Referenz – Katalog

Unterstützte Feed-Formate

Bestand muss mit einem Katalog in Facebook hochgeladen werden. Für jeden Katalog muss ein Produkt-Feed in einem der unterstützten Formate bereitgestellt werden: CSV, TSV, RSS XML, ATOM XML oder Google Tabellen (weitere Hinweise findest du im Hilfebereich).

Format	Beschreibung
CSV	Kommagetrennter Wert. Funktioniert mit den meisten Tabellenkalkulationsprogrammen. Die erste Zeile ist die Spaltenüberschrift. In den nachfolgenden Zeilen stehen die entsprechenden Werte für jede Strecke. Felder, die Leerzeichen oder Kommata enthalten, werden in „doppelte Anführungszeichen“ eingeschlossen. Ein doppeltes Anführungszeichen innerhalb eines in doppelten Anführungszeichen stehenden Feldes muss mit zwei aufeinanderfolgenden doppelten Anführungszeichen gekennzeichnet werden. Beispiel: `"Join our ""Royal"" membership program"`. Verschachtelte Felder oder Felder mit mehreren Werten, wie z. B. Image, können mithilfe von JSON-codierten Werten oder durch eine Gruppe reiner Textspalten im Flat-Format dargestellt werden, die mit der JSON-Pfadsyntax gekennzeichnet wurden. Beispiel: `image[0].url`, `image[0].tag[0]`, `image[0].tag[1])` Du kannst beide Konventionen in einer Datei verwenden. Beispiele für CSV-Feed für Advantage+ Catalog Ads und CSV-Feed für Handel. Herunterladen (Rechtsklick > Link speichern als) Du kannst bei der Erstellung deines Feeds auf unsere kCSV-Dateien (.csv) verweisen. Wir empfehlen jedoch, den Commerce Manager als Hauptquelle zu verwenden.
TSV	Tabulatorgetrennter Wert. Funktioniert mit den meisten Tabellenkalkulationsprogrammen. Siehe Richtlinien für CSV. Herunterladen (Rechtsklick > Link speichern als)
RSS XML	Rich-Site-Zusammenfassung, Erweiterbare Markup Language. Ein XML-Stammknoten umschließt einen Satz von Knoten, die jeweils eine Strecke darstellen. Der Datei muss mit dem `declaration`-Tag beginnen. Das Format wird in der Regel durch automatisierte Feed-Anbietersysteme oder Webserver generiert. Ein Satz aus Artikel-XML-Nodes stellt eine Produktliste dar und muss mit dem Deklarations-Tag `<?xml` beginnen. Wird üblicherweise von automatisierten Feed-Providersystemen oder Webservern generiert. Herunterladen (Rechtsklick > Link speichern als) Wird diese Fehlermeldung angezeigt, bedeutet dies, dass eine Zeile in deiner XML-Datenfeed-Datei zu lang ist und unser Größenlimit von 5.242.880 Bytes oder Zeichen überschreitet. Bitte formatiere deine XML-Datei so, dass sie mehrere Zeilen mit jeweils einem Feld pro Zeile enthält und lade sie erneut hoch. Mehr dazu findest du unter Probleme bei Datenfeeds beheben.
Atom XML	Das Atom Syndication Format ist eine XML-Sprache, die für Web-Feeds verwendet wird. Das Atom Publishing Protocol (AtomPub oder APP) ist dagegen ein einfaches HTTP-basiertes Protokoll für die Erstellung und Aktualisierung von Web-Ressourcen ist. Das Format wird in der Regel durch automatisierte Feed-Anbietersysteme oder Webserver generiert. Ein Satz aus Artikel-XML-Nodes stellt eine Produktliste dar und muss mit dem Deklarations-Tag `<?xml` beginnen. Wird üblicherweise von automatisierten Feed-Anbietersystemen oder Webservern generiert. Siehe Beispiel für XML-Feed (Atom) für Handel. Herunterladen (Rechtsklick > Link speichern als)>

Google Tabellen

Der Commerce Manager unterstützt jetzt auch Google Tabellen für geplante Feeds:

Erstelle deinen Datenfeed als Tabellenkalkulation in Google Tabellen und erhalte den teilbaren Link.
Wähle die Google Tabellen-Option, wenn du Produkte im Commerce Manager hinzufügst. Kopiere den teilbaren Link und schließe das Hochladen ab.
Verwalte deinen Bestand zukünftig in der Google-Tabellenkalkulation weiter. Wir rufen ihn dort zu den geplanten Zeiten ab.

Mehr dazu

Beispiel-Feeds

Beispiel für CSV-Feed – Advantage+ Catalog Ads

id,title,description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,pattern,product_type,sale_price,sale_price_effective_date,size,FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,in stock,new,9.99 USD,https://www.facebook.com/facebook_t_shirt,https://www.facebook.com/t_shirt_image_001.jpg,Facebook,https://www.facebook.com/t_shirt_image_002.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts,stripes1,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300

Beispiel für CSV-Feed – Handel

id,title,description,rich_text_description,availability,condition,price,link,image_link,brand,additional_image_link,age_group,color,gender,item_group_id,google_product_category,product_type,sale_price,sale_price_effective_date,size,status,inventory
FB_product_1234,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1235,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1236,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,blue,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1237,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,small,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1238,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,medium,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200
FB_product_1239,Facebook T-Shirt (Unisex),A vibrant crewneck for all shapes and sizes. Made from 100% cotton.,"<p>A vibrant crewneck for all shapes and sizes. Made from 100% cotton.</p> <p> Made of 52% combed and ringspun cotton, 48% polyester.</p>",in stock,new,9.99 USD,https://www.facebookswagstore.com/American-Apparel-T-Shirt-P395.aspx,https://www.facebookswagstore.com/GetImage.ashx?Path=%7e%2fAssets%2fFB00-0967-Group_Full.jpg&maintainAspectRatio=true&maxHeight=400&maxWidth=400,Facebook,https://www.facebookswagstore.com/Assets/ProductImages/FB00-0475.jpg,adult,black,unisex,FB1234_shirts,Apparel & Accessories > Clothing > Shirts & Tops,Apparel & Accessories > Clothing > Shirts,4.99 USD,2017-12-01T0:00-23:59/2017-12-31T0:00-23:59,large,2.99 USD,2018-11-01T12:00-0300/2018-12-01T00:00-0300,published,200

Beispiel für XML-Feed (Atom) – Handel

<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:g="http://base.google.com/ns/1.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel> 
    <title>My Deal Shop Products</title>
    <description>Product Feed for Facebook</description> 
    <link>https://www.mydealsshop.foo</link>
    <atom:link href="https://www.mydealsshop.foo/pages/test-feed" rel="self" type="application/rss+xml" />
    
     
        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912345</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-RED</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Red</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
           
