Référence sur le catalogue

Formats de flux pris en charge

L’inventaire doit être importé sur Facebook sous forme de catalogue. Pour chaque catalogue, un flux de produits doit être fourni dans l’un des formats pris en charge : CSV, TSV, RSS XML, ATOM XML ou Google Sheets.

Format	Description
CSV	Valeurs séparées par des virgules. Pris en charge par la plupart des tableurs. La première ligne correspond à l’en-tête de la colonne. Les lignes suivantes fournissent les valeurs correspondantes pour chaque itinéraire. Les champs contenant des espaces ou des virgules doivent être placés entre guillemets doubles ("…"). Une mention introduite par des guillemets doubles située à l’intérieur d’un champ à guillemets doubles doit être échappée à l’aide de deux guillemets doubles consécutifs. Exemple : `"Join our ""Royal"" membership program"`. Les champs imbriqués ou à valeurs multiples, tels que les champs image, peuvent être représentés à l’aide de valeurs encodées au format JSON ou par un ensemble de colonnes en texte brut « simplifié » désignées au moyen de la syntaxe d’un chemin d’accès JSON. Exemple : `image[0].url`, `image[0].tag[0]`, `image[0].tag[1])` Les deux conventions peuvent être utilisées de manière interchangeable dans le même fichier. Consultez des exemples de flux CSV pour les publicités de catalogue Advantage+ et de flux CSV pour le commerce. Téléchargez un exemple (cliquez sur ce lien avec le bouton droit > Enregistrer le lien sous) Vous pouvez vous référer à notre exemple de fichier CSV pour créer votre flux, mais nous vous recommandons d’utiliser le Gestionnaire des ventes comme source principale.
TSV	Valeurs séparées par des tabulations. Pris en charge par la plupart des tableurs. Consultez les règles concernant le format CSV. Téléchargez un exemple (cliquez sur ce lien avec le bouton droit > Enregistrer le lien sous)
RSS XML	Abréviation de « Rich-Site Summary, Extensible Markup Language ». Un nœud XML racine renferme un ensemble de nœuds, dont chacun représente un itinéraire. Le fichier doit commencer par la balise `declaration`. Le format est normalement généré par les systèmes automatisés de création de flux ou les serveurs web. Un ensemble de nœuds XML d’éléments représente une liste de produits et doit commencer par le tag déclaratif `<?xml`. Ce format est normalement généré par un système de fournisseur de flux automatisé ou des serveurs web. Téléchargez un exemple (cliquez sur ce lien avec le bouton droit > Enregistrer le lien sous) Si vous recevez une erreur, cela signifie qu’une ligne dans votre fichier de flux de données XML est trop longue et dépasse la limite des 5 242 880 octets ou caractères autorisée. Veuillez reformater votre fichier XML en plusieurs lignes avec un champ par ligne, puis le réimporter. Pour en savoir plus, consultez Résoudre les erreurs liées au flux de données de votre catalogue.
Atom XML	Le format de syndication Atom est un langage XML utilisé pour les flux Web, tandis que le protocole Atom Publishing (AtomPub ou APP) est un protocole simple basé sur HTTP permettant de créer et de mettre à jour des ressources Web. Le format est normalement généré par les systèmes automatisés de création de flux ou les serveurs web. Un ensemble de nœuds XML d’éléments représente une liste de produits et doit commencer par le tag déclaratif `<?xml`. Ce format est normalement généré par un système de fournisseur de flux automatisé ou des serveurs web. Consultez cet exemple de flux XML (Atom) pour le commerce. Téléchargez un exemple (cliquez sur ce lien avec le bouton droit > Enregistrer le lien sous)

Google Sheets

Le Gestionnaire des ventes prend maintenant en charge Google Sheets pour les flux programmés :

Créez votre flux de données sous forme de feuille de calcul dans Google Sheets et générez le lien de partage.
Lorsque vous ajoutez des produits dans le Gestionnaire des ventes, sélectionnez l’option Google Sheets. Copiez-collez votre lien de partage et terminez l’importation.
Continuez à gérer votre inventaire dans la feuille de calcul Google et nous le consulterons aux horaires prévus.

En savoir plus

Exemples de flux

Exemple de flux CSV : publicités de catalogue Advantage+

id,title,description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,pattern,product_type,sale_price,sale_price_effective_date,size,FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,in stock,new,9.99 USD,https://www.facebook.com/facebook_t_shirt,https://www.facebook.com/t_shirt_image_001.jpg,Facebook,https://www.facebook.com/t_shirt_image_002.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts,stripes1,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300

Exemple de flux CSV : commerce

id,title,description,rich_text_description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,product_type,sale_price,sale_price_effective_date,size,status,inventory
FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1235,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1236,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1237,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1238,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1239,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200

Exemple de flux XML (Atom) : commerce

<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel> 
    <title>My Deal Shop Products</title>
    <description>Product Feed for Facebook</description> 
    <link>https://www.mydealsshop.foo</link>
    <atom:link href="https://www.mydealsshop.foo/pages/test-feed" rel="self" type="application/rss+xml" />
    
     
        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912345</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-RED</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Red</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
           
        </item>  

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912346</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-GREEN</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Green</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
            
        </item>   
         

    </channel>
</rss>

Format du flux : programmez la récupération des flux

Pour planifier la récupération des flux de données, consultez les instructions ci-dessous pour chaque format.

