Graph API Version

Ad Account, Insights

The Insights API can return several metrics which are estimated or in-development. In some cases a metric may be both estimated and in-development.

Estimated - Provide directional insights for outcomes that are hard to precisely quantify. They may evolve as we gather more data. See Ads Help Center, Estimated metrics.
In Development - Still being tested and may change as we improve our methodologies. We encourage you to use it for directional guidance, but please use caution when using it for historical comparisons or strategic planning. See Ads Help Center, In development metrics.

For more information, see Insights API, Estimated and Deprecated Metrics

Facebook will no longer be able to aggregate non-inline conversion metric values across iOS 14.5 and non-iOS 14.5 campaigns due to differences in attribution logic. Querying across iOS 14.5 and non-iOS 14.5 campaigns will result in no data getting returned for non-inline conversion metrics such as app installs and purchases. Inline event metrics like impressions, link clicks, and video views, however, can still be aggregated. Please visit our changelog for more information.

The date_preset = lifetime parameter is disabled in Graph API v10.0 and replaced with date_preset = maximum, which returns a maximum of 37 months of data. For v9.0 and below, date_preset = maximum will be enabled on May 25, 2021, and any lifetime calls will default to maximum and return only 37 months of data.

Reading

Provides insights on your advertising performance. Allows for deduped metrics across child objects, such as unique_clicks, sorting of metrics, and async reporting.

Example

Graph API Explorer

GET /v19.0/<AD_SET_ID>/insights?fields=impressions&breakdown=publisher_platform HTTP/1.1
Host: graph.facebook.com

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '/<AD_SET_ID>/insights?fields=impressions&breakdown=publisher_platform',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "/<AD_SET_ID>/insights",
    {
        "fields": "impressions",
        "breakdown": "publisher_platform"
    },
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

Bundle params = new Bundle();
params.putString("fields", "impressions");
params.putString("breakdown", "publisher_platform");
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "/<AD_SET_ID>/insights",
    params,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

NSDictionary *params = @{
  @"fields": @"impressions",
  @"breakdown": @"publisher_platform",
};
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"/<AD_SET_ID>/insights"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

curl -X GET -G \
  -d 'fields="impressions"' \
  -d 'breakdown="publisher_platform"' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v19.0/<AD_SET_ID>/insights

If you want to learn how to use the Graph API, read our Using Graph API guide.