        </item>  

        <item>
            <g:item_group_id>SKU-123123</g:item_group_id>
            <g:gtin>12345678912346</g:gtin>
            <g:google_product_category>Toys &amp; Games > Toys > Executive Toys > Magnet Toys</g:google_product_category>            
            <g:id>SKU-123123-GREEN</g:id>
            <g:title>WidgetThing</g:title>            
            <g:description>This product is the product you need to do the thing</g:description>
            <g:link>https://www.mydealsshop.foo/products/widgetthing</g:link>
            <g:image_link>https://cdn.mycdn.foo/files/123123123.jpg</g:image_link>  
            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image2.jpg</additional_image_link>            
            <additional_image_link>https://cdn.mycdn.foo/files/123123123_image3.jpg</additional_image_link>
                        
            <color>Green</color>           
                    
            <additional_variant_attribute>
                <label>Style</label>
                <value>Cool</value>
            </additional_variant_attribute>
                    
            <g:brand>AcmeCo</g:brand>
            <g:condition>New</g:condition>  
          
            <g:availability>in stock</g:availability>
            
            <g:price>19.99 USD</g:price>
            <g:sale_price>9.99 USD</g:sale_price>
            
        </item>   
         

    </channel>
</rss>

Feed-Format – Datenfeed-Abrufe planen

Für die Planung von Datenfeed-Abrufen, siehe nachstehend vorgeschlagene Formate.

Feed-Format	Anwendungsfall	Beispiel-Feed
CSV	Aktualisiere `price` und `availability` für eine Untergruppe Artikel.	Herunterladen (Rechtsklick und Link speichern als)
TSV	Setze `sale_price` zurück und aktualisiere `custom_label_0` für eine Teilmenge an Artikeln.	Herunterladen (Rechtsklick und Link speichern als)

Unterstützte Katalogfelder

Katalogfelder sind entscheidend für die Qualität des Kund*innenerlebnisses beim Kauf von Produkten in deinem Facebook Shop oder Instagram Shop.

Mit Katalogfeldern wird die Seite Produktdetails für jeden Artikel ausgefüllt. Dazu zählen wichtige Informationen wie die Produktbeschreibung, Bilder, Größen- und Farbvarianten, der Preis und die Verfügbarkeit. Fehlende oder unzutreffende Angaben können sich negativ auf das Nutzungserlebnis auswirken, die Conversion zu Käufen beeinträchtigen oder irreführend sein und das Vertrauen untergraben.

Unterstützte Felder für Produkte

In der folgenden Tabelle findest du Definitionen der Felder, die zum Erstellen eines Katalogs verwendet werden. Das umfasst auch die Voraussetzungsebene (erforderlich versus optional). Verwende für Best Practices für die Spaltenbenennungskonventionen US-Englisch für alle Felder.

Required Fields (for Ads and Commerce)
Additional Required Fields for Checkout on Facebook and Instagram (US Only)
Optional Fields
Additional Required Fields for Selling in India

Required Fields (for Ads and Commerce)

Each field in your data feed represents information about your products. All field names and certain supported values must be in US English. The following fields are required for each product in your catalog. Note: If any required fields are missing or formatted incorrectly, products may not upload to your catalog.

Attribute and Type Description

Attribute and Type	Description
`id` Type: string	Max character limit: 100 A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances. Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel. Example: `12345` This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.
`title` Type: string	Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off. A specific, relevant title for the item. See product title specifications. Example: `Blue Cotton T-Shirt` This field is supported by supplementary feeds.
`description` type: string	Max character limit: 9999 A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications. Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days. This field is supported by supplementary feeds.
`availability` Type: string	The current availability of the item. Must be written in U.S. English. Supported values: `in stock` `out of stock` Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads. Example: `in stock`
`condition` Type: string	The condition of the item. Supported values: `new`, `refurbished`, `used`. Example: `new`
`price` type: string	The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £. To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog. Example: `9.99 USD`, `7.99 EUR`
`link` Type: string	The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else. Example: `http://www.jaspersmarket.com/products/shirt`
`image_link` Type: string	The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications. Example: `http://www.jaspersmarket.com/products/shirt.jpg` Note: If you change the image later, the new image must use a different URL or the change won't be recognized. This field is supported by supplementary feeds.
`brand` Type: string	Max characters: 100 The brand name of the item. Example: `Jasper's Market`

id

Type: string

Max character limit: 100

A unique content ID for the item. Use the item's SKU if possible. Each content ID must appear only once in your catalog. If there are multiple instances of the same ID, we ignore all instances.

Note: For dynamic ads, this ID must exactly match the content ID for the same item in your Meta Pixel.

Example: 12345

This field is required for supplementary feeds. Each item’s content ID must exactly match in the supplementary feed and the main feed it’s linked to. This indicates it’s the same item in both feeds.

title

Type: string

Character limit: 200, but we recommend a maximum of 65 to avoid longer titles being cut off.

A specific, relevant title for the item. See product title specifications.

Example: Blue Cotton T-Shirt

This field is supported by supplementary feeds.

description

type: string

Max character limit: 9999

A relevant description of the item. Include specific and unique product features, such as material or color. Use plain text (not HTML) and don't enter text in all capital letters or include any links. The description should be different than the title. See product description specifications.

Example: A comfortable royal blue women's T-shirt in organic cotton. Cap sleeves and relaxed fit. Perfect for warm summer days.

This field is supported by supplementary feeds.

availability

Type: string

The current availability of the item. Must be written in U.S. English. Supported values:

in stock
out of stock

Items that are out of stock display as "sold out" in your shop. They don't display at all in your ads.

Example: in stock

condition

Type: string

The condition of the item. Supported values: new, refurbished, used.

Example: new

price

type: string

The price of the item. Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code (ISO 4217 standards). Always use a period (.) as the decimal point, not a comma (,). Don't include currency symbols such as $, € or £.

To add product information and prices that will display for other countries or languages, upload a country feed or language feed to your catalog.

Example: 9.99 USD, 7.99 EUR

link

Type: string

The URL to the specific product page for the item on your business's website where people can learn more about or buy that exact item. Links must begin with http:// or https://, be valid and be hosted on your business’s website domain. Don't provide a link to a Facebook domain (such as your business's Facebook Page) or somewhere else.

Example: http://www.jaspersmarket.com/products/shirt

image_link

Type: string

The URL for the main image of your item. Images must be in JPEG or PNG format, at least 500 x 500 pixels and up to 8 MB. See product image specifications.

Example: http://www.jaspersmarket.com/products/shirt.jpg

Note: If you change the image later, the new image must use a different URL or the change won't be recognized.

This field is supported by supplementary feeds.

brand

Type: string

Max characters: 100

The brand name of the item.

Example: Jasper's Market

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Checkout on Facebook and Instagram (US only) allows customers to complete purchases directly on Facebook and Instagram. To sell items with this checkout method, provide the following additional fields for each product in your catalog. If items are missing these fields, people won't be able to buy them or they may not show in your shop at all.

