Referencia: Catálogo

Formatos de lista admitidos

El inventario se debe subir a Facebook con un catálogo. Para cada catálogo, se debe proporcionar una lista de productos en uno de los formatos admitidos: CSV, TSV, RSS XML, ATOM XML u Hojas de cálculo de Google.

Formato	Descripción
CSV	Valores separados por comas. Funciona con la mayoría de los programas de hojas de cálculo. La primera fila especifica el encabezado de columna. En las filas siguientes se proporcionan los valores correspondientes de cada ruta. Los campos que contienen espacios en blanco o comas deben ir entre comillas dobles (" "). Una comilla doble dentro de un campo entre comillas dobles debe convertirse a la secuencia de escape de dos comillas dobles consecutivas. Ejemplo: `"Join our ""Royal"" membership program"`. Los campos anidados o con varios valores, como los de imagen, se pueden representar con valores cifrados mediante JSON o con un conjunto de columnas “aplanadas” de texto sin formato, etiquetadas con sintaxis de ruta JSON. Ejemplo: `image[0].url`, `image[0].tag[0]` o `image[0].tag[1])`. Se pueden utilizar ambas convenciones indistintamente en el mismo archivo. Consulta ejemplos de listas en formato CSV para anuncios de catálogo de Advantage+ y listas en formato CSV para el comercio. Descargar (haz clic con el botón derecho > Guardar enlace como) Puedes hacer referencia a nuestros ejemplos de archivos CSV (.csv) al crear una lista, pero te recomendamos usar Commerce Manager como origen principal.
TSV	Valores separados por tabulaciones. Funciona con la mayoría de los programas de hojas de cálculo. Consulta las normas para CSV. Descargar (haz clic con el botón derecho > Guardar enlace como)
RSS XML	Rich Site Summary (lenguaje de marcado extensible). Un nodo XML raíz contiene un conjunto de nodos, cada uno de los cuales representa una ruta. El archivo debe comenzar con la etiqueta `declaration`. Es un formato que suelen generar los servidores web o sistemas de proveedores de listas automatizados. Conjunto de nodos XML del elemento que representa una lista de productos y que debe comenzar con la etiqueta de declaración `<?xml`. Es un formato que suelen generar los servidores web o los sistemas de proveedores de listas de datos automatizados. Descargar (haz clic con el botón derecho > Guardar enlace como) Si recibes un error, significa que una línea del archivo de lista de datos XML es demasiado larga y supera nuestro límite de tamaño de 5 242 880 bytes o caracteres. Fragmenta el texto en varias líneas con un campo por línea y vuelve a subir el archivo. Para obtener más información, consulta Solucionar problemas relacionados con errores en las listas de datos.
Atom XML	Atom Syndication Format es un lenguaje XML utilizado para listas web, mientras que Atom Publishing Protocol (AtomPub o APP) es un protocolo sencillo basado en HTTP para crear y actualizar recursos web. Es un formato que suelen generar los servidores web o sistemas de proveedores de listas automatizados. Conjunto de nodos XML del elemento que representa una lista de productos y que debe comenzar con la etiqueta de declaración `<?xml`. Es un formato que suelen generar los servidores web o los sistemas de proveedores de listas de datos automatizados. Consulta el ejemplo de lista XML (Atom) para el comercio. Descargar (haz clic con el botón derecho > Guardar enlace como)

Hojas de cálculo de Google

Commerce Manager ahora también admite Hojas de cálculo de Google para las listas programadas:

Crea la lista de datos como una hoja de cálculo en Hojas de cálculo de Google y obtén el enlace para compartir.
Al añadir productos en Commerce Manager, selecciona la opción Hojas de cálculo de Google. Copia y pega el enlace para compartir y termina la subida.
Sigue administrando el inventario en la hoja de cálculo de Google en el futuro y lo recuperaremos a las horas programadas.

Más información

Ejemplos de listas

Ejemplo de lista CSV: Anuncios de catálogo de Advantage+

id,title,description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,pattern,product_type,sale_price,sale_price_effective_date,size,FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,in stock,new,9.99 USD,https://www.facebook.com/facebook_t_shirt,https://www.facebook.com/t_shirt_image_001.jpg,Facebook,https://www.facebook.com/t_shirt_image_002.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts,stripes1,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300

Ejemplo de lista CSV: Comercio

id,title,description,rich_text_description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,product_type,sale_price,sale_price_effective_date,size,status,inventory
FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1235,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1236,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1237,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1238,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1239,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200

Ejemplo de lista XML (Atom): Comercio

<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel> 
    <title>My Deal Shop Products</title>
    <description>Product Feed for Facebook</description> 
    <link>https://www.mydealsshop.foo</link>
    <atom:link href="https://www.mydealsshop.foo/pages/test-feed" rel="self" type="application/rss+xml" />
    
     
        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912345</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-RED</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Red</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
           
        </item>  

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912346</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-GREEN</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Green</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
            
        </item>   
         

    </channel>
</rss>

Formato de lista: Programar recuperaciones de listas de datos

Para programar recuperaciones de listas de datos, consulta los formatos que se sugieren a continuación.