Parameters

Parameter	Description
`action_attribution_windows` list<enum{1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, 1d_ev, dda, default, 7d_view_first_conversion, 28d_view_first_conversion, 7d_view_all_conversions, 28d_view_all_conversions, skan_view, skan_click}>	Default value: `default` The attribution window for the actions. For example, `28d_click` means the API returns all actions that happened 28 days after someone clicked on the ad. `1d_ev` refers to engaged-view conversions counted when a skippable video ad is played for at least 10 seconds, or for at least 97% of its total length if it’s shorter than 10 seconds, and a person takes an action within 1 day. The `default` option means `["7d_click","1d_view"]`.
`action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>	Default value: `Vec` How to break down action results. Supports more than one breakdowns. Default value is ["action_type"].
`action_report_time` enum{impression, conversion, mixed}	Determines the report time of action stats. For example, if a person saw the ad on Jan 1st but converted on Jan 2nd, when you query the API with `action_report_time=impression`, you see a conversion on Jan 1st. When you query the API with `action_report_time=conversion`, you see a conversion on Jan 2nd.
`breakdowns` list<enum{ad_format_asset, age, app_id, body_asset, call_to_action_asset, coarse_conversion_value, country, description_asset, fidelity_type, gender, hsid, image_asset, impression_device, is_conversion_id_modeled, landing_destination, link_url_asset, mdsa_landing_destination, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, postback_sequence_index, product_id, redownload, region, skan_campaign_id, skan_conversion_id, skan_version, title_asset, video_asset, dma, frequency_value, hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, mmm, place_page_id, publisher_platform, platform_position, device_platform, standard_event_content_type, conversion_destination, marketing_messages_btn_name}>	How to break down the result. For more than one breakdown, only certain combinations are available: See Combining Breakdowns and the Breakdowns page. The option `impression_device` cannot be used by itself.
`date_preset` enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}	Default value: `last_30d` Represents a relative time range. This field is ignored if `time_range` or `time_ranges` is specified.
`default_summary` boolean	Default value: `false` Determine whether to return a summary. If `summary` is set, this param is be ignored; otherwise, a summary section with the same fields as specified by `fields` will be included in the summary section.
`export_columns` list<string>	Select fields on the exporting report file. It is an optional param. Exporting columns are equal to the param fields, if you leave this param blank
`export_format` string	Set the format of exporting report file. If the export_format is set, Report file is asyncrhonizely generated. It expects ["xls", "csv"].
`export_name` string	Set the file name of the exporting report.
`fields` list<string>	Fields to be retrieved. Default behavior is to return impressions and spend.
`filtering` list<Filter Object>	Default value: `Vec` Filters on the report data. This parameter is an array of filter objects.
`field` string	Required
`operator` enum {EQUAL, NOT_EQUAL, GREATER_THAN, GREATER_THAN_OR_EQUAL, LESS_THAN, LESS_THAN_OR_EQUAL, IN_RANGE, NOT_IN_RANGE, CONTAIN, NOT_CONTAIN, IN, NOT_IN, STARTS_WITH, ENDS_WITH, ANY, ALL, AFTER, BEFORE, ON_OR_AFTER, ON_OR_BEFORE, NONE, TOP}	Required
`value` string	Required
`level` enum {ad, adset, campaign, account}	Represents the level of result.
`product_id_limit` integer	Maximum number of product ids to be returned for each ad when breakdown by `product_id`.
`sort` list<string>	Default value: `Vec` Field to sort the result, and direction of sorting. You can specify sorting direction by appending "_ascending" or "_descending" to the sort field. For example, "reach_descending". For actions, you can sort by action type in form of "actions:<action_type>". For example, ["actions:link_click_ascending"]. This array supports no more than one element. By default, the sorting direction is ascending.
`summary` list<string>	If this param is used, a summary section will be included, with the fields listed in this param.
`summary_action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>	Default value: `Vec` Similar to `action_breakdowns`, but applies to summary. Default value is ["action_type"].
`time_increment` enum{monthly, all_days} or integer	Default value: `all_days` If it is an integer, it is the number of days from 1 to 90. After you pick a reporting period by using `time_range` or `date_preset`, you may choose to have the results for the whole period, or have results for smaller time slices. If "all_days" is used, it means one result set for the whole period. If "monthly" is used, you will get one result set for each calendar month in the given period. Or you can have one result set for each N-day period specified by this param. This param is ignored if `time_ranges` is specified.
`time_range` {'since':YYYY-MM-DD,'until':YYYY-MM-DD}	A single time range object. UNIX timestamp not supported. This param is ignored if `time_ranges` is provided.
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`time_ranges` list<{'since':YYYY-MM-DD,'until':YYYY-MM-DD}>	Array of time range objects. Time ranges can overlap, for example to return cumulative insights. Each time range will have one result set. You cannot have more granular results with `time_increment` setting in this case.If `time_ranges` is specified, `date_preset`, `time_range` and `time_increment` are ignored.
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`use_account_attribution_setting` boolean	Default value: `false` When this parameter is set to `true`, your ads results will be shown using the attribution settings defined for the ad account.
`use_unified_attribution_setting` boolean	When this parameter is set to `true`, your ads results will be shown using unified attribution settings defined at ad set level and parameter `use_account_attribution_setting` will be ignored.

Fields

Reading from this edge will return a JSON formatted result:

{
    "data": [],
    "paging": {},
    "summary": {}
}

`data`

A list of AdsInsights nodes.

`paging`

For more details about pagination, see the Graph API guide.

`summary`

Aggregated information about the edge, such as counts. Specify the fields to fetch in the summary param (like summary=account_currency).

