推廣 API

網站自訂廣告受眾

您可以透過 Meta 像素、JavaScript 標籤 API 和廣告受眾規則，來根據哪些用戶曾瀏覽您的網站或在當中執行特定動作，建立相應的自訂廣告受眾。

透過網站資料建立自訂廣告受眾後，您可以像使用一般的自訂廣告受眾相同，在設定廣告目標受眾時引用這個廣告受眾。Facebook 會根據您設定的留存政策，自動更新此廣告受眾。

請參閱自訂廣告受眾：目標設定、Facebook 標籤 API 及 Meta 像素統計資料的文章，以了解更多資訊。

轉換 API

如要透過轉換 API 來分享轉換事件，您可以建立網站自訂廣告受眾，將之用於廣告中。您也可以建立離線自訂廣告受眾和流動應用程式自訂廣告受眾。我們建議把 external_id 分享為顧客資訊參數，用於改善配對率及運用各渠道的配對結果。

請注意，以轉換 API 建立的 external_id 對應資料，不同於為建立顧客檔案自訂廣告受眾而配搭 extern_id 使用的對應資料。不可將 external_id 對應資料用於建立顧客檔案自訂廣告受眾。同樣地，透過顧客檔案自訂廣告受眾對應資料而建立的 extern_id 不可用於建立網站自訂廣告受眾、離線自訂廣告受眾或流動應用程式自訂廣告受眾。

準備工作

如需透過網站來建立自訂廣告受眾，您必須於廣告管理員同意自訂廣告受眾的服務條款。

建立廣告受眾

如需建立網站自訂廣告受眾，請向以下網址發出 POST 要求：

https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/customaudiences

使用下列參數：

名稱 說明

name

類型：字串

此為必要項目。

廣告受眾名稱。

rule

類型：JSON 物件

此為必要項目。

應用於引用網址的廣告受眾規則。詳情請參閱廣告受眾規則。

retention_days

類型：整數

此為選用項目。

將某位用戶保留於廣告受眾中的天數。1 至 180 天。


如未指定，我們會採用規定「retention_seconds」欄位的「retention_days」值。

prefill

類型：布林值

此為選用項目。預設值為 true。可用選項：

  • true：包括在廣告受眾建立前所記錄的網站活動。
  • false：僅包括自廣告受眾建立後所記錄的網站流量。

如未指定，我們會採用規定「retention_seconds」欄位的「prefill」值。預先填入的日數上限為 180 天。

例如：

curl -X POST \
  -F 'name="My Test Website Custom Audience"' \
  -F 'rule={
       "inclusions": {
         "operator": "or",
         "rules": [
           {
             "event_sources": [
               {
                 "id": "<PIXEL_ID>",
                 "type": "pixel"
               }
             ],
             "retention_seconds": 8400,
             "filter": {
               "operator": "and",
               "filters": [
                 {
                   "field": "url",
                   "operator": "i_contains",
                   "value": "shoes"
                 }
               ]
             }
           }
         ]
       }
     }' \
  -F 'prefill=1' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/customaudiences
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Test Website Custom Audience',
  'rule' : {'inclusions':{'operator':'or','rules':[{'event_sources':[{'id':'<pixelID>','type':'pixel'}],'retention_seconds':8400,'filter':{'operator':'and','filters':[{'field':'url','operator':'i_contains','value':'shoes'}]}}]}},
  'prefill' : '1',
};
const customaudiences = (new AdAccount(id)).createCustomAudience(
  fields,
  params
);
logApiCallResult('customaudiences api call complete.', customaudiences);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Test Website Custom Audience',
  'rule' => array('inclusions' => array('operator' => 'or','rules' => array(array('event_sources' => array(array('id' => '<pixelID>','type' => 'pixel')),'retention_seconds' => 8400,'filter' => array('operator' => 'and','filters' => array(array('field' => 'url','operator' => 'i_contains','value' => 'shoes'))))))),
  'prefill' => '1',
);
echo json_encode((new AdAccount($id))->createCustomAudience(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Test Website Custom Audience',
  'rule': {'inclusions':{'operator':'or','rules':[{'event_sources':[{'id':'<pixelID>','type':'pixel'}],'retention_seconds':8400,'filter':{'operator':'and','filters':[{'field':'url','operator':'i_contains','value':'shoes'}]}}]}},
  'prefill': '1',
}
print AdAccount(id).create_custom_audience(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCustomAudience()
      .setName(\"My Test Website Custom Audience\")
      .setRule(\"{\\"inclusions\\":{\\"operator\\":\\"or\\",\\"rules\\":[{\\"event_sources\\":[{\\"id\\":\\"<pixelID>\\",\\"type\\":\\"pixel\\"}],\\"retention_seconds\\":8400,\\"filter\\":{\\"operator\\":\\"and\\",\\"filters\\":[{\\"field\\":\\"url\\",\\"operator\\":\\"i_contains\\",\\"value\\":\\"shoes\\"}]}}]}}\")
      .setPrefill(true)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiences = ad_account.customaudiences.create({
    name: 'My Test Website Custom Audience',
    rule: {'inclusions':{'operator':'or','rules':[{'event_sources':[{'id':'<pixelID>','type':'pixel'}],'retention_seconds':8400,'filter':{'operator':'and','filters':[{'field':'url','operator':'i_contains','value':'shoes'}]}}]}},
    prefill: '1',
})

