API Marketing

Audiences personnalisées de site web

Créez une audience personnalisée d’utilisateur·ices qui ont visité ou effectué des actions spécifiques sur votre site web à l’aide d’un pixel Meta, de l’API Tag JavaScript et des règles d’audience.

Une fois que vous avez créé une audience personnalisée à l’aide des données du site, référencez-la dans le ciblage publicitaire comme pour les audiences personnalisées standard. Facebook met automatiquement à jour cette audience en fonction de votre politique de rétention.

Voir Audiences personnalisées, Ciblage, API Facebook Tag et statistiques de pixel Meta pour plus d’informations.

API Conversions

Si vous partagez des évènements de conversion à l’aide de l’API Conversions, vous pouvez créer une audience personnalisée de site web et l’utiliser pour les publicités. Vous pouvez également créer une audience personnalisée hors ligne et une audience personnalisée d’app mobile. Nous vous recommandons de partager external_id comme paramètre d’informations client pour améliorer les taux de correspondance et tirer parti des correspondances dans les canaux.

Notez que la mise en correspondance external_id effectuée via l’API Conversions est différente de celle utilisée avec extern_id pour créer une audience personnalisée à partir d’un fichier clientèle. La mise en correspondance external_id ne peut pas être utilisée pour créer une audience personnalisée à partir d’un fichier clientèle. De même, un extern_id effectué via la mise en correspondance d’une audience personnalisée à partir d’un fichier clientèle ne peut pas être utilisé pour créer une audience personnalisée de site web, une audience personnalisée hors ligne ou une audience personnalisée d’app mobile.

Avant de commencer

Pour créer une audience personnalisée à partir de sites web, vous devez accepter les Conditions de service des audiences personnalisées figurant dans le Gestionnaire de publicités.

Créer des audiences

Pour créer une audience personnalisée de site web, envoyez une demande POST à :

https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences

Utilisez les paramètres suivants :

Nom Description

name

type : Chaîne

Obligatoire.

Nom de l’audience

rule

type : objet JSON

Obligatoire.

Règles d’audience appliquées à l’URL référente Consultez la section Règles d’audience.

retention_days

type : nombre entier

Facultatif.

Durée de rétention dans l’audience en jours Entre 1 et 180 jours.


Si elle n’est pas indiquée, nous prenons la valeur retention_days du champ retention_seconds de la règle.

prefill

type : booléen

Facultatif. Valeur par défaut : true Les options disponibles sont les suivantes :

  • true : incluez l’activité du site web enregistrée avant la création de l’audience.
  • false : incluez uniquement le trafic du site web depuis la création de l’audience.

Si elle n’est pas indiquée, nous prenons la valeur prefill du champ retention_seconds de la règle. La valeur prédéfinie maximale est de 180 jours.

Par exemple :

curl -X POST \
  -F 'name="My Test Website Custom Audience"' \
  -F 'rule={
       "inclusions": {
         "operator": "or",
         "rules": [
           {
             "event_sources": [
               {
                 "id": "<PIXEL_ID>",
                 "type": "pixel"
               }
             ],
             "retention_seconds": 8400,
             "filter": {
               "operator": "and",
               "filters": [
                 {
                   "field": "url",
                   "operator": "i_contains",
                   "value": "shoes"
                 }
               ]
             }
           }
         ]
       }
     }' \
  -F 'prefill=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Test Website Custom Audience',
  'rule' : {'inclusions':{'operator':'or','rules':[{'event_sources':[{'id':'<pixelID>','type':'pixel'}],'retention_seconds':8400,'filter':{'operator':'and','filters':[{'field':'url','operator':'i_contains','value':'shoes'}]}}]}},
  'prefill' : '1',
};
const customaudiences = (new AdAccount(id)).createCustomAudience(
  fields,
  params
);
logApiCallResult('customaudiences api call complete.', customaudiences);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Test Website Custom Audience',
  'rule' => array('inclusions' => array('operator' => 'or','rules' => array(array('event_sources' => array(array('id' => '<pixelID>','type' => 'pixel')),'retention_seconds' => 8400,'filter' => array('operator' => 'and','filters' => array(array('field' => 'url','operator' => 'i_contains','value' => 'shoes'))))))),
  'prefill' => '1',
);
echo json_encode((new AdAccount($id))->createCustomAudience(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Test Website Custom Audience',
  'rule': {'inclusions':{'operator':'or','rules':[{'event_sources':[{'id':'<pixelID>','type':'pixel'}],'retention_seconds':8400,'filter':{'operator':'and','filters':[{'field':'url','operator':'i_contains','value':'shoes'}]}}]}},
  'prefill': '1',
}
print AdAccount(id).create_custom_audience(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCustomAudience()
      .setName(\"My Test Website Custom Audience\")
      .setRule(\"{\\"inclusions\\":{\\"operator\\":\\"or\\",\\"rules\\":[{\\"event_sources\\":[{\\"id\\":\\"<pixelID>\\",\\"type\\":\\"pixel\\"}],\\"retention_seconds\\":8400,\\"filter\\":{\\"operator\\":\\"and\\",\\"filters\\":[{\\"field\\":\\"url\\",\\"operator\\":\\"i_contains\\",\\"value\\":\\"shoes\\"}]}}]}}\")
      .setPrefill(true)
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiences = ad_account.customaudiences.create({
    name: 'My Test Website Custom Audience',
    rule: {'inclusions':{'operator':'or','rules':[{'event_sources':[{'id':'<pixelID>','type':'pixel'}],'retention_seconds':8400,'filter':{'operator':'and','filters':[{'field':'url','operator':'i_contains','value':'shoes'}]}}]}},
    prefill: '1',
})
Open In Graph API Explorer

