Advantage+ Catalog Ads with an On-Facebook Destination

Advantage+ catalog ads with an on-Facebook destination drive in-market shoppers to a product detail page formatted as a Shops listing, increasing opportunities for leads to be cultivated into sales.

On-Facebook destination ads are currently available to use only with auto catalogs. See About Advantage+ Catalog Ads with an On-Facebook Destination for more information.

Before You Start

Before you start, you need to have a valid auto catalog and have built the audience you want to target your ads to. Visit our Catalog: Get Started page to learn how to set up a catalog, then see the following requirements specific to auto.

The Learn More section below has information about audience creation.

Valid Auto Catalog

Advantage+ catalog ads with an on-Facebook destination for auto can use catalogs that meet requirements for Automotive Ads. You must have at least one item in your catalog for it to be eligible.

Automotive Ads

See list of required fields for Automotive Inventory Ads. Optional fields can be found here.

Implementation

Once you have your catalog and audience, you can create your ads via Ads Manager or via API. To use Ads Manager, see the Set Up a Advantage+ Catalog Ads Campaign with an On-Facebook Destination.

To use the API, follow these steps:

Step 1: Create an ad campaign

While creating your ad campaign, set PRODUCT_CATALOG_SALES as the objective and specify your catalog in promoted_object.

Step 2: Create Ad Set and set destination

Once you have the campaign and the campaign_id, create the ad set. The ad set defines the bidding and targeting options for your ads.

To create an ad set that leverages Advantage+ catalog ads with an on-Facebook destination that goes to an on-Facebook listing, specify destination_type as FACEBOOK in your ad set data. If customizing placements, a destination_type of FACEBOOK supports:

publisher_platforms — facebook
facebook_positions — feed, marketplace, search, story, and right_hand_column
instagram_positions — stream, explore, and story

Step 3: Provide Ad Creative

Provide a creative using template tags. For more information, see Template Tags for Vehicles.

Step 4: Create the Ad

Use the ad_set_id and the creative_id to create the ad:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="AD_SET_ID"' \
  -F 'creative={
       "creative_id": "CREATIVE_ID"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=ACCESS_TOKEN' \
  https://graph.facebook.com/v21.0/act_AD_ACCOUNT_ID/ads