每次動作成本廣告

每次動作成本廣告讓您能夠指定轉換事件，並按轉換次數收費。影片觀看次數的每次動作成本亦稱為每次影片觀看成本。

每次動作成本的替代方案是 oCPM，可按已刊登的展示次數收費。

運作方式

您的出價是為廣告組合定義。這些欄位必須遵守下列限制：

名稱	說明
`billing_event`	定義您付款的動作。設定為 `LINK_CLICKS`、`PAGE_LIKES`、`OFFER_CLAIMS` 或 `THRUPLAY`。
`optimization_goal`	定義您優化的動作。設定為與 `billing_event`、`LINK_CLICKS`、`PAGE_LIKES`、`POST_ENGAGEMENT`、`OFFER_CLAIMS`或 `THRUPLAY` 相同的值。
`bid_amount`	您為目標設定的值，以美分為單位，最少為 1 美分。舉例來說，`bid_amount=150` 代表您想為該動作出價 $1.50 美元。這應代表您願意為此動作支付的最高金額。
`targeting`	針對關係網（例如 `page_like`）而優化的廣告必須在目標設定使用 `excluded_connections` 欄位，以排除已經為目的地物件進行一次性轉換的用戶。請參見下列部分的範例，了解如何指定合適的已排除關係網。

限制

站外連結點擊動作僅支援通往站外網域和 Facebook 代管應用程式網域的連結。
每次動作成本針對非影片觀看次數廣告的收費是根據單日點擊轉換次數計算。每次影片觀看成本（即影片觀看次數的每次動作成本）廣告的收費是根據影片觀看 10 秒或以上的次數計算。
此外，站外連結點擊次數收費僅限於廣告內的連結點擊次數，即內嵌連結。

自第 9 v9 起，應用程式廣告的每次動作成本帳單已經停用，您無法將計費事件和優化目標同時設為 APP_INSTALLS。我們建議您改用 impression 計費事件。您還是可以在 billing_event 或 optimization_goal 下方指定 APP_INSTALLS，但不得兩者同時指定。

請查閱廣告組合文件，以了解允許對廣告組合作出的更新。

範例

建立

下列範例建立每次動作成本出價廣告組合。請注意，您必須為每次動作成本廣告組合設定 promoted_object。


curl -X POST \
  -F 'name="A CPA Ad Set"' \
  -F 'campaign_id="<AD_CAMPAIGN_ID>"' \
  -F 'daily_budget=5000' \
  -F 'start_time="2024-11-28T10:19:41-0800"' \
  -F 'end_time="2024-12-05T10:19:41-0800"' \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="REACH"' \
  -F 'bid_amount=1000' \
  -F 'promoted_object={
       "page_id": "<PAGE_ID>"
     }' \
  -F 'targeting={
       "facebook_positions": [
         "feed"
       ],
       "geo_locations": {
         "countries": [
           "US"
         ]
       }
     }' \
  -F 'user_os="iOS"' \
  -F 'publisher_platforms="facebook"' \
  -F 'device_platforms="mobile"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adsets