回應範例：

{
  "id": "123567890"
}

廣告受眾規則

用於網站自訂廣告受眾的自訂廣告受眾必須包含廣告受眾規則。必須以 JSON 編碼字串形式提供所有規則。如需了解詳情，請參閱廣告受眾規則。

Meta 像素網站自訂廣告受眾

使用以下的 API 呼叫來建立像素自訂廣告受眾：

curl -X POST \
  -F 'name="My WCA Pixel"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/adspixels
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdsPixel = bizSdk.AdsPixel;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My WCA Pixel',
};
const adspixels = (new AdAccount(id)).createAdsPixel(
  fields,
  params
);
logApiCallResult('adspixels api call complete.', adspixels);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdsPixel;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My WCA Pixel',
);
echo json_encode((new AdAccount($id))->createAdsPixel(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adspixel import AdsPixel
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My WCA Pixel',
}
print AdAccount(id).create_ads_pixel(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdsPixel()
      .setName(\"My WCA Pixel\")
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adspixels = ad_account.adspixels.create({
    name: 'My WCA Pixel',
})

呼叫會傳回以下像素編號：

{
  "id": "11111"
}

讀取自訂廣告受眾像素程式碼

檢索自訂廣告受眾像素程式碼：

curl -X GET \
  -d 'fields="code"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/<PIXEL_ID>/
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdsPixel = bizSdk.AdsPixel;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<ADS_PIXEL_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'code',
];
params = {
};
const sample_code = (new AdsPixel(id)).get(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdsPixel;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<ADS_PIXEL_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'code',
);
$params = array(
);
echo json_encode((new AdsPixel($id))->getSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adspixel import AdsPixel
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<ADS_PIXEL_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'code',
]
params = {
}
print AdsPixel(id).get(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<ADS_PIXEL_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdsPixel(id, context).get()
      .requestCodeField()
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<ADS_PIXEL_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ads_pixel = FacebookAds::AdsPixel.get(id ,'code')

這樣系統便會傳回以下內容，當中 code 包含相關的自訂廣告受眾像素程式碼：

{
  "data": [
    {
      "code": "<script>(function() {\n  var _fbq = window._fbq || (window._fbq = []);\n  if (!_fbq.loaded) {\n    var fbds = document.createElement('script');\n    fbds.async = true;\n    fbds.src = 'https://connect.facebook.net/en_US/fbds.js';\n    var s = document.getElementsByTagName('script')[0];\n    s.parentNode.insertBefore(fbds, s);\n    _fbq.loaded = true;\n  }\n  _fbq.push(['addPixelId', '11111']);\n})();\nwindow._fbq = window._fbq || [];\nwindow._fbq.push(['track', 'PixelInitialized', {}]);\n</script>\n<noscript><img height=\"1\" width=\"1\" alt=\"\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=11111&amp;amp;ev=NoScript\" /></noscript>", 
      "id": "11111"
    }
  ], 
  "paging": {
    "cursors": {
      "before": "MjM4NzQ5Njk5NjI2Mzc2", 
      "after": "MjM4NzQ5Njk5NjI2Mzc2"
    }
  }
}

管理廣告受眾

讀取

如需查看廣告帳戶的廣告受眾，請發起 HTTP GET 要求：

https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/customaudiences

範例：

curl -X GET \
  -d 'fields="id"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/act_<AD_ACCOUNT_ID>/customaudiences
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'id',
];
params = {
};
const customaudiencess = (new AdAccount(id)).getCustomAudiences(
  fields,
  params
);
logApiCallResult('customaudiencess api call complete.', customaudiencess);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'id',
);
$params = array(
);
echo json_encode((new AdAccount($id))->getCustomAudiences(
  $fields,
  $params
)->getResponse()->getContent(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'id',
]
params = {
}
print AdAccount(id).get_custom_audiences(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).getCustomAudiences()
      .requestField(\"id\")
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
customaudiencess = ad_account.customaudiences({
    fields: { 'id' },
})