Attribute and Type Description

Attribute and Type	Description
`quantity_to_sell_on_facebook` Type: integer	The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout. Note: To display as in stock for checkout, an item's `quantity_to_sell_on_facebook` must be `1` or higher and its `availability` must also be set to `in stock`. Example: `150` This field was previously called `inventory`. While we still support the old field name, we recommend that you use the new name.
`size` Type: string	Required for items in specific product categories including clothing and shoes. Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.

quantity_to_sell_on_facebook

Type: integer

The quantity of this item that you have available to sell on Facebook and Instagram. Enter a whole number. To prevent overselling, the item's quantity will be automatically reduced each time a purchase order is confirmed through checkout.

Note: To display as in stock for checkout, an item's quantity_to_sell_on_facebook must be 1 or higher and its availability must also be set to in stock.

Example: 150

This field was previously called inventory. While we still support the old field name, we recommend that you use the new name.

size

Type: string

Required for items in specific product categories including clothing and shoes.

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

Optional Fields

You can also include many optional fields to share more product information with customers or control how items are displayed.

Attribute and Type Description

Attribute and Type	Description
`sale_price` Type: string	If the item is on sale, enter its discounted price. Use the same formatting as the `price` field. Example: `7.99 USD`
`sale_price_effective_date` Type: two ISO-8601 timestamp	The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a `sale_price` remain on sale until you remove their sale price. Use this format: `YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00` Enter the sale start date as `YYYY-MM-DD` followed by a "T". Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00). Enter a "/". Then, repeat the same format for the date and time when your sale ends. Example (using PST time zone -08:00): `2020-04-30T09:30-08:00/2020-05-30T23:59-08:00`
`item_group_id` Type: string	Max character limit: 100 Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants. Example: `Shirt_1`
`status` Type: string	Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: `active`, `archived`. Items are active by default. Learn more about archiving items. Example: `active` Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as `archived`. This field was previously called `visibility`. While we still support the old field name, we recommend that you use the new name.
`additional_image_link` Type: string	Maximum character limit: 2000 URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (\|). Follow the same image specifications as `image_link`. Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: `"http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"` To display additional images in your ads, see Dynamic Ads, Ad Template This field is supported by supplementary feeds.
`google_product_category` Type: string	Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Apparel & Accessories > Clothing > Shirts & Tops` or `212` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center. This field is supported by supplementary feeds.
`fb_product_category` Type: string	Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number. Example: `Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts` or `430` Learn more about product categories (Business Help Center article). Note: The category lists above are in US English. You can download other languages here. This field is supported by supplementary feeds.
Category-specific fields	When you provide a Google or Facebook product category (`google_product_category` or `fb_product_category`), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields. This field is supported by supplementary feeds.
`color` Type: string	Max character limit: 200 The main color of the item. Describe the color in words, not a hex code. Example: `Royal Blue` This field is supported by supplementary feeds.
`gender` Type: string	The gender your item is targeted towards. Supported values: `female`, `male`, `unisex`. Example: `unisex` This field is supported by supplementary feeds.
`size` Type: string	Max character limit: 200 The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size". Example: `Medium` This field is supported by supplementary feeds.
`age_group` Type: string	The age group the item is targeted towards. Accepted values: `adult`, `all ages`, `teen`, `kids`, `toddler`, `infant`, `newborn`. Example: `adult` This field is supported by supplementary feeds.
`material` Type: string	Character limit: 200 The material the item is made from, such as cotton, polyester, denim or leather. Example: `Organic Cotton` This field is supported by supplementary feeds.
`pattern` Type: string	Max character limit: 100 The pattern or graphic print on the item. Example: `Flannel`, `Gingham`, `Polka dots`, `stripes` This field is supported by supplementary feeds.
`shipping` Type: string	This allows you to use a shipping-related overlay in your ads. Shipping details for the item, formatted as: `Country:Region:Service:Price` Enter the country as a 2-letter ISO 3166 country code. Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below. Enter a description of the shipping service such as Ground or Air. Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0. If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example. Example: `US:NY:Ground:9.99 USD, PH::Air:300 PHP`
`shipping_weight` Type: string	Shipping weight of the item in `lb`, `oz`, `g`, or `kg`. Example: `10 kg`
`internal_label` Type: string	Add internal labels to help filter items when you create product sets. For example, you could add a “summer” label to all items that are part of a summer promotion and then filter those items into a set. Labels are only visible to you Enclose each label in single quotes (') and separate multiple labels with commas (,). Don’t include white spaces at the beginning or end of a label. Character limit: Up to 5,000 labels per product and 110 characters per label. Example (TSV, XLSX, Google Sheets): ['summer','trending'] Example (CSV): “['summer','trending']” Note: If you’re currently using custom labels (`custom_label_0` to `custom_label_4`) for filtering product sets, switching to internal labels (`internal_label`) instead is recommended. Unlike custom labels, you can add or update internal labels as often as needed without sending items through policy review each time, which can impact ad delivery. This field was previously called `product_tags`. While we still support the old field name, we recommend that you use the new name.
`custom_label_0` `custom_label_1` `custom_label_2` `custom_label_3` `custom_label_4` Type: string	Max character limit: 100 Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers. Example: `Summer Sale` This field is supported by supplementary feeds.
`custom_number_0` `custom_number_1` `custom_number_2` `custom_number_3` `custom_number_4` Type: int	Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set. This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000. Example: `2022`
`rich_text_description` Type: string	Max characters: 9999 The rich text (HTML) description for item. Note: If this field is provided, we use it instead of `description`; however, the `description` field is still required because it's a fallback. Supported tags include: `<form>`, `<fieldset>`, `<div>`, `<span>`, `<section>` All Header tags: `<header>`, `<h1>` thru `<h6>` Table tags: `<table>`, `<tbody>`, `<tfoot>`, `<thead>`, `<td>`, `<th>`, `<tr>` List tags: `<ul>`, `<li>`, `<ol>`, `<dl>`, `<dd>`, `<dt>` Other formatting tags: `<b>`, `<u>`, `<i>`, `<em>`, `<strong>`, `<title>`, `<small>`, `<br>`, `<p>`, `<div>`, `<sub>`, `<sup>`, `<pre>`, `<q>`, `<s>` Note: Any attributes of the html tags such as `<style>` will be stripped off from the field. Example: <html> <p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p> <ul> <li>100% Cotton</li> <li>Relaxed Fit</li> </ul> </html> This field is supported by supplementary feeds.
`product_type` Type: string	Max character limit: 750 Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce. Example: `Home & Garden > Kitchen & Dining > Appliances > Refrigerators`
`video[0].url` `video[1].url` `video[2].url` `video[3].url` ... up to `video[19].url` Type: string	Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube. The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv Example: http://www.jaspersmarket.com/product_video.avi This field is supported by supplementary feeds.
`additional_variant_attribute` Type: string	Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants. Example: `Scent:Fruity, Flavor:Strawberry` This field is supported by supplementary feeds.
`unit_price` Type: string	Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following: Amount value: this is a float Currency: any supported currency Unit type: any of the following measurements: Centiliters: `cl` Centimeters: `cm` Count: `ct` Cubic Meters: `cbm` Feet: `ft` Fluid Ounces: `fl oz` Gallons: `gal` Grams: `g` Inches: `in` Kilograms: `kg` Liters: `l` Meters: `m` Milligrams: `mg` Milliliters: `ml` Ounces: `oz` Pints: `pt` Pounds: `lb` Quarts: `qt` Square Feet: `sqft` Square meters: `sqm` Yards: `yd` This information is uploaded via feed uploads in the `unit_price` field in a JSON format as follows: {value: 10.0, currency: "USD", unit: "lb"} It can also be uploaded via XML as follows: <unit_price> <value>10</value> <currency>USD</currency> <unit>lb</unit> </unit_price> Example: Download a sample CSV file with an example of adding `unit_price` to products.
`gtin` Type: string	The item’s Global Trade Item Number (GTIN). Providing a GTIN is recommended to help classify the item. The GTIN may appear on the barcode, packaging or book cover. Not all items have a GTIN. Only provide one if you’re sure it’s correct. Don’t include dashes or spaces. GTIN types: UPC (North America / GTIN-12): 12-digit number. EAN (Europe / GTIN-13): 13-digit number. JAN (Japan / GTIN-13): 8 or 13-digit number. ISBN (for books / ISBN-13): 13-digit number. Convert any 10-digit ISBN-10 numbers to ISBN-13. ITF-14 (for multipacks / GTIN-14): 14-digit number. Example: `4011200296908` This field is supported by supplementary feeds.
`mpn` Type: string	Max characters: 100. The item’s manufacturer part number (MPN), a unique alphanumeric code assigned by the manufacturer in some industries to identify a specific item or part. It may appear on the packaging, label or etched directly onto the item. Providing a MPN is recommended to help classify the item if there is no GTIN. Not all items have a MPN. Only provide one if you’re sure it’s correct. Example: `JAS12345PER`
`expiration_date` Type: date	Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.
`return_policy_info` Type: string	Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows. Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days). Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"} Example of a final sale item: {is_final_sale: "true", return_policy_days: "0"}
`mobile_link` Type: string	Link to mobile-optimized page for item on the merchant's website.
`applink` Type: string	Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler. If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template. Supported applinks: `applink.ios_url`, `applink.ios_app_store_id`, `applink.ios_app_name`, `applink.android_url`, `applink.android_package`, `applink.android_app_name`, `applink.windows_phone_url`, `applink.windows_phone_app_id`, `applink.windows_phone_app_name`, `applink.ipad_url`, `applink.ipad_app_store_id`, `applink.ipad_app_name`. For Android, we require `applink.android_package` and url is optional. For other applinks, a valid url is required. Learn more about product deep links.
`disabled_capabilities`	Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops. Learn more about `disabled_capabilities`.