Exemple de réponse :

{
  "id": "123567890"
}

Règles d’audience

Une audience personnalisée figurant dans les audiences personnalisées de site web doit contenir une règle d’audience. Chaque règle doit être fournie en tant que chaîne codée au format JSON. Pour plus d’informations, consultez la section Règles d’audience.

Audience personnalisée de site web de Pixel Meta

Utilisez l’appel d’API suivant pour créer une audience personnalisée de pixel :

curl -X POST \
  -F 'name="My WCA Pixel"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/adspixels
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdsPixel = bizSdk.AdsPixel;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My WCA Pixel',
};
const adspixels = (new AdAccount(id)).createAdsPixel(
  fields,
  params
);
logApiCallResult('adspixels api call complete.', adspixels);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdsPixel;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My WCA Pixel',
);
echo json_encode((new AdAccount($id))->createAdsPixel(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adspixel import AdsPixel
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My WCA Pixel',
}
print AdAccount(id).create_ads_pixel(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdsPixel()
      .setName(\"My WCA Pixel\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adspixels = ad_account.adspixels.create({
    name: 'My WCA Pixel',
})
Open In Graph API Explorer

L’appel renvoie l’ID du pixel :

{
  "id": "11111"
}

Lire le code du pixel d’audience personnalisée

Récupérer ensuite le code du pixel d’audience personnalisée :

curl -X GET \
  -d 'fields="code"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<PIXEL_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdsPixel = bizSdk.AdsPixel;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<ADS_PIXEL_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'code',
];
params = {
};
const sample_code = (new AdsPixel(id)).get(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdsPixel;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<ADS_PIXEL_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'code',
);
$params = array(
);
echo json_encode((new AdsPixel($id))->getSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adspixel import AdsPixel
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<ADS_PIXEL_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'code',
]
params = {
}
print AdsPixel(id).get(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<ADS_PIXEL_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdsPixel(id, context).get()
      .requestCodeField()
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<ADS_PIXEL_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ads_pixel = FacebookAds::AdsPixel.get(id ,'code')
Open In Graph API Explorer

Le système renvoie alors les données suivantes, où code contient le code du pixel d’audience personnalisée approprié :

{
  "data": [
    {
      "code": "<script>(function() {\n  var _fbq = window._fbq || (window._fbq = []);\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = 'https://connect.facebook.net/en_US/fbds.js';\n    var s = document.getElementsByTagName('script')[0];\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(['addPixelId', '11111']);\n})();\nwindow._fbq = window._fbq || [];\nwindow._fbq.push(['track', 'PixelInitialized', {}]);\n</script>\n<noscript><img height=\"1\" width=\"1\" alt=\"\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=11111&amp;amp;ev=NoScript\" /></noscript>", 
      "id": "11111"
    }
  ], 
  "paging": {
    "cursors": {
      "before": "MjM4NzQ5Njk5NjI2Mzc2", 
      "after": "MjM4NzQ5Njk5NjI2Mzc2"
    }
  }
}

Gérer les audiences

Consultation

Pour consulter les audiences d’un compte publicitaire, envoyez une demande HTTP GET :

https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences

Exemple :

curl -X GET \
  -d 'fields="id"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/act_<AD_ACCOUNT_ID>/customaudiences
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'id',
];
params = {
};
const customaudiencess = (new AdAccount(id)).getCustomAudiences(
  fields,
  params
);
logApiCallResult('customaudiencess api call complete.', customaudiencess);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'id',
);
$params = array(
);
echo json_encode((new AdAccount($id))->getCustomAudiences(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'id',
]
params = {
}
print AdAccount(id).get_custom_audiences(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).getCustomAudiences()
      .requestField(\"id\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiencess = ad_account.customaudiences({
    fields: { 'id' },
})
Open In Graph API Explorer