Formato de lista	Caso de uso	Lista de ejemplo
CSV	Actualiza `price` y `availability` para un subconjunto de artículos.	Descargar (haz clic con el botón derecho > Guardar enlace como)
TSV	Restablece `sale_price` y actualiza `custom_label_0` para un subconjunto de artículos	Descargar (haz clic con el botón derecho > Guardar enlace como)

Campos de catálogos admitidos

Los campos de catálogos son fundamentales en términos de la calidad de la experiencia de los clientes que compran productos en tu Tienda de Facebook o Instagram.

Los campos de catálogos se usan para completar la página Detalles del producto de cada artículo. Se incluye información importante sobre el producto, como la descripción, imágenes, variantes de color y tamaño, precio y disponibilidad. La falta o incorrección de los datos puede afectar de forma negativa a la experiencia de los usuarios, tener un impacto en la conversión a las compras o resultar engañosa y minar la confianza.

Campos admitidos para los productos

En la tabla siguiente se definen los campos que se utilizan para crear un catálogo, así como el nivel de requisito (obligatorio u opcional). Como práctica recomendada de las convenciones de nomenclatura de las columnas, usa el inglés estadounidense para todos los campos.

Required Fields (for Ads and Commerce)
Additional Required Fields for Checkout on Facebook and Instagram (US Only)
Optional Fields
Additional Required Fields for Selling in India

Required Fields (for Ads and Commerce)

Each field in your data feed represents information about your products. All field names and certain supported values must be in US English. The following fields are required for each product in your catalog. Note: If any required fields are missing or formatted incorrectly, products may not upload to your catalog.

Attribute and Type Description

Attribute and Type	Description
`id` Type: string	Max character limit: 100 A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances. Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel. Example: `12345` This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.
`title` Type: string	Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off. A specific, relevant title for the item. See product title specifications. Example: `Blue Cotton T-Shirt` This field is supported by supplementary feeds.
`description` type: string	Max character limit: 9999 A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications. Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days. This field is supported by supplementary feeds.
`availability` Type: string	The current availability of the item. Must be written in U.S. English. Supported values: `in stock` `out of stock` Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads. Example: `in stock`
`condition` Type: string	The condition of the item. Supported values: `new`, `refurbished`, `used`. Example: `new`
`price` type: string	The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog. Example: `9.99 USD`, `7.99 EUR`
`link` Type: string	The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else. Example: `http://www.jaspersmarket.com/products/shirt`
`image_link` Type: string	The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications. Example: `http://www.jaspersmarket.com/products/shirt.jpg` Note: If you change the image later, the new image must use a different URL or the change won't be recognized. This field is supported by supplementary feeds.
`brand` Type: string	Max characters: 100 The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN. Example: `Jasper's Market`

id

Type: string

Max character limit: 100

A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances.

Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel.

Example: 12345

This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.

title

Type: string

Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off.

A specific, relevant title for the item. See product title specifications.

Example: Blue Cotton T-Shirt

This field is supported by supplementary feeds.

description

type: string

Max character limit: 9999

A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications.

Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days.

This field is supported by supplementary feeds.

availability

Type: string

The current availability of the item. Must be written in U.S. English. Supported values:

in stock
out of stock

Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads.

Example: in stock

condition

Type: string

The condition of the item. Supported values: new, refurbished, used.

Example: new

price

type: string

The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £.

To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog.

Example: 9.99 USD, 7.99 EUR

link

Type: string

The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else.

Example: http://www.jaspersmarket.com/products/shirt

image_link

Type: string

The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications.

Example: http://www.jaspersmarket.com/products/shirt.jpg

Note: If you change the image later, the new image must use a different URL or the change won't be recognized.

This field is supported by supplementary feeds.

brand

Type: string

Max characters: 100

The brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the item. You only need to enter one of these, not all of them. For GTIN, enter the item's UPC, EAN, JAN or ISBN.

Example: Jasper's Market

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Checkout on Facebook and Instagram (US only) allows customers to complete purchases directly on Facebook and Instagram. To sell items with this checkout method, provide the following additional fields for each product in your catalog. If items are missing these fields, people won't be able to buy them or they may not show in your shop at all.

Attribute and Type Description

Attribute and Type	Description
`quantity_to_sell_on_facebook` Type: integer	The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout. Note: To display as in stock for checkout, an item's `quantity_to_sell_on_facebook` must be `1` or higher and its `availability` must also be set to `in stock`. Example: `150` This field was previously called `inventory`. While we still support the old field name, we recommend that you use the new name.
`size` Type: string	Required for items in specific product categories including clothing and shoes. Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.

quantity_to_sell_on_facebook

Type: integer

The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout.

Note: To display as in stock for checkout, an item's quantity_to_sell_on_facebook must be 1 or higher and its availability must also be set to in stock.

Example: 150

This field was previously called inventory. While we still support the old field name, we recommend that you use the new name.

size

Type: string

Required for items in specific product categories including clothing and shoes.

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

Optional Fields

You can also include many optional fields to share more product information with customers or control how items are displayed.