sale_price

Type: string

If the item is on sale, enter its discounted price. Use the same formatting as the price field.

Example: 7.99 USD

sale_price_effective_date

Type: two ISO-8601 timestamp

The date, time and time zone when your sale starts and ends. If you don't add this field, any items with a sale_price remain on sale until you remove their sale price. Use this format:

YYYY-MM-DDT23:59+00:00/YYYY-MM-DDT23:59+00:00

Enter the sale start date as YYYY-MM-DD followed by a "T".
Enter the start time in 24-hour format (00:00 to 23:59) followed by the UTC time zone (-12:00 to +14:00).
Enter a "/". Then, repeat the same format for the date and time when your sale ends.

Example (using PST time zone -08:00):

2020-04-30T09:30-08:00/2020-05-30T23:59-08:00

item_group_id

Type: string

Max character limit: 100

Allows you to set up variants of the same product, such as different sizes, colors or patterns. Enter the same group ID in this field for all variants of the same product to indicate they're part of a group. Learn more about product variants.

Example: Shirt_1

status

Type: string

Controls whether the item is active or archived in your catalog. Only active items can be seen by people in your ads, shops or any other channels. Supported values: active, archived. Items are active by default. Learn more about archiving items.

Example: active

Note: Some partner platforms such as Shopify may sync items to your catalog with a status called staging, which behaves the same as archived.

This field was previously called visibility. While we still support the old field name, we recommend that you use the new name.

additional_image_link

Type: string

Maximum character limit: 2000

URLs for up to 20 additional images of your item, separated by a comma (,), semicolon (;), space ( ) or vertical bar (|). Follow the same image specifications as image_link.

Since this field takes a string, the entire list of URLs must be formatted with double quotes. For example: "http://www.jaspersmarket.com/products/shirt2.jpg, http://www.jaspersmarket.com/products/shirt3.jpg"

To display additional images in your ads, see Dynamic Ads, Ad Template

This field is supported by supplementary feeds.

google_product_category

Type: string

Provide the most specific Google product category possible from this list: Excel (.xls) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Apparel & Accessories > Clothing > Shirts & Tops or 212

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages from Google Merchant Help Center.

This field is supported by supplementary feeds.

fb_product_category

Type: string

Provide the most specific Facebook product category possible from this list: Spreadsheet (.csv) or Plain text (.txt). Enter either the category name (not case sensitive) or its ID number.

Example: Clothing & Accessories > Clothing > Women's Clothing > Tops & T-Shirts or 430

Learn more about product categories (Business Help Center article).

Note: The category lists above are in US English. You can download other languages here.

This field is supported by supplementary feeds.

Category-specific fields

When you provide a Google or Facebook product category (google_product_category or fb_product_category), we recommend that you add more fields that are specific to that category. This gives people more information to make a purchase decision. For example, for beauty products, you could provide ingredients. View the list of category-specific fields.

This field is supported by supplementary feeds.

color

Type: string

Max character limit: 200

The main color of the item. Describe the color in words, not a hex code.

Example: Royal Blue

This field is supported by supplementary feeds.

gender

Type: string

The gender your item is targeted towards. Supported values: female, male, unisex.

Example: unisex

This field is supported by supplementary feeds.

size

Type: string

Max character limit: 200

The size of the item. Enter the size as a word, abbreviation or number, such as "Small", "XL", "12" or "One Size".

Example: Medium

This field is supported by supplementary feeds.

age_group

Type: string

The age group the item is targeted towards. Accepted values: adult, all ages, teen, kids, toddler, infant, newborn.

Example: adult

This field is supported by supplementary feeds.

material

Type: string

Character limit: 200
The material the item is made from, such as cotton, polyester, denim or leather.

Example: Organic Cotton

This field is supported by supplementary feeds.

pattern

Type: string

Max character limit: 100

The pattern or graphic print on the item.

Example: Flannel, Gingham, Polka dots, stripes

This field is supported by supplementary feeds.

shipping

Type: string

This allows you to use a shipping-related overlay in your ads.

Shipping details for the item, formatted as: Country:Region:Service:Price

Enter the country as a 2-letter ISO 3166 country code.
Enter the region, state or province. If shipping information is the same for an entire country, you can leave out the region but keep the :: as shown in the Philippines (PH) example below.
Enter a description of the shipping service such as Ground or Air.
Enter the price as a number followed by a space and then the 3-letter ISO 4217 currency code. Note: To use the "Free Shipping" overlay for ads, enter the price as 0.0.
If you offer different shipping details by region or country, separate them with a comma (,) as shown in the example.