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'A CPA Ad Set',
  'campaign_id' : '<adCampaignLinkClicksID>',
  'daily_budget' : '5000',
  'start_time' : '2024-07-27T00:47:13-0700',
  'end_time' : '2024-08-03T00:47:13-0700',
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'REACH',
  'bid_amount' : '1000',
  'promoted_object' : {'page_id':'<pageID>'},
  'targeting' : {'facebook_positions':['feed'],'geo_locations':{'countries':['US']}},
  'user_os' : 'iOS',
  'publisher_platforms' : 'facebook',
  'device_platforms' : 'mobile',
};
const adsets = (new AdAccount(id)).createAdSet(
  fields,
  params
);
logApiCallResult('adsets api call complete.', adsets);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'A CPA Ad Set',
  'campaign_id' => '<adCampaignLinkClicksID>',
  'daily_budget' => '5000',
  'start_time' => '2024-07-27T00:47:13-0700',
  'end_time' => '2024-08-03T00:47:13-0700',
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'REACH',
  'bid_amount' => '1000',
  'promoted_object' => array('page_id' => '<pageID>'),
  'targeting' => array('facebook_positions' => array('feed'),'geo_locations' => array('countries' => array('US'))),
  'user_os' => 'iOS',
  'publisher_platforms' => 'facebook',
  'device_platforms' => 'mobile',
);
echo json_encode((new AdAccount($id))->createAdSet(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'A CPA Ad Set',
  'campaign_id': '<adCampaignLinkClicksID>',
  'daily_budget': '5000',
  'start_time': '2024-07-27T00:47:13-0700',
  'end_time': '2024-08-03T00:47:13-0700',
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'REACH',
  'bid_amount': '1000',
  'promoted_object': {'page_id':'<pageID>'},
  'targeting': {'facebook_positions':['feed'],'geo_locations':{'countries':['US']}},
  'user_os': 'iOS',
  'publisher_platforms': 'facebook',
  'device_platforms': 'mobile',
}
print AdAccount(id).create_ad_set(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdSet()
      .setName(\"A CPA Ad Set\")
      .setCampaignId(\"<adCampaignLinkClicksID>\")
      .setDailyBudget(5000L)
      .setStartTime(\"2024-07-27T00:47:13-0700\")
      .setEndTime(\"2024-08-03T00:47:13-0700\")
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
      .setBidAmount(1000L)
      .setPromotedObject(\"{\\"page_id\\":\\"<pageID>\\"}\")
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .setParam(\"user_os\", \"iOS\")
      .setParam(\"publisher_platforms\", \"facebook\")
      .setParam(\"device_platforms\", \"mobile\")
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adsets = ad_account.adsets.create({
    name: 'A CPA Ad Set',
    campaign_id: '<adCampaignLinkClicksID>',
    daily_budget: '5000',
    start_time: '2024-07-27T00:47:13-0700',
    end_time: '2024-08-03T00:47:13-0700',
    billing_event: 'IMPRESSIONS',
    optimization_goal: 'REACH',
    bid_amount: '1000',
    promoted_object: {'page_id':'<pageID>'},
    targeting: {'facebook_positions':['feed'],'geo_locations':{'countries':['US']}},
    user_os: 'iOS',
    publisher_platforms: 'facebook',
    device_platforms: 'mobile',
})

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設定後，您可建立廣告，並按照此處的建立流程將相關廣告放入此廣告組合。

更新

將出價變更為每次動作成本廣告組合：


curl -X POST \
  -F 'billing_event="IMPRESSIONS"' \
  -F 'optimization_goal="LINK_CLICKS"' \
  -F 'bid_amount=200' \
  -F 'targeting={
       "geo_locations": {
         "countries": [
           "US"
         ]
       },
       "facebook_positions": [
         "feed"
       ]
     }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<AD_SET_ID>/

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdSet = bizSdk.AdSet;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_SET_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'billing_event' : 'IMPRESSIONS',
  'optimization_goal' : 'LINK_CLICKS',
  'bid_amount' : '200',
  'targeting' : {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
};
const sample_code = (new AdSet(id)).update(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);

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require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdSet;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_SET_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'billing_event' => 'IMPRESSIONS',
  'optimization_goal' => 'LINK_CLICKS',
  'bid_amount' => '200',
  'targeting' => array('geo_locations' => array('countries' => array('US')),'facebook_positions' => array('feed')),
);
echo json_encode((new AdSet($id))->updateSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adset import AdSet
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'billing_event': 'IMPRESSIONS',
  'optimization_goal': 'LINK_CLICKS',
  'bid_amount': '200',
  'targeting': {'geo_locations':{'countries':['US']},'facebook_positions':['feed']},
}
print AdSet(id).update(
  fields=fields,
  params=params,
)

