2-Tier Business Manager Solution


Business Managers are a way for Meta to associate assets that include ad accounts, the Meta Pixel, business users, ad activity, and more to a business. Meta expects to use Business Managers as a container to represent a business.

The 2-tier Business Manager solution is a scalable solution for a Business Manager to create and manage child businesses, and allows you to:

  • Create and delete hundreds or thousands of small Business Managers (child Business Managers) underneath a parent Business Manager
  • Create a small business presence
  • Create assets for the user
  • Offer Facebook ads to your end user on your website or platform

Documentation Contents


Gives an overview of the 2-tier Business Manager solution, its components, and how it works.

Get Started

A short explanation on how to implement the 2-tier Business Manager solution.


Use case-based guides to help you perform specific actions.


Solutions to common problems, troubleshooting tips, and FAQs.