Format du flux	Cas d’utilisation	Exemple de flux
CSV	Modifiez les valeurs de `price` et `availability` pour un sous-ensemble d’articles.	Téléchargez un exemple (cliquez sur ce lien avec le bouton droit > Enregistrer le lien sous)
TSV	Réinitialisez la valeur de `sale_price` et modifiez `custom_label_0` pour un sous-ensemble d’articles	Téléchargez un exemple (cliquez sur ce lien avec le bouton droit > Enregistrer le lien sous)

Champs de catalogue pris en charge

Les champs de catalogue sont déterminants pour la qualité de l’expérience des client·es qui achètent des produits dans votre Boutique Facebook ou Instagram.

Les champs de catalogue permettent de remplir la page Détails du produit pour chaque article. Cela inclut des informations importantes, telles que la description du produit, des images, des variantes de taille et couleur, le prix et la disponibilité. L’absence ou la mauvaise qualité des données peut nuire à l’expérience de l’utilisateur ou de l’utilisatrice, avoir un impact sur la conversion en achats, ou pourrait être trompeuse et éroder la confiance.

Champs pris en charge pour les produits

Le tableau suivant définit les champs utilisés pour créer un catalogue, y compris son caractère obligatoire ou facultatif. Pour nommer les colonnes, utilisez les recommandations de l’anglais des États-Unis pour tous les champs.

Required Fields (for Ads and Commerce)
Additional Required Fields for Checkout on Facebook and Instagram (US Only)
Optional Fields
Additional Required Fields for Selling in India

Required Fields (for Ads and Commerce)

Each field in your data feed represents information about your products. All field names and certain supported values must be in US English. The following fields are required for each product in your catalog. Note: If any required fields are missing or formatted incorrectly, products may not upload to your catalog.

Attribute and Type Description

Attribute and Type	Description
`id` Type: string	Max character limit: 100 A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances. Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel. Example: `12345` This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.
`title` Type: string	Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off. A specific, relevant title for the item. See product title specifications. Example: `Blue Cotton T-Shirt` This field is supported by supplementary feeds.
`description` type: string	Max character limit: 9999 A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications. Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days. This field is supported by supplementary feeds.
`availability` Type: string	The current availability of the item. Must be written in U.S. English. Supported values: `in stock` `out of stock` Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads. Example: `in stock`
`condition` Type: string	The condition of the item. Supported values: `new`, `refurbished`, `used`. Example: `new`
`price` type: string	The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog. Example: `9.99 USD`, `7.99 EUR`
`link` Type: string	The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else. Example: `http://www.jaspersmarket.com/products/shirt`
`image_link` Type: string	The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications. Example: `http://www.jaspersmarket.com/products/shirt.jpg` Note: If you change the image later, the new image must use a different URL or the change won't be recognized. This field is supported by supplementary feeds.
`brand` Type: string	Max characters: 100 The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN. Example: `Jasper's Market`

id

Type: string

Max character limit: 100

A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances.

Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel.

Example: 12345

This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.

title

Type: string

Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off.

A specific, relevant title for the item. See product title specifications.

Example: Blue Cotton T-Shirt

This field is supported by supplementary feeds.

description

type: string

Max character limit: 9999

A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications.

Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days.

This field is supported by supplementary feeds.

availability

Type: string

The current availability of the item. Must be written in U.S. English. Supported values:

in stock
out of stock

Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads.

Example: in stock

condition

Type: string

The condition of the item. Supported values: new, refurbished, used.

Example: new

price

type: string

The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £.

To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog.

Example: 9.99 USD, 7.99 EUR

link

Type: string

The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else.

Example: http://www.jaspersmarket.com/products/shirt

image_link

Type: string

The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications.

Example: http://www.jaspersmarket.com/products/shirt.jpg

Note: If you change the image later, the new image must use a different URL or the change won't be recognized.

This field is supported by supplementary feeds.

brand

Type: string

Max characters: 100

The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN.

Example: Jasper's Market

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Checkout on Facebook and Instagram (US only) allows customers to complete purchases directly on Facebook and Instagram. To sell items with this checkout method, provide the following additional fields for each product in your catalog. If items are missing these fields, people won't be able to buy them or they may not show in your shop at all.

Attribute and Type Description

Attribute and Type	Description
`quantity_to_sell_on_facebook` Type: integer	The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout. Note: To display as in stock for checkout, an item's `quantity_to_sell_on_facebook` must be `1` or higher and its `availability` must also be set to `in stock`. Example: `150` This field was previously called `inventory`. While we still support the old field name, we recommend that you use the new name.
`size` Type: string	Required for items in specific product categories including clothing and shoes. Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.

quantity_to_sell_on_facebook

Type: integer

The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout.

Note: To display as in stock for checkout, an item's quantity_to_sell_on_facebook must be 1 or higher and its availability must also be set to in stock.

Example: 150

This field was previously called inventory. While we still support the old field name, we recommend that you use the new name.

size

Type: string

Required for items in specific product categories including clothing and shoes.

