Graph API Version

    Ad Account, Insights

    The Insights API can return several metrics which are estimated or in-development. In some cases a metric may be both estimated and in-development.

    • Estimated - Provide directional insights for outcomes that are hard to precisely quantify. They may evolve as we gather more data. See Ads Help Center, Estimated metrics.

    • In Development - Still being tested and may change as we improve our methodologies. We encourage you to use it for directional guidance, but please use caution when using it for historical comparisons or strategic planning. See Ads Help Center, In development metrics.

    For more information, see Insights API, Estimated and Deprecated Metrics

    Facebook will no longer be able to aggregate non-inline conversion metric values across iOS 14.5 and non-iOS 14.5 campaigns due to differences in attribution logic. Querying across iOS 14.5 and non-iOS 14.5 campaigns will result in no data getting returned for non-inline conversion metrics such as app installs and purchases. Inline event metrics like impressions, link clicks, and video views, however, can still be aggregated. Please visit our changelog for more information.

    The date_preset = lifetime parameter is disabled in Graph API v10.0 and replaced with date_preset = maximum, which returns a maximum of 37 months of data. For v9.0 and below, date_preset = maximum will be enabled on May 25, 2021, and any lifetime calls will default to maximum and return only 37 months of data.

    Reading

    Provides insights on your advertising performance. Allows for deduped metrics across child objects, such as unique_clicks, sorting of metrics, and async reporting.

    Example

    Graph API Explorer
    GET /v19.0/<AD_SET_ID>/insights?fields=impressions&breakdown=publisher_platform HTTP/1.1
    Host: graph.facebook.com
    /* PHP SDK v5.0.0 */
    /* make the API call */
    try {
      // Returns a `Facebook\FacebookResponse` object
      $response = $fb->get(
        '/<AD_SET_ID>/insights?fields=impressions&breakdown=publisher_platform',
        '{access-token}'
      );
    } catch(Facebook\Exceptions\FacebookResponseException $e) {
      echo 'Graph returned an error: ' . $e->getMessage();
      exit;
    } catch(Facebook\Exceptions\FacebookSDKException $e) {
      echo 'Facebook SDK returned an error: ' . $e->getMessage();
      exit;
    }
    $graphNode = $response->getGraphNode();
    /* handle the result */
    /* make the API call */
    FB.api(
        "/<AD_SET_ID>/insights",
        {
            "fields": "impressions",
            "breakdown": "publisher_platform"
        },
        function (response) {
          if (response && !response.error) {
            /* handle the result */
          }
        }
    );
    Bundle params = new Bundle();
    params.putString("fields", "impressions");
    params.putString("breakdown", "publisher_platform");
    /* make the API call */
    new GraphRequest(
        AccessToken.getCurrentAccessToken(),
        "/<AD_SET_ID>/insights",
        params,
        HttpMethod.GET,
        new GraphRequest.Callback() {
            public void onCompleted(GraphResponse response) {
                /* handle the result */
            }
        }
    ).executeAsync();
    NSDictionary *params = @{
      @"fields": @"impressions",
      @"breakdown": @"publisher_platform",
    };
    /* make the API call */
    FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                                   initWithGraphPath:@"/<AD_SET_ID>/insights"
                                          parameters:params
                                          HTTPMethod:@"GET"];
    [request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                          id result,
                                          NSError *error) {
        // Handle the result
    }];
    curl -X GET -G \
      -d 'fields="impressions"' \
      -d 'breakdown="publisher_platform"' \
      -d 'access_token=<ACCESS_TOKEN>' \
      https://graph.facebook.com/v19.0/<AD_SET_ID>/insights
    If you want to learn how to use the Graph API, read our Using Graph API guide.

    Parameters

    ParameterDescription
    action_attribution_windows
    list<enum{1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, 1d_ev, dda, default, 7d_view_first_conversion, 28d_view_first_conversion, 7d_view_all_conversions, 28d_view_all_conversions, skan_view, skan_click}>
    Default value: default

    The attribution window for the actions.
    For example, 28d_click means the API returns all actions that happened 28 days after someone clicked on the ad. 1d_ev refers to engaged-view conversions counted when a skippable video ad is played for at least 10 seconds, or for at least 97% of its total length if it’s shorter than 10 seconds, and a person takes an action within 1 day.
    The default option means ["7d_click","1d_view"].

    action_breakdowns
    list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>
    Default value: Vec

    How to break down action results. Supports more than one breakdowns. Default value is ["action_type"].