回應範例：

{
  "data": [
    {
      "name": "My Test CA", 
      "id": "1234567890"
    }, 
    {
      "name": "WCA", 
      "id": "0987654321"
    },
  ],
}

如要查看特定自訂廣告受眾，請如下操作：

curl -X GET \
  -d 'fields="name,rule"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/<CUSTOM_AUDIENCE_ID>/
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
  'name',
  'rule',
];
params = {
};
const sample_code = (new CustomAudience(id)).get(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
  'name',
  'rule',
);
$params = array(
);
echo json_encode((new CustomAudience($id))->getSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
  'name',
  'rule',
]
params = {
}
print CustomAudience(id).get(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).get()
      .requestNameField()
      .requestRuleField()
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id ,'name,rule')

回應範例：

{
  "name": "My WCA", 
  "rule": "{\"and\": [\n\t\t{\"url\": {\"i_contains\": \"shoes\"}},\n\t\t{\"url\": {\"i_contains\": \"red\"}}]}", 
  "id": "1234567890"
}

更新

如要更新自訂廣告受眾名稱，請如下操作：

curl -X POST \
  -F 'name="Updated Name for CA"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/<CUSTOM_AUDIENCE_ID>/
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Updated Name for CA',
};
const sample_code = (new CustomAudience(id)).update(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Updated Name for CA',
);
echo json_encode((new CustomAudience($id))->updateSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Updated Name for CA',
}
print CustomAudience(id).update(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).update()
      .setName(\"Updated Name for CA\")
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id)
custom_audience.name = 'Updated Name for CA'
custom_audience.save

回應範例：

{
  "success": true
}

刪除

按 id 刪除廣告受眾：

curl -X DELETE \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/<CUSTOM_AUDIENCE_ID>/
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const CustomAudience = bizSdk.CustomAudience;
const AbstractObject = bizSdk.AbstractObject;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<CUSTOM_AUDIENCE_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
};
const sample_code = (new CustomAudience(id)).delete(
  fields,
  params
);
logApiCallResult('sample_code api call complete.', sample_code);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\CustomAudience;
use FacebookAds\Object\AbstractObject;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<CUSTOM_AUDIENCE_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
);
echo json_encode((new CustomAudience($id))->deleteSelf(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.customaudience import CustomAudience
from facebook_business.adobjects.abstractobject import AbstractObject
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
}
print CustomAudience(id).delete(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<CUSTOM_AUDIENCE_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new CustomAudience(id, context).delete()
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<CUSTOM_AUDIENCE_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

custom_audience = FacebookAds::CustomAudience.get(id)
custom_audience.destroy({

})

回應範例：

{
  "success": true
}

增強版網站自訂廣告受眾

此產品已停用。詳情請參閱增強版網站自訂廣告受眾。

動態日期（測試版）

這可讓旅遊廣告顧客根據用戶入住日期來鎖定搜尋酒店和航班的用戶。例如，廣告顧客可以建立廣告受眾，只將目標指向在未來日期入住的用戶。

旅遊廣告客戶應在 checkin_date 欄位中提供所需的入住日期以觸發像素：

fbq('track', 'Search', {'checkin_date': '2015-09-15', 'num_of_travelers':2});

支援的時間格式

目前只支援 ISO-8601 時間格式。例如：

  • YYYYMMDD（例如 20080921）
  • YYYY-MM-DD（例如 1997-07-16）
  • YYYY-MM-DDThh:mmTZD（例如 1997-07-16T19:20+0100）
  • YYYY-MM-DDThh:mm:ssTZD（例如 1997-07-16T19:20:30+0100）

其中：

  • YYYY 為四位數年份
  • MM 為兩位數月份（01 = 1 月，以此類推）
  • DD 為兩位數日期（01 至 31）
  • hh 為兩位數的小時數（00 至 23）（不允許使用「上午/下午」）
  • mm 為兩位數的分鐘數（00 至 59）
  • ss 為兩位數的秒數（00 至 59）
  • TZD 為時區代碼（+hhmm 或 -hhmm）