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

Optional Fields

You can also include many optional fields to share more product information with customers or control how items are displayed.

Attribute and Type Description

Attribute and Type	Description
`sale_price` Type: string	If the item is on sale, enter its discounted price. Use the same formatting as the `price` field. Example: `7.99 USD`
`sale_price_effective_date` Type: two ISO-8601 timestamp	The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a `sale_price` remain on sale until you remove their sale price. Use this format: `YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00` Enter the sale start date as `YYYY-MM-DD` followed by a "T". Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00). Enter a "/". Then, repeat the same format for the date and time when your sale ends. Example (using PST time zone -08:00): `2020-04-30T09:30-08:00/2020-05-30T23:59-08:00`
`item_group_id` Type: string	Max character limit: 100 Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants. Example: `Shirt_1`
`status` Type: string	Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: `active`, `archived`. Items are active by default. Learn more about archiving items. Example: `active` Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as `archived`. This field was previously called `visibility`. While we still support the old field name, we recommend that you use the new name.
`additional_image_link` Type: string	Maximum character limit: 2000 URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (\|). Follow the same image specifications as `image_link`. Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: `"http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"` To display additional images in your ads, see Dynamic Ads, Ad Template This field is supported by supplementary feeds.
`google_product_category` Type: string	Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Apparel & Accessories > Clothing > Shirts & Tops` or `212` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center. This field is supported by supplementary feeds.
`fb_product_category` Type: string	Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts` or `430` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages here. This field is supported by supplementary feeds.
Category-specific fields	When you provide a Google or Facebook product category (`google_product_category` or `fb_product_category`), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields. This field is supported by supplementary feeds.
`color` Type: string	Max character limit: 200 The main color of the item. Describe the color in words, not a hex code. Example: `Royal Blue` This field is supported by supplementary feeds.
`gender` Type: string	The gender your item is targeted towards. Supported values: `female`, `male`, `unisex`. Example: `unisex` This field is supported by supplementary feeds.
`size` Type: string	Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.
`age_group` Type: string	The age group the item is targeted towards. Accepted values: `adult`, `all ages`, `teen`, `kids`, `toddler`, `infant`, `newborn`. Example: `adult` This field is supported by supplementary feeds.
`material` Type: string	Character limit: 200 The material the item is made from, such as cotton, polyester, denim or leather. Example: `Organic Cotton` This field is supported by supplementary feeds.
`pattern` Type: string	Max character limit: 100 The pattern or graphic print on the item. Example: `Flannel`, `Gingham`, `Polka dots`, `stripes` This field is supported by supplementary feeds.
`shipping` Type: string	This allows you to use a shipping-related overlay in your ads. Shipping details for the item, formatted as: `Country:Region:Service:Price` Enter the country as a 2-letter ISO 3166 country code. Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below. Enter a description of the shipping service such as Ground or Air. Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0. If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example. Example: `US:NY:Ground:9.99 USD, PH::Air:300 PHP`
`shipping_weight` Type: string	Shipping weight of the item in `lb`, `oz`, `g`, or `kg`. Example: `10 kg`
`product_tags` Type: array<string>	Max array size: 5000 Max single tag size: 110 characters Array of technical tags which can be applied to a product for the purpose of creating product sets. The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review. Use lowercase letters only, leading and trailing whitespaces are not allowed. Example: `[luxury,winter]`
`custom_label_0` `custom_label_1` `custom_label_2` `custom_label_3` `custom_label_4` Type: string	Max character limit: 100 Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers. Example: `Summer Sale` This field is supported by supplementary feeds.
`custom_number_0` `custom_number_1` `custom_number_2` `custom_number_3` `custom_number_4` Type: int	Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set. This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000. Example: `2022`
`rich_text_description` Type: string	Max characters: 9999 The rich text (HTML) description for item. Note: If this field is provided, we use it instead of `description`; however, the `description` field is still required because it's a fallback. Supported tags include: `<form>`, `<fieldset>`, `<div>`, `<span>`, `<section>` All Header tags: `<header>`, `<h1>` thru `<h6>` Table tags: `<table>`, `<tbody>`, `<tfoot>`, `<thead>`, `<td>`, `<th>`, `<tr>` List tags: `<ul>`, `<li>`, `<ol>`, `<dl>`, `<dd>`, `<dt>` Other formatting tags: `<b>`, `<u>`, `<i>`, `<em>`, `<strong>`, `<title>`, `<small>`, `<br>`, `<p>`, `<div>`, `<sub>`, `<sup>`, `<pre>`, `<q>`, `<s>` Note: Any attributes of the html tags such as `<style>` will be stripped off from the field. Example: <html> <p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p> <ul> <li>100% Cotton</li> <li>Relaxed Fit</li> </ul> </html> This field is supported by supplementary feeds.
`product_type` Type: string	Max character limit: 750 Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce. Example: `Home & Garden > Kitchen & Dining > Appliances > Refrigerators`
`video[0].url` `video[1].url` `video[2].url` `video[3].url` ... up to `video[19].url` Type: string	Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube. The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv Example: http://www.jaspersmarket.com/product_video.avi This field is supported by supplementary feeds.
`additional_variant_attribute` Type: string	Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants. Example: `Scent:Fruity, Flavor:Strawberry` This field is supported by supplementary feeds.
`unit_price` Type: string	Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following: Amount value: this is a float Currency: any supported currency Unit type: any of the following measurements: Centiliters: `cl` Centimeters: `cm` Count: `ct` Cubic Meters: `cbm` Feet: `ft` Fluid Ounces: `fl oz` Gallons: `gal` Grams: `g` Inches: `in` Kilograms: `kg` Liters: `l` Meters: `m` Milligrams: `mg` Milliliters: `ml` Ounces: `oz` Pints: `pt` Pounds: `lb` Quarts: `qt` Square Feet: `sqft` Square meters: `sqm` Yards: `yd` This information is uploaded via feed uploads in the `unit_price` field in a JSON format as follows: {value: 10.0, currency: "USD", unit: "lb"} It can also be uploaded via XML as follows: <unit_price> <value>10</value> <currency>USD</currency> <unit>lb</unit> </unit_price> Example: Download a sample CSV file with an example of adding `unit_price` to products.
`gtin` Type: string	Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are `UPC` (North America, 12 digits), `EAN` (Europe, 13 digits), `JAN` (Japan, 8 or 13 digits), `ISBN` (books, 13 digits). Example: `4011200296908` This field is supported by supplementary feeds.
`mpn` Type: string	Max characters: 100. Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include `brand` if `mpn` is provided. Example: `100020003`
`expiration_date` Type: date	Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.
`return_policy_info` Type: string	Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows. Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days). Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"} Example of a final sale item: {is_final_sale: "true", return_policy_days: "0"}
`mobile_link` Type: string	Link to mobile-optimized page for item on the merchant's website.
`applink` Type: string	Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler. If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template. Supported applinks: `applink.ios_url`, `applink.ios_app_store_id`, `applink.ios_app_name`, `applink.android_url`, `applink.android_package`, `applink.android_app_name`, `applink.windows_phone_url`, `applink.windows_phone_app_id`, `applink.windows_phone_app_name`, `applink.ipad_url`, `applink.ipad_app_store_id`, `applink.ipad_app_name`. For Android, we require `applink.android_package` and url is optional. For other applinks, a valid url is required. Learn more about product deep links.
`disabled_capabilities`	Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops. Learn more about `disabled_capabilities`.