Exemple de réponse :

{
  "data": [
    {
      "name": "My Test CA", 
      "id": "1234567890"
    }, 
    {
      "name": "WCA", 
      "id": "0987654321"
    },
  ],
}

Pour consulter une audience personnalisée en particulier :

curl -X GET \
  -d 'fields="name,rule"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<CUSTOM_AUDIENCE_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'name',
  'rule',
];
params = {
};
const sample_code = (new CustomAudience(id)).get(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'name',
  'rule',
);
$params = array(
);
echo json_encode((new CustomAudience($id))->getSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'name',
  'rule',
]
params = {
}
print CustomAudience(id).get(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).get()
      .requestNameField()
      .requestRuleField()
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id ,'name,rule')
Open In Graph API Explorer

Exemple de réponse :

{
  "name": "My WCA", 
  "rule": "{\"and\": [\n\t\t{\"url\": {\"i_contains\": \"shoes\"}},\n\t\t{\"url\": {\"i_contains\": \"red\"}}]}", 
  "id": "1234567890"
}

Mise à jour

Pour mettre à jour le nom d’une audience personnalisée :

curl -X POST \
  -F 'name="Updated Name for CA"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<CUSTOM_AUDIENCE_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Updated Name for CA',
};
const sample_code = (new CustomAudience(id)).update(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Updated Name for CA',
);
echo json_encode((new CustomAudience($id))->updateSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Updated Name for CA',
}
print CustomAudience(id).update(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).update()
      .setName(\"Updated Name for CA\")
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id)
custom_audience.name = 'Updated Name for CA'
custom_audience.save
Open In Graph API Explorer

Exemple de réponse :

{
  "success": true
}

Suppression

Pour supprimer une audience par id :

curl -X DELETE \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v21.0/<CUSTOM_AUDIENCE_ID>/
Open In Graph API Explorer
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;
const AbstractObject = bizSdk.AbstractObject;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
};
const sample_code = (new CustomAudience(id)).delete(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
Open In Graph API Explorer
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Object\AbstractObject;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
);
echo json_encode((new CustomAudience($id))->deleteSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
Open In Graph API Explorer
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.adobjects.abstractobject import AbstractObject
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
}
print CustomAudience(id).delete(
  fields=fields,
  params=params,
)
Open In Graph API Explorer
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).delete()
      .execute();

  }
}
Open In Graph API Explorer
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id)
custom_audience.destroy({

})
Open In Graph API Explorer

Exemple de réponse :

{
  "success": true
}

Audiences personnalisées de site web optimisées

Ce produit n’est plus disponible. Consultez la section Audiences personnalisées de site web optimisées.

Date dynamique (bêta)

Cette fonction permet aux annonceurs d’agence de voyage de cibler des personnes qui ont recherché des hôtels et des vols en fonction de dates spécifiques. Par exemple, un annonceur peut créer une audience qui cible uniquement les utilisateur·ices dont la date d’arrivée est située dans le futur.

Les annonceurs doivent renseigner la date de visite prévue dans le champ checkin_date pour les déclenchements du pixel :

fbq('track', 'Search', {'checkin_date': '2015-09-15', 'num_of_travelers':2});

Formats de date/heure pris en charge

Actuellement, seul le format ISO-8601 est pris en charge. Par exemple :

  • YYYYMMDD (ex. : 20080921)
  • YYYY-MM-DD (ex. : 1997-07-16)
  • YYYY-MM-DDThh:mmTZD (ex. : 1997-07-16T19:20+0100)
  • YYYY-MM-DDThh:mm:ssTZD (ex. : 1997-07-16T19:20:30+0100)

Où :

  • YYYY est l’année en quatre chiffres
  • MM est le mois en deux chiffres (01=janvier, etc.)
  • DD est le jour du mois en deux chiffres (de 1 à 31)
  • hh est l’heure en deux chiffres (de 0 à 23, am/pm NON autorisés)
  • mm représente les minutes en deux chiffres (de 0 à 59)
  • ss représente les secondes en deux chiffres (de 0 à 59)
  • TZD est l’identificateur du fuseau horaire (+hhmm ou -hhmm)