範例

在過去 30 天內曾搜尋酒店的用戶，且其搜尋的「start_date」在今天之後：

curl 
-F "name=search_hotel_later_than_today" 
-F "pixel_id=PIXEL_ID"  
-F "retention_days=30" 
-F 'rule={"event": {"i_contains": "search"}}' 
-F 'rule_aggregation={"type":"last_event_time_field", "config":{"field":"checkin_date", "time_format":"YYYY-MM-DD"}, "operator":"@&amp;lt;", "value": "0"}' 
-F "access_token=ACCESS_TOKEN" 
"https://graph.facebook.com/API_VERSION/act_AD_ACCOUNT_ID/customaudiences"

最佳操作實例

  • 嘗試其他可能的值衡量方式，例如，經常瀏覽網站但沒有購物的用戶，或使用多部裝置瀏覽網站的用戶。
  • 根據最佳表現自訂廣告受眾建立類似廣告受眾。

常見問題

With Custom Audiences, you can reach people who recently visited your website and deliver them highly relevant ads based on interest they express in your products.

Other benefits include:

  • Remarket to people using your website
  • Make your existing ads more efficient by excluding audiences of people who have already converted on your message
  • Create lookalike audiences of people who look like the people browsing your website

By tracking how each customer progresses in a process, you can more effectively influence customers who expressed interest in your products. For example, using Meta Pixel, capture intent based on activity of people who are viewing pages about a loyalty program, browsing a particular product page, or filling out a preferences form. Later, you can serve relevant ads to these people to help them complete the conversion.

固定連結

See Advertiser Help Center, Custom Audience from your Website

固定連結

See Advertiser Help Center, Custom Audience from your Website. When you add or remove people, updates can take a few hours. But your ads continue to run.

固定連結

At this time, there's a maximum of 10000 Custom Audiences from your website that can be created in a single account.

固定連結

Yes. Exclusion targeting prevents a particular audience from seeing your ad to help deliver your advertising more precisely. For example, exclude an audience of your current customers if you run a campaign to acquire new customers.

In Ads Manager, in the audience section of creating an ad, click Exclude and add the custom audience to the list.

固定連結

The longest duration can be set for 365 days. After 365 days, audience members are removed, unless they revisit the website again and match the same audience rule.

固定連結

Yes. Open Ad Manager. Under the Audiences tab, click the New Audience drop-down menu and select Lookalikes.

固定連結

Dating can use Custom Audiences from your website. However, gambling websites must be approved through the sales team on a managed list, and you must provide demographic restrictions, such as 21 years+.

固定連結

We recommend CPM bidding for Website Custom Audience until your audience has reached a sufficiently large size. Start with CPM, then migrate to oCPM or CPC once you reach sufficient scale.

固定連結

Yes, Custom Audiences from your website works with all native ad formats and serves across desktop, mobile, and tablet.

固定連結

FBX and Website Custom Audiences are complementary products. FBX is best when advertisers require product-level dynamic ads, which are as current as possible and are not yet easily facilitated by Custom Audiences from your website. However, FBX is limited to desktop inventory. Custom Audiences from your website allows targeting across browsers, overlaying of Meta data, access to mobile inventory, and usage of all Meta ad units—all of which are not available on FBX.

固定連結

Custom Audiences from Your Website requests a duration where customers will be retained within the audience created. The duration is based on when customers visited a website and fired the Meta Pixel. For example, with a retention window of 30 days, if someone visits a website and matches an Audience rule on June 1st, Facebook automatically removes them from the Website Custom Audience on June 30.

固定連結

You can create rules based on URLs visited or on custom events from Meta Pixel. Using custom data, create audiences based upon SKUs, Pricing, Color, or any other attribute you send to Facebook. See Meta Pixel.

固定連結

No personal information is reported to the advertiser about any individual person on a website. You can only target an audience once it reaches a certain size; it's impossible to learn the individual identity an any person visiting a website.

Meta also provides an AdChoices link where people can learn more and opt out of targeted ads they receive. Click the “x” in the top-right corner of ads to show more options:

  • Hide this ad — Don't see this ad again (Facebook native). This is specific to the ad ID in the campaign only.
  • Hide all ads — Don't see any other ads from that advertiser (Facebook native). Hide any ads from either that subdomain, such as savings.att.com or att.com, or the page facebook.com/ATT if we have it. Block the sub-domain or page across ad accounts.
  • Why Am I seeing this Ad?
固定連結

View Tags are not yet permitted for Custom Audiences from your website clients. Only Atlas view tag are accepted at this time.

固定連結

Yes, it's possible to share Website Custom Audiences.

固定連結

If an Active campaign targets a Website Custom Audience and that audience is deleted, the campaign is put on Pause.

固定連結

We update an audience as soon as technically possible. Once customers go to webpages with a Meta Pixel and match an Audience rule, they're added to that Website Custom Audience. If this Website Custom Audience is being targeted with an ad, the customer is eligible to be served an ad in a matter of minutes.

