`	Opcional. Se o item estiver em oferta, é a moeda do preço com desconto no formato do código de moeda ISO de 3 dígitos. Aceita catálogos baseados em pixel. Exemplo: `USD`
`product:sale_price_dates:start`	Opcional. Data e hora de início da promoção no seu fuso horário, escrito como `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`, separado por uma barra. Escreva as datas de início e término como `YYYY-MM-DD`. Escreva a hora em um formato de 24 horas (0h00 a 23h59). Adicione um "T" após cada data. Depois, inclua a hora, em que a hora de término representa o fuso horário. No exemplo, `03:00` indica o fuso horário. Aceita catálogos baseados em pixel. Exemplo: `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`
`product:sale_price_dates:end`	Opcional. Data e hora de término da promoção no seu fuso horário, escrito como `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`, separado por uma barra. Escreva as datas de início e término como `YYYY-MM-DD`. Escreva a hora em um formato de 24 horas (0h00 a 23h59). Adicione um "T" após cada data. Depois, inclua a hora, em que a hora de término representa o fuso horário. No exemplo, `03:00` indica o fuso horário. Aceita catálogos baseados em pixel. Exemplo: `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`

Schema.org: tags obrigatórias

Cada campo tem um máximo de 500 caracteres.

Nome	Descrição
`name`	Título do item.
`brand`	Marca do item.
`description`	Descrição do item.
`productID`	Identificação do varejista para o item.
`url`	URL completa para a página do produto.
`image`	Link para a imagem usada na página do produto.
`price`	Preço atual do item. Não inclua símbolos, como "$", no preço. Inclua esta entrada em "ofertas". Formate o preço como um número, seguido pelo código de moeda ISO de 3 dígitos (padrões ISO 4217), com um espaço entre o custo e a moeda. Use um ponto final (".") como o ponto decimal. Recomendamos que você inclua apenas uma (1) moeda no seu catálogo para que os clientes não vejam moedas diferentes para produtos nos seus anúncios ou canais de comércio. Para adicionar informações de produtos e preços que serão exibidos em outros países ou idiomas, carregue um feed de país ou de idioma no seu catálogo.
`priceCurrency`	Moeda do preço, no formato ISO (por exemplo, `USD`). Inclua esta entrada em "ofertas". Para o separador, use "." em vez de "," para indicar um ponto decimal. Não inclua símbolos, como "$", no preço. Exemplo: 1500.00.
`availability`	Disponibilidade atual do item: `in stock`, `out of stock`, `available for order`, `discontinued`. Inclua esta entrada em "ofertas".
`condition`	Condição atual do item: `new`, `refurbished` ou `used`. Inclua esta entrada em "ofertas".

JSON-LD para Schema.org: tags obrigatórias

Cada campo tem um máximo de 500 caracteres.

Extraído de schema.org/Product

Nome	Descrição
`name`	Título do item.
`brand`	Marca do item.
`description`	Descrição do item.
`productID`	Identificação do varejista para o item.
`url`	URL completa para a página do produto.
`offers`	Matriz de objetos do tipo `schema.org/Offer`.
`image`	Link para a imagem usada na página do produto.

Extraído de schema.org/Offer (como parte das ofertas de produtos)

Nome	Descrição
`price`	Preço atual do item. Não inclua símbolos, como "$", no preço. Inclua esta entrada em "ofertas".
`priceCurrency`	Moeda do preço, no formato ISO (por exemplo, `USD`). Inclua esta entrada em "ofertas".
`availability`	Disponibilidade atual do item: `in stock`, `out of stock`, `available for order`, `discontinued`. Inclua esta entrada em "ofertas".
`condition`	Condição atual do item: `new`, `refurbished` ou `used`. Inclua esta entrada em "ofertas".

Exportação de esquemas JSON

É possível baixar um esquema JSON de todos os campos principais de catálogo e campos de categoria aqui:

Esse esquema JSON não é um formato de feed carregável. Ele é fornecido como uma referência alternativa para campos de feed, exemplos e tipos de dados além do que já existe na nossa documentação. O esquema destina-se a desenvolvedores que estão procurando alinhar programaticamente a categoria interna e o mapeamento de campo com o esquema de catálogos da Meta. Consulte a formatação de feed em outra parte desta documentação para conferir os feeds carregáveis.

Todos os campos sob a chave common serão campos principais. Caso contrário, o nome da categoria será a chave principal. O formato de cada campo segue este exemplo:

"item_group_id": {
          "description": "Use this field to create variants of the same item. Enter the same group ID for all variants within a group. Learn more about variants: https:\/\/www.facebook.com\/business\/help\/2256580051262113 Character limit: 100.",
          "example": "K456653443",
          "type": "String",
          "required": false,
          "recommended": false
      },

Note que apenas campos específicos de categoria terão um valor "recommended": true (já que todos são opcionais), a fim de indicar melhor a prioridade.

Saiba mais

Central de Ajuda de Anúncios

Referência da API

API de Marketing

Anúncios de hotel – Catálogos e feed
Anúncios de voo – Catálogo e feed
Anúncios de destino – Catálogo e feed
Anúncios de inventário de automóveis: veículo e concessionária
Anúncios de imóveis
Deep links de produtos