sale_price

Type: string

If the item is on sale, enter its discounted price. Use the same formatting as the price field.

Example: 7.99 USD

sale_price_effective_date

Type: two ISO-8601 timestamp

The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a sale_price remain on sale until you remove their sale price. Use this format:

YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00

Enter the sale start date as YYYY-MM-DD followed by a "T".
Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00).
Enter a "/". Then, repeat the same format for the date and time when your sale ends.

Example (using PST time zone -08:00):

2020-04-30T09:30-08:00/2020-05-30T23:59-08:00

item_group_id

Type: string

Max character limit: 100

Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants.

Example: Shirt_1

status

Type: string

Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items.

Example: active

Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as archived.

This field was previously called visibility. While we still support the old field name, we recommend that you use the new name.

additional_image_link

Type: string

Maximum character limit: 2000

URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (|). Follow the same image specifications as image_link.

Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: "http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"

To display additional images in your ads, see Dynamic Ads, Ad Template

This field is supported by supplementary feeds.

google_product_category

Type: string

Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Apparel & Accessories > Clothing > Shirts & Tops or 212

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center.

This field is supported by supplementary feeds.

fb_product_category

Type: string

Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts or 430

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages here.

This field is supported by supplementary feeds.

Category-specific fields

When you provide a Google or Facebook product category (google_product_category or fb_product_category), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields.

This field is supported by supplementary feeds.

color

Type: string

Max character limit: 200

The main color of the item. Describe the color in words, not a hex code.

Example: Royal Blue

This field is supported by supplementary feeds.

gender

Type: string

The gender your item is targeted towards. Supported values: female, male, unisex.

Example: unisex

This field is supported by supplementary feeds.

size

Type: string

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

age_group

Type: string

The age group the item is targeted towards. Accepted values: adult, all ages, teen, kids, toddler, infant, newborn.

Example: adult

This field is supported by supplementary feeds.

material

Type: string

Character limit: 200
The material the item is made from, such as cotton, polyester, denim or leather.

Example: Organic Cotton

This field is supported by supplementary feeds.

pattern

Type: string

Max character limit: 100

The pattern or graphic print on the item.

Example: Flannel, Gingham, Polka dots, stripes

This field is supported by supplementary feeds.

shipping

Type: string

This allows you to use a shipping-related overlay in your ads.

Shipping details for the item, formatted as: Country:Region:Service:Price

Enter the country as a 2-letter ISO 3166 country code.
Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below.
Enter a description of the shipping service such as Ground or Air.
Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0.
If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example.

Example: US:NY:Ground:9.99 USD, PH::Air:300 PHP

shipping_weight

Type: string

Shipping weight of the item in lb, oz, g, or kg.

Example: 10 kg

product_tags

Type:

array<string>

Max array size: 5000

Max single tag size: 110 characters

Array of technical tags which can be applied to a product for the purpose of creating product sets.

The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review.

Use lowercase letters only, leading and trailing whitespaces are not allowed.