Field	Description
`account_currency` string	Currency that is used by your ad account.
`account_id` numeric string	The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. Default
`account_name` string	The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
`action_values` list<AdsActionStats>	The total value of all conversions attributed to your ads.
`actions` list<AdsActionStats>	The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
`activity_recency` string	activity_recency
`ad_click_actions` list<AdsActionStats>	ad_click_actions
`ad_format_asset` string	ad_format_asset
`ad_id` numeric string	The unique ID of the ad you're viewing in reporting. Default
`ad_impression_actions` list<AdsActionStats>	ad_impression_actions
`ad_name` string	The name of the ad you're viewing in reporting.
`adset_id` numeric string	The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. Default
`adset_name` string	The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
`age_targeting` string	age_targeting
`attribution_setting` string	The default attribution window to be used when attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for campaign or account is calculated based on existing ad sets.
`auction_bid` numeric string	auction_bid
`auction_competitiveness` numeric string	auction_competitiveness
`auction_max_competitor_bid` numeric string	auction_max_competitor_bid
`body_asset` AdAssetBody	body_asset
`buying_type` string	The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.
`campaign_id` numeric string	The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. Default
`campaign_name` string	The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
`canvas_avg_view_percent` numeric string	The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
`canvas_avg_view_time` numeric string	The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
`catalog_segment_actions` list<AdsActionStats>	The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type.
`catalog_segment_value` list<AdsActionStats>	The total value of all conversions from your catalog segment attributed to your ads.
`catalog_segment_value_mobile_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from mobile app purchases for your catalog segment.
`catalog_segment_value_omni_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from all purchases for your catalog segment.
`catalog_segment_value_website_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from website purchases for your catalog segment.
`clicks` numeric string	The number of clicks on your ads.
`coarse_conversion_value` string	Allows advertisers and ad networks to receive directional post-install quality insights when the volume of campaign conversions isn't high enough to meet the privacy threshold needed to unlock the standard conversion value. Possible values of this breakdown are `low`, `medium` and `high`. Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`comparison_node` AdsInsightsComparison	Parent node that encapsulates fields to be compared (current time range Vs comparison time range)
`conversion_values` list<AdsActionStats>	conversion_values
`conversions` list<AdsActionStats>	conversions
`converted_product_quantity` list<AdsActionStats>	The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
`converted_product_value` list<AdsActionStats>	The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
`cost_per_15_sec_video_view` list<AdsActionStats>	cost_per_15_sec_video_view
`cost_per_2_sec_continuous_video_view` list<AdsActionStats>	cost_per_2_sec_continuous_video_view
`cost_per_action_type` list<AdsActionStats>	The average cost of a relevant action.
`cost_per_ad_click` list<AdsActionStats>	cost_per_ad_click
`cost_per_conversion` list<AdsActionStats>	cost_per_conversion
`cost_per_dda_countby_convs` numeric string	cost_per_dda_countby_convs
`cost_per_inline_link_click` numeric string	The average cost of each inline link click.
`cost_per_inline_post_engagement` numeric string	The average cost of each inline post engagement.
`cost_per_one_thousand_ad_impression` list<AdsActionStats>	cost_per_one_thousand_ad_impression
`cost_per_outbound_click` list<AdsActionStats>	The average cost for each outbound click.
`cost_per_thruplay` list<AdsActionStats>	The average cost for each ThruPlay. This metric is in development.
`cost_per_unique_action_type` list<AdsActionStats>	The average cost of each unique action. This metric is estimated.
`cost_per_unique_click` numeric string	The average cost for each unique click (all). This metric is estimated.
`cost_per_unique_conversion` list<AdsActionStats>	cost_per_unique_conversion
`cost_per_unique_inline_link_click` numeric string	The average cost of each unique inline link click. This metric is estimated.
`cost_per_unique_outbound_click` list<AdsActionStats>	The average cost for each unique outbound click. This metric is estimated.
`country` string	country
`cpc` numeric string	The average cost for each click (all).
`cpm` numeric string	The average cost for 1,000 impressions.
`cpp` numeric string	The average cost to reach 1,000 people. This metric is estimated.
`created_time` string	created_time
`ctr` numeric string	The percentage of times people saw your ad and performed a click (all).
`date_start` string	The start date for your data. This is controlled by the date range you've selected for your reporting view. Default
`date_stop` string	The end date for your data. This is controlled by the date range you've selected for your reporting view. Default
`dda_countby_convs` numeric string	dda_countby_convs
`dda_results` list<AdsInsightsDdaResult>	dda_results
`description_asset` AdAssetDescription	description_asset
`device_platform` string	device_platform
`dma` string	dma
`estimated_ad_recall_rate_lower_bound` numeric string	estimated_ad_recall_rate_lower_bound
`estimated_ad_recall_rate_upper_bound` numeric string	estimated_ad_recall_rate_upper_bound
`estimated_ad_recallers_lower_bound` numeric string	estimated_ad_recallers_lower_bound
`estimated_ad_recallers_upper_bound` numeric string	estimated_ad_recallers_upper_bound