Exemples

Utilisateur·ices qui ont recherché un hôtel à une date de début postérieure à aujourd’hui au cours des 30 derniers jours :

curl 
-F "name=search_hotel_later_than_today" 
-F "pixel_id=PIXEL_ID"  
-F "retention_days=30" 
-F 'rule={"event": {"i_contains": "search"}}' 
-F 'rule_aggregation={"type":"last_event_time_field", "config":{"field":"checkin_date", "time_format":"YYYY-MM-DD"}, "operator":"@&amp;lt;", "value": "0"}' 
-F "access_token=ACCESS_TOKEN" 
"https://graph.facebook.com/API_VERSION/act_AD_ACCOUNT_ID/customaudiences"

Recommandations

  • Essayez différentes mesures de valeur, par exemple, les personnes qui visitent fréquemment le site, mais n’ont rien acheté, ou celles qui visitent le site via différents appareils.
  • Créez des audiences similaires en fonction des audiences personnalisées les plus performantes.

Questions/réponses

With Custom Audiences, you can reach people who recently visited your website and deliver them highly relevant ads based on interest they express in your products.

Other benefits include:

  • Remarket to people using your website
  • Make your existing ads more efficient by excluding audiences of people who have already converted on your message
  • Create lookalike audiences of people who look like the people browsing your website

By tracking how each customer progresses in a process, you can more effectively influence customers who expressed interest in your products. For example, using Meta Pixel, capture intent based on activity of people who are viewing pages about a loyalty program, browsing a particular product page, or filling out a preferences form. Later, you can serve relevant ads to these people to help them complete the conversion.

Permalien

See Advertiser Help Center, Custom Audience from your Website

Permalien

See Advertiser Help Center, Custom Audience from your Website. When you add or remove people, updates can take a few hours. But your ads continue to run.

Permalien

At this time, there's a maximum of 10000 Custom Audiences from your website that can be created in a single account.

Permalien

Yes. Exclusion targeting prevents a particular audience from seeing your ad to help deliver your advertising more precisely. For example, exclude an audience of your current customers if you run a campaign to acquire new customers.

In Ads Manager, in the audience section of creating an ad, click Exclude and add the custom audience to the list.

Permalien

The longest duration can be set for 365 days. After 365 days, audience members are removed, unless they revisit the website again and match the same audience rule.

Permalien

Yes. Open Ad Manager. Under the Audiences tab, click the New Audience drop-down menu and select Lookalikes.

Permalien

Dating can use Custom Audiences from your website. However, gambling websites must be approved through the sales team on a managed list, and you must provide demographic restrictions, such as 21 years+.

Permalien

We recommend CPM bidding for Website Custom Audience until your audience has reached a sufficiently large size. Start with CPM, then migrate to oCPM or CPC once you reach sufficient scale.

Permalien

Yes, Custom Audiences from your website works with all native ad formats and serves across desktop, mobile, and tablet.

Permalien

FBX and Website Custom Audiences are complementary products. FBX is best when advertisers require product-level dynamic ads, which are as current as possible and are not yet easily facilitated by Custom Audiences from your website. However, FBX is limited to desktop inventory. Custom Audiences from your website allows targeting across browsers, overlaying of Meta data, access to mobile inventory, and usage of all Meta ad units—all of which are not available on FBX.

Permalien

Custom Audiences from Your Website requests a duration where customers will be retained within the audience created. The duration is based on when customers visited a website and fired the Meta Pixel. For example, with a retention window of 30 days, if someone visits a website and matches an Audience rule on June 1st, Facebook automatically removes them from the Website Custom Audience on June 30.

Permalien

You can create rules based on URLs visited or on custom events from Meta Pixel. Using custom data, create audiences based upon SKUs, Pricing, Color, or any other attribute you send to Facebook. See Meta Pixel.

Permalien

No personal information is reported to the advertiser about any individual person on a website. You can only target an audience once it reaches a certain size; it's impossible to learn the individual identity an any person visiting a website.

Meta also provides an AdChoices link where people can learn more and opt out of targeted ads they receive. Click the “x” in the top-right corner of ads to show more options:

  • Hide this ad — Don't see this ad again (Facebook native). This is specific to the ad ID in the campaign only.
  • Hide all ads — Don't see any other ads from that advertiser (Facebook native). Hide any ads from either that subdomain, such as savings.att.com or att.com, or the page facebook.com/ATT if we have it. Block the sub-domain or page across ad accounts.
  • Why Am I seeing this Ad?
Permalien

View Tags are not yet permitted for Custom Audiences from your website clients. Only Atlas view tag are accepted at this time.

Permalien

Yes, it's possible to share Website Custom Audiences.

Permalien

If an Active campaign targets a Website Custom Audience and that audience is deleted, the campaign is put on Pause.