Open In Graph API Explorer


import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_SET_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdSet(id, context).update()
      .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
      .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
      .setBidAmount(200L)
      .setTargeting(
          new Targeting()
            .setFieldFacebookPositions(Arrays.asList(\"feed\"))
            .setFieldGeoLocations(
              new TargetingGeoLocation()
                .setFieldCountries(Arrays.asList(\"US\"))
            )
        )
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_SET_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_set = FacebookAds::AdSet.get(id)
ad_set.billing_event = 'IMPRESSIONS'ad_set.optimization_goal = 'LINK_CLICKS'ad_set.bid_amount = '200'ad_set.targeting = {'geo_locations':{'countries':['US']},'facebook_positions':['feed']}
ad_set.save

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每次影片觀看成本範例

如要建立出價每次影片觀看成本（即影片觀看次數的每次動作成本）的廣告，請先以 objective=VIDEO_VIEWS 建立廣告宣傳活動。


curl -X POST \
  -F 'name="Video Views campaign"' \
  -F 'objective="OUTCOME_ENGAGEMENT"' \
  -F 'status="PAUSED"' \
  -F 'special_ad_categories=[]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/campaigns

Open In Graph API Explorer


'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Video Views campaign',
  'objective' : 'OUTCOME_ENGAGEMENT',
  'status' : 'PAUSED',
  'special_ad_categories' : [],
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);

Open In Graph API Explorer


require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Video Views campaign',
  'objective' => 'OUTCOME_ENGAGEMENT',
  'status' => 'PAUSED',
  'special_ad_categories' => array(),
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);

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from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Video Views campaign',
  'objective': 'OUTCOME_ENGAGEMENT',
  'status': 'PAUSED',
  'special_ad_categories': [],
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)

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import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setName(\"Video Views campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_OUTCOME_ENGAGEMENT)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .setParam(\"special_ad_categories\", \"[]\")
      .execute();

  }
}

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require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    name: 'Video Views campaign',
    objective: 'OUTCOME_ENGAGEMENT',
    status: 'PAUSED',
    special_ad_categories: [],
})

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然後，在廣告組合設定影片觀看次數的每次動作成本 bid_info：

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'A CPV Ad Set',
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::DAILY_BUDGET => 500,
  AdSetFields::START_TIME =>
    (new \DateTime("+1 week"))->format(\DateTime::ISO8601),
  AdSetFields::END_TIME =>
    (new \DateTime("+2 week"))->format(\DateTime::ISO8601),
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::VIDEO_VIEWS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::VIDEO_VIEWS,
  AdSetFields::BID_AMOUNT => 100,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array(
        'US',
      ),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array('facebook'),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));

$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));

import time
from facebookads.adobjects.adset import AdSet

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'A CPV Ad Set',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 500,
    AdSet.Field.start_time: int(time.time()),
    AdSet.Field.end_time: int(time.time() + 100000),
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.video_views,
    AdSet.Field.billing_event: AdSet.BillingEvent.video_views,
    AdSet.Field.bid_amount: 100,
    AdSet.Field.targeting: {
        'geo_locations': {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})

AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("A CPV Ad Set")
  .setCampaignId(<CAMPAIGN_ID>)
  .setDailyBudget(500L)
  .setStartTime(start_time)
  .setEndTime(end_time)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_VIDEO_VIEWS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_VIDEO_VIEWS)
  .setBidAmount(100L)
  .setTargeting(
    new Targeting()
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();

curl \
  -F 'name=A CPV Ad Set' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'daily_budget=500' \
  -F 'start_time=2018-02-06T04:45:29+0000' \
  -F 'end_time=2018-02-13T04:45:29+0000' \
  -F 'billing_event=VIDEO_VIEWS' \
  -F 'optimization_goal=VIDEO_VIEWS' \
  -F 'bid_amount=100' \
  -F 'targeting={ 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets