The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.
The Meta Pixel can collect the following data:
email
, address
, quantity
, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values. Get StartedA short tutorial on adding the Pixel base code to your webpages. | GuidesUse case based guides to help you perform specific actions. |
ReferenceProduct specifications and endpoint references. | SupportSolutions to common problems, troubleshooting tips, and tools. |