固定連結

No. There's one Meta Pixel generated per account. Add this Meta Pixel to all pages of your website one at a time, and use Audience rules to create different Website Custom Audiences.

固定連結

Yes. You can use data from third-party tags, Tag Managers, or a DFA Floodlight tag. This depends on the sophistication of the third-party client. Simple rules are easy to implement, but if you pass dynamic variables through the JavaScript event, your third-party tag should receive them and pass them to the Meta Pixel via Custom Data fields.

固定連結

The full JavaScript version has the following advantages over the IMG-only pixel:

  • It's cross-browser and cross-platform.
  • It's fast and loads asynchronously so it doesn't block the page load.
  • Built-in cache buster increases effectiveness.
  • You can send custom data with large payloads using HTTP POST.
  • It captures the original page URL when the pixel is placed in a tag container.
固定連結

A pixel ID is an identifier of the piece of code placed on an advertiser's website. There's one pixel ID per Meta Ad account.

固定連結

See Meta Pixel.

固定連結

See Meta Pixel.

固定連結

See Meta Pixel, with Website Custom Audiences.

固定連結

In your rules, refer to event names under the parameter 'event'. For rules based on custom data, refer to it the same way you do for referring URLs, under the parameter 'url'. For example, to matches all visitors:

  • to URLs containing 'signup', or
  • associated with event 'SignUp' by fbq.push(['track', 'SignUp']);
"filter": {
    "operator": "or",
    "filters": [
        {
            "field": "url",
            "operator": "i_contains",
            "value": "signup"
        }
        {
            "field": "event",
            "operator": "i_contains",
            "value": "SignUp"
        }
    ]
}

The following rule matches all visitors who have viewed any product in the TV category by fbq.push(['track', 'ViewProduct', {category: 'TV'}]);.

"filter": {
    "operator": "or",
    "filters": [
        {
            "field": "event",
            "operator": "i_contains",
            "value": "ViewProduct"
        }
        {
            "field": "category",
            "operator": "i_contains",
            "value": "TV"
        }
    ]
},
固定連結

The above examples shows how to track remarketing events. Use the same way to track conversion events by replacing eventName with conversion ID. This ID is created during the regular conversion creation flow (https://www.facebook.com/ads/manage/convtrack.php).

window.fbq = window.fbq || [];
fbq.push(['track', 123456, {currency: 'USD', value: 30.00}]);

Ideally, you don't need to know whether a fired event is a conversion event or a remarketing event. You only need the conversion ID to fire a conversion event. For example, if the old conversion pixel is:

var fb_param = {};
fb_param.pixel_id = '1234567890';
fb_param.value = '5.00';
fb_param.currency = 'USD';
(elided other code)

Then, using the new pixel, it is the following:

window.fbq = window.fbq || [];
fbq.push(['track', 1234567890, {currency: 'USD', value: 5.00}]);

The old conversion pixel allowed either a conversion pixel or a remarketing pixel on a page. Meta Pixel allows multiple pixel firings, including multiple conversion events, multiple remarketing events, or both per page.

固定連結

Manually insert an IMG tag:

<img height="1" width="1" border="0" alt="" style="display:none"
  src="https://www.facebook.com/tr?id=pixel_ID/ad_account_id&amp;ev=event name&amp;cd[p1]=v1&amp;cd[p2]=v2..." />

Custom data is represented as key-value pairs. Each parameter is inside 'cd[...]'. For example:

<img height="1" width="1" border="0" alt="" style="display:none"
  src="https://www.facebook.com/tr?id=1234&amp;ev=ViewProduct
       &amp;cd[category]=TV" />

Is equivalent to the following JS call:

window.fbq = window.fbq || [];
fbq.push(['track', 'ViewProduct', {category: 'TV'}]);
固定連結

Use parameter 'ev' to specify conversion ID, parameter 'cd[value]' to specify value, and parameter 'cd[currency]' to specify currency:

<img height="1" width="1" border="0" alt="" style="display:none"
  src="https://www.facebook.com/tr?id=1234&amp;ev=1234567890
       &amp;cd[value]=5.00&amp;cd[currency]=USD" />
固定連結

Meta Pixel code tries to fire events using JavaScript first. If JavaScript isn't available, Meta Pixel code tries to use image pixel. However it's recommended to always use the JavaScript pixel:

  • Can be fired multiple times on each page load.
  • Can control when an event should be fired such as on a button click.
  • Not subject to HTTP GET limit in sending custom data.
固定連結