Attribute and Type Description

Attribute and Type	Description
`sale_price` Type: string	If the item is on sale, enter its discounted price. Use the same formatting as the `price` field. Example: `7.99 USD`
`sale_price_effective_date` Type: two ISO-8601 timestamp	The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a `sale_price` remain on sale until you remove their sale price. Use this format: `YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00` Enter the sale start date as `YYYY-MM-DD` followed by a "T". Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00). Enter a "/". Then, repeat the same format for the date and time when your sale ends. Example (using PST time zone -08:00): `2020-04-30T09:30-08:00/2020-05-30T23:59-08:00`
`item_group_id` Type: string	Max character limit: 100 Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants. Example: `Shirt_1`
`status` Type: string	Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: `active`, `archived`. Items are active by default. Learn more about archiving items. Example: `active` Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as `archived`. This field was previously called `visibility`. While we still support the old field name, we recommend that you use the new name.
`additional_image_link` Type: string	Maximum character limit: 2000 URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (\|). Follow the same image specifications as `image_link`. Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: `"http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"` To display additional images in your ads, see Dynamic Ads, Ad Template This field is supported by supplementary feeds.
`google_product_category` Type: string	Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Apparel & Accessories > Clothing > Shirts & Tops` or `212` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center. This field is supported by supplementary feeds.
`fb_product_category` Type: string	Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts` or `430` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages here. This field is supported by supplementary feeds.
Category-specific fields	When you provide a Google or Facebook product category (`google_product_category` or `fb_product_category`), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields. This field is supported by supplementary feeds.
`color` Type: string	Max character limit: 200 The main color of the item. Describe the color in words, not a hex code. Example: `Royal Blue` This field is supported by supplementary feeds.
`gender` Type: string	The gender your item is targeted towards. Supported values: `female`, `male`, `unisex`. Example: `unisex` This field is supported by supplementary feeds.
`size` Type: string	Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.
`age_group` Type: string	The age group the item is targeted towards. Accepted values: `adult`, `all ages`, `teen`, `kids`, `toddler`, `infant`, `newborn`. Example: `adult` This field is supported by supplementary feeds.
`material` Type: string	Character limit: 200 The material the item is made from, such as cotton, polyester, denim or leather. Example: `Organic Cotton` This field is supported by supplementary feeds.
`pattern` Type: string	Max character limit: 100 The pattern or graphic print on the item. Example: `Flannel`, `Gingham`, `Polka dots`, `stripes` This field is supported by supplementary feeds.
`shipping` Type: string	This allows you to use a shipping-related overlay in your ads. Shipping details for the item, formatted as: `Country:Region:Service:Price` Enter the country as a 2-letter ISO 3166 country code. Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below. Enter a description of the shipping service such as Ground or Air. Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0. If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example. Example: `US:NY:Ground:9.99 USD, PH::Air:300 PHP`
`shipping_weight` Type: string	Shipping weight of the item in `lb`, `oz`, `g`, or `kg`. Example: `10 kg`
`product_tags` Type: array<string>	Max array size: 5000 Max single tag size: 110 characters Array of technical tags which can be applied to a product for the purpose of creating product sets. The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review. Use lowercase letters only, leading and trailing whitespaces are not allowed. Example: `[luxury,winter]`
`custom_label_0` `custom_label_1` `custom_label_2` `custom_label_3` `custom_label_4` Type: string	Max character limit: 100 Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers. Example: `Summer Sale` This field is supported by supplementary feeds.
`custom_number_0` `custom_number_1` `custom_number_2` `custom_number_3` `custom_number_4` Type: int	Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set. This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000. Example: `2022`
`rich_text_description` Type: string	Max characters: 9999 The rich text (HTML) description for item. Note: If this field is provided, we use it instead of `description`; however, the `description` field is still required because it's a fallback. Supported tags include: `<form>`, `<fieldset>`, `<div>`, `<span>`, `<section>` All Header tags: `<header>`, `<h1>` thru `<h6>` Table tags: `<table>`, `<tbody>`, `<tfoot>`, `<thead>`, `<td>`, `<th>`, `<tr>` List tags: `<ul>`, `<li>`, `<ol>`, `<dl>`, `<dd>`, `<dt>` Other formatting tags: `<b>`, `<u>`, `<i>`, `<em>`, `<strong>`, `<title>`, `<small>`, `<br>`, `<p>`, `<div>`, `<sub>`, `<sup>`, `<pre>`, `<q>`, `<s>` Note: Any attributes of the html tags such as `<style>` will be stripped off from the field. Example: <html> <p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p> <ul> <li>100% Cotton</li> <li>Relaxed Fit</li> </ul> </html> This field is supported by supplementary feeds.
`product_type` Type: string	Max character limit: 750 Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce. Example: `Home & Garden > Kitchen & Dining > Appliances > Refrigerators`
`video[0].url` `video[1].url` `video[2].url` `video[3].url` ... up to `video[19].url` Type: string	Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube. The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv Example: http://www.jaspersmarket.com/product_video.avi This field is supported by supplementary feeds.
`additional_variant_attribute` Type: string	Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants. Example: `Scent:Fruity, Flavor:Strawberry` This field is supported by supplementary feeds.
`unit_price` Type: string	Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following: Amount value: this is a float Currency: any supported currency Unit type: any of the following measurements: Centiliters: `cl` Centimeters: `cm` Count: `ct` Cubic Meters: `cbm` Feet: `ft` Fluid Ounces: `fl oz` Gallons: `gal` Grams: `g` Inches: `in` Kilograms: `kg` Liters: `l` Meters: `m` Milligrams: `mg` Milliliters: `ml` Ounces: `oz` Pints: `pt` Pounds: `lb` Quarts: `qt` Square Feet: `sqft` Square meters: `sqm` Yards: `yd` This information is uploaded via feed uploads in the `unit_price` field in a JSON format as follows: {value: 10.0, currency: "USD", unit: "lb"} It can also be uploaded via XML as follows: <unit_price> <value>10</value> <currency>USD</currency> <unit>lb</unit> </unit_price> Example: Download a sample CSV file with an example of adding `unit_price` to products.
`gtin` Type: string	Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are `UPC` (North America, 12 digits), `EAN` (Europe, 13 digits), `JAN` (Japan, 8 or 13 digits), `ISBN` (books, 13 digits). Example: `4011200296908` This field is supported by supplementary feeds.
`mpn` Type: string	Max characters: 100. Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include `brand` if `mpn` is provided. Example: `100020003`
`expiration_date` Type: date	Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.
`return_policy_info` Type: string	Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows. Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days). Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"} Example of a final sale item: {is_final_sale: "true", return_policy_days: "0"}
`mobile_link` Type: string	Link to mobile-optimized page for item on the merchant's website.
`applink` Type: string	Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler. If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template. Supported applinks: `applink.ios_url`, `applink.ios_app_store_id`, `applink.ios_app_name`, `applink.android_url`, `applink.android_package`, `applink.android_app_name`, `applink.windows_phone_url`, `applink.windows_phone_app_id`, `applink.windows_phone_app_name`, `applink.ipad_url`, `applink.ipad_app_store_id`, `applink.ipad_app_name`. For Android, we require `applink.android_package` and url is optional. For other applinks, a valid url is required. Learn more about product deep links.
`disabled_capabilities`	Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops. Learn more about `disabled_capabilities`.

