Localized Catalog Setup

Use this guide to set up your catalog for localization. See also how to Set Up a Catalog for Multiple Languages and Countries, Ads Help Center.

Requirements

• You must create a language or country override data feed that will contain only the fields (with values) you wish to change.
• You must include an id field in your override data feed. The id for each item must match an id in one of your main catalog data feeds and/or the content ID from your pixel.
• You must include an override field.
  • For a country override feed, enter the ISO codes of the countries for which you want to provide localized information. The value in the 'override' column should be a supported ISO country code. (see also standard ISO country codes.)
  • For a language override feed, enter the ISO codes of the languages for which you want to provide localized information. The value in the override column should be a supported ISO language code. (see also standard ISO language codes.)
• You can only localize (override) specific fields, not all of them. See Supported Fields — Localized Catalogs for a list of supported catalog fields.
• Make sure that product images satisfy catalog requirements.
• Make sure that product titles satisfy catalog requirements.
• Make sure that product descriptions satisfy catalog requirements.

Recommendations

As you plan your catalog setup, we ask that you follow these recommendations:

• Although you can include multiple languages in a language feed and multiple countries in a country feed, we recommend that you create your country and language feeds separately.
• If you have a large catalog (over 100k items), you must create one data feed per language or country.
• If you are creating a language feed and a country feed, we recommend that the fields included in each feed be unique to that feed type. For example, do not specify product name in both the language feed and the country feed
• For products (ecommerce), we recommend that you include title and description in your language feed and include price, sale_price, sale_price_effective_date, availability, and link in your country feed.
• As examples, we provide a language override template and a country override template.

See also

• Supported Fields — Localized Catalogs
• Feed Formats - Country and Language
• Supported Feed Formats and CSV templates - Catalog

Step 1: Create Language and Country Feeds

Feed Types

You can provide localized properties for your catalog items, using additional types of feeds.

Feed Formats

Country Feed

Example CSV — This feed contains country localizations for the United Kingdom (GB) and Italy (IT).

      
id; override; price; link; delete
FB_product_1234; GB; 9.00 GBP; http://www.example.com/en_GB/FB_product_1234; false
FB_product_1234; IT; 10.49 EUR; http://www.example.com/it_IT/FB_product_1234; false
    

Language Feed

Example CSV — This feed contains language localizations for French (fr_XX) and English (en_XX).

      
id; override; description; title; delete
FB_product_1234; fr_XX; Le t-shirt American Apparel préféré de tous. Le t-shirt comporte une encolure ajustée de 3/4 pouce au cou, une bande épaule à épaule et un ourlet de 1 pouce sur les manches.; T-shirt Unisexe d'American Apparel; false
FB_product_1234; en_XX ; Everyone's favorite American Apparel T-shirt. The t-shirt features 3/4 inches set-in neck, shoulder to shoulder tape and 1 inch hem on sleeves.; American Apparel Unisex T-Shirt; false
    

Language and Country Feed

Example - This feed contains 'language and country' localizations for French speakers in the U.S. (fr_XX|US) and French speakers in Canada (fr_XX|CA).

id; override; url; delete
FB_product_1234; fr_XX|US; http://us.example.com/fr/product_1234; false
FB_product_1234; fr_XX|CA; http://ca.example.com/fr/product_1234; false

Step 2: Check Your Feed - Order of Precedence

When selecting which localized information to show to a user, we check the feed contents in this order:

1. Language and country feed values for the user's spoken languages and home country
2. Language feed values for the user's spoken languages
3. Country feed values for user's home country

Step 3: Upload Language and Country Feeds

Once you created your feeds, you can choose to upload them manually via Commerce Manager or via the API, as shown below.

Upload the Feeds via the API

1. Make your feeds available on your server.
2. Link the feeds to your catalog, using an additional override_type parameter.

Language Feed

Example - Upload a Language Feed

curl \
  -F 'name=Language feed' \
  -F 'schedule={
    "interval": "DAILY",
    "url": "http:\/\/www.example.com\/sample_language_feed.tsv",
    "hour": 22
  }' \
	-F 'override_type=language'
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/<CATALOG_ID>/product_feeds

Country Feed

Example — Upload a Country Feed

curl \
  -F 'name=Country Feed' \
  -F 'schedule={
    "interval": "DAILY",
    "url": "http:\/\/www.example.com\/sample_country_feed.tsv",
    "hour": 22
  }' \
	-F 'override_type=country'
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/<CATALOG_ID>/product_feeds

Language and Country Feed

Example - Upload the language and country feed

curl \
  -F 'name=language and country Feed' \
  -F 'schedule={
        "interval": "DAILY",
        "url": "http:\/\/www.example.com\/sample_language_and_country_feed.tsv",
        "hour": 22
      }' \
  -F 'override_type=language_and_country'
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/<CATALOG_ID>/product_feeds

Parameters

Step 4: Remove Country or Language Information for a Product (Optional)

To remove localized information from an item:

1. Specify a 'delete' column in your country or language feed.
2. Set the value to true.

The localization for that product is then removed.

Step 5: Verify Your Setup in Commerce Manager

Commerce Manager provides details about country and language fields information for each product in the Items > Details page.

You can also access the international coverage of your entire catalog in the Items tab > International Coverage.

Learn More

Ads Help Center

• Set Up a Catalog for Multiple Languages and Countries, Ads Help Center
• Create a Advantage+ Catalog Ad for Multiple Languages and Countries, Ads Help Center
• List of supported languages and countries
• List of supported fields for localized catalogs

Instagram

• Add Product Tags in Instagram Posts
• Localized Catalog for Instagram Shopping

Marketing API - Catalog

• Set Up a Catalog for Multiple Languages and Countries, Ads Help Center
• Localized Catalogs, list of supported fields
• Build a Creative Template
• Catalog, Marketing API
• Schedule Feeds
• Advantage+ Catalog Ads - Create Ads
• Supported catalog fields

ISO Standards

• ISO country codes
• ISO language codes