Example: [luxury,winter]

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Type: string

Max character limit: 100

Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers.

Example: Summer Sale

This field is supported by supplementary feeds.

custom_number_0
custom_number_1
custom_number_2
custom_number_3
custom_number_4

Type: int

Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set.

This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000.

Example: 2022

rich_text_description

Type: string

Max characters: 9999

The rich text (HTML) description for item. Note: If this field is provided, we use it instead of description; however, the description field is still required because it's a fallback.

Supported tags include:

<form>, <fieldset>, <div>, <span>, <section>
All Header tags: <header>, <h1> thru <h6>
Table tags: <table>, <tbody>, <tfoot>, <thead>, <td>, <th>, <tr>
List tags: <ul>, <li>, <ol>, <dl>, <dd>, <dt>
Other formatting tags: <b>, <u>, <i>, <em>, <strong>, <title>, <small>, <br>, <p>, <div>, <sub>, <sup>, <pre>, <q>, <s>

Note: Any attributes of the html tags such as <style> will be stripped off from the field.

Example:

<html>
<p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p>
<ul>
<li>100% Cotton</li>
<li>Relaxed Fit</li>
</ul>
</html>

This field is supported by supplementary feeds.

product_type

Type: string

Max character limit: 750

Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce.

Example: Home & Garden > Kitchen & Dining > Appliances > Refrigerators

video[0].url

video[1].url

video[2].url

video[3].url ... up to

video[19].url

Type: string

Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube.

The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv

Example:

http://www.jaspersmarket.com/product_video.avi

This field is supported by supplementary feeds.

additional_variant_attribute

Type: string

Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants.

Example: Scent:Fruity, Flavor:Strawberry

This field is supported by supplementary feeds.

unit_price

Type: string

Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following:

Amount value: this is a float
Currency: any supported currency
Unit type: any of the following measurements:

Centiliters: cl
Centimeters: cm
Count: ct
Cubic Meters: cbm
Feet: ft
Fluid Ounces: fl oz
Gallons: gal
Grams: g
Inches: in
Kilograms: kg
Liters: l
Meters: m
Milligrams: mg
Milliliters: ml
Ounces: oz
Pints: pt
Pounds: lb
Quarts: qt
Square Feet: sqft
Square meters: sqm
Yards: yd

This information is uploaded via feed uploads in the unit_price field in a JSON format as follows:

{value: 10.0, currency: "USD", unit: "lb"}

It can also be uploaded via XML as follows:

<unit_price>
 <value>10</value>
 <currency>USD</currency>
 <unit>lb</unit>
</unit_price>

Example: Download a sample CSV file with an example of adding unit_price to products.

gtin

Type: string

Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are UPC (North America, 12 digits), EAN (Europe, 13 digits), JAN (Japan, 8 or 13 digits), ISBN (books, 13 digits).

Example: 4011200296908

This field is supported by supplementary feeds.

mpn

Type: string

Max characters: 100.

Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include brand if mpn is provided.

Example: 100020003

expiration_date

Type: date

Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.

return_policy_info

Type: string

Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows.

Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days).

Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"}

Example of a final sale item:

{is_final_sale: "true", return_policy_days: "0"}

mobile_link

Type: string

Link to mobile-optimized page for item on the merchant's website.

applink

Type: string

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.

Supported applinks: applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name.

For Android, we require applink.android_package and url is optional. For other applinks, a valid url is required.

Learn more about product deep links.

disabled_capabilities

Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops.

Learn more about disabled_capabilities.

Additional Required Fields for Selling in India

Attribute and Type	Description
`origin_country` Type: ISOCountryCode (2 letter country code)	The item's country of origin. Enter the two-letter ISO country code Example value: `US` This field is supported by supplementary feeds.
`importer_name` Type: string	If the country of origin is not India, provide the legal entity name of the item's importer Example value: `Jasper's Market Inc.` This field is supported by supplementary feeds.
`importer_address` Type: JSON structure	If the country of origin is not India, provide the operational address of the importer. This field uses a JSON structure, which contains the following fields: `street1` - string, required. The first line of the street address `street2` - string, optional. The second line of the street address. `city` - string, required. The city name. `region` - string, optional. The region, state or province. (In the US this is to be used for US State) `postal_code` - string, optional (in the US this is to be used for Zip Code) `country` - required. Enter the ISO Country code (2-letter country code) The overall address will be displayed to users in the following format: `street1`, `street2` (if present), `city`, `region` (if present) `postal_code` (if present), `country` (full name, localized for the user). This example value: ` { street1: "1 Hacker Way", street2: "Building 18", city: "Menlo Park", region: "CA", postal_code: "94025", country: "US" } will be rendered as "1 Hacker Way, Building 18, Menlo Park, CA 94025 United States of America" This field is supported by supplementary feeds.
`manufacturer_info` Type: string	Required for Shops only. Information about the product's manufacturer, such as the manufacturer name and address. Example: The Manufacturer Co. - 1 Hacker Way, Menlo Park, CA 94025 USA This field is supported by supplementary feeds.
`wa_compliance_category` Type: string	Required for selling on WhatsApp only. If the item is a non-physical good sold in India, such as a service, use this field to indicate that the item is exempt from providing the country of origin (`origin_country`), importer name (`importer_name`) and importer address (`importer_address`). Supported values (case sensitive): `COUNTRY_ORIGIN_EXEMPT`: The item is exempt. `DEFAULT`: The item is not exempt. This is the default value if you leave the field blank.