    action_report_time
    enum{impression, conversion, mixed}

    Determines the report time of action stats. For example, if a person saw the ad on Jan 1st but converted on Jan 2nd, when you query the API with action_report_time=impression, you see a conversion on Jan 1st. When you query the API with action_report_time=conversion, you see a conversion on Jan 2nd.

    breakdowns
    list<enum{ad_format_asset, age, app_id, body_asset, call_to_action_asset, coarse_conversion_value, country, description_asset, fidelity_type, gender, hsid, image_asset, impression_device, is_conversion_id_modeled, landing_destination, link_url_asset, mdsa_landing_destination, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, postback_sequence_index, product_id, redownload, region, skan_campaign_id, skan_conversion_id, skan_version, title_asset, video_asset, dma, frequency_value, hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, mmm, place_page_id, publisher_platform, platform_position, device_platform, standard_event_content_type, conversion_destination, marketing_messages_btn_name}>

    How to break down the result. For more than one breakdown, only certain combinations are available: See Combining Breakdowns and the Breakdowns page. The option impression_device cannot be used by itself.

    date_preset
    enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}
    Default value: last_30d

    Represents a relative time range. This field is ignored if time_range or time_ranges is specified.

    default_summary
    boolean
    Default value: false

    Determine whether to return a summary. If summary is set, this param is be ignored; otherwise, a summary section with the same fields as specified by fields will be included in the summary section.

    export_columns
    list<string>

    Select fields on the exporting report file. It is an optional param. Exporting columns are equal to the param fields, if you leave this param blank

    export_format
    string

    Set the format of exporting report file. If the export_format is set, Report file is asyncrhonizely generated. It expects ["xls", "csv"].

    export_name
    string

    Set the file name of the exporting report.

    fields
    list<string>

    Fields to be retrieved. Default behavior is to return impressions and spend.

    filtering
    list<Filter Object>
    Default value: Vec

    Filters on the report data. This parameter is an array of filter objects.

    field
    string

    Required
    operator
    enum {EQUAL, NOT_EQUAL, GREATER_THAN, GREATER_THAN_OR_EQUAL, LESS_THAN, LESS_THAN_OR_EQUAL, IN_RANGE, NOT_IN_RANGE, CONTAIN, NOT_CONTAIN, IN, NOT_IN, STARTS_WITH, ENDS_WITH, ANY, ALL, AFTER, BEFORE, ON_OR_AFTER, ON_OR_BEFORE, NONE, TOP}

    Required
    value
    string

    Required
    level
    enum {ad, adset, campaign, account}

    Represents the level of result.

    product_id_limit
    integer

    Maximum number of product ids to be returned for each ad when breakdown by product_id.

    sort
    list<string>
    Default value: Vec

    Field to sort the result, and direction of sorting. You can specify sorting direction by appending "_ascending" or "_descending" to the sort field. For example, "reach_descending". For actions, you can sort by action type in form of "actions:<action_type>". For example, ["actions:link_click_ascending"]. This array supports no more than one element. By default, the sorting direction is ascending.

    summary
    list<string>

    If this param is used, a summary section will be included, with the fields listed in this param.

    summary_action_breakdowns
    list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>
    Default value: Vec

    Similar to action_breakdowns, but applies to summary. Default value is ["action_type"].

    time_increment
    enum{monthly, all_days} or integer
    Default value: all_days

    If it is an integer, it is the number of days from 1 to 90. After you pick a reporting period by using time_range or date_preset, you may choose to have the results for the whole period, or have results for smaller time slices. If "all_days" is used, it means one result set for the whole period. If "monthly" is used, you will get one result set for each calendar month in the given period. Or you can have one result set for each N-day period specified by this param. This param is ignored if time_ranges is specified.

    time_range
    {'since':YYYY-MM-DD,'until':YYYY-MM-DD}

    A single time range object. UNIX timestamp not supported. This param is ignored if time_ranges is provided.

    since
    datetime

    A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.

    until
    datetime

    A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.

    time_ranges
    list<{'since':YYYY-MM-DD,'until':YYYY-MM-DD}>

    Array of time range objects. Time ranges can overlap, for example to return cumulative insights. Each time range will have one result set. You cannot have more granular results with time_increment setting in this case.If time_ranges is specified, date_preset, time_range and time_increment are ignored.

    since
    datetime

    A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.

    until
    datetime

    A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.

    use_account_attribution_setting
    boolean
    Default value: false

    When this parameter is set to true, your ads results will be shown using the attribution settings defined for the ad account.

    use_unified_attribution_setting
    boolean

    When this parameter is set to true, your ads results will be shown using unified attribution settings defined at ad set level and parameter use_account_attribution_setting will be ignored.