Example: US:NY:Ground:9.99 USD, PH::Air:300 PHP

shipping_weight

Type: string

Shipping weight of the item in lb, oz, g, or kg.

Example: 10 kg

internal_label

Type: string

Add internal labels to help filter items when you create product sets. For example, you could add a “summer” label to all items that are part of a summer promotion and then filter those items into a set. Labels are only visible to you

Enclose each label in single quotes (') and separate multiple labels with commas (,). Don’t include white spaces at the beginning or end of a label. Character limit: Up to 5,000 labels per product and 110 characters per label.

Example (TSV, XLSX, Google Sheets): ['summer','trending']

Example (CSV): “['summer','trending']”

Note: If you’re currently using custom labels (custom_label_0 to custom_label_4) for filtering product sets, switching to internal labels (internal_label) instead is recommended. Unlike custom labels, you can add or update internal labels as often as needed without sending items through policy review each time, which can impact ad delivery.

This field was previously called product_tags. While we still support the old field name, we recommend that you use the new name.

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Type: string

Max character limit: 100

Up to five custom fields for any additional information you want to filter items by when you create sets. For example, you could use a custom field to indicate all items that are part of a summer sale, and then filter those items into a set. This field supports any text value, including numbers.

Example: Summer Sale

This field is supported by supplementary feeds.

custom_number_0
custom_number_1
custom_number_2
custom_number_3
custom_number_4

Type: int

Up to five custom fields for any additional number-related information you want to filter items by when you create sets. This field allows you to filter by number ranges (is greater than and is less than) when you create a set. For example, you could use this field to indicate the year an item was produced, and then filter a certain year range into a set.

This field supports whole numbers between 0 and 4294967295. It doesn't support negative numbers, decimal numbers or commas, such as -2, 5.5 or 10,000.

Example: 2022

rich_text_description

Type: string

Max characters: 9999

The rich text (HTML) description for item. Note: If this field is provided, we use it instead of description; however, the description field is still required because it's a fallback.

Supported tags include:

<form>, <fieldset>, <div>, <span>, <section>
All Header tags: <header>, <h1> thru <h6>
Table tags: <table>, <tbody>, <tfoot>, <thead>, <td>, <th>, <tr>
List tags: <ul>, <li>, <ol>, <dl>, <dd>, <dt>
Other formatting tags: <b>, <u>, <i>, <em>, <strong>, <title>, <small>, <br>, <p>, <div>, <sub>, <sup>, <pre>, <q>, <s>

Note: Any attributes of the html tags such as <style> will be stripped off from the field.

Example:

<html>
<p>Unisex cotton T-shirt with 3/4 length sleeves in royal blue. Great for everyday casual wear. Features graphic print of logo in white on upper left sleeve.</p>
<ul>
<li>100% Cotton</li>
<li>Relaxed Fit</li>
</ul>
</html>

This field is supported by supplementary feeds.

product_type

Type: string

Max character limit: 750

Category the item belongs to, according to your business's product categorization system, if you have one. You can also enter a Google product category. For commerce, represents the product category in your internal system. Learn more about product categories for commerce.

Example: Home & Garden > Kitchen & Dining > Appliances > Refrigerators

video[0].url

video[1].url

video[2].url

video[3].url ... up to

video[19].url

Type: string

Up to 20 fields each containing a link to a video of your item. Must be a direct link to download the video file, not a link to a video player such as YouTube.

The maximum video file size is 200 MB. Supported formats include: .3g2, .3gp, .3gpp, .asf, .avi, .dat, .divx, .dv, .f4v, .flv, .gif, .m2ts, .m4v, .mkv, .mod, .mov, .mp4, .mpe, .mpeg, .mpeg4, .mpg, .mts, .nsv, .ogm, .ogv, .qt, .tod, .ts, .vob and .wmv

Example:

http://www.jaspersmarket.com/product_video.avi

This field is supported by supplementary feeds.

additional_variant_attribute

Type: string

Additional attributes that are not core attributes (size, color, gender, pattern, and so on). Do not use a core attribute as an additional attribute. Learn more about Product Variants.

Example: Scent:Fruity, Flavor:Strawberry

This field is supported by supplementary feeds.

unit_price

Type: string

Provide this information for any products customarily sold by a unit of measurement (for example "$10 / pound"). To specify this information, provide the following:

Amount value: this is a float
Currency: any supported currency
Unit type: any of the following measurements:

Centiliters: cl
Centimeters: cm
Count: ct
Cubic Meters: cbm
Feet: ft
Fluid Ounces: fl oz
Gallons: gal
Grams: g
Inches: in
Kilograms: kg
Liters: l
Meters: m
Milligrams: mg
Milliliters: ml
Ounces: oz
Pints: pt
Pounds: lb
Quarts: qt
Square Feet: sqft
Square meters: sqm
Yards: yd

This information is uploaded via feed uploads in the unit_price field in a JSON format as follows:

{value: 10.0, currency: "USD", unit: "lb"}

It can also be uploaded via XML as follows:

<unit_price>
 <value>10</value>
 <currency>USD</currency>
 <unit>lb</unit>
</unit_price>

Example: Download a sample CSV file with an example of adding unit_price to products.

gtin

Type: string

The item’s Global Trade Item Number (GTIN). Providing a GTIN is recommended to help classify the item. The GTIN may appear on the barcode, packaging or book cover. Not all items have a GTIN. Only provide one if you’re sure it’s correct. Don’t include dashes or spaces.

GTIN types:

UPC (North America / GTIN-12): 12-digit number.
EAN (Europe / GTIN-13): 13-digit number.
JAN (Japan / GTIN-13): 8 or 13-digit number.
ISBN (for books / ISBN-13): 13-digit number. Convert any 10-digit ISBN-10 numbers to ISBN-13.
ITF-14 (for multipacks / GTIN-14): 14-digit number.

Example: 4011200296908

This field is supported by supplementary feeds.

mpn

Type: string

Max characters: 100.

The item’s manufacturer part number (MPN), a unique alphanumeric code assigned by the manufacturer in some industries to identify a specific item or part. It may appear on the packaging, label or etched directly onto the item. Providing a MPN is recommended to help classify the item if there is no GTIN. Not all items have a MPN. Only provide one if you’re sure it’s correct.

Example: JAS12345PER

expiration_date

Type: date

Product expiration. If the product is expired, it won't be shown on Facebook. This date should follow the ISO‑8601 (YYYY‑MM‑DD) format.

return_policy_info

Type: string

Specify a return window for this item, which overrides your shop's default return window. Using this field in your data feed is an alternative to setting up a custom return window manually in Commerce Manager. Learn more about return windows.

Indicate whether the item is final sale (true or false) and the number of days of the the return window (for final sale, enter 0 days).

Example of an item with a 30 day return window: {is_final_sale: "false", return_policy_days: "30"}

Example of a final sale item:

{is_final_sale: "true", return_policy_days: "0"}

mobile_link

Type: string

Link to mobile-optimized page for item on the merchant's website.

applink

Type: string

Provide deep links in feed following the App Links specification. Deep link information in feed takes precedence over any information we collect with App Links metadata with our web crawler.