Champs pris en charge pour les catalogues localisés

Conditions requises

Vous devez inclure un champ id dans votre fichier de flux de données secondaire. Pour diffuser des publicités de catalogue Advantage+, l’ID de chaque article doit correspondre à son ID dans le flux de données d’origine de votre catalogue et à son ID de contenu dans votre pixel.
Vous devez inclure un champ override. Dans ce champ, entrez les codes ISO des langues et des pays pour lesquels vous souhaitez fournir des informations localisées. Dans ce champ, entrez les codes ISO des langues et des pays pour lesquels vous souhaitez fournir des informations localisées. La valeur dans la colonne override doit être soit le code ISO d’une des langues prises en charge, soit le code ISO d’un des pays pris en charge. En savoir plus sur les codes de langues et de pays pris en charge.

Consultez les étapes 2 et 3 de la page Créer un flux linguistique ou un flux de pays pour localiser votre catalogue pour en savoir plus sur les champs id et override.

Produits

title
description
availability
link
brand
price
sale_price
sale_price_effective_date
color
size
material
pattern
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
short_description
additional_variant_attribute
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Pour localiser les champs applink, vous devez tous les fournir. En savoir plus sur les liens profonds vers des produits.

image[0].url, image[0].tag[0]

Pour localiser une image, vous devez utiliser les champs d’image imbriqués image[0].url, image[0].tag[0]. Le champ image_link n’est pas pris en charge pour la localisation.

Vous pouvez vous référer à la liste principale des champs pour les produits.

Hôtels

name
description
base_price
sale_price
brand
url
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Pour localiser les champs applink, vous devez tous les fournir. En savoir plus sur les liens profonds vers des produits.

Vous pouvez vous référer à la liste principale des champs pour les hôtels.

Vols

description
url
origin_city
destination_city
price
one_way_price
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Pour localiser les champs applink, vous devez tous les fournir. En savoir plus sur les liens profonds vers des produits.

Vous pouvez vous référer à la liste principale des champs pour les vols.

Destinations

name
description
url
price
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Pour localiser les champs applink, vous devez tous les fournir. En savoir plus sur les liens profonds vers des produits.

Vous pouvez vous référer à la liste principale des champs pour les destinations.

Annonces immobilières

name
description
price
url
image[0].url, image[0].tag[0]

Vous pouvez vous référer à la liste principale des champs pour les annonces immobilières.

Véhicules

title
description
price
sale_price
url
image[0].url, image[0].tag[0]

Vous pouvez vous référer à la liste principale des champs pour les véhicules.

Balises OpenGraph

Chaque champ peut contenir un maximum de 500 caractères.

Le lien principal de l’image doit être fourni. Tout autre lien d’image est facultatif.