    Fields

    Reading from this edge will return a JSON formatted result:

    { "data": [], "paging": {}, "summary": {} }

    data

    A list of AdsInsights nodes.

    paging

    For more details about pagination, see the Graph API guide.

    summary

    Aggregated information about the edge, such as counts. Specify the fields to fetch in the summary param (like summary=account_currency).

    FieldDescription
    account_currency
    string

    Currency that is used by your ad account.

    account_id
    numeric string

    The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.

    account_name
    string

    The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.

    action_values

    The total value of all conversions attributed to your ads.

    actions

    The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.

    activity_recency
    string

    activity_recency

    ad_click_actions

    ad_click_actions

    ad_format_asset
    string

    ad_format_asset

    ad_id
    numeric string

    The unique ID of the ad you're viewing in reporting.

    ad_impression_actions

    ad_impression_actions

    ad_name
    string

    The name of the ad you're viewing in reporting.

    adset_id
    numeric string

    The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.

    adset_name
    string

    The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.

    age_targeting
    string

    age_targeting

    attribution_setting
    string

    The default attribution window to be used when attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for campaign or account is calculated based on existing ad sets.

    auction_bid
    numeric string

    auction_bid

    auction_competitiveness
    numeric string

    auction_competitiveness

    auction_max_competitor_bid
    numeric string

    auction_max_competitor_bid

    body_asset
    AdAssetBody

    body_asset

    buying_type
    string

    The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.

    campaign_id
    numeric string

    The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.

    campaign_name
    string

    The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.

    canvas_avg_view_percent
    numeric string

    The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.

    canvas_avg_view_time
    numeric string

    The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.

    catalog_segment_actions

    The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type.

    catalog_segment_value

    The total value of all conversions from your catalog segment attributed to your ads.

    catalog_segment_value_mobile_purchase_roas

    The total return on ad spend (ROAS) from mobile app purchases for your catalog segment.

    catalog_segment_value_omni_purchase_roas

    The total return on ad spend (ROAS) from all purchases for your catalog segment.

    catalog_segment_value_website_purchase_roas

    The total return on ad spend (ROAS) from website purchases for your catalog segment.

    clicks
    numeric string

    The number of clicks on your ads.

    coarse_conversion_value
    string

    Allows advertisers and ad networks to receive directional post-install quality insights when the volume of campaign conversions isn't high enough to meet the privacy threshold needed to unlock the standard conversion value. Possible values of this breakdown are low, medium and high.
    Note: This breakdown is only supported by the total_postbacks_detailed_v4 field.

    comparison_node
    AdsInsightsComparison

    Parent node that encapsulates fields to be compared (current time range Vs comparison time range)

    conversion_values

    conversion_values

    conversions

    conversions

    converted_product_quantity

    The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.

    converted_product_value

    The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.

    cost_per_15_sec_video_view

    cost_per_15_sec_video_view

    cost_per_2_sec_continuous_video_view

    cost_per_2_sec_continuous_video_view

    cost_per_action_type

    The average cost of a relevant action.

    cost_per_ad_click

    cost_per_ad_click

    cost_per_conversion

    cost_per_conversion

    cost_per_dda_countby_convs
    numeric string

    cost_per_dda_countby_convs

    cost_per_inline_link_click
    numeric string

    The average cost of each inline link click.

    cost_per_inline_post_engagement
    numeric string

    The average cost of each inline post engagement.

    cost_per_one_thousand_ad_impression

    cost_per_one_thousand_ad_impression

    cost_per_outbound_click

    The average cost for each outbound click.

    cost_per_thruplay

    The average cost for each ThruPlay. This metric is in development.

    cost_per_unique_action_type

    The average cost of each unique action. This metric is estimated.

    cost_per_unique_click
    numeric string

    The average cost for each unique click (all). This metric is estimated.

    cost_per_unique_conversion

    cost_per_unique_conversion

    cost_per_unique_inline_link_click
    numeric string

    The average cost of each unique inline link click. This metric is estimated.

    cost_per_unique_outbound_click

    The average cost for each unique outbound click. This metric is estimated.

    country
    string

    country

    cpc
    numeric string

    The average cost for each click (all).

    cpm
    numeric string

    The average cost for 1,000 impressions.

    cpp
    numeric string

    The average cost to reach 1,000 people. This metric is estimated.