sale_price

Type: string

If the item is on sale, enter its discounted price. Use the same formatting as the price field.

Example: 7.99 USD

sale_price_effective_date

Type: two ISO-8601 timestamp

The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a sale_price remain on sale until you remove their sale price. Use this format:

YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00

Enter the sale start date as YYYY-MM-DD followed by a "T".
Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00).
Enter a "/". Then, repeat the same format for the date and time when your sale ends.

Example (using PST time zone -08:00):

2020-04-30T09:30-08:00/2020-05-30T23:59-08:00

item_group_id

Type: string

Max character limit: 100

Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants.

Example: Shirt_1

status

Type: string

Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items.

Example: active

Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as archived.

This field was previously called visibility. While we still support the old field name, we recommend that you use the new name.

additional_image_link

Type: string

Maximum character limit: 2000

URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (|). Follow the same image specifications as image_link.

Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: "http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"

To display additional images in your ads, see Dynamic Ads, Ad Template

This field is supported by supplementary feeds.

google_product_category

Type: string

Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Apparel & Accessories > Clothing > Shirts & Tops or 212

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center.

This field is supported by supplementary feeds.

fb_product_category

Type: string

Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts or 430

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages here.

This field is supported by supplementary feeds.

Category-specific fields

When you provide a Google or Facebook product category (google_product_category or fb_product_category), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields.

This field is supported by supplementary feeds.

color

Type: string

Max character limit: 200

The main color of the item. Describe the color in words, not a hex code.

Example: Royal Blue

This field is supported by supplementary feeds.

gender

Type: string

The gender your item is targeted towards. Supported values: female, male, unisex.

Example: unisex

This field is supported by supplementary feeds.

size

Type: string

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

age_group

Type: string

The age group the item is targeted towards. Accepted values: adult, all ages, teen, kids, toddler, infant, newborn.

Example: adult

This field is supported by supplementary feeds.

material

Type: string

Character limit: 200
The material the item is made from, such as cotton, polyester, denim or leather.

Example: Organic Cotton

This field is supported by supplementary feeds.

pattern

Type: string

Max character limit: 100

The pattern or graphic print on the item.

Example: Flannel, Gingham, Polka dots, stripes

This field is supported by supplementary feeds.

shipping

Type: string

This allows you to use a shipping-related overlay in your ads.

Shipping details for the item, formatted as: Country:Region:Service:Price

Enter the country as a 2-letter ISO 3166 country code.
Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below.
Enter a description of the shipping service such as Ground or Air.
Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0.
If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example.

Example: US:NY:Ground:9.99 USD, PH::Air:300 PHP

shipping_weight

Type: string

Shipping weight of the item in lb, oz, g, or kg.

Example: 10 kg

product_tags

Type:

array<string>

Max array size: 5000

Max single tag size: 110 characters

Array of technical tags which can be applied to a product for the purpose of creating product sets.

