Automotive Ads

Facebook’s automotive ads leverage cross-device intent signals to automatically promote relevant vehicle from your inventory with unique creatives on Facebook. Automotive ads is a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients.

Common Uses

Automotive Inventory Ads

If you fall into one or more of these scenarios, we recommend you use automotive inventory ads:

• You currently use ads to drive automotive sales.
• You already use Facebook ads to drive sales and traffic from new customers with non-automotive inventory ads, and you want to improve performance of your ads, and automate your work so that more products from your catalog can be advertised.
• You want an always-on solution that engages existing customers and grows your business by driving traffic and converting new customers.

Automotive Model Ads

Meta’s automotive model ads leverage cross-device intent signals to automatically promote relevant vehicle models and offers on Facebook and Instagram. A vehicle models and offers catalog consists of information about the offers, corresponding vehicles, and markets/regions where the offer is valid.

Documentation Contents

Overview Explanations of core concepts and usage requirements.	Get Started A list of steps on how to get started with automotive ads.
Guides Use case-based guides to help you perform specific actions.	Reference Product specifications and endpoint references.