    created_time
    string

    created_time

    ctr
    numeric string

    The percentage of times people saw your ad and performed a click (all).

    date_start
    string

    The start date for your data. This is controlled by the date range you've selected for your reporting view.

    date_stop
    string

    The end date for your data. This is controlled by the date range you've selected for your reporting view.

    dda_countby_convs
    numeric string

    dda_countby_convs

    dda_results
    list<AdsInsightsDdaResult>

    dda_results

    description_asset
    AdAssetDescription

    description_asset

    device_platform
    string

    device_platform

    dma
    string

    dma

    estimated_ad_recall_rate_lower_bound
    numeric string

    estimated_ad_recall_rate_lower_bound

    estimated_ad_recall_rate_upper_bound
    numeric string

    estimated_ad_recall_rate_upper_bound

    estimated_ad_recallers_lower_bound
    numeric string

    estimated_ad_recallers_lower_bound

    estimated_ad_recallers_upper_bound
    numeric string

    estimated_ad_recallers_upper_bound

    fidelity_type
    string

    To differentiate StoreKit-rendered ads from view-through ads, SKAdNetwork defines a fidelity-type parameter, which you include in the ad signature and receive in the install-validation postback. Use a fidelity-type value of 1 for StoreKit-rendered ads and attributable web ads, and 0 for view-through ads.
    Note: This breakdown is only supported by the total_postbacks_detailed_v4 field.

    frequency
    numeric string

    The average number of times each person saw your ad. This metric is estimated.

    frequency_value
    string

    frequency_value

    full_view_impressions
    numeric string

    The number of Full Views on your Page's posts as a result of your ad.

    full_view_reach
    numeric string

    The number of people who performed a Full View on your Page's post as a result of your ad.

    gender_targeting
    string

    gender_targeting

    hourly_stats_aggregated_by_advertiser_time_zone
    string

    hourly_stats_aggregated_by_advertiser_time_zone

    hourly_stats_aggregated_by_audience_time_zone
    string

    hourly_stats_aggregated_by_audience_time_zone

    hsid
    string

    The hsid key is available for ad impressions that use SKAdNetwork 4 and later. This integer can have up to four digits. You can encode information about your advertisement in each set of digits; you may receive two, three, or all four digits of the sourceIdentifier in the first winning postback, depending on the ad impression's postback data tier.
    Note: This breakdown is only supported by the total_postbacks_detailed_v4 field.

    image_asset
    AdAssetImage

    image_asset

    impression_device
    string

    impression_device

    impressions
    numeric string

    The number of times your ads were on screen.

    inline_link_click_ctr
    numeric string

    The percentage of time people saw your ads and performed an inline link click.

    inline_link_clicks
    numeric string

    The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.

    inline_post_engagement
    numeric string

    The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.

    instagram_upcoming_event_reminders_set
    numeric string

    instagram_upcoming_event_reminders_set

    instant_experience_clicks_to_open
    numeric string

    instant_experience_clicks_to_open

    instant_experience_clicks_to_start
    numeric string

    instant_experience_clicks_to_start

    instant_experience_outbound_clicks

    instant_experience_outbound_clicks

    interactive_component_tap

    interactive_component_tap

    labels
    string

    labels

    landing_destination
    string

    landing_destination

    location
    string

    location

    media_asset
    AdAssetMedia

    media_asset

    mobile_app_purchase_roas

    The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.

    objective
    string

    The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases.

    optimization_goal
    string

    The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads.

    outbound_clicks

    The number of clicks on links that take people off Facebook-owned properties.

    outbound_clicks_ctr

    The percentage of times people saw your ad and performed an outbound click.

    platform_position
    string

    platform_position

    postback_sequence_index
    string

    Sequence of postbacks received from SkAdNetwork API version 4.0. Possible values of this breakdown are 0 (first postback), 1 (second postback) and 2 (third postback).
    Note: This breakdown is only supported by the total_postbacks_detailed_v4 field.

    product_id
    string

    product_id

    publisher_platform
    string

    publisher_platform

    purchase_roas

    The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.

    qualifying_question_qualify_answer_rate
    numeric string

    qualifying_question_qualify_answer_rate

    reach
    numeric string

    The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.

    redownload
    string

    Boolean flag that indicates the customer redownloaded and reinstalled the app when the value is true. A 1 indicates customer has reinstalled the app and 0 indicates that customer hasn’t reinstalled the app
    Note: This breakdown is only supported by the total_postbacks_detailed_v4 field.