If you already have deep link information from App Links, you don't need to specify this data. Information from App Links is used to display the correct deep link. To display deep links in your ads, see Dynamic Ads, Ad Template.

Supported applinks: applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name.

For Android, we require applink.android_package and url is optional. For other applinks, a valid url is required.

Learn more about product deep links.

disabled_capabilities

Used to control the channel visibility of each specific product in your catalog. With this feature, you can enable or disable your products from being displayed in Shops, Marketplace Shops, Instagram Product Tagging, Dynamic Ads, and Mini Shops.

Learn more about disabled_capabilities.

Additional Required Fields for Selling in India

Attribute and Type	Description
`origin_country` Type: ISOCountryCode (2 letter country code)	The item's country of origin. Enter the two-letter ISO country code Example value: `US` This field is supported by supplementary feeds.
`importer_name` Type: string	If the country of origin is not India, provide the legal entity name of the item's importer Example value: `Jasper's Market Inc.` This field is supported by supplementary feeds.
`importer_address` Type: JSON structure	If the country of origin is not India, provide the operational address of the importer. This field uses a JSON structure, which contains the following fields: `street1` - string, required. The first line of the street address `street2` - string, optional. The second line of the street address. `city` - string, required. The city name. `region` - string, optional. The region, state or province. (In the US this is to be used for US State) `postal_code` - string, optional (in the US this is to be used for Zip Code) `country` - required. Enter the ISO Country code (2-letter country code) The overall address will be displayed to users in the following format: `street1`, `street2` (if present), `city`, `region` (if present) `postal_code` (if present), `country` (full name, localized for the user). This example value: ` { street1: "1 Hacker Way", street2: "Building 18", city: "Menlo Park", region: "CA", postal_code: "94025", country: "US" } will be rendered as "1 Hacker Way, Building 18, Menlo Park, CA 94025 United States of America" This field is supported by supplementary feeds.
`manufacturer_info` Type: string	Required for Shops only. Information about the product's manufacturer, such as the manufacturer name and address. Example: The Manufacturer Co. - 1 Hacker Way, Menlo Park, CA 94025 USA This field is supported by supplementary feeds.
`wa_compliance_category` Type: string	Required for selling on WhatsApp only. If the item is a non-physical good sold in India, such as a service, use this field to indicate that the item is exempt from providing the country of origin (`origin_country`), importer name (`importer_name`) and importer address (`importer_address`). Supported values (case sensitive): `COUNTRY_ORIGIN_EXEMPT`: The item is exempt. `DEFAULT`: The item is not exempt. This is the default value if you leave the field blank.

Unterstützte Felder – Lokalisierte Kataloge

Anforderungen

Du musst ein id-Feld in deine sekundäre Datenfeed-Datei aufnehmen. Die IDs für jeden einzelnen Artikel müssen denen im ursprünglichen Datenfeed deines Katalogs und den Content-IDs in deinem Pixel entsprechen, um die Advantage+ Catalog Ads auszuführen.
Du musst ein override-Feld einfügen. Gib in diesem Feld die ISO-Codes für die Sprachen oder Länder ein, für die du lokalisierte Informationen bereitstellen möchtest. Gib in diesem Feld die ISO-Codes für die Sprachen oder Länder ein, für die du lokalisierte Informationen bereitstellen möchtest. Der Wert in der override-Spalte sollte entweder ein unterstützter ISO-Sprachcode oder ein unterstütztes ISO-Länderkennzeichen sein. Mehr dazu unter unterstützte Sprachcodes und Länderkennzeichen.
price, sale_price, unit_price, base_price, status (Sichtbarkeit) und availability dürfen nur in einem Länderfeed angegeben werden. Diese Felder dürfen nicht in einem Sprachfeed angegeben werden. So kann sichergestellt werden, dass Kund*innen die richtigen lokalisierten Produktdaten angezeigt werden.

Erfahre mehr über die Felder id und override unter Einen Datenfeed mit lokalisierten Bestandsinformationen erstellen, Schritte 2 und 3.

Produkte

title
description
availability
link
brand
price
sale_price
sale_price_effective_date
color
size
material
pattern
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
short_description
additional_variant_attribute
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Zur Lokalisierung von applink-Feldern musst du sämtliche Felder angeben. Erfahre mehr über Deep Links für Produkte.

image[0].url, image[0].tag[0]

Zum Lokalisieren eines Bildes musst du die verschachtelten Bildfelder image[0].url, image[0].tag[0] verwenden. Für das image_link-Feld wird keine Lokalisierung unterstützt.

In der Hauptliste der Felder für Produkte findest du weitere Informationen.

Hotels

name
description
base_price
sale_price
brand
url
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Zur Lokalisierung von applink-Feldern musst du sämtliche Felder angeben. Erfahre mehr über Deep Links für Produkte.

Siehe zur Referenz die Hauptliste der Felder für Hotels.

Flüge

description
url
origin_city
destination_city
price
one_way_price
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Zur Lokalisierung von applink-Feldern musst du sämtliche Felder angeben. Erfahre mehr über Deep Links für Produkte.

Zur Referenz siehe die Hauptliste der Felder für Flüge.

Reiseziele

name
description
url
price
neighborhood
longitude
latitude
image[0].url, image[0].tag[0]
applink.ios_url, applink.ios_app_store_id, applink.ios_app_name, applink.android_url, applink.android_package, applink.android_app_name, applink.windows_phone_url, applink.windows_phone_app_id, applink.windows_phone_app_name, applink.ipad_url, applink.ipad_app_store_id, applink.ipad_app_name

Zur Lokalisierung von applink-Feldern musst du sämtliche Felder angeben. Erfahre mehr über Deep Links für Produkte.

Zur Referenz siehe die Hauptliste der Felder für Ziele.

Immobilieninserate

name
description
price
url
image[0].url, image[0].tag[0]

Zur Referenz siehe die Hauptliste der Felder für Immobilienangebote.

Fahrzeuge

title
description
price
sale_price
url
image[0].url, image[0].tag[0]

Zur Referenz siehe die Hauptliste der Felder für Fahrzeuge.

OpenGraph-Tags

Für alle Felder gilt eine Beschränkung von 500 Zeichen.

Der Hauptbild-Link ist erforderlich. Alle weiteren Bild-Links sind optional.