The content of this field is never displayed to consumers; therefore, updating it will not trigger an integrity review.

Use lowercase letters only, leading and trailing whitespaces are not allowed.

Example: [luxury,winter]

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Type: string

Max character limit: 100

Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers.

Example: Summer Sale

This field is supported by supplementary feeds.

custom_number_0
custom_number_1
custom_number_2
custom_number_3
custom_number_4

Type: int

Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set.

This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000.

Example: 2022

rich_text_description

Type: string

Max characters: 9999

The rich text (HTML) description for item. Note: If this field is provided, we use it instead of description; however, the description field is still required because it's a fallback.

Supported tags include:

<form>, <fieldset>, <div>, <span>, <section>
All Header tags: <header>, <h1> thru <h6>
Table tags: <table>, <tbody>, <tfoot>, <thead>, <td>, <th>, <tr>
List tags: <ul>, <li>, <ol>, <dl>, <dd>, <dt>
Other formatting tags: <b>, <u>, <i>, <em>, <strong>, <title>, <small>, <br>, <p>, <div>, <sub>, <sup>, <pre>, <q>, <s>

Note: Any attributes of the html tags such as <style> will be stripped off from the field.

Example:

<html>
<p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p>
<ul>
<li>100% Cotton</li>
<li>Relaxed Fit</li>
</ul>
</html>

This field is supported by supplementary feeds.

product_type

Type: string

Max character limit: 750

Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce.

Example: Home & Garden > Kitchen & Dining > Appliances > Refrigerators

video[0].url

video[1].url

video[2].url

video[3].url ... up to

video[19].url

Type: string

Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube.

The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv

Example:

http://www.jaspersmarket.com/product_video.avi

This field is supported by supplementary feeds.

additional_variant_attribute

Type: string

Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants.

Example: Scent:Fruity, Flavor:Strawberry

This field is supported by supplementary feeds.

unit_price

Type: string

Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following:

Amount value: this is a float
Currency: any supported currency
Unit type: any of the following measurements:

Centiliters: cl
Centimeters: cm
Count: ct
Cubic Meters: cbm
Feet: ft
Fluid Ounces: fl oz
Gallons: gal
Grams: g
Inches: in
Kilograms: kg
Liters: l
Meters: m
Milligrams: mg
Milliliters: ml
Ounces: oz
Pints: pt
Pounds: lb
Quarts: qt
Square Feet: sqft
Square meters: sqm
Yards: yd

This information is uploaded via feed uploads in the unit_price field in a JSON format as follows:

{value: 10.0, currency: "USD", unit: "lb"}

It can also be uploaded via XML as follows:

<unit_price>
 <value>10</value>
 <currency>USD</currency>
 <unit>lb</unit>
</unit_price>

Example: Download a sample CSV file with an example of adding unit_price to products.

gtin

Type: string

Product's Global Trade Item Number (GTINs). Exclude dashes and spaces. Submit only valid GTINs as defined by the GTIN validation guide. Supported values are UPC (North America, 12 digits), EAN (Europe, 13 digits), JAN (Japan, 8 or 13 digits), ISBN (books, 13 digits).

Example: 4011200296908

This field is supported by supplementary feeds.

mpn

Type: string

Max characters: 100.

Unique manufacturer ID for item. For commerce, Daily Deals inventory must also include brand if mpn is provided.

Example: 100020003

expiration_date

Type: date

Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.

return_policy_info

Type: string

Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows.

Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days).

Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"}

Example of a final sale item:

{is_final_sale: "true", return_policy_days: "0"}

mobile_link

Type: string

Link to mobile-optimized page for item on the merchant's website.

applink

Type: string

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.

Supported applinks: applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name.

For Android, we require applink.android_package and url is optional. For other applinks, a valid url is required.

Learn more about product deep links.

disabled_capabilities

Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops.

Learn more about disabled_capabilities.

Additional Required Fields for Selling in India

Attribute and Type	Description
`origin_country` Type: ISOCountryCode (2 letter country code)	The item's country of origin. Enter the two-letter ISO country code Example value: `US` This field is supported by supplementary feeds.
`importer_name` Type: string	If the country of origin is not India, provide the legal entity name of the item's importer Example value: `Jasper's Market Inc.` This field is supported by supplementary feeds.
`importer_address` Type: JSON structure	If the country of origin is not India, provide the operational address of the importer. This field uses a JSON structure, which contains the following fields: `street1` - string, required. The first line of the street address `street2` - string, optional. The second line of the street address. `city` - string, required. The city name. `region` - string, optional. The region, state or province. (In the US this is to be used for US State) `postal_code` - string, optional (in the US this is to be used for Zip Code) `country` - required. Enter the ISO Country code (2-letter country code) The overall address will be displayed to users in the following format: `street1`, `street2` (if present), `city`, `region` (if present) `postal_code` (if present), `country` (full name, localized for the user). This example value: ` { street1: "1 Hacker Way", street2: "Building 18", city: "Menlo Park", region: "CA", postal_code: "94025", country: "US" } will be rendered as "1 Hacker Way, Building 18, Menlo Park, CA 94025 United States of America" This field is supported by supplementary feeds.
`manufacturer_info` Type: string	Required for Shops only. Information about the product's manufacturer, such as the manufacturer name and address. Example: The Manufacturer Co. - 1 Hacker Way, Menlo Park, CA 94025 USA This field is supported by supplementary feeds.
`wa_compliance_category` Type: string	Required for selling on WhatsApp only. If the item is a non-physical good sold in India, such as a service, use this field to indicate that the item is exempt from providing the country of origin (`origin_country`), importer name (`importer_name`) and importer address (`importer_address`). Supported values (case sensitive): `COUNTRY_ORIGIN_EXEMPT`: The item is exempt. `DEFAULT`: The item is not exempt. This is the default value if you leave the field blank.