    rule_asset
    AdAssetRule

    rule_asset

    social_spend
    numeric string

    The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this).

    spend
    numeric string

    The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.

    title_asset
    AdAssetTitle

    title_asset

    updated_time
    string

    updated_time

    user_segment_key
    string

    user_segment_key

    video_30_sec_watched_actions

    The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

    video_asset
    AdAssetVideo

    video_asset

    video_avg_time_watched_actions

    The average time a video was played, including any time spent replaying the video for a single impression.

    video_continuous_2_sec_watched_actions

    video_continuous_2_sec_watched_actions

    video_p100_watched_actions

    The number of times your video was played at 100% of its length, including plays that skipped to this point.

    video_p25_watched_actions

    The number of times your video was played at 25% of its length, including plays that skipped to this point.

    video_p50_watched_actions

    The number of times your video was played at 50% of its length, including plays that skipped to this point.

    video_p75_watched_actions

    The number of times your video was played at 75% of its length, including plays that skipped to this point.

    video_p95_watched_actions

    The number of times your video was played at 95% of its length, including plays that skipped to this point.

    video_play_actions

    The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.

    video_play_curve_actions
    list<AdsHistogramStats>

    A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds.

    video_play_retention_0_to_15s_actions
    list<AdsHistogramStats>

    video_play_retention_0_to_15s_actions

    video_play_retention_20_to_60s_actions
    list<AdsHistogramStats>

    video_play_retention_20_to_60s_actions

    video_play_retention_graph_actions
    list<AdsHistogramStats>

    video_play_retention_graph_actions

    video_time_watched_actions

    video_time_watched_actions

    website_ctr

    The percentage of times people saw your ad and performed a link click.

    website_purchase_roas

    The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.

    wish_bid
    numeric string

    wish_bid

    Error Codes

    ErrorDescription
    100Invalid parameter
    200Permissions error
    80000There have been too many calls from this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-insights.
    3018The start date of the time range cannot be beyond 37 months from the current date
    2642Invalid cursors values
    190Invalid OAuth 2.0 Access Token
    2500Error parsing graph query
    2635You are calling a deprecated version of the Ads API. Please update to the latest version.
    105The number of parameters exceeded the maximum for this operation
    3001Invalid query

    Creating

    You can make a POST request to insights edge from the following paths:
    When posting to this edge, an AdReportRun will be created.

    Parameters

    ParameterDescription
    action_attribution_windows
    list<enum{1d_view, 7d_view, 28d_view, 1d_click, 7d_click, 28d_click, 1d_ev, dda, default, 7d_view_first_conversion, 28d_view_first_conversion, 7d_view_all_conversions, 28d_view_all_conversions, skan_view, skan_click}>
    Default value: default

    The attribution window for the actions. For example, 28d_click means the API returns all actions that happened 28 days after someone clicked on the ad. The default option means ["7d_view","1d_click"].

    action_breakdowns
    list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>
    Default value: Vec

    How to break down action results. Supports more than one breakdowns. Default value is ["action_type"]

    action_report_time
    enum{impression, conversion, mixed}

    Determines the report time of action stats. For example, if a person saw the ad on Jan 1st but converted on Jan 2nd, when you query the API with action_report_time=impression, you see a conversion on Jan 1st. When you query the API with action_report_time=conversion, you see a conversion on Jan 2nd

    breakdowns
    list<enum{ad_format_asset, age, app_id, body_asset, call_to_action_asset, coarse_conversion_value, country, description_asset, fidelity_type, gender, hsid, image_asset, impression_device, is_conversion_id_modeled, landing_destination, link_url_asset, mdsa_landing_destination, media_asset_url, media_creator, media_destination_url, media_format, media_origin_url, media_text_content, postback_sequence_index, product_id, redownload, region, skan_campaign_id, skan_conversion_id, skan_version, title_asset, video_asset, dma, frequency_value, hourly_stats_aggregated_by_advertiser_time_zone, hourly_stats_aggregated_by_audience_time_zone, mmm, place_page_id, publisher_platform, platform_position, device_platform, standard_event_content_type, conversion_destination, marketing_messages_btn_name}>

    How to break down the result. For more than one breakdown, only certain combinations are available: See "Combining Breakdowns" in the Breakdowns page. The option impression_device cannot be used by itself

    date_preset
    enum{today, yesterday, this_month, last_month, this_quarter, maximum, data_maximum, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}
    Default value: last_30d