`fidelity_type` string	To differentiate StoreKit-rendered ads from view-through ads, SKAdNetwork defines a fidelity-type parameter, which you include in the ad signature and receive in the install-validation postback. Use a fidelity-type value of `1` for StoreKit-rendered ads and attributable web ads, and `0` for view-through ads. Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`frequency` numeric string	The average number of times each person saw your ad. This metric is estimated.
`frequency_value` string	frequency_value
`full_view_impressions` numeric string	The number of Full Views on your Page's posts as a result of your ad.
`full_view_reach` numeric string	The number of people who performed a Full View on your Page's post as a result of your ad.
`gender_targeting` string	gender_targeting
`hourly_stats_aggregated_by_advertiser_time_zone` string	hourly_stats_aggregated_by_advertiser_time_zone
`hourly_stats_aggregated_by_audience_time_zone` string	hourly_stats_aggregated_by_audience_time_zone
`hsid` string	The `hsid` key is available for ad impressions that use SKAdNetwork 4 and later. This integer can have up to four digits. You can encode information about your advertisement in each set of digits; you may receive two, three, or all four digits of the sourceIdentifier in the first winning postback, depending on the ad impression's postback data tier. Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`image_asset` AdAssetImage	image_asset
`impression_device` string	impression_device
`impressions` numeric string	The number of times your ads were on screen. Default
`inline_link_click_ctr` numeric string	The percentage of time people saw your ads and performed an inline link click.
`inline_link_clicks` numeric string	The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
`inline_post_engagement` numeric string	The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
`instagram_upcoming_event_reminders_set` numeric string	instagram_upcoming_event_reminders_set
`instant_experience_clicks_to_open` numeric string	instant_experience_clicks_to_open
`instant_experience_clicks_to_start` numeric string	instant_experience_clicks_to_start
`instant_experience_outbound_clicks` list<AdsActionStats>	instant_experience_outbound_clicks
`interactive_component_tap` list<AdsActionStats>	interactive_component_tap
`labels` string	labels
`landing_destination` string	landing_destination
`location` string	location
`media_asset` AdAssetMedia	media_asset
`mobile_app_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
`objective` string	The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases.
`optimization_goal` string	The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads.
`outbound_clicks` list<AdsActionStats>	The number of clicks on links that take people off Facebook-owned properties.
`outbound_clicks_ctr` list<AdsActionStats>	The percentage of times people saw your ad and performed an outbound click.
`platform_position` string	platform_position
`postback_sequence_index` string	Sequence of postbacks received from SkAdNetwork API version 4.0. Possible values of this breakdown are `0` (first postback), `1` (second postback) and `2` (third postback). Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`product_id` string	product_id
`publisher_platform` string	publisher_platform
`purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
`qualifying_question_qualify_answer_rate` numeric string	qualifying_question_qualify_answer_rate
`reach` numeric string	The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
`redownload` string	Boolean flag that indicates the customer redownloaded and reinstalled the app when the value is true. A `1` indicates customer has reinstalled the app and `0` indicates that customer hasn’t reinstalled the app Note: This breakdown is only supported by the `total_postbacks_detailed_v4` field.
`rule_asset` AdAssetRule	rule_asset
`social_spend` numeric string	The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this).
`spend` numeric string	The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. Default
`title_asset` AdAssetTitle	title_asset
`updated_time` string	updated_time
`user_segment_key` string	user_segment_key
`video_30_sec_watched_actions` list<AdsActionStats>	The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
`video_asset` AdAssetVideo	video_asset
`video_avg_time_watched_actions` list<AdsActionStats>	The average time a video was played, including any time spent replaying the video for a single impression.
`video_continuous_2_sec_watched_actions` list<AdsActionStats>	video_continuous_2_sec_watched_actions
`video_p100_watched_actions` list<AdsActionStats>	The number of times your video was played at 100% of its length, including plays that skipped to this point.
`video_p25_watched_actions` list<AdsActionStats>	The number of times your video was played at 25% of its length, including plays that skipped to this point.
`video_p50_watched_actions` list<AdsActionStats>	The number of times your video was played at 50% of its length, including plays that skipped to this point.
`video_p75_watched_actions` list<AdsActionStats>	The number of times your video was played at 75% of its length, including plays that skipped to this point.
`video_p95_watched_actions` list<AdsActionStats>	The number of times your video was played at 95% of its length, including plays that skipped to this point.
`video_play_actions` list<AdsActionStats>	The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
`video_play_curve_actions` list<AdsHistogramStats>	A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds.
`video_play_retention_0_to_15s_actions` list<AdsHistogramStats>	video_play_retention_0_to_15s_actions
`video_play_retention_20_to_60s_actions` list<AdsHistogramStats>	video_play_retention_20_to_60s_actions
`video_play_retention_graph_actions` list<AdsHistogramStats>	video_play_retention_graph_actions
`video_time_watched_actions` list<AdsActionStats>	video_time_watched_actions
`website_ctr` list<AdsActionStats>	The percentage of times people saw your ad and performed a link click.
`website_purchase_roas` list<AdsActionStats>	The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
`wish_bid` numeric string	wish_bid