Campos admitidos: Catálogos localizados

Requisitos

Debes incluir un campo id en el archivo de la lista de datos secundaria. Para publicar anuncios de catálogo de Advantage+, el identificador de cada artículo debe coincidir con su identificador en la lista de datos del catálogo original y el identificador de su contenido de tu píxel.
Debes incluir un campo override. En este campo, introduce los códigos ISO de los idiomas o países para los que quieres proporcionar información localizada. En este campo, introduce los códigos ISO de los idiomas o países para los que quieres proporcionar información localizada. El valor de la columna override debe ser un código de idioma ISO admitido o un código de país ISO admitido. Obtén más información sobre los códigos de idiomas y países admitidos.

Obtén más información sobre los campos id y override en Crear una lista de datos con información de inventario localizada (pasos 2 y 3).

Productos

title
description
availability
link
brand
price
sale_price
sale_price_effective_date
color
size
material
pattern
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
short_description
additional_variant_attribute
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar los campos de los enlaces de la aplicación, debes proporcionarlos todos. Obtén más información sobre los enlaces profundos de productos.

image[0].url, image[0].tag[0]

Para localizar una imagen, debes usar los campos de imágenes anidados image[0].url e image[0].tag[0]. El campo image_link no se admite para la localización.

A modo de referencia, consulta la lista principal de campos de productos.

Hoteles

name
description
base_price
sale_price
brand
url
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar los campos de los enlaces de la aplicación, debes proporcionarlos todos. Obtén más información sobre los enlaces profundos de productos.

A modo de referencia, consulta la lista principal de campos de hoteles.

Vuelos

description
url
origin_city
destination_city
price
one_way_price
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar los campos de los enlaces de la aplicación, debes proporcionarlos todos. Obtén más información sobre los enlaces profundos de productos.

A modo de referencia, consulta la lista principal de campos de vuelos.

Destinos

name
description
url
price
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Para localizar los campos de los enlaces de la aplicación, debes proporcionarlos todos. Obtén más información sobre los enlaces profundos de productos.

A modo de referencia, consulta la lista principal de campos de destinos.

Anuncios de viviendas

name
description
price
url
image[0].url, image[0].tag[0]

A modo de referencia, consulta la lista principal de campos de anuncios de viviendas.

Vehículos

title
description
price
sale_price
url
image[0].url, image[0].tag[0]

A modo de referencia, consulta la lista principal de campos de vehículos.

Etiquetas de OpenGraph

Cada campo tiene un máximo de 500 caracteres.

Se requiere el enlace de la imagen principal. Los enlaces de las imágenes adicionales son opcionales.