    Represents a relative time range. This field is ignored if time_range or time_ranges is specified

    default_summary
    boolean
    Default value: false

    Determine whether to return a summary. If summary is set, this param is ignored; otherwise, a summary section with the same fields as specified by fields is included in the summary section

    export_columns
    list<string>

    Select fields on the exporting report file. It is an optional param. Exporting columns are equal to the param fields if you leave this param blank

    export_format
    string

    Set the format of exporting report file. If the export_format is set, Report file is asyncrhonizely generated. It expects ["xls", "csv"].

    export_name
    string

    Set the file name of the exporting report.

    fields
    list<string>

    Fields to be retrieved. Default behavior is to return a list of most used fields

    filtering
    list<Filter Object>
    Default value: Vec

    Filters on the report data. This parameter is an array of filter objects

    field
    string

    Required
    operator
    enum {EQUAL, NOT_EQUAL, GREATER_THAN, GREATER_THAN_OR_EQUAL, LESS_THAN, LESS_THAN_OR_EQUAL, IN_RANGE, NOT_IN_RANGE, CONTAIN, NOT_CONTAIN, IN, NOT_IN, STARTS_WITH, ENDS_WITH, ANY, ALL, AFTER, BEFORE, ON_OR_AFTER, ON_OR_BEFORE, NONE, TOP}

    Required
    value
    string

    Required
    level
    enum {ad, adset, campaign, account}

    Represents the level of result

    product_id_limit
    integer

    Maximum number of product ids to be returned for each ad when breakdown by product_id.

    sort
    list<string>
    Default value: Vec

    Field to sort the result, and direction of sorting. You can specify sorting direction by appending "_ascending" or "_descending" to the sort field. For example, "reach_descending". For actions, you can sort by action type in form of "actions:<action_type>". For example, ["actions:link_click_ascending"]. This array supports no more than one element. By default, the sorting direction is ascending

    summary
    list<string>

    If this param is used, a summary section is included, with the fields listed in this param

    summary_action_breakdowns
    list<enum{action_device, conversion_destination, matched_persona_id, matched_persona_name, signal_source_bucket, standard_event_content_type, action_canvas_component_name, action_carousel_card_id, action_carousel_card_name, action_destination, action_reaction, action_target_id, action_type, action_video_sound, action_video_type}>
    Default value: Vec

    Similar to action_breakdowns, but applies to summary. Default value is ["action_type"]

    time_increment
    enum{monthly, all_days} or integer
    Default value: all_days

    If it is an integer, it is the number of days from 1 to 90. After you pick a reporting period by using time_range or date_preset, you may choose to have the results for the whole period, or have results for smaller time slices. If "all_days" is used, it means one result set for the whole period. If "monthly" is used, you get one result set for each calendar month in the given period. Or you can have one result set for each N-day period specified by this param. This param is ignored if time_ranges is specified

    time_range
    {'since':YYYY-MM-DD,'until':YYYY-MM-DD}

    A single time range object. UNIX timestamp not supported. This param is ignored if time_ranges is provided

    since
    datetime

    A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.

    until
    datetime

    A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.

    time_ranges
    list<{'since':YYYY-MM-DD,'until':YYYY-MM-DD}>

    Array of time range objects. Time ranges can overlap, for example to return cumulative insights. Each time range has one result set. You cannot have more granular results with time_increment setting in this case.If time_ranges is specified, date_preset, time_range and time_increment are ignored

    since
    datetime

    A date in the format of "YYYY-MM-DD", which means from the beginning midnight of that day.

    until
    datetime

    A date in the format of "YYYY-MM-DD", which means to the beginning midnight of the following day.

    use_account_attribution_setting
    boolean
    Default value: false

    When this parameter is set to true, your ads results are shown using the attribution settings defined for the ad account

    use_unified_attribution_setting
    boolean

    When this parameter is set to true, your ads results will be shown using unified attribution settings defined at ad set level and parameter use_account_attribution_setting will be ignored.
    Note: Please set this to true to get the same behavior as in the Ads Manager.

    Return Type

    Struct {
    report_run_id: numeric string,
    }

    Error Codes

    ErrorDescription
    100Invalid parameter
    80000There have been too many calls from this ad-account. Wait a bit and try again. For more info, please refer to https://developers.facebook.com/docs/graph-api/overview/rate-limiting#ads-insights.
    3018The start date of the time range cannot be beyond 37 months from the current date
    200Permissions error
    190Invalid OAuth 2.0 Access Token

    Updating

    You can't perform this operation on this endpoint.

    Deleting

    You can't perform this operation on this endpoint.