Localized Catalog Setup

Use this guide to set up your catalog for localization. See also how to Set Up a Catalog for Multiple Languages and Countries, Ads Help Center.


  • You must create a language or country override data feed that will contain only the fields (with values) you wish to change.
  • You must include an id field in your override data feed. The id for each item must match an id in one of your main catalog data feeds and/or the content ID from your pixel.
  • You must include an override field.
  • You can only localize (override) specific fields, not all of them. See Supported Fields — Localized Catalogs for a list of supported catalog fields.
  • Make sure that product images satisfy catalog requirements.
  • Make sure that product titles satisfy catalog requirements.
  • Make sure that product descriptions satisfy catalog requirements.


As you plan your catalog setup, we ask that you follow these recommendations:

  • Although you can include multiple languages in a language feed and multiple countries in a country feed, we recommend that you create your country and language feeds separately.
  • If you have a large catalog (over 100k items), you must create one data feed per language or country.
  • If you are creating a language feed and a country feed, we recommend that the fields included in each feed be unique to that feed type. For example, do not specify product name in both the language feed and the country feed
  • For products (ecommerce), we recommend that you include title and description in your language feed and include price, sale_price, sale_price_effective_date, availability, and link in your country feed.
  • As examples, we provide a language override template and a country override template.

See also

Step 1: Create Language and Country Feeds

Feed Types

You can provide localized properties for your catalog items, using additional types of feeds.

Feed TypeDescriptionExample

Country Feed

Contains overrides for specified countries. You can create and upload country feeds using the Commerce Manager or via the API. See supported feed format.

An item can have different prices in different countries.

Language Feed

Contains translations for specific fields. You can create and upload language feeds using the Commerce Manager or via the API. See supported feed format.

An item can have different descriptions in different languages.

Language and Country Feed

Intended for advanced use cases where a country feed or language feed is not enough to describe the localization of your items. A language and country feed should only be used for fields that are absolutely necessary.

You can only create a language and country feed via the API, but you can modify and upload the feed from the Commerce Manager or via the API. The Commerce Manager provides details about each country and language setup.

Note: To localize a field for both language and country, the value in the override column should be a supported ISO language code and a supported ISO country code, separated by a '|' character, for example, en_XX|US

Your product URLs may depend on both the viewer language and country.

For example: http://www.mysite.com/ca/item12345?lang=fr

You can define localized fields for a limit of 350 language and country pairs, per catalog item.

Feed Formats

Country Feed

Example CSV — This feed contains country localizations for the United Kingdom (GB) and Italy (IT).

id; override; price; link; delete
FB_product_1234; GB; 9.00 GBP; http://www.example.com/en_GB/FB_product_1234; false
FB_product_1234; IT; 10.49 EUR; http://www.example.com/it_IT/FB_product_1234; false

Language Feed

Example CSV — This feed contains language localizations for French (fr_XX) and English (en_XX).

id; override; description; title; delete
FB_product_1234; fr_XX; Le t-shirt American Apparel préféré de tous. Le t-shirt comporte une encolure ajustée de 3/4 pouce au cou, une bande épaule à épaule et un ourlet de 1 pouce sur les manches.; T-shirt Unisexe d'American Apparel; false
FB_product_1234; en_XX ; Everyone's favorite American Apparel T-shirt. The t-shirt features 3/4 inches set-in neck, shoulder to shoulder tape and 1 inch hem on sleeves.; American Apparel Unisex T-Shirt; false

Language and Country Feed

Example - This feed contains 'language and country' localizations for French speakers in the U.S. (fr_XX|US) and French speakers in Canada (fr_XX|CA).

id; override; url; delete
FB_product_1234; fr_XX|US; http://us.example.com/fr/product_1234; false
FB_product_1234; fr_XX|CA; http://ca.example.com/fr/product_1234; false

Step 2: Check Your Feed - Order of Precedence

When selecting which localized information to show to a user, we check the feed contents in this order:

  1. Language and country feed values for the user's spoken languages and home country
  2. Language feed values for the user's spoken languages
  3. Country feed values for user's home country

Step 3: Upload Language and Country Feeds

Once you created your feeds, you can choose to upload them manually via Commerce Manager or via the API, as shown below.

Upload the Feeds via the API

  1. Make your feeds available on your server.
  2. Link the feeds to your catalog, using an additional override_type parameter.

Language Feed

Example - Upload a Language Feed

curl \
  -F 'name=Language feed' \
  -F 'schedule={
    "interval": "DAILY",
    "url": "http:\/\/www.example.com\/sample_language_feed.tsv",
    "hour": 22
  }' \
	-F 'override_type=language'
  -F 'access_token=<ACCESS_TOKEN>' \

Country Feed

Example — Upload a Country Feed

curl \
  -F 'name=Country Feed' \
  -F 'schedule={
    "interval": "DAILY",
    "url": "http:\/\/www.example.com\/sample_country_feed.tsv",
    "hour": 22
  }' \
	-F 'override_type=country'
  -F 'access_token=<ACCESS_TOKEN>' \

Language and Country Feed

Example - Upload the language and country feed

curl \
  -F 'name=language and country Feed' \
  -F 'schedule={
        "interval": "DAILY",
        "url": "http:\/\/www.example.com\/sample_language_and_country_feed.tsv",
        "hour": 22
      }' \
  -F 'override_type=language_and_country'
  -F 'access_token=<ACCESS_TOKEN>' \


Parameter Value


Location where we can retrieve the feed file from


Frequency at which we fetch the feed file


Hour of the day (based on a 24-hr clock) when we fetch the feed

Step 4: Remove Country or Language Information for a Product (Optional)

To remove localized information from an item:

  1. Specify a 'delete' column in your country or language feed.
  2. Set the value to true.

The localization for that product is then removed.

Note: You may also delete items in your main item feed. When you delete a main item, all overrides are removed.

Step 5: Verify Your Setup in Commerce Manager

Commerce Manager provides details about country and language fields information for each product in the Items > Details page.

You can also access the international coverage of your entire catalog in the Items tab > International Coverage.