Nombre	Descripción
`og:title`	Obligatoria. Título del artículo. Admite catálogos basados en píxeles.
`og:description`	Obligatoria. Descripción del artículo. Admite catálogos basados en píxeles.
`og:url`	Obligatoria. URL completa de la página del producto. Admite catálogos basados en píxeles.
`og:image`	Obligatoria para el enlace principal. Opcional para los enlaces de imágenes adicionales. Enlace a la imagen que se usa en la página del producto. Se requiere el enlace de la imagen principal. Los enlaces de las imágenes adicionales son opcionales. Admite catálogos basados en píxeles.
`og:locale`	Obligatoria si se usan catálogos en varios idiomas. Especifica de qué versión del sitio web es el producto; por ejemplo, `en_GB` para el sitio web del Reino Unido. Admite catálogos basados en píxeles.
`og:price:amount`	Obligatoria. Precio actual del artículo. Como separador, usa “.” en lugar de “,” para indicar un punto decimal. No incluyas símbolos como “$” en el precio. Admite catálogos basados en píxeles. Ejemplo: `1500.00`.
`og:price:currency`	Obligatoria. Divisa del precio en formato ISO. Admite catálogos basados en píxeles. Ejemplo: `USD`.
`product:brand`	Obligatoria. Nombre de la marca del artículo. Admite catálogos basados en píxeles.
`product:availability`	Obligatoria. Disponibilidad actual del artículo: `in stock`, `out of stock`, `available for order` o `discontinued`. Admite catálogos basados en píxeles.
`product:catalog_id`	Opcional. Identificador único del catálogo del artículo. Puede ser una variante de un producto. Se asigna a `retailer_id` tras la importación del producto. El campo `id` debe coincidir con el identificador del contenido del píxel. Admite catálogos basados en píxeles.
`product:category`	Opcional. Límite máximo de caracteres: 250. Admite catálogos basados en píxeles. En el caso de los anuncios de catálogo de Advantage+, representa valores predefinidos (cadena o identificación de categoría) de la taxonomía de productos de Google. En el caso del comercio, representa la categoría del producto según la taxonomía de productos de Google. Obtén más información sobre las categorías de productos para el comercio. Obtén más información sobre las categorías de productos de Google para artículos del catálogo (Servicio de ayuda para publicidad).
`product:condition`	Obligatoria. Estado actual del artículo: `new`, `refurbished` o `used`. Admite catálogos basados en píxeles.
`product:custom_label_[0-4]`	Opcional. Límite máximo de caracteres: 100. Información adicional sobre el artículo que quieres incluir. Admite catálogos basados en píxeles.
`product:gender`	Opcional. Determina el género para la talla: `Female`, `Male` o `Unisex`. Admite catálogos basados en píxeles.
`product:item_group_id`	Opcional. En el caso de los anuncios de catálogo de Advantage+, los artículos que son variantes de un producto. Proporciona el mismo valor de item_group_id para todos los artículos que sean variantes. Por ejemplo, un polo rojo es una variante de “polo”. Facebook lo asigna a retailer_product_group_id al obtener tu lista. Con los anuncios de catálogo de Advantage+, Facebook elige solo un artículo del grupo en función en la señal que recibe del píxel o evento de la aplicación. En el caso del comercio, proporciona el mismo valor de producto_group_id para todos los artículos que sean variantes. Por ejemplo, “polo rojo” es una variante de “polo”. Facebook lo asigna a retailer_product_group_id al obtener tu lista. Obtén más información sobre las variantes de productos. Admite catálogos basados en píxeles. Ejemplo: `FB1234_shirts`.
`product:gtin`	Opcional. Número mundial de artículo comercial (GTIN) del producto. No incluyas guiones ni espacios. Envía únicamente GTIN válidos según se define en la guía de validación de GTIN. Los valores admitidos son `UPC` (Norteamérica, 12 dígitos), `EAN` (Europa, 13 dígitos) `JAN` (Japón, 8 o 13 dígitos), `ISBN` (libros, 13 dígitos). Admite catálogos basados en píxeles. Ejemplo: `4011200296908`.
`product:isbn`	Opcional. Número internacional normalizado de libros. Los ISBN constan de 13 dígitos. Admite catálogos basados en píxeles.
`product:mfr_part_no`	Opcional. Número único de pieza del fabricante del artículo. En el caso del comercio, el inventario de ofertas diarias también debe incluir la marca si se proporciona `mpn`. Admite catálogos basados en píxeles. Ejemplo: `100020003`.
`material`	Opcional. Material del que está hecho el artículo. Valores admitidos: `cotton`, `denim` y `leather`. Admite catálogos basados en píxeles. Ejemplo: `cotton`.
`product:locale`	Obligatoria si se usan catálogos en varios idiomas. Especifica de qué versión del sitio web es el producto; por ejemplo, `en_GB` para el sitio web del Reino Unido. Admite catálogos basados en píxeles.
`product:price:amount`	Obligatoria. Precio actual del artículo. Como separador, usa “.” en lugar de “,” para indicar un punto decimal. No incluyas símbolos como “$” en el precio. Admite catálogos basados en píxeles. Ejemplo: `1500.00`.
`product:price:currency`	Obligatoria. Divisa del precio en formato ISO. Admite catálogos basados en píxeles. Ejemplo: `USD`.
`product:retailer_item_id`	Obligatoria. Identificador del minorista del artículo. Admite catálogos basados en píxeles.
`product:sale_price:amount`	Opcional. Precio con descuento si el artículo está de oferta. Usa “.” como decimal para el precio de oferta. El precio de oferta es obligatorio si tienes pensado usar una superposición para los precios con descuento. Admite catálogos basados en píxeles. Nota: En general, en el caso de los catálogos basados en píxeles, recomendamos simplemente capturar cualquier cambio de precio con la etiqueta principal og:price:amount. Si usas la etiqueta de precio de oferta, asegúrate de usar también las etiquetas `product:sale_price_dates:start` y `product:sale_price_dates:end` para indicar cuándo comienza y termina la oferta. Si no hay fecha de finalización, el precio de oferta puede mostrarse de forma indefinida. Ejemplo: `9.99`.
`product:sale_price:currency`	Opcional. Divisa del precio con descuento si el artículo está de oferta en forma de código de divisa ISO de tres dígitos. Admite catálogos basados en píxeles. Ejemplo: `USD`.
`product:sale_price_dates:start`	Opcional. Fecha y hora de inicio de la oferta en tu zona horaria, escritas como `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59` y separadas por una barra. Escribe las fechas de inicio y finalización como `YYYY-MM-DD`. Escribe la hora en un formato de 24 horas (de 0:00 a 23:59). Añade una “T” después de cada fecha y, a continuación, incluye la hora, donde la hora de finalización representa la zona horaria. En el ejemplo, `03:00` indica la zona horaria. Admite catálogos basados en píxeles. Ejemplo: `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`.
`product:sale_price_dates:end`	Opcional. Fecha y hora de finalización de la oferta en tu zona horaria, escritas como `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59` y separadas por una barra. Escribe las fechas de inicio y finalización como `YYYY-MM-DD`. Escribe la hora en un formato de 24 horas (de 0:00 a 23:59). Añade una “T” después de cada fecha y, a continuación, incluye la hora, donde la hora de finalización representa la zona horaria. En el ejemplo, `03:00` indica la zona horaria. Admite catálogos basados en píxeles. Ejemplo: `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`.