Name	Beschreibung
`og:title`	Erforderlich. Titel des Artikels. Unterstützt pixelbasierte Kataloge.
`og:description`	Erforderlich. Beschreibung des Artikels. Unterstützt pixelbasierte Kataloge.
`og:url`	Erforderlich. Vollständige URL für die Produktseite. Unterstützt pixelbasierte Kataloge.
`og:image`	Erforderlich für Hauptlink. Optional für zusätzliche Bild-Links. Link zur Bilddatei für die Produktseite. Der Hauptbild-Link ist erforderlich. Alle weiteren Bild-Links sind optional. Unterstützt pixelbasierte Kataloge.
`og:locale`	Erforderlich, wenn du mehrsprachigen Kataloge verwendest. Gibt an, aus welcher Website-Version das Produkt stammt, wie zum Beispiel `en_GB` für die Website für das Vereinigte Königreich. Unterstützt pixelbasierte Kataloge.
`og:price:amount`	Erforderlich. Aktueller Preis des Artikels. Verwende als Trennzeichen für Dezimalpunkte '.' anstatt ',' um einen Dezimalpunkt anzugeben. Der Preis darf keine Sonderzeichen wie $ enthalten. Unterstützt pixelbasierte Kataloge. Beispiel: `1500.00`
`og:price:currency`	Erforderlich. Währung für den Preis im ISO-Format. Unterstützt pixelbasierte Kataloge. Beispiel: `USD`
`product:brand`	Erforderlich. Markenname des Artikels. Unterstützt pixelbasierte Kataloge.
`product:availability`	Erforderlich. Aktuelle Verfügbarkeit des Artikels: `in stock`, `out of stock`, `available for order`, `discontinued`. Unterstützt pixelbasierte Kataloge.
`product:catalog_id`	Optional. Eindeutige Katalog-ID für den Artikel. Kann eine Produktvariante sein. Diesem Attribut wird `retailer_id` zugeordnet, nachdem das Produkt importiert wurde. Das `id`-Feld muss mit der Inhalts-ID für dein Pixel übereinstimmen. Unterstützt pixelbasierte Kataloge.
`product:category`	Optional. Maximale Zeichenanzahl: 250. Unterstützt pixelbasierte Kataloge. Stellt für Advantage+ Catalog Ads vordefinierte Werte (String oder Kategorie-ID) aus der Produkttaxonomie von Google dar. Stellt für den Handel die Kategorie deines Produkts gemäß der Produkttaxonomie von Google dar. Erfahre mehr über Produktkategorien für den Handel. Erfahre mehr über Google-Produktkategorie für Katalogartikel, Hilfebereich für Werbung.
`product:condition`	Erforderlich. Aktuelle Bedingung des Artikels: `new`, `refurbished`, `used`. Unterstützt pixelbasierte Kataloge.
`product:custom_label_[0-4]`	Optional. Max. Zeichenanzahl: 100 Zusätzliche Informationen zu dem Artikel, den du aufnehmen möchtest. Unterstützt pixelbasierte Kataloge.
`product:gender`	Optional. Legt das Geschlecht für die Größe fest: `Female`, `Male`, `Unisex`. Unterstützt pixelbasierte Kataloge.
`product:item_group_id`	Optional. Für Advantage+ Catalog Ads – Artikel, die Varianten eines Produkts sind. Gib für alle Artikel, die Varianten sind, dieselbe item_group_id an. Ein rotes Polo-Shirt ist zum Beispiele eine Variante von Polo-Shirt. Facebook ordnet diese der retailer_product_group_id zu, sobald wir deinen Feed erhalten haben. Mit Advantage+ Catalog Ads wählt Facebook basierend auf dem Signal, das wir vom Pixel oder App-Event empfangen haben, nur einen Artikel aus der Gruppe aus. Für den Handel – Gib für alle Artikel, die Varianten sind, dieselbe product_group_id an. So ist zum Beispiel Rotes Polo-Shirt eine Variante von Polo-Shirt. Facebook ordne diese der retailer_product_group_id zu, sobald wir deinen Feed erhalten haben. Erfahre mehr über Produktvarianten. Unterstützt pixelbasierte Kataloge. `FB1234_shirts`
`product:gtin`	Optional. Global Trade Item Number (GTINs) des Produkts. Lasse Bindestiche und Leerzeichen aus. Halte dich bei der Angabe von GTINs an die Vorgaben zur GTIN-Validierung. Unterstützte Werte sind `UPC` (Nordamerika, 12 Ziffern), `EAN` (Europa, 13 Ziffern), `JAN` (Japan, 8 oder 13 Ziffern), `ISBN` (Bücher, 13 Ziffern). Unterstützt pixelbasierte Kataloge. Beispiel: `4011200296908`
`product:isbn`	Optional. International Standard Book Number. ISBNs bestehen aus 13 Ziffern. Unterstützt pixelbasierte Kataloge.
`product:mfr_part_no`	Optional. Eindeutige Hersteller-Teilenummer für Artikel. Für den Handel muss für den Bestand für das tägliche Angebot auch die Marke angegeben werden, wenn `mpn` bereitgestellt wird. Unterstützt pixelbasierte Kataloge. Beispiel: `100020003`
`material`	Optional. Material, aus dem der Artikel gefertigt wurde. Unterstützte Werte: `cotton`, `denim`, `leather`. Unterstützt pixelbasierte Kataloge. Beispiel: `cotton`
`product:locale`	Erforderlich, wenn du mehrsprachigen Kataloge verwendest. Gibt an, aus welcher Website-Version das Produkt stammt, wie zum Beispiel `en_GB` für die Website für das Vereinigte Königreich. Unterstützt pixelbasierte Kataloge.
`product:price:amount`	Erforderlich. Aktueller Preis des Artikels. Verwende als Trennzeichen für Dezimalpunkte '.' anstatt ',' um einen Dezimalpunkt anzugeben. Der Preis darf keine Sonderzeichen wie $ enthalten. Unterstützt pixelbasierte Kataloge. Beispiel: `1500.00`
`product:price:currency`	Erforderlich. Währung für den Preis im ISO-Format. Unterstützt pixelbasierte Kataloge. Beispiel: `USD`
`product:retailer_item_id`	Erforderlich. Händler-ID für den Artikel. Unterstützt pixelbasierte Kataloge.
`product:sale_price:amount`	Optional. Reduzierter Preis, wenn der Artikel rabattiert zum Verkauf steht. Verwende "=" als Dezimalzahl für den Verkaufspreis. Du musst den Aktionspreis angeben, wenn du einen Overlay für rabattierte Preise verwenden möchtest. Unterstützt pixelbasierte Kataloge. Hinweis: Im Allgemeinen empfehlen wir für pixelbasierte Kataloge, Preisänderungen lediglich mit dem primären og:price:amount-Tag zu erfassen. Stelle bei Verwendung des Aktionspreis-Tags sicher, dass du auch die Tags `product:sale_price_dates:start`- und `product:sale_price_dates:end` verwendest, um Start- und Enddatum für deine Aktion anzugeben. Ist kein Enddatum festgelegt, wird der Aktionspreis möglicherweise unbegrenzt angezeigt. Beispiel: `9.99`
`product:sale_price:currency`	Optional. Währung des reduzierten Preises für einen Artikel mit Aktionspreis als 3-stelliger ISO-Währungscode. Unterstützt pixelbasierte Kataloge. Beispiel: `USD`
`product:sale_price_dates:start`	Optional. Startdatum und -Uhrzeit für deinen Sale in deiner Zeitzone im Format `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`, getrennt durch einen Schrägstrich. Schreibe das Start- und Enddatum im Format `YYYY-MM-DD`. Schreibe die Zeit im 24-Stunden-Format (0:00 bis 23:59). Füge ein T nach jedem Datum ein und gib dann die Zeit ein. Die Endzeit gibt dabei die Zeitzone an. Im Beispiel legt `03:00` die Zeitzone fest. Unterstützt pixelbasierte Kataloge. Beispiel: `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`
`product:sale_price_dates:end`	Optional. Enddatum und Uhrzeit für deinen Sale in deiner Zeitzone im Format `YYYY-MM-DDT0:00-23:59/YYYY-MM-DDT0:00-23:59`, getrennt durch einen Schrägstrich. Schreibe das Start- und Enddatum im Format `YYYY-MM-DD`. Schreibe die Zeit im 24-Stunden-Format (0:00 bis 23:59). Füge ein T nach jedem Datum ein und gib dann die Zeit ein. Die Endzeit gibt dabei die Zeitzone an. Im Beispiel legt `03:00` die Zeitzone fest. Unterstützt pixelbasierte Kataloge. Beispiel: `2017-11-01T12:00-03:00/2017-12-01T00:00-03:00`