Error Codes

Error	Description
100	Invalid parameter
80000	There have been too many calls from this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-insights.
2635	You are calling a deprecated version of the Ads API. Please update to the latest version.
200	Permissions error
190	Invalid OAuth 2.0 Access Token
3018	The start date of the time range cannot be beyond 37 months from the current date
2642	Invalid cursors values
2500	Error parsing graph query
415	Two factor authentication required. User have to enter a code from SMS or TOTP code generator to pass 2fac. This could happen when accessing a 2fac-protected asset like a page that is owned by a 2fac-protected business manager.

Creating

You can make a POST request to insights edge from the following paths:

/act_{ad_account_id}/insights

When posting to this edge, an AdReportRun will be created.

Parameters

Parameter	Description
`action_attribution_windows` list<enum{1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, 1d_ev, dda, default, 7d_view_first_conversion, 28d_view_first_conversion, 7d_view_all_conversions, 28d_view_all_conversions, skan_view, skan_click}>	Default value: `default` The attribution window for the actions. For example, `28d_click` means the API returns all actions that happened 28 days after someone clicked on the ad. The `default` option means `["7d_view","1d_click"]`.
`action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>	Default value: `Vec` How to break down action results. Supports more than one breakdowns. Default value is ["action_type"]
`action_report_time` enum{impression, conversion, mixed}	Determines the report time of action stats. For example, if a person saw the ad on Jan 1st but converted on Jan 2nd, when you query the API with `action_report_time=impression`, you see a conversion on Jan 1st. When you query the API with `action_report_time=conversion`, you see a conversion on Jan 2nd
`breakdowns` list<enum{ad_format_asset, age, app_id, body_asset, call_to_action_asset, coarse_conversion_value, country, description_asset, fidelity_type, gender, hsid, image_asset, impression_device, is_conversion_id_modeled, landing_destination, link_url_asset, mdsa_landing_destination, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, postback_sequence_index, product_id, redownload, region, skan_campaign_id, skan_conversion_id, skan_version, title_asset, video_asset, dma, frequency_value, hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, mmm, place_page_id, publisher_platform, platform_position, device_platform, standard_event_content_type, conversion_destination, marketing_messages_btn_name}>	How to break down the result. For more than one breakdown, only certain combinations are available: See "Combining Breakdowns" in the Breakdowns page. The option `impression_device` cannot be used by itself
`date_preset` enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}	Default value: `last_30d` Represents a relative time range. This field is ignored if `time_range` or `time_ranges` is specified
`default_summary` boolean	Default value: `false` Determine whether to return a summary. If `summary` is set, this param is ignored; otherwise, a summary section with the same fields as specified by `fields` is included in the summary section
`export_columns` list<string>	Select fields on the exporting report file. It is an optional param. Exporting columns are equal to the param fields if you leave this param blank
`export_format` string	Set the format of exporting report file. If the export_format is set, Report file is asyncrhonizely generated. It expects ["xls", "csv"].
`export_name` string	Set the file name of the exporting report.
`fields` list<string>	Fields to be retrieved. Default behavior is to return a list of most used fields
`filtering` list<Filter Object>	Default value: `Vec` Filters on the report data. This parameter is an array of filter objects