Schema.org: Etiquetas obligatorias

Cada campo tiene un máximo de 500 caracteres.

Nombre	Descripción
`name`	Título del artículo.
`brand`	Marca del artículo.
`description`	Descripción del artículo.
`productID`	Identificador del minorista del artículo.
`url`	URL completa de la página del producto.
`image`	Enlace a la imagen que se usa en la página del producto.
`price`	Precio actual del artículo. No incluyas símbolos como “$” en el precio. Incluye esta entrada en “offers”. Formatea el precio como un número, seguido del código de divisa ISO de tres dígitos (normas ISO 4217), con un espacio entre el coste y la divisa. Usa un punto (“.”) como separador decimal. Te recomendamos que incluyas solo una (1) divisa en el catálogo para que los clientes no vean una combinación de divisas para los productos de los anuncios o canales de comercio. Para añadir información de los productos y los precios que se mostrarán para otros países o idiomas, sube una lista de países o una lista de idiomas al catálogo en su lugar.
`priceCurrency`	Divisa del precio, en formato ISO (por ejemplo, `USD`). Incluye esta entrada en “offers”. Como separador, usa “.” en lugar de “,” para indicar un punto decimal. No incluyas símbolos como “$” en el precio. Ejemplo: 1500.00.
`availability`	Disponibilidad actual del artículo: `in stock`, `out of stock`, `available for order` o `discontinued`. Incluye esta entrada en “offers”.
`condition`	Estado actual del artículo: `new`, `refurbished` o `used`. Incluye esta entrada en “offers”.

JSON-LD para Schema.org: Etiquetas obligatorias

Cada campo tiene un máximo de 500 caracteres.

Información extraída de schema.org/Product

Nombre	Descripción
`name`	Título del artículo.
`brand`	Marca del artículo.
`description`	Descripción del artículo.
`productID`	Identificador del minorista del artículo.
`url`	URL completa de la página del producto.
`offers`	Matriz de objetos de tipo `schema.org/Offer`.
`image`	Enlace a la imagen que se usa en la página del producto.

Información extraída de schema.org/Offer (como parte de las ofertas de productos)

Nombre	Descripción
`price`	Precio actual del artículo. No incluyas símbolos como “$” en el precio. Incluye esta entrada en “offers”.
`priceCurrency`	Divisa del precio, en formato ISO (por ejemplo, `USD`). Incluye esta entrada en “offers”.
`availability`	Disponibilidad actual del artículo: `in stock`, `out of stock`, `available for order` o `discontinued`. Incluye esta entrada en “offers”.
`condition`	Estado actual del artículo: `new`, `refurbished` o `used`. Incluye esta entrada en “offers”.

Exportación de esquemas JSON

Hemos proporcionado la descarga de un esquema JSON de todos los campos principales del catálogo y los campos de categoría aquí:

Ten en cuenta que este esquema JSON no es un formato de lista que se pueda subir, sino que se proporciona como una referencia alternativa para los campos, ejemplos y tipos de datos de las listas diferentes a los que ya existen en nuestra documentación. El esquema se dirige principalmente a desarrolladores que busquen alinear mediante programación la asignación interna de categorías y campos con el esquema del catálogo de Meta. Consulta el formato de las listas en otras partes de esta documentación para ver las listas que se pueden subir.

Todos los campos de la clave common serán campos principales. De lo contrario, el nombre de la categoría será la clave principal. El formato de cada campo sigue este ejemplo:

"item_group_id": {
          "description": "Use this field to create variants of the same item. Enter the same group ID for all variants within a group. Learn more about variants: https:\/\/www.facebook.com\/business\/help\/2256580051262113 Character limit: 100.",
          "example": "K456653443",
          "type": "String",
          "required": false,
          "recommended": false
      },

Ten en cuenta que solo los campos específicos de las categorías tendrán un valor "recommended": true (ya que, de lo contrario, todos son opcionales) para entender mejor la priorización.

Más información

Servicio de ayuda para publicidad

Referencia de la API

API de marketing

Anuncios de hoteles, Campos admitidos
Anuncios de vuelos, Campos admitidos
Anuncios de destinos, Campos admitidos
Anuncios de inventario de automóviles, Campos admitidos: Vehículo y Concesionario
Anuncios de inmuebles, Campos admitidos
Enlaces profundos de productos