Permalien

We update an audience as soon as technically possible. Once customers go to webpages with a Meta Pixel and match an Audience rule, they're added to that Website Custom Audience. If this Website Custom Audience is being targeted with an ad, the customer is eligible to be served an ad in a matter of minutes.

Permalien

No. There's one Meta Pixel generated per account. Add this Meta Pixel to all pages of your website one at a time, and use Audience rules to create different Website Custom Audiences.

Permalien

Yes. You can use data from third-party tags, Tag Managers, or a DFA Floodlight tag. This depends on the sophistication of the third-party client. Simple rules are easy to implement, but if you pass dynamic variables through the JavaScript event, your third-party tag should receive them and pass them to the Meta Pixel via Custom Data fields.

Permalien

The full JavaScript version has the following advantages over the IMG-only pixel:

  • It's cross-browser and cross-platform.
  • It's fast and loads asynchronously so it doesn't block the page load.
  • Built-in cache buster increases effectiveness.
  • You can send custom data with large payloads using HTTP POST.
  • It captures the original page URL when the pixel is placed in a tag container.
Permalien

A pixel ID is an identifier of the piece of code placed on an advertiser's website. There's one pixel ID per Meta Ad account.

Permalien

See Meta Pixel.

Permalien

See Meta Pixel.

Permalien

See Meta Pixel, with Website Custom Audiences.

Permalien

In your rules, refer to event names under the parameter 'event'. For rules based on custom data, refer to it the same way you do for referring URLs, under the parameter 'url'. For example, to matches all visitors:

  • to URLs containing 'signup', or
  • associated with event 'SignUp' by fbq.push(['track', 'SignUp']);
"filter": {
    "operator": "or",
    "filters": [
        {
            "field": "url",
            "operator": "i_contains",
            "value": "signup"
        }
        {
            "field": "event",
            "operator": "i_contains",
            "value": "SignUp"
        }
    ]
}

The following rule matches all visitors who have viewed any product in the TV category by fbq.push(['track', 'ViewProduct', {category: 'TV'}]);.

"filter": {
    "operator": "or",
    "filters": [
        {
            "field": "event",
            "operator": "i_contains",
            "value": "ViewProduct"
        }
        {
            "field": "category",
            "operator": "i_contains",
            "value": "TV"
        }
    ]
},
Permalien

The above examples shows how to track remarketing events. Use the same way to track conversion events by replacing eventName with conversion ID. This ID is created during the regular conversion creation flow (https://www.facebook.com/ads/manage/convtrack.php).

window.fbq = window.fbq || [];
fbq.push(['track', 123456, {currency: 'USD', value: 30.00}]);

Ideally, you don't need to know whether a fired event is a conversion event or a remarketing event. You only need the conversion ID to fire a conversion event. For example, if the old conversion pixel is:

var fb_param = {};
fb_param.pixel_id = '1234567890';
fb_param.value = '5.00';
fb_param.currency = 'USD';
(elided other code)

Then, using the new pixel, it is the following:

window.fbq = window.fbq || [];
fbq.push(['track', 1234567890, {currency: 'USD', value: 5.00}]);

The old conversion pixel allowed either a conversion pixel or a remarketing pixel on a page. Meta Pixel allows multiple pixel firings, including multiple conversion events, multiple remarketing events, or both per page.

Permalien

Manually insert an IMG tag:

<img height="1" width="1" border="0" alt="" style="display:none"
  src="https://www.facebook.com/tr?id=pixel_ID/ad_account_id&amp;ev=event name&amp;cd[p1]=v1&amp;cd[p2]=v2..." />

Custom data is represented as key-value pairs. Each parameter is inside 'cd[...]'. For example:

<img height="1" width="1" border="0" alt="" style="display:none"
  src="https://www.facebook.com/tr?id=1234&amp;ev=ViewProduct
       &amp;cd[category]=TV" />

Is equivalent to the following JS call:

window.fbq = window.fbq || [];
fbq.push(['track', 'ViewProduct', {category: 'TV'}]);
Permalien

Use parameter 'ev' to specify conversion ID, parameter 'cd[value]' to specify value, and parameter 'cd[currency]' to specify currency:

<img height="1" width="1" border="0" alt="" style="display:none"
  src="https://www.facebook.com/tr?id=1234&amp;ev=1234567890
       &amp;cd[value]=5.00&amp;cd[currency]=USD" />
Permalien

Meta Pixel code tries to fire events using JavaScript first. If JavaScript isn't available, Meta Pixel code tries to use image pixel. However it's recommended to always use the JavaScript pixel:

  • Can be fired multiple times on each page load.
  • Can control when an event should be fired such as on a button click.
  • Not subject to HTTP GET limit in sending custom data.
Permalien