Automotive Ads - Audience Management

To successfully manage your audience, you can:

• Associate Your Pixel with Your Catalog
• Retarget an Audience

Associate Your Pixel with Your Catalog

Via Business Manager

1. Go to Business Manager > Product Catalogs > Settings > Associate Sources.
2. Select your pixel.

For more information, see Implement a pixel and/or mobile SDK for Advantage+ catalog ads for automotive.

Via the API

use FacebookAds\Object\ProductCatalog;

$product_catalog = new ProductCatalog(<PRODUCT_CATALOG_ID>);
$product_catalog->createExternalEventSource(array(), array(
  'external_event_sources' => array(
    <PIXEL_ID>
  ),
));

Retarget an Audience

Add a section for page event sources in the code block:

{
  "type": "page",
  "id": "<PAGE_ID>",
}

Below is an example of how to create a retargeting audience with signals from your pixel, app, and page events; that is, capture an audience who has visited your vehicle pages belonging to a certain vehicle set.

curl \
  -F 'name=Viewed vechicles in vehicle set in Last 30 days' \
  -F 'subtype=CLAIM' \
  -F 'claim_objective=VEHICLE' \
  -F 'content_type=VEHICLE' \
  -F 'event_sources=[
  {
      "type": "pixel",
      "id": "<PIXEL_ID>"
  },
  {
      "type": "app",
      "id": "<APP_ID>"
  }
  ]' \
  -F 'rule={"vehicle_set_id":{"eq":"<VEHICLE_SET_ID>"}}' \
  -F 'inclusions=[
  {        
      "event": "ViewContent",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  },
  { 
      "event": "Search",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  },
  {
      "event": "AddToWishlist",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  }
  ]' \
  -F 'exclusions=[{
      "event":"Lead",
      "retention": {"min_seconds":0,"max_seconds":2592000}
  }]' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/<API_VERSION>/act_<AD_ACCOUNT_ID>/customaudiences

If successful, an audience ID is returned. You can use this audience ID in the dynamic_audience_ids field at the ad set level when creating ads to retarget people based on your signals.

Learn more about best practices for retargeting automotive inventory ads.