Nom	Description
`og:title`	Obligatoire. Titre de l’article. Prise en charge des catalogues basés sur des pixels.
`og:description`	Obligatoire. Description de l’article. Prise en charge des catalogues basés sur des pixels.
`og:url`	Obligatoire. URL complète de la page du produit. Prise en charge des catalogues basés sur des pixels.
`og:image`	Obligatoire pour le lien principal. Facultatif pour les autres liens d’images. Lien vers l’image utilisée sur la page du produit. Le lien principal de l’image doit être fourni. Tout autre lien d’image est facultatif. Prise en charge des catalogues basés sur des pixels.
`og:locale`	Obligatoire si vous utilisez des catalogues multilingues. Indique de quelle version du site Web provient le produit, par exemple `en_GB` pour le site Web britannique. Prise en charge des catalogues basés sur des pixels.
`og:price:amount`	Obligatoire. Prix actuel de l’article. Utilisez le point « . » plutôt que la virgule « , » pour indiquer une décimale. N’incluez pas de symboles de devise dans le prix, comme « $ ». Prise en charge des catalogues basés sur des pixels. Exemple : `1500.00`
`og:price:currency`	Obligatoire. Devise pour le prix au format ISO. Prise en charge des catalogues basés sur des pixels. Exemple : `USD`
`product:brand`	Obligatoire. Nom de marque de l’article. Prise en charge des catalogues basés sur des pixels.
`product:availability`	Obligatoire. Disponibilité actuelle de l’article : `in stock`, `out of stock`, `available for order`, `discontinued`. Prise en charge des catalogues basés sur des pixels.
`product:catalog_id`	Facultatif. ID de catalogue unique de l’article. Peut correspondre à une variante d’un produit. Cela équivaut au `retailer_id` une fois le produit importé. Le champ `id` doit correspondre à l’ID de contenu de votre pixel. Prise en charge des catalogues basés sur des pixels.
`product:category`	Facultatif. Nombre maximal de caractères : 250. Prise en charge des catalogues basés sur des pixels. Pour les publicités de catalogue Advantage+, représente des valeurs prédéfinies (chaîne ou ID de catégorie) de la taxonomie de produits de Google. Pour le commerce, représente la catégorie de votre produit selon la taxonomie de produits de Google. En savoir plus sur les catégories de produits pour le commerce. Consultez la page d’aide sur les publicités Comment ajouter une catégorie de produits Google ou Facebook aux articles de votre catalogue pour en savoir plus.
`product:condition`	Obligatoire. État actuel de l’article : `new`, `refurbished`, `used`. Prise en charge des catalogues basés sur des pixels.
`product:custom_label_[0-4]`	Facultatif. Nombre maximal de caractères : 100. Informations complémentaires sur l’article, que vous souhaitez inclure. Prise en charge des catalogues basés sur des pixels.
`product:gender`	Facultatif. Détermine le sexe pour la taille : `Female`, `Male`, `Unisex`. Prise en charge des catalogues basés sur des pixels.
`product:item_group_id`	Facultatif. Pour les publicités de catalogue Advantage+ : articles qui sont des variantes d’un produit. Utilisez le même item_group_id pour tous les articles qui sont des variantes. Par exemple, « polo rouge » est une variante de « polo ». Facebook mappe ce paramètre au retailer_product_group_id une fois que nous avons reçu votre flux. Pour les publicités de catalogue Advantage+, Facebook ne choisit qu’un seul article du groupe en fonction du signal que nous recevons du pixel ou de l’évènement d’application. Pour le commerce, indiquez le même product_group_id pour tous les articles qui sont des variantes. Par exemple, « polo rouge » est une variante de « polo ». Facebook mappe ce paramètre au retailer_product_group_id une fois que nous avons reçu votre flux. En savoir plus sur les variantes de produits. Prise en charge des catalogues basés sur des pixels. Exemple : `FB1234_shirts`
`product:gtin`	Facultatif. Numéro d’identification commercial international (GTIN) du produit. Exclure les tirets et les espaces. Envoyez uniquement des numéros d’identification commerciaux internationaux valides, conformément au guide de validation correspondant. Les valeurs prises en charge sont `UPC` (Amérique du Nord, 12 chiffres), `EAN` (Europe, 13 chiffres), `JAN` (Japon, 8 ou 13 chiffres) et `ISBN` (livres, 13 chiffres). Prise en charge des catalogues basés sur des pixels. Exemple : `4011200296908`
`product:isbn`	Facultatif. Numéro international normalisé du livre. Les ISBN contiennent 13 chiffres. Prise en charge des catalogues basés sur des pixels.
`product:mfr_part_no`	Facultatif. Numéro de pièce unique du fabricant pour l’article. Pour le commerce, l’inventaire des bons plans quotidiens doit également inclure la marque si `mpn` est fourni. Prise en charge des catalogues basés sur des pixels. Exemple : `100020003`
`material`	Facultatif. Matériau à partir duquel l’article a été fabriqué. Valeurs acceptées : `cotton`, `denim`, `leather`. Prise en charge des catalogues basés sur des pixels. Exemple : `cotton`
`product:locale`	Obligatoire si vous utilisez des catalogues multilingues. Indique de quelle version du site Web provient le produit, par exemple `en_GB` pour le site Web britannique. Prise en charge des catalogues basés sur des pixels.
`product:price:amount`	Obligatoire. Prix actuel de l’article. Utilisez le point « . » plutôt que la virgule « , » pour indiquer une décimale. N’incluez pas de symboles de devise dans le prix, comme « $ ». Prise en charge des catalogues basés sur des pixels. Exemple : `1500.00`
`product:price:currency`	Obligatoire. Devise pour le prix au format ISO. Prise en charge des catalogues basés sur des pixels. Exemple : `USD`
`product:retailer_item_id`	Obligatoire. ID du retailer pour l’article. Prise en charge des catalogues basés sur des pixels.
`product:sale_price:amount`	Facultatif. Prix réduit si l’article est en solde. Utilisez « . » comme décimale pour le prix réduit. Le prix réduit est obligatoire si vous prévoyez d’utiliser un élément superposé pour les prix réduits. Prise en charge des catalogues basés sur des pixels. Remarque : en général, pour les catalogues basés sur des pixels, nous vous recommandons de saisir tout changement de prix en utilisant la balise og:price:amount principale. Si vous utilisez la balise du prix réduit, veillez à également utiliser les balises `product:sale_price_dates:start` et `product:sale_price_dates:end` pour indiquer le début et la fin de votre promotion. Si vous ne précisez pas la date de fin, le prix réduit pourra être affiché indéfiniment. Exemple : `9.99`
`product:sale_price:currency`	Facultatif. Devise du prix réduit si l’article est en promotion sous forme de code de devise ISO à trois chiffres. Prise en charge des catalogues basés sur des pixels. Exemple : `USD`
`product:sale_price_dates:start`	Facultatif. Date et heure de début de votre promotion dans votre fuseau horaire, au format `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`, séparées par une barre oblique. Respectez le format suivant pour les dates de début et de fin : `YYYY-MM-DD`. Respectez le format 24 heures pour les heures (de 00:00 à 23:59). Ajoutez un « T » après chaque date, suivi de l’heure, où l’heure de fin représente le fuseau horaire. Dans l’exemple, `03:00` correspond au fuseau horaire. Prise en charge des catalogues basés sur des pixels. Exemple : `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`
`product:sale_price_dates:end`	Facultatif. Date et heure de fin de votre promotion dans votre fuseau horaire, au format `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`, séparées par une barre oblique. Respectez le format suivant pour les dates de début et de fin : `YYYY-MM-DD`. Respectez le format 24 heures pour les heures (de 00:00 à 23:59). Ajoutez un « T » après chaque date, suivi de l’heure, où l’heure de fin représente le fuseau horaire. Dans l’exemple, `03:00` correspond au fuseau horaire. Prise en charge des catalogues basés sur des pixels. Exemple : `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`

Schema.org : balises obligatoires

Chaque champ peut contenir un maximum de 500 caractères.

Nom	Description
`name`	Titre de l’article.
`brand`	Marque de l’article.
`description`	Description de l’article.
`productID`	ID du retailer pour l’article.
`url`	URL complète de la page du produit.
`image`	Lien vers l’image utilisée sur la page du produit.
`price`	Prix actuel de l’article. N’incluez pas de symboles de devise dans le prix, comme « $ ». Incluez cette entrée sous « offers » (offres). Respectez le format suivant : prix (en chiffres) suivi du code de devise à trois chiffres (ISO 4217), séparés par une espace. Utilisez un point (« . ») pour les décimales. Nous vous recommandons d’utiliser la même devise dans l’ensemble de votre catalogue afin que les clients et clientes ne voient pas plusieurs devises dans vos publicités ou canaux commerciaux. Pour ajouter des informations sur les produits et les prix qui s’afficheront pour d’autres pays ou langues, importez plutôt un flux de pays ou un flux de langue dans votre catalogue.
`priceCurrency`	Devise du prix, au format ISO (par exemple, `USD`). Incluez cette entrée sous « offers » (offres). Utilisez le point « . » plutôt que la virgule « , » pour indiquer une décimale. N’incluez pas de symboles de devise dans le prix, comme « $ ». Exemple : 1500.00.
`availability`	Disponibilité actuelle de l’article : `in stock`, `out of stock`, `available for order`, `discontinued`. Incluez cette entrée sous « offers » (offres).
`condition`	État actuel de l’article : `new`, `refurbished` ou `used`. Incluez cette entrée sous « offers » (offres).

JSON-LD pour Schema.org : balises obligatoires

Chaque champ peut contenir un maximum de 500 caractères.

Extrait de schema.org/Product

Nom	Description
`name`	Titre de l’article.
`brand`	Marque de l’article.
`description`	Description de l’article.
`productID`	ID du retailer pour l’article.
`url`	URL complète de la page du produit.
`offers`	Tableau d’objets de type `schema.org/Offer`.
`image`	Lien vers l’image utilisée sur la page du produit.

Extrait de schema.org/Offer (dans le cadre des offres de produits)

Nom	Description
`price`	Prix actuel de l’article. N’incluez pas de symboles de devise dans le prix, comme « $ ». Incluez cette entrée sous « offers » (offres).
`priceCurrency`	Devise du prix, au format ISO (par exemple, `USD`). Incluez cette entrée sous « offers » (offres).
`availability`	Disponibilité actuelle de l’article : `in stock`, `out of stock`, `available for order`, `discontinued`. Incluez cette entrée sous « offers » (offres).
`condition`	État actuel de l’article : `new`, `refurbished` ou `used`. Incluez cette entrée sous « offers » (offres).

Exportation de schéma JSON

Nous avons créé un schéma JSON regroupant tous les champs principaux et champs de catégorie du catalogue :

Veuillez noter que ce schéma JSON ne peut pas être importé en tant que flux. Il vous est fourni comme référence pour les champs de flux, les exemples et les types de données qui ne sont pas traités dans d’autres ressources de notre documentation. Le schéma est principalement destiné aux développeurs et développeuses qui cherchent à établir informatiquement une correspondance entre leurs catégories et champs internes et ceux du catalogue de Meta. Veuillez vous reporter aux instructions de cette page concernant le format de flux qui vous intéresse pour obtenir les flux téléchargeables.

Tous les champs répertoriés sous la clé common sont des champs principaux. Dans les autres champs, le nom de la catégorie est la clé parent. Chaque champ suit le format suivant :

"item_group_id": {
          "description": "Use this field to create variants of the same item. Enter the same group ID for all variants within a group. Learn more about variants: https:\/\/www.facebook.com\/business\/help\/2256580051262113 Character limit: 100.",
          "example": "K456653443",
          "type": "String",
          "required": false,
          "recommended": false
      },

Notez que seuls les champs spécifiques à une catégorie auront la valeur "recommended": true (car ils sont tous facultatifs sans cette valeur), afin de mieux comprendre les ordres de priorité.

En savoir plus

Pages d’aide sur les publicités

Référence concernant l’API

API Marketing

Publicités pour les hôtels, Champs pris en charge
Publicités pour les vols, Champs pris en charge
Publicités pour des destinations, Champs pris en charge
Publicités d’inventaire pour le secteur automobile, Champs pris en charge – Véhicule et Concessionnaire
Publicités pour l’immobilier, Champs pris en charge
Liens profonds vers des produits