Schema.org – Erforderliche Tags

Für alle Felder gilt eine Beschränkung von 500 Zeichen.

Name	Beschreibung
`name`	Titel des Artikels.
`brand`	Marke des Artikels.
`description`	Beschreibung des Artikels.
`productID`	Händler-ID für den Artikel.
`url`	Vollständige URL für die Produktseite.
`image`	Link zur Bilddatei für die Produktseite.
`price`	Aktueller Preis des Artikels. Der Preis darf keine Sonderzeichen wie $ enthalten. Füge diesen Eintrag unter „Angebote“ hinzu. Formatiere den Preis als Zahl, gefolgt vom 3-stelligen ISO-Währungscode (ISO 4217-Standards), wobei Kosten und Währung mit einem Leerzeichen getrennt werden. Verwende einen Punkt (.) als Dezimaltrennzeichen. Verwende nach Möglichkeit nur eine (1) Währung in deinem Katalog, damit Kund*innen keine gemischten Währungen für Produkte in deinen Werbeanzeigen oder Handelskanälen sehen. Lade zum Hinzufügen von Produktinformationen und Preisen, die für andere Länder oder Sprachen angezeigt werden sollen, alternativ einen Land-Feed oder Sprach-Feed in deinen Katalog hoch.
`priceCurrency`	Währung für den Preis im ISO-Format (zum Beispiel `USD`). Füge diesen Eintrag unter „Angebote“ hinzu. Verwende als Trennzeichen für Dezimalpunkte '.' anstatt ',' um einen Dezimalpunkt anzugeben. Der Preis darf keine Sonderzeichen wie $ enthalten. Beispiel: 1500,00.
`availability`	Aktuelle Verfügbarkeit des Artikels: `in stock`, `out of stock`, `available for order`, `discontinued`. Füge diesen Eintrag unter „Angebote“ hinzu.
`condition`	Aktuelle Bedingung des Artikels: `new`, `refurbished` oder `used`. Füge diesen Eintrag unter „Angebote“ hinzu.

JSON-LD für Schema.org – Erforderliche Tags

Für alle Felder gilt eine Beschränkung von 500 Zeichen.

Extrahiert aus schema.org/Product

Name	Beschreibung
`name`	Titel des Artikels.
`brand`	Marke des Artikels.
`description`	Beschreibung des Artikels.
`productID`	Händler-ID für den Artikel.
`url`	Vollständige URL für die Produktseite.
`offers`	Array von Objekten des Typs `schema.org/Offer`.
`image`	Link zur Bilddatei für die Produktseite.

Extrahiert aus schema.org/Offer (als Teil der Produktangebote)

Name	Beschreibung
`price`	Aktueller Preis des Artikels. Der Preis darf keine Sonderzeichen wie $ enthalten. Füge diesen Eintrag unter „Angebote“ hinzu.
`priceCurrency`	Währung für den Preis im ISO-Format (zum Beispiel `USD`). Füge diesen Eintrag unter „Angebote“ hinzu.
`availability`	Aktuelle Verfügbarkeit des Artikels: `in stock`, `out of stock`, `available for order`, `discontinued`. Füge diesen Eintrag unter „Angebote“ hinzu.
`condition`	Aktuelle Bedingung des Artikels: `new`, `refurbished` oder `used`. Füge diesen Eintrag unter „Angebote“ hinzu.

Export von JSON-Schema

Hier findest du ein heruntergeladenes JSON-Schema aller Hauptfelder und Kategoriefelder für Kataloge:

Bitte beachte, dass dieses JSON-Schema keine hochladbares Feed-Format ist. Es wird vielmehr als alternative Referenz für Feed-Felder, Beispiele und nicht bereits in unserer Dokumentation enthaltene Datentypen bereitgestellt. Das Schema soll in erster Linie Entwickler*innen helfen, die interne Kategorien und Feldzuordnungen programmgesteuert mit dem Katalogschema von Meta ausrichten möchten. Mehr zur Feed-Formatierung findest du an anderer Stelle in der Dokumentation zu hochladbaren Feeds.

Alle Felder unter dem Schlüssel common sind Hauptfelder. Andernfalls ist der Kategoriename der übergeordnete Schlüssel. Alle Felder weisen dieses Beispielformat auf:

"item_group_id": {
          "description": "Use this field to create variants of the same item. Enter the same group ID for all variants within a group. Learn more about variants: https:\/\/www.facebook.com\/business\/help\/2256580051262113 Character limit: 100.",
          "example": "K456653443",
          "type": "String",
          "required": false,
          "recommended": false
      },

Beachte, dass nur kategoriespezifische Felder den Wert "recommended": true erhalten (da sie andernfalls alle optional sind), um die Priorisierung bestmöglich zu erkennen.

Referenz – Katalog

Unterstützte Feed-Formate

Google Tabellen

Mehr dazu

Beispiel-Feeds

Beispiel für CSV-Feed – Advantage+ Catalog Ads

Beispiel für CSV-Feed – Handel

Beispiel für XML-Feed (Atom) – Handel

Feed-Format – Datenfeed-Abrufe planen

Unterstützte Katalogfelder

Unterstützte Felder für Produkte

Required Fields (for Ads and Commerce)

Additional Required Fields for Checkout on Facebook and Instagram (US Only)

Optional Fields

Additional Required Fields for Selling in India

Unterstützte Felder – Lokalisierte Kataloge

Anforderungen

Produkte

Hotels

Flüge

Reiseziele

Immobilieninserate

Fahrzeuge

OpenGraph-Tags

Schema.org – Erforderliche Tags

JSON-LD für Schema.org – Erforderliche Tags

Extrahiert aus schema.org/Product

Extrahiert aus schema.org/Offer (als Teil der Produktangebote)

Export von JSON-Schema

Mehr dazu

Hilfebereich für Werbeanzeigen

API-Referenz

Marketing API