`field` string	Required
`operator` enum {EQUAL, NOT_EQUAL, GREATER_THAN, GREATER_THAN_OR_EQUAL, LESS_THAN, LESS_THAN_OR_EQUAL, IN_RANGE, NOT_IN_RANGE, CONTAIN, NOT_CONTAIN, IN, NOT_IN, STARTS_WITH, ENDS_WITH, ANY, ALL, AFTER, BEFORE, ON_OR_AFTER, ON_OR_BEFORE, NONE, TOP}	Required
`value` string	Required
`level` enum {ad, adset, campaign, account}	Represents the level of result
`product_id_limit` integer	Maximum number of product ids to be returned for each ad when breakdown by `product_id`.
`sort` list<string>	Default value: `Vec` Field to sort the result, and direction of sorting. You can specify sorting direction by appending "_ascending" or "_descending" to the sort field. For example, "reach_descending". For actions, you can sort by action type in form of "actions:<action_type>". For example, ["actions:link_click_ascending"]. This array supports no more than one element. By default, the sorting direction is ascending
`summary` list<string>	If this param is used, a summary section is included, with the fields listed in this param
`summary_action_breakdowns` list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>	Default value: `Vec` Similar to `action_breakdowns`, but applies to summary. Default value is ["action_type"]
`time_increment` enum{monthly, all_days} or integer	Default value: `all_days` If it is an integer, it is the number of days from 1 to 90. After you pick a reporting period by using `time_range` or `date_preset`, you may choose to have the results for the whole period, or have results for smaller time slices. If "all_days" is used, it means one result set for the whole period. If "monthly" is used, you get one result set for each calendar month in the given period. Or you can have one result set for each N-day period specified by this param. This param is ignored if `time_ranges` is specified
`time_range` {'since':YYYY-MM-DD,'until':YYYY-MM-DD}	A single time range object. UNIX timestamp not supported. This param is ignored if `time_ranges` is provided
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`time_ranges` list<{'since':YYYY-MM-DD,'until':YYYY-MM-DD}>	Array of time range objects. Time ranges can overlap, for example to return cumulative insights. Each time range has one result set. You cannot have more granular results with `time_increment` setting in this case.If `time_ranges` is specified, `date_preset`, `time_range` and `time_increment` are ignored
`since` datetime	A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.
`until` datetime	A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.
`use_account_attribution_setting` boolean	Default value: `false` When this parameter is set to true, your ads results are shown using the attribution settings defined for the ad account
`use_unified_attribution_setting` boolean	When this parameter is set to `true`, your ads results will be shown using unified attribution settings defined at ad set level and parameter `use_account_attribution_setting` will be ignored. Note: Please set this to `true` to get the same behavior as in the Ads Manager.

Return Type

Struct {

report_run_id: numeric string,

}

Error Codes

Error	Description
80000	There have been too many calls from this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-insights.
100	Invalid parameter
190	Invalid OAuth 2.0 Access Token
2635	You are calling a deprecated version of the Ads API. Please update to the latest version.
3018	The start date of the time range cannot be beyond 37 months from the current date
200	Permissions error
2500	Error parsing graph query
415	Two factor authentication required. User have to enter a code from SMS or TOTP code generator to pass 2fac. This could happen when accessing a 2fac-protected asset like a page that is owned by a 2